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Because all girls want bad boys, and what's more bad than a blood sucking monster? Putting it simply, a romantic vampire boy is a male love interest who is a vampire. He may not be the best love interest, as he'll most likely hunger for your blood or for others around you, and it's most likely going to be a Mayfly-December Romance, but on the other hand he's a rich and charming sex god.

Whether the relationship between a Romantic Vampire Boy and the heroine succeeds or fails depends largely on where the work stands on the Sliding Scale of Idealism Versus Cynicism. However, this also depends on the plausibility of the Romantic Vampire Boy as a love interest: if written poorly, he can be easily turned into a Satellite Love Interest / Relationship Sue.

This can be a sub-trope Friendly Neighborhood Vampire, although not necessarily. Vampires who brainwash women into being his "brides" don't count as he has to be seen as a desirable Love Interest without the help of mind control. See also Boy Meets Ghoul and Lesbian Vampire.

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Examples:

Anime and Manga

In Rosario + Vampire, we have the gender flipped version of Moka Akashiya, though it's mostly Outer Moka who portrays this. Inner Moka, on the other hand, not so much. At least, not initially, anyway
Kaname Kuran or Zero Kiryuu: Later subverted: The Heroine Yuuki Cross turns out to be a vampire herself, though her powers were sealed by her mother to save her life. Said powers are unsealed later by Kaname.

Literature

Currently the most well-known example would be Edward Cullen of Twilight fame.
Before Edward, we had The Silver Kisss Simon.
Vampire Kisses has Alexander Sterling.
The Skulduggery Pleasant series deconstructs this beautifully with Caelen, who is probably best described as "Edward Cullen, only in a world where everyone else knows that stalking people is bad."
Bill from The Sookie Stackhouse Mysteries.
Obviously, Dracula is not an example, because Bram Stoker didn't find vampires romantic at all. For some reason, however, every adaptation or sequel seems to be contractually obliged to have Drac Demoted From Genuinely Threatening Villain To Love Interest.
Aubrey is this to Jessica in Demon in my View'. From the same series, Christopher is also this to Sarah.
Andre to Diana in Children of the Night.

Live Action TV

Buffy the Vampire Slayer: Both Spike and Angel are romantic vampire boys for Buffy.
Juliet van Heusen from Wizards of Waverly Place is a romantic vampire girl.
Stefan and Damon Salvatore from The Vampire Diaries. Both are romantic vampire boys or love interests for the heroine of the series, Elena.

Western Animation