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    Alice Liddel 
https://static.tvtropes.org/pmwiki/pub/images/00-cop_9233.jpg
Voiced by: Rie Kugimiya (Drama CD and anime only, voiceless in game)

The heroine of the series. Kidnapped by a mysterious Bishōnen man and forced to go Down the Rabbit Hole, she realizes that she's Trapped in Another World - namely, The Country of Hearts. After meeting the (mostly male) Roleholders of the country who take a liking to her, she decides maybe it's not so bad after all.


  • Alice Allusion: Unsurprising, right down to the name and dress.
  • Cuteness Proximity: She has a thing for cute objects.
  • Even the Girls Want Her: Despite Vivaldi's route in the first game being a friendship route, some fans might interpret their relationship as something deeper. Ironically, she openly shows her lesbian tendencies in certain optional scenes in Blood's routes of all places, and if Alice doesn't refuse Vivaldi's advances clearly, it becomes a tug-of-war between Blood and Vivaldi for Alice's affections. The manga is a lot more explicit about the idea, with Vivaldi commenting that she thinks that even she may end up "loving" Alice. Peter promptly asks her not to.
  • The First Cut Is the Deepest: Alice's breakup with her former boyfriend shook her up so badly, she's still carrying emotional baggage to this day, to the point where she even swore off love.
  • Forceful Kiss: Peter forces her to drink a potion this way which traps her in Wonderland. Though, it's revealed in Bad End 2 of the first game that Alice could have gone back home anytime she wished...
  • Funny Foreigner: Everyone sees her as this.
  • Genre Savvy: Very much so. Not that it does her much good.
  • Love Hurts: After her boyfriend left her for Lorina, she swore never to fall in love again.
  • Meido: Her day-to-day outfit resembles one.
  • Middle Child Syndrome: Alice has just become an "adult", but still isn't as graceful as Lorina, seeing as she also has childish manners that, at her age, aren't well seen, contrary to her younger sister.
  • Morality Pet: For a lot of people.
  • Pimped-Out Dress: During the ball scene. And there are multiple versions, one for each territory.
  • Trapped in Another World: Alice gets kidnapped and thrown into Wonderland. Subverted when it's revealed in Bad End 2 of the first game that Alice could've left Wonderland anytime she wanted to.
  • Tsundere: Alice in the Hoshino manga is a definite Type B for Blood Dupre.
  • Unwanted Harem: One could argue that. She states herself in the manga that she never meant for anyone to fall in love with her.
  • Vague Age: The game is never really clear on Alice's exact age, and the official fanbooks listing her as "the player's age" is not helping either. In the games, Alice says Pierce (listed as 16-17 in supplementary materials) is younger than her, so it can be assumed that she is somewhere in her late teens. At least around the time when her sister was still alive. In actuality, Alice is older than that.

The Castle of Hearts

The Castle of Hearts is where the court of the Country of Hearts resides. The Castle is associated with spring and the suit of, well, hearts. Peter, Vivaldi, and Ace are the Roleholders of note in this area.


    Vivaldi 
https://static.tvtropes.org/pmwiki/pub/images/viv_8228.png
Voiced by: Yuko Kaida

As the Queen of Hearts, Vivaldi is cold and powerful, but weakens when confronted with cute things (and Alice). Her power, however, doesn't extend to the Amusement Park or the Hatter's mansion. She is also Blood's elder sister. She's based on the Queen of Hearts from the original story.


  • Aloof Big Sister: To Blood.
  • Aloof Dark-Haired Girl: Has dark-haired curls and is an Ice Queen, who defrosts later on.
  • Aw, Look! They Really Do Love Each Other: Her and Blood. In public, they act like they're going to stab each other in the back, but they meet in Blood's rose garden to act like siblings away from the public eye. It's also implied she does love her husband deep down.
  • Cool Big Sis: To Alice, who states that she reminds her of Lorina..
  • Cuteness Proximity: No matter how heartless she looks, she will bend under the influence of cute things.
  • Eek, a Mouse!!: Vivaldi absolutely hates mice and freaks out at the sight of one — humanoid or not.
  • First-Name Basis: She actually asks Alice to call her just "Vivaldi".
  • Gay Option: Famous for being the only female route in Hearts. Though her route is presented as a friendship, some people don't buy it.
  • Girls Love Stuffed Animals: Her room is filled with them and only select maids and Alice can enter it.
  • The High Queen
  • Letting Her Hair Down: In the second and third games, she can be seen with her hair down.
  • Off with His Head!: Being the Queen of Hearts, she likes to behead people. Ace lampshades this in the manga.
    Ace: Her Majesty issued an order that didn't involve a beheading. Never thought I'd see the day.
  • Pimped-Out Dress: She wears one all the time.
  • Shipper on Deck: In the Heart adaption by Hoshino, she ships Blood/Alice pretty hard. In certain games, she'll do that if Alice is on Blood's route.
  • Symbol Motif Clothing: All the hearts on her dress, as she's the Queen of Hearts.
  • The Smurfette Principle: The only female roleholder in the three games, until the introduction of Crysta Snowpigeon — and even then, Vivaldi does not appear.
  • The Stoic: At first glance, although she'll warm up to you eventually.
  • Yandere: She apparently tried to get a maid that caught the King of Hearts' eye beheaded, but the King managed to talk her out of it.

    Peter White 
https://static.tvtropes.org/pmwiki/pub/images/pet_375.png
Voiced by: Kōki Miyata

The Prime Minister of the country (or at least, that's what he's referred to as), Peter's the reason Alice is stuck in the Country of Hearts in the first place. He is serious about his job, but happens to be desperately in love with Alice, and it seems the feeling is anything but mutual. Based on the White Rabbit, although they have little in common.


    Ace 
https://static.tvtropes.org/pmwiki/pub/images/ace_4416.png
Voiced by: Daisuke Hirakawa

A Knight serving the Palace of Hearts and one of the most competent sword users in the country, Ace is one of the nicest people you'll meet, considering his lighthearted, cheerful disposition. Just don't think of his Cute and Psycho tendencies. He's a friend of Julius's and helps him retrieve the clocks of people who die. An original character, although fandom suggests he's based on the Knave of Hearts.


  • Ax-Crazy: But then again, so is everyone else.
  • Badass Longcoat: The former's his military wear, and the latter's what he wears when he's at his most unstable, along with Mask Power.
  • Beware the Nice Ones: Ace is easily one of the nicest people in Wonderland when you first see him (manga-wise at least), what with his cheery disposition and willingness to help Alice (even if he does end up getting them lost). The next time he appears, he's wearing a tattered cloak that has bloodstains all over it, and a mask that makes him look like a serial killer. As it turns out, he's one of the most unstable people in Wonderland, and would kill Alice if it wasn't for her heartbeat.
  • Beware the Silly Ones: Ace's constant ability to get lost for extended amounts of time, even indoors, and his odd habit of making a fire and pitching a tent gives you the impression that he's silly and harmless. That is until you see him kill covered in blood with a smile on his face.
  • Blood Is the New Black: Although pretty much no one cares for blood-stained clothes, since they will eventually turn clean by themselves, Ace is the character most often represented with blood-covered garments, especially when he's wearing his Executioner cape.
  • Crazy Jealous Guy: His entire route in the games and the official mangas with him as the love interest.
  • Crouching Moron, Hidden Badass: He's one of the most competent fighters in the kingdom, but you probably can't tell that just by looking at him.
  • Never Gets Drunk: He can hold his liquor very well.
  • No Sense of Direction: Played for Laughs, as where ever he's headed is always in the opposite direction of where he's going.
  • Personal Space Invader: Hell yeah.
  • Professional Killer: It's revealed his "lost adventures" are composed of him killing people Joker and Julius want gone.
  • Stepford Smiler: Naturally.
  • Yandere: Play any of his routes in ANY of the games; Heart, Joker, Clover or Diamonds and you will see this. Even in the mangas, this personality trait is present. Clover no Kuni no Alice: Heart no Kishi is one of the most prominent examples.

The Hatter Mansion

The Mafia of Wonderland resides here. The mansion itself is associated with autumn and the suit of spades.


    Blood Dupre 
https://static.tvtropes.org/pmwiki/pub/images/blo_5270.png

The head of The Country of Heart's equivalent of The Mafia, Blood is cold and ruthless - but his subordinates are just as dangerous as he. He prefers scheming and manipulating things from the shadows. He has the same appearance as Alice's ex-boyfriend, which causes Alice to be more self-concious than usual around him during the early stages of their friendship. In time, Blood's unique personality leaves an impression strong enough on her mind that she starts seeing past that fact. Based on the Mad Hatter from the original story.


  • Green-Eyed Monster: Despite his casual flirting, Blood is quite the jealous man deep down, and wants Alice to himself in his own routes. In the first two games, this is made worse by the insecurity he feels from being constantly compared to Alice's ex. However, if they aren't in a relationship, he is not petty enough to get jealous because of Alice being friends with other guys, and doesn't particularity care about who she is involved with. Comically enough, in certain routes he serves as a wingman to Alice who gives good, albeit perverted advice about her love problems. Hoshino's manga adaption takes his jealousy to "extreme" levels, and pushes him right into Crazy Jealous Guy territory.
  • Handsome Lech: Blood is undoubtedly one of the most sexual characters in the series, and he comes on to Alice pretty often and pretty hard (to the point it has become a way of him pulling mischievous pranks on Alice even when they don’t have any romance going on). His speech is often heavily laced with innuendo, and he loves to tease and flirt until he can get Alice flustered. Being handsome, rich and powerful means Blood never lacks attention from females, and is quite aware and appreciative of it, but at the same time, he is snobbish enough to ignore most of his fangirls unless he finds someone 'interesting'.
  • Identical Stranger: He looks identical to Alice's ex-boyfriend who broke her heart. It was revealed in the "Truth end" of the first game that Blood actually does NOT have the same face as Alice's previous lover, and Nightmare manipulated Alice's memories to make her believe that he does (which implies that the real reason Alice's lover is shown faceless in her memories is because he does not look the same). Vivaldi explains in Blood's best end of Joker no kuni no Alice that Nightmare chose Blood for this role because Blood was the only person to have defeated Joker TWICE, and Nightmare expected Joker to interfere with Alice eventually..
  • Jerkass: Much to the displeasure of original game fans, this applies strongly to the most well-known manga adaption by Hoshino, where Blood has attempted to strangle Alice, eventually started acting like a whiny brat, and then pointed his gun at her for no reason. Such extreme behavior strongly deviates from his more calculating and cool-headed persona established in the games and every other manga.
  • Signature Headgear: His trademark hat and bow tie are based on the original Alice in Wonderland's Mad Hatter; however, there are no roses or feathers on the original Mad Hatter's hat.
  • Sibling Rivalry: With Vivaldi when Alice is concerned.

    Elliot March 
https://static.tvtropes.org/pmwiki/pub/images/elli_3481.png
Voiced by: Tsuguo Mogami

Blood's right hand man, Elliot is generally cheerful and easygoing - but then again, he's not Blood's right hand man for nothing. Also, he's definitely not a hare the March Hare of this world.


  • Hair-Trigger Temper: At least when it comes to Ace. Admittedly, Ace seems to take notice of this and pisses Elliot off on purpose to start a fight.
  • Heterosexual Life-Partners: With Blood. Apparently, the reason he's so attached to Blood is because the latter rescued him after he destroyed his best friend's clock and was sentenced to ninety thousand turns in jail.
  • Trademark Favorite Food: He loves carrot-flavored dishes, despite insisting that he detests 'carrot' itself, and that carrot dishes are totally different from raw carrots! Okay, Elliot, whatever you say....
  • Undying Loyalty: To Blood Dupree, who saved him after he destroyed his friend's clock and was sentenced to jail.
  • Unusual Ears: He has long hare ears that happen to be very sensitive.

    Tweedle Dee and Tweedle Dum 
https://static.tvtropes.org/pmwiki/pub/images/dee_dum_3858.png
Left: Dum; Right: Dee
Voiced by: Jun Fukuyama

Twin guards at the Hatter's Mansion, who are cute little boys in the first game, and adults in the second and third. They call Alice names like "Lady" and "Big sister," and they can be very possessive. Elliot thinks they're annoying.


  • Creepy Twins: They aren't called "The Bloody Twins" for nothing.
  • Cute and Psycho: They're kids who happen to really like ax murdering people.
  • The Glomp: To Alice. Unfortunately for her, they have a tendency to hold axes while doing it.
  • Identical Twin ID Tag: The color of their clothes.
  • Long-Haired Pretty Boy: Tweedle Dee in the sequels.
  • Polyamory: Both of them like Alice, and are strongly hinted to have no problem with "sharing".
  • Trickster Twins: Although their tricks can be deadly or even suggestive.
  • Twin Switch: They often engage in this when in their child forms, but in their adult forms, Dee wears his hair in a ponytail and Dum has short hair, making them easy to tell apart. That didn't stop them from wearing wigs to fool Alice in an official anthology manga, however.
  • Twin Threesome Fantasy: Their route strongly hints at this, as does an official dakimakura design, which shows them cuddling together and looking at the viewer expectantly (as if asking you to join them).

The Amusement Park

Owned by Gowland, the Park is one of the four major areas of the game. It's associated with summer and the suit of diamonds.


    Mary Gowland 
https://static.tvtropes.org/pmwiki/pub/images/gow_9962.png
Voiced by: Kenyū Horiuchi

The owner of the Amusement Park. Appearance-wise, he's one of the oldest of the cast, but that doesn't stop his lighthearted nature. He immediately takes a liking to Alice after their first meeting.


    Boris Airay 
https://static.tvtropes.org/pmwiki/pub/images/bor_580.png
Voiced by: Noriaki Sugiyama

The series' resident cat boy, Boris is lighthearted and blithe - but unlike Ace, it's anything but a facade (although his attitude towards death leaves something to be desired.) He is on good terms with the twins despite them being from opposing factions, mainly because despite living in the Amusement Park, he isn't really involved in the territory wars. He's the equivalent of the Cheshire Cat.


  • Anything but That!: He can't stand Gowland's horrific violin playing.
    Boris: Spare me! Please!
  • The Bully: Prior to Heart no Kuni, Boris bullied Pierce continually and even tried to eat him many times. After Boris started ganging up on him with the help of Dee and Dum, this eventually caused the poor guy to flee the country. When Boris meets Pierce again after the country moved to Clover, he immediately starts going back to bullying him again.
  • Cat Girl: One glance at him will tell you he's this.
  • Corner of Woe: Visits it after Alice says his cat ears annoy her.
  • Gun Nut: In the purest form. His whole room is full of firearms, and he's even knowledgeable about guns from Alice's world.
  • Nice Guy: As nice as the world he lives in allows, anyway. He seems to be one of the most kind people in Wonderland, despite his attitude toward death.
  • No Sense of Personal Space: Can be this towards Alice by frequently hugging and licking her on the face. Apparently that's natural because he's a cat.
  • Pet the Dog: Boris is usually an unrelenting bully to Pierce, but in Clover, Boris recognizes how much courage it took for Pierce to come to him, of all people, for help to save Alice despite being terrified of him. Boris praises him for it, which Pierce seems to take to heart. Boris goes right back to bullying him later, though.
  • Playful Cat Smile: Smiles like a cat when being playful, such as when Alice calls Mary Gowland by his first name.
  • Scarf of Asskicking: His is a giant, fluffy pink-striped boa, reminiscent of the pattern of Disney's Cheshire Cat. He says the boa is "part of his identity."
  • Tsundere: If he and Alice are in a relationship and he thinks she's favoring other guys, he'll start avoiding her, sulking about it, and acting cold to her when he does see her.
    Boris: I wonder if Alice will come? ...Not that I care!
  • Verbal Tic: He lives up to his identity as a cat, and occasionally adds "Nya-" to phrases.
  • Vitriolic Best Buds: His relationship with Gowland could fall under this.
  • Zipperiffic: He has 3 separate zippers on his pants, and two on the lower part of his shirt that don't seem to have any function other than showing more of his midriff.

    Pierce Villiers 
https://static.tvtropes.org/pmwiki/pub/images/003-cop_9000.jpg
Voiced by: Souichiro Hoshi

The Dormouse of the series, he's a kind boy who really, really just wants to sleep. It's for this reason he adores Nightmare, as the resident incubus helps him sleep. It seems he was once the undertaker for the Hatter family, but left due to Dum and Dee's teasing. Boris (him being a cat and all) was another major reason in his decision to leave for Cloverland. In Joker, though, he's moved into the Amusement Park, and they seem to be trying to get along.


  • Animal Motifs: A dormouse, and you were wondering where the dormouse was in the first game.
  • Butt-Monkey: Just about the whole cast mistreats Pierce, though most of it comes from Boris and the twins. This is partly due to the fact that he's a mouse. And...this is usually Played for Laughs. Heck, even the scenes where Boris chases him with a fork and knife are intended to be just for kicks and giggles.
  • Cleanup Crew: His job is to dispose of the dead bodies for the Hatter family.
  • Crouching Moron, Hidden Badass: Don't let that cute face and personality fool you. He was an undertaker for the Hatters for a reason.
  • I Am Not Weasel: He gets mistaken for one by Alice in the prologue of Clover no Kuni no Alice.
  • Must Have Caffeine: Bucket loads of it. He's so afraid of being eaten by Boris in his sleep that he drinks coffee in order to keep himself awake.
  • Unusual Ears: He has a pair of mouse ears and a tail.

The Clock Tower

The Clock Tower is the only neutral area in the entire country, and as such, not subjected to the messy territorial disputes. Julius, Gray, and Nightmare reside here (as does Alice in the manga). It's associated with green and the suit of clover.


    Julius Monrey 
https://static.tvtropes.org/pmwiki/pub/images/jul_6516.png
Voiced by: Takehito Koyasu

The owner of the Clock Tower, the only neutral place in the whole country, what with the other three areas constantly battling for territory and all. Julius is in charge of repairing people's clocks - As You Know, broken clocks (the stand in for hearts) in Heartland mean death. As such, considering everyone thinks Death Is Cheap, Julius wears himself thin trying to keep up with it all. Nightmare likes hanging around him, and Ace helps him out by bringing him broken clocks.

Speculation has it that he's the story's stand-in for Father Time.


    Nightmare Gottschalk 
https://static.tvtropes.org/pmwiki/pub/images/nigh_7439.png

Voiced by: Tomokazu Sugita

A sickly incubus who lives with Julius, Nightmare appears in Alice's dreams. If Peter was the one who wanted her in Wonderland, Nightmare was the one who did the dirty work. Probably based on the Caterpillar in the original story.


    Gray Ringmarc 
https://static.tvtropes.org/pmwiki/pub/images/003-copy_5816.png
Voiced by: Kazuya Nakai

A former assassin who works for Nightmare as his right-hand man. Unfortunately, due to Nightmare's condition, he ends up being like a nanny more than anything. Based on The Lizard in the original story.


The Circus & Prison Realm

    Joker 
https://static.tvtropes.org/pmwiki/pub/images/jok_7685.png
Voiced by: Akira Ishida

Joker is in charge of the prison realm, and unfortunately he has a nasty Split Personality. There are two Jokers within the story - The White Joker, your typical, modest Nice Guy, and the Black Joker, who's an all-out asshole. Or so it seems. They are 'officials', and their role is to maintain order in Wonderland.


The Castle of Diamonds

    Crysta Snowpigeon 
https://static.tvtropes.org/pmwiki/pub/images/cry_7658.png
Voiced by: Sanae Kobayashi

The Queen of the Country of Diamonds whose peaceful appearance contrasts with her malicious personality. She can appear as a young child or a beautiful young woman.


    Sidney Black 
https://static.tvtropes.org/pmwiki/pub/images/syd_8046.png
Voiced by: Toriumi Kousuke

The Black Rabbit, who serves as prime minister to the Country of Diamonds, much like Peter does to the Country of Hearts. Like Peter, he is high-strung and takes his job very seriously. Unlike Peter, he hates Alice and maintains a very professional demeanor with her.


The Cemetery & Art Museum

    Jericho Bermuda 
https://static.tvtropes.org/pmwiki/pub/images/jer_2772.png
Voiced by: Koyama Rikiya

The Gravekeeper. He's part of a mafia family that is frequently in dispute with the Dupres. Based on the Dodo from the original story.


  • Animal Motifs: Dodo birds. Invoked uniquely in that he's heavily associated with death (being a gravekeeper, working in a cemetery, his In-Series Nickname below, etc.) which makes the motif work even better, as dodos are heavily associated with extinction.
  • In-Series Nickname: "The Man Already Dead."

Other Characters

    Lorina Liddell 
https://static.tvtropes.org/pmwiki/pub/images/lori_8876.png
Voiced by: Mika Kanda

Alice's older sister, whom she remembers fondly.


  • Cool Big Sis: To Alice, literally and figuratively.
  • Inconsistent Spelling: Is it Rolina or Lorina? Quin Rose once listed her name as "Rolina" on the official movie site, but they, along with official translations, later spell her name as the latter.
  • Promoted to Parent: Since their father works a lot, Lorina is the one who must go to Alice's school interviews.
  • Proper Lady: From what we see of her, she seems to fit this very well.
  • Strong Family Resemblance: Alice states that Lorina resemblances their deceased mother.

    Alice's First Boyfriend 

Exactly What It Says on the Tin - He was Alice's first boyfriend who ended up leaving her for her sister. Naturally, when Blood ends up looking exactly like him, Alice isn't happy about it.


    The King of Hearts 
https://static.tvtropes.org/pmwiki/pub/images/king_hnkna_54.png

Again, Exactly What It Says on the Tin: He's Vivaldi's husband, but happens to be weak and ineffectual compared to his powerful, domineering wife.


  • Age Lift: In-universe: in Heart he's an old man, but in Clover he's a younger, middle aged man. Justified as the positions are "roles," and that the Roleholder for him might have changed in-between games.
  • The Good King: Same as the king of Hearts he's based off of, he pardons as many persons he can when his wife orders them beheaded.
  • Sexless Marriage: For there's no better way to call his relationship with Vivaldi. Though king and queen, they aren't married, and their positions are just roles; besides, Vivaldi has a room just for her.

Alternative Title(s): Heart No Kuni No Alice

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