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I Spy is a long-running series of hidden object puzzle books aimed at children, by writer Jean Marzollo and photographer Walter Wick. The concept of the books are fairly simple; the reader is given a collection of pictures chock full of items, and they are presented with a riddle that lists off a number of objects that are hidden somewhere in the picture. However, it isn't usually as simple as just finding the item sitting in plain sight; objects will often be hidden inside others (for instance, when it tells you to look for a fish, it might actually be referring to a fish that is engraved in wood), or they'll be used as a decorative set piece cleverly disguised in the scenery.
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The series began in 1992 with the release of the book simply titled I Spy, which did not have much of a unifying theme; later on came a multitude of other books, though, such as I Spy School Days which has a classroom theme and I Spy Spooky Night which takes place inside a haunted mansion. It quickly became a huge success and spawned a whole slew of spinoffs aimed at various age groups and even a series of (surprisingly well-made) Licensed Games for various game consoles, but most often the PC. Although main series books are a lot less common nowadays, all of the older books are still in print and still easy to run across in the children's section of your local bookstore, and don't be surprised if you're still running across them in the average elementary school classroom.

It was also adapted into a stop-motion animated series, which aired on HBO Family between 2003 and 2004 for 26 episodes. This show was in a somewhat different format, being an edutainment series, but hidden, random objects still remained a core part (even the main characters are made up of random objects). Wick later went on to create the Can You See What I See? series, which retained the core search-and-find value of I Spy but made it more immersive.

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Not to be confused with the spy show of the same name, or the UK "I-Spy" books, which were a series of books about things to look out for in the world around you, along the lines of the Spotter's Guides.

See also Where's Wally?, another popular book series of hidden object puzzles.

The books in the I Spy series provide examples of the following tropes:

  • All Just a Dream: I Spy Spooky Night ends with the implication that it was a dream a child had about their dollhouse before Halloween.
  • Christmas Episode: I Spy Christmas
  • Circus Episode: I Spy Fun House
  • Cool Train: The Rainbow Express in I Spy Fantasy
  • Extended Gameplay: Extra Credit Riddles, which were introduced in Mystery, are sets of extra riddles for each picture. Also, the "Find Me" riddle, which tasks the reader to find a single object that appears across every picture in the book, and the Challenger books (which include new, harder riddles for previously released photos).
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  • Guide Dang It!: Some of the objects are hidden in pretty mean places. This gets even more true in the "Challenger" books.
  • Haunted House: I Spy Spooky Night. I Spy Mystery also features a glimpse into one in the "Ghost in the Attic" spread.
  • Rube Goldberg Device: "Levers, Ramps, and Pulleys" in School Days. The machine actually worked too!
  • Scenery Porn: For a series of books aimed at kids, the pictures have some very impressive and stunning looking sets. Being blown up to massive size and really being able to see all the details definitely helps in that regard.
  • Something Completely Different: I Spy Treasure Hunt has a more linear storyline (with an almost First-Person Shooter-style perspective to the photos) than the other books, and the photos are mostly of model environments (a seaside village, an island, a cave) built with ordinary O-scale props, with hidden objects mixed in instead of a jumble of items arranged around a theme. It also features some specially-drawn traditional art in the form of the treasure map the story revolves around.
    • I Spy Spooky Night immediately preceded the release of Treasure Hunt and has a similarly linear storyline and "first-person" perspective to the camera angle in each of the pictures complete with a possible antagonist in the form of the ghostly skeleton that is in every picture) complete with the final two pictures implying that it was just a dream and that the skeleton was just a rubber doll and the haunted mansion was a dollhouse.
  • Treasure Hunt Episode: I Spy Treasure Hunt, natch.
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