"I've adopted a strategy of pleasantness. It turns out that one can perpetrate all manner of heinous villainy under a cloak of courtesy and good cheer. It seems a man will forfeit all sensible self-interest if he finds you affable enough to share your company over a flagon of ale."
"Don't you know it's dangerous to walk alone at night? Someone like me might find you. Poor girl never saw it coming. Slash across her tummy — stomach contents everywhere! ♥"
— Viral Renegade
Redcloak: Our alliance with Xykon is one of the most important tools we have, and we cannot afford to screw that up. That does NOT mean we should trust him. I know he seems funny and charming, but believe me, when you've seen for yourself the depth to which he'll sink—
Xykon [watching Tsukiko force re-animated corpses to fight American Gladiators-style for his amusement]: I love it, but can we get more silver spandex on those costumes?
Redcloak: — you will never sleep well again.
James: Charlotte's got Mithras stashed away somewhere safe now. He says Charnel's been summoning demons to aid Marduk.
Charnel: He lies! Do not believe anything he says!
James: ... What if he tells me you're a villain?
Charnel: ... Don't believe anything else he has to say!
"We want to kill you each in a unique and horrible way while the others look on. But first, let's get to know each other."
— Shufgar, Schlock Mercenary
"Dear Jack: LOOK BEHIND YOU. Love, Aku. ♥"
"A man like him can be evil to the core, but if he is charismatic and amusing, people will listen to him. They'll even like him."
"Oh, hello Ilena. What's wrong? You seem to be missing an arm. Ah, here it is. You can have it back. You really shouldn't leave things lying around."
Mister Blake: "Choked... Mister Moorin..."
Handsome Jack: "No, no, Jimmy, choking is something you do when you eat too fast. As I'm crushing Mister Moorin's windpipe with my watch chain, what I'm doing is actually referred to as strangling."
"Sure, she steals things that are pretty hard to steal, but then she gives you clues on how to find her, just because it's sportsmanlike."
"What makes his character so great too is that he tries to hide his inner-raging-beast with his class and sophistication."
"When I am finished with this minor interruption, we will resume our gentlemanly negotiation. I will proceed to beat you severely until you agree to do what I ask. I trust you won't take it personally."
Prometheus: What's The Joker like?
His beard and his brows were white, and the cast of his face was mild and wise, but his eyes were as hard as hailstones... Mabruk's semblance of affability vanished like a spark on snow, and with the same sound. His whole face became like his eyes.
— A description of the wizard Mabruk from The Last Unicorn.
''He's got wit he's got charm.
But when he gets rough he'll break your arm.
He's got taste, manners and grace,
But when he gets tough he'll slit your face.
He'll buy you jewels, expensive clothes,
Then his mind'll go and he'll bust your nose.
He's a joker and a clown
But he'll pervert you and drag you down.''
— The Kinks, "He's Evil".
(Shoots you) Forgive me. I don't believe we've met: I am Gehn... And you must be the one whom Atrus sent to trap me. I don't know where you got the brilliant idea to trap yourself in the book, but I must tell you that I am quite disappointed that it is you and not Atrus who must now pay the price for this foolishness. My one wish before I die would be to see him finally assume some responsibility for his actions. Perhaps it will happen one day... In the meantime, you have my sympathies.
— Gehn, Riven
Jillian was finally coming to realize that Wanda was right about Dame Branch’s charm. Her kindness was an act, a weapon, a tool.
Aaron Altman: I know you care about him. I've never seen you like this about anyone, so please don't get me wrong when I tell you that Tom, while being a very nice guy, is the Devil.
Jane Craig: This isn't friendship. You're crazy, you know that?
Aaron Altman: What do you think the Devil is going to look like if he's around?
Jane Craig: God!
Aaron Altman: Come on! Nobody is going to be taken in by a guy with a long, red, pointy tail! What's he gonna sound like? [hisses]
Aaron Altman: No. I'm semi-serious here.
Jane Craig: You're seriously...
Aaron Altman: He will be attractive! He'll be nice and helpful. He'll get a job where he influences a great God-fearing nation. He'll never do an evil thing! He'll never deliberately hurt a living thing... he will just bit by little bit lower our standards where they are important. Just a tiny little bit. Just coax along flash over substance. Just a tiny little bit. And he'll talk about all of us really being salesmen. And he'll get all the great women.
Other stories tell how I eat innocent newborns, how I'm ten feet tall, how I breathe fire and have great dragon wings. None of those are wholly accurate. I don't have dragon wings, I don't breathe fire, I only eight feet tall and I've never eaten a newborn that didn't have it coming. My name is Mevolent. What's yours?
Dracula's smile was persuasive, but behind it were his teeth.
Plumm had an amiable look to him, especially when he smiled. The faithful retainer, every man's favorite nuncle, full of chuckles and old sayings and roughspun wisdom. It was all a sham. Those smiles never reached Plumm's eyes, where greed hid behind a veil of caution.