Professor Proton: That's what I told my lawyers!
When an attempt to Follow the Leader seems to be almost exactly like the leader, but with cosmetic identifiers (the "serial numbers") changed. The blatant copying of characters and plot is on a level that would make even makers of The Mockbuster blush. (Although that needn't mean the quality is bad....)
The trope can also be used to write a crossover story without having the rights to the other franchise.
So named because some stolen goods (particularly firearms) would have their identifying serial numbers filed off to make them untraceable.
Fanfic writers will sometimes convert their fanfics into original properties as an Ascended Fanfic. In the event that the original fanfic is still available, you can directly see which character was filed off into which character by comparing the original fanfic with the new work.
Compare Mission-Pack Sequel (when a follow-up is almost just like the first game), Better by a Different Name, Spiritual Successor, Spiritual Adaptation, They Copied It, So It Sucks!, Recycled Script, Divorced Installment.
Contrast Dolled-Up Installment, In Name Only (both are when a work seems to have the serial numbers of another work scribbled on), Shoddy Knockoff Product (a ripoff that seeks to look like a work, but is a very poor copy) Lawyer-Friendly Cameo (when shown as part of a work of fiction), Bland-Name Product.