Recap / The Simpsons S 7 E 11 Marge Be Not Proud
You really fucked up this time, Bart Simpson. Wait... 

Episode - 3F07
First Aired - 12/17/1995

In the second Christmas Episode, Bart gets busted for shoplifting the season's must-have video game and Marge decides to cut him out of everything the family is doing for Christmas, out of depression and the realization that he's not the little boy she loves anymore.


  • The Atoner: Bart becomes guilt-ridden when Marge becomes heartbroken by his shoplifting and tries to make it up to her.
  • Badass Santa: In the video game commercial.
  • Be Careful What You Wish For: Bart felt smothered by Marge's babying of him. Not too long after he was caught shoplifting...
  • Bowdlerization: The original FOX broadcast cut out the store detective's line, "If I wanted smoke blown up my ass, I'd stay at home with a pack of cigarettes and a short length of hose." This line is also cut on the UK's Sky One channel. (Unusually, the original US broadcast was the only time this line wasn't heard apart from that. The syndicated version and the DVD have the line intact)
  • Brick Joke: When Bart tries to rent a copy of "Bonestorm" from The Android's Dungeon, Comic Book Guy doesn't have any but tries to convince Bart to rent "Lee Carvallo's Putting Challenge" since no one was buying it, which is what Bart ends up getting for Christmas.
  • Even Bad Men Love Their Mamas: What leads Bart to feel guilty and try to atone for the shoplifting is seeing how badly it hurt Marge.
  • Exposed to the Elements: Bart has a coat on when he's outside, but his shorts make his legs clearly exposed to the bitter cold.
  • Foil: Gavin, the spoiled brat at Try-N-Save, is Bart if Marge had completely given up on raising Bart at an early age.
  • Gotta Have It Gonna Steal It: Bart is caught trying to steal a copy of Bonestorm from the Try-N-Save.
  • Heroic B.S.O.D.: The news of her son's shoplifting left Marge quite numbed.
  • Hypocritical Humor: As Bart is led away after being caught shoplifting:
    Gavin's mother: That boy's parents must've made some big mistakes.
    Gavin: Shut up, Mom!
  • Jerkass: Detective Don Brodka. He has every right to be pissed about Bart's shoplifting, (attempt to) notify his parents, and ban him from the store...but when Bart and his family come back to get their picture taken, Brodka could have at least waited until their picture was done before he chastises the boy again. But he doesn't, and the picture shows a husky arm grabbing Bart.
  • Karma Houdini: Nelson and Jimbo don't get busted for stealing, but Bart does and suffers the consequences for it.
  • Literary Allusion Title: A play on famous sonnet by John Donne "Death Be Not Proud".
  • Mama Didn't Raise No Criminal: Marge's initial reaction when Bart is confronted for shoplifting during the family photo. But when the security guard shows her the undeniable proof...
    Marge: Oh, Bart...
  • My Beloved Smother: Marge, to Bart. At first, at least.
  • My God, What Have I Done?: Bart's reaction when he sees how much his shoplifting has hurt Marge.
  • Pun: Based on Troy McClure's documentary, the word "shoplifting" came from ancient times when shops were small stands thieves literally lifted to steal from.
  • Shout-Out
    • The Bonestorm video game is a Mortal Kombat parody. The characters in the commercial even resemble Goro.
    • Mario, Luigi, Donkey Kong, and Sonic the Hedgehog all appear in Bart's fantasy and convince him to steal a copy of Bonestorm.
      • This gets homaged in LEGO Dimensions when Sonic and Bart interact. "Remember, Bart: If you see a Gold Brick, just take it! Takeittakeittakeittakeit! TAKE IT!"
  • Spoiled Brat: Bart meets one (named Gavin) when he goes to Try 'n Save to stare at the game.
  • Strange-Syntax Speaker: Detective Don Brodka. He calls the Simpson household to report that Bart was arrested for shoplifting. There are "uh-huh" and "that's right"s in his phone call, suggesting that he's talking to someone on the other end, but after he hangs up:
    Don: They weren't home, uh-huh. But I left a message on their answering machine, that's right.
  • Take That!: As Homer reprimands Bart for stealing:
    "We live in a society of laws! Why do you think I took you to all those Police Academy movies?! For fun?! Well, I didn't hear anyone laughing! Did you?! Well, except for the guy who did sound effects..."
    • Bart hides the tape with Brodka's message in the place no one would look for it: a tape cassette cover for Allan Sherman's "Camp Granada".