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Virtual & Universe, Vtuber & yoU!

V&U Entertainment is a South Korea-based Virtual YouTuber agency owned by animation studio Maro Studio Inc. Its talents stream a variety of content on YouTube, such as Let's Plays, chatting, ASMR, and arts and crafts.

V&U's first generation debuted on May 6th, 2022. Since then, the company has continued to grow, with a number of subsequent generations adding more talents. As of March 2024, there are 18 talents streaming under V&U.

V&U Entertainment provides examples of:

  • Cleavage Window: A somewhat common feature of the talents' clothes. The actual cleavage is often concealed by a piece of cloth or tassle.
  • Cool Old Lady: Downplayed with V&Unnies, an informal group of three talents who are considered older and more mature than others.
  • Cosmic Motifs: A four-pointed star is featured prominently in the V&U logo, as well as subtle elements of many of the talents' design. The moon is also used to a lesser extent.
  • Fantasy Kitchen Sink: All but onenote  of the talents play a non-human character, many of which are inspired by fantasy creatures, such as valkyries, dragons, angels, and demons.
  • Gamer Chick: As expected of a company of female streamers whose content include video game streams.
  • Hair of Gold, Heart of Gold: Suri and especially Meeta.
  • Horned Humanoid: Suri, a dragon, and Misma, a demon.
  • Host Club: V&Host Club features Rule 63 versions of talents filling the roster of one.
  • I Thought Everyone Could Do That: Liora, Suri, and Cyon have aphantasia, the inability to create mental imagery. They were not aware that others can form mental images until this was pointed out to them.
  • Lady Swears-a-Lot: Only a few talents do not swear on a regular basis. Liora and Amoria are particularly guilty of this.
  • Little Bit Beastly: Cyon and the entirety of generation 5.
  • Mascot: Almost all talentsnote  come with an official mascot. This practice originated with Liora commissioning the design of the palkyries to represent her fans, but has since evolved into separate characters accompanying the talents.
  • Otaku: Both Liora and Amoria are idol otaku (J-pop and K-pop respectively).
  • Podcast: Liora and Meeta have one.
  • Really 700 Years Old: A common occurrence due to Fantasy Kitchen Sink. The only talents whose appearance matches their age are Lofi, Amoria, and Maeve.
  • Super-Deformed: All of the talentsʻ 3D models are made in this style, based on the art style of JazzJack. Subverted by the Generation 1 and 2's 3D models featured in their original song MV.
    • Serafi, Suri, Meeta, and Cyon's Live2D avatar also has a Super-Deformed toggle due to being rigged by KevinX.
  • Sweet Tooth: Liora, Lofi, Misma, and Spectra.
  • Tarot Motifs: Each of V&U's talents are associated with one of the Major Arcana of Tarot cards.
    • Generation 1 featured The Hermit, Justice, and The Fool
    • Generation 2 featured The Magician and Judgement
    • Generation 3 featured The Emperor, The Chariot, Wheel of Fortune, Temperance, and The Star
    • Generation 4 featured Strength, Death, The Devil, and The Tower
    • Generation 5 featured The High Priestess, The Empress, The Hierophant, The Lovers, and The Hanged Man

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