Michael just using "Jean-Luc Picard" as a rebuttal.
That one episode about Harry Potter!
"We can launch a thousand rockets from outer space! With iPhones!"
Soren in How Breakfast Cereal Mascots Brainwashed You
"Cereal comes in bags?"
"But the authorities are our friends"
Katie: Don't you see? He is dragging us backwards! He has always dragged us backwards! Michael:(looking into the camera) That's my shtick! Dan and Soren glance behind themselves following Michael's eyeline, confused
The The Only Eight Types of TV Shows That Get Made is one of these by virtue of the constant pop-up ads each time a character suggests a series—and sometimes even when they don't. "Screw the protagonist!"
In the "Spider-Man" episode, Michael is seemingly lecturing Dan, then at the last minute switches it up and says "...uh, is what I'd tell Peter Parker."