These are what we call the 'YMMV items.' Things that some people find in this work. We call them 'your mileage might vary' because not everyone sees these things in the same way. This starts discussions in the trope lists, a thing we don't want. Please use the discussion page if you'd like to discuss any of these items.
Evil Is Cool/Ensemble Darkhorse/Designated Villain: Despite nominally being a heel during her feud with Kaitlyn, where she setup Kaitlyn to get her heart broken through AJ's secret admirer plot, AJ got a bigger crowd pop on her entrance to their title match than Kaitlyn did and then AJ got a big pop on winning the title.
For Want of a Nail: HOLY CRAP, her decision to hire Brad Maddox as a referee during her GM tenure seemed so insignificant at the time. Until you think about how things could have gone company-wide if Maddox wasn't hired.
With no Maddox nut-punch to Ryback, Ryback becomes the WWE Champion in October 2012, ending CM Punk's title reign three months early and taking a huge bite out of his career bragging rights by cutting him off at 343 consecutive days, not 434. It's also possible that with no title to defend, Paul Heyman never makes the call to a certain trio of black-clad vigilantes, drastically altering their story arc as well. And given Ryback's Badass Decay only happened after his issues with the Shield, who knows how long Ryback would have held the title... which might have done some serious card-scrambling at the Royal Rumble, where we could have had a returning Rock against Ryback or someone else entirely as opposed to punk.
As for Maddox himself, he stays in NXT, doesn't get noticed by the McMahons, and doesn't become AJ Lee's successor as GM. note Vickie Guerrero was the de facto GM after AJ resigned, but Brad Maddox was the next to actually hold the true and permanent title.
Fridge Logic: Turned on John Cena to join Dolph Ziggler, claiming that Cena had toyed with her emotions and broke her heart when he was unwilling to let her join him at ringside for a match...but Ziggler had insulted her so much she attacked him in the locker room. Then again, this is AJ we're talking about.
Fridge Brilliance: She hooked up with Ziggler precisely because of what he did that night. Number one, the part about making someone her entire world over the tiniest sliver of attention had to have struck a nerve for a reason—maybe Cena didn't love her back anymore than Daniel Bryan, Kane, or CM Punk ever did. From there, she was bound to perceive Cena's continued hot-and-cold way of dealing with her as toying with her heart and thus turn against him for it, as even to the sane it seemed as if he was getting her hopes up while keeping her at arm's length romantically. With that being the case, in that one moment of telling her off Dolph was more honest with her than any guy she'd tried to be with (or vice versa)—and he did it all without calling her crazy. It stands to "reason", for lack of a better term, that in her mind he would be the most real and passionate romantic partner she could have in WWE. And so far it's worked out so well she currently has the most foundation she's had mentally since Bryan dumped herů
That headscratcher is no longer a problem. In fact, none of this is even a thing anymore. Between Ziggler and Alberto Del Rio's Face Heel Double Turn, along with AJ and Big E becoming more focused on torturing Kaitlyn together, she and Dolph gradually grew distant as a couple until she cost Dolph a world championship rematch and he decided he'd had enough. As a result, AJ has currently gone full-on bazonkas with her no-longer-requited love for Dolph and arguably Kaitlyn.
Fridge Brilliance: The real reason she cut the promo on the Total Divas cast, under the pretence of wanting to 'save' the Divas' division:
WWE's shows typically feature one women's match and it's almost always a Divas' Championship match. As the reigning Divas' Champion, AJ gets priority. Meaning she will likely be in every women's match as long as she is champion. But at SummerSlam before she cut the promo, there were two Diva matches. The Natalya vs Brie Bella match had nothing to do whatsoever with the Divas' Championship - i.e. it wasn't a #1 contenders' match or anything. While AJ was merely in a mixed tag match.
Total Divas was not expected to succeed. Fans believed the Girl-Show Ghetto would come into play and it wouldn't catch on. However its sudden popularity justified WWE putting a match featuring the cast members on a big PPV. AJ is bound to feel threatened by that, suddenly being fearful of her spot and having to compete with the success of the show.
So her promo ensured that the cast mates would challenge her. Think about it, who is the common denominator in all of it? AJ. Although members of the cast would come forward to challenge her, the attention would still all be on AJ. Even if she's not a member of the show, she's still finding a way to be prominently featured by piggybacking off the show's success. By picking a fight with the cast, she guarantees that she'll be featured.
She interferes in a triple threat match, seemingly not considering that she'll have to defend against all of them. But at the time Brie was still a heel and there could only be one winner. A Fatal 4 Way is much easier for AJ to hide in than a singles match. She could easily bank on Brie to turn on Natalya and Naomi and let them fight amongst themselves - which is exactly what happened. Bear in mind that out of the rest of the cast, Nikki was still injured, Cameron was still fairly new while Eva and Jojo were untrained. So AJ felt she would prove her dominance by winning the Fatal 4 Way. However she wasn't expecting the cast to unite against her. After failing to get Alicia Fox, Aksana and Layla to do her dirty work for her, she recruits Tamina. She manipulated the first three while with Tamina she was straight up and made her a bodyguard.
So basically the entire situation is AJ trying to make sure she got all the attention and the Divas division remained entirely about her - and biting off more than she could chew.
How about the whole love trapezoid thing with her, CM Punk, Daniel Bryan, and Kane? The whole thing started to get legs when Punk says that he dug 'crazy chicks.' Fast forward to a couple of years later, and not only are she and Punk married in Real Life, but her on-screen character has basically become Female!Punk.
Of course, the Wham Line during this angle where AJ proposed to Punk must be mentioned here.
Les Yay: With Kaitlyn, to preposterous degrees (witness the 3/29/13 mixed tag match). Also with Tamina (especially once Tamina became her bodyguard), Eve, Layla, and Natalya. Most everybody.
In a Tweet after her confrontation with Stephanie McMahon backstage on the 9/23/13 RAW:
@WWEAJLee: When Boss Lady talked about finding love then moved in close to my face, I thought that entry in my dream journal was about to come true.
Moral Event Horizon: Crossed it when she was revealed to be behind Kaitlyn's secret admirer. Previously she had only snapped when people called her crazy and had a few violent fights backstage. Here however she crossed the line into outright Manipulative Bitch and solidified herself as genuine evil.
Narm: The incident where The Big Show ran into her. Because of WWE's PG restrictions there's a limit on violence against women so Big Show was clearly holding back. He lightly collides with her but she bumps as if he had ran at her full force. The fact that she ends up getting taken away in a stretcher and is left out of action for weeks - and when she returns is wearing a neck brace - makes it ridiculous. Even the crowd chanting "she's okay!" ruined any drama it may have had. Not to mention the Big Show's over-the-top tears. What's more is that WWE really sold this angle and AJ stayed off Twitter for weeks, which normally wouldn't have been a huge deal, but for someone like AJ...
When she was crazy (but still face), she would sometimes 'snap' in matches and start catfighting with her opponent. It was meant to sell her as unstable and dangerous but it failed to be anything but Narm. It was more akin to penguin slapping than wild brawling.
Narm Charm: The skipping on the other hand. It's silly but yet she makes it work.
Nightmare Fuel: At one point after a match between (among others) Bryan and Punk, she gets in a fight with Vickie Guerrero that ends with her getting injured. Out of nowhere, Kane walks in, picks her up and starts carrying her out (and as the announcers point out, there's no way to tell whether he was carrying her to safety or if he had other intentions), when Punk suddenly attacks Kane. Kane puts AJ down and proceeds to beat the crap out of Punk and Bryan. AJ watches, and then proceeds to drop to her knees and starts swaying and laughing like she's genuinely having a mental breakdown. The incoming backdrop of Kane's evil music, red lighting, and fiery stage graphic during this last part only adds to the eerieness.
There is something very, very creepy about how AJ goes from crying into Punk's chest to completely normal in .5 of a second.
The Scrappy: Her onscreen romances with CM Punk, Daniel Bryan, and Kane were not too well-received in some circles on the internet, mainly due to the segment in which she put both Punk and Bryan through tables, effectively going over both the WWE Champion and the number one contender in less than a minute. Her stint as the Raw GM immediately following the previously mentioned angle was even less well-received. She seems to have gotten better since her Face-Heel Turn and alliance with Dolph Ziggler, though. As stated above, all this means she has a pretty sizable Broken Base, which doesn't exactly hurt when it comes to being a heel.
Unintentionally Sympathetic: AJ has done some legitimately awful things as a heel, but the way she's treated by the commentary makes her into a bit of The Woobie. Michael Cole asks leading, heavily biased questions, Jerry Lawler calls her a slut and JBL keeps saying she's insane and outright dismisses the possibility she has any sense of strategy. The touch of dismissive misogyny is the icing on the cake.
The Woobie: During the Vickie Guerrero/John Cena arc. Vickie accused AJ of fraternising with Cena and kept throwing (probably fake) evidence at her, even though she and Cena continually denied it. Eventually, Vickie managed to get AJ sacked from a job she absolutely loved- and what makes it worse was that one got the feeling that Vickie wasn't just doing it because she wanted the job, she was doing it to punish AJ as much as she could for daring to accept a job offer.