Sometimes a character is so overflowing with the awesome that they don't actually have to do anything for it. They are not just awesome; they kind of have awesomeness as a power. All they have to do is walk into the room, or in in the most extreme cases, stand there. Their simple existence alone irradiates an effect of awesomeness that causes tangible physical harm to their enemies, and makes men and women fall in love with them. And all we can do is watch.
"Whoa... Dude, that guy is awesome..." "What do you mean? He isn't doing anything - whoa, he is awesome..."
Characters can be made of it. Groups can be made of it. Scenes can be made of it. Entire movies can be made of it. If Pure Awesomeness didn't exist, how could anything ever be so cool it can be used as a laxative?
This trope (in case the multiple uses of the word "awesome" as if it has an objective meaning didn't tip you off) is by its very nature almost completely irrational and often used for comedy. Do not try to ruminate over the meaning of this trope. Either accept the physical manifestation of Rule of Cool, or watch a more logical show.
Not to be confused with something awesome happening off-screen, where the awesomeness's effect was probably justified by something tangible actually happening.
A Sub-Trope of It Runs On Nonsenseoleum, Rule of Cool.
A Super Trope to Awesomeness Is Volatile.
Especially powerful individuals can strike weaker ones unconscious through their mere presence, through the power of "Haki" (Ambition). Two other types of Haki enable users to gain split-second precognition and harden their defenses or strengthen attacks to harm immaterial or Haki-using enemies, but only one in a million inherently awesome people can use the Conqueror's Haki.
Whitebeard is also a walking 18-foot tall pile of refined, 101% awesomeness.
Gol D. Roger, the man who started the "Great Pirate Era", definitely qualifies.
In Naruto, a number of strong ninja, like Zabuza, Orochimaru, and Sasuke with Orochimaru's power, are capable of giving off a "killing intent" so strong that it paralyzes weaker enemies, despite apparently not being an actual jutsu of any kind. This is taken to ridiculous levels with the First Hokage, who can literally cause the room he's standing in to crack just by flaring his chakra.
Medaka Box has Hinokage Kudo, who no one knows, remembers, or even notices despite his large size. Why does no one notice him? Because he's so damn powerful people subconsciously repress the memory of his existence out of absolute fear. His unnotability has not earned him the nickname "Mr.Unknown." He hasn't earned this nickname 'cos no one knows who he is and therefore can't address him as anything in the first place. Except Zenkichi for some weird reason.
In Hunterx Hunter, Nen users can kill non-users through sheer force of awesome Nen.
Gildartz from Fairy Tail has this and it bring Natsu to tears.
Played for laughs in Kaitou Saint Tail: when Asuka jr. bragged he had been assigned to capture Saint Tail by the mayor himself and Rina shouldn't butt in, her pointing out she's the mayor's niece caused her to be surrounded by an aura of awesomeness that blinded the presents.
And from the same series, "I am River Song. Check your records again."
A somewhat subtler form of this exists in The Lord of the Rings and The Silmarillion. Middle-Earth in general was heavily inspired by folklore and heroic sagas. The characters' abilities have less to do with tangible physical characteristics like strength, endurance or skill and more to do with a more amorphous concepts such as "might" or "countenance." Hence, the greatest elves of the elder days could stand against balrogs and dragons simply because they possessed the might to do so. The actual tactics and details of the battles were irrelevant, the outcome was decided by a direct conflict of might.
In one nice example, Finrod and Sauron "duel in songs of power." Finrod does pretty well for himself, but in the end, Sauron wins.
The Wheel of Time has the Ta'veren, who bend probability and to some extent even reality, just by existing. The Dragon Reborn, the strongest Ta'veren in the whole of the reincarnating Pattern, eventually becomes able to do it intentionally.
In an excerpt for Brandon Sanderson's Words Of Radiance, Lift describes her use of Stormlight this way.
People used to lose their shit over Michael Jackson just standing on stage.
And before him, Elvis. And before him, Frank Sinatra.
Sinatra's early career subverted this, as the girls in his audience who were really, really losing their shit and fainting in the aisles were hired plants put there to create hype.
This needs reiteration. They didn't even see the woman's husband. They saw a picture of him. And you can bet those men are spending the rest of their lives in a state of pure terror. Who was in the picture? Dolph Lundgren.
In the 3rd edition of Dungeons & Dragons, many powers have the mechanical effect of bolstering allies or hindering enemies through the awesomeness of the power or the character using it.
The Exemplar class lets you pick one skill which can be used to impress people, in a manner so awesome that everyone in 60 ft becomes undyingly loyal to him.
It overflows with characters that through their sheer presence can invigorate allies to near-invincibility, render enemies catatonic with fear or anything in between, ranging from Tau Ethereals (members of the ruling class), Space Marine Chaplains (Super SoldierBadass Preachers), and fiery incarnations of the Eldar god of War and Murder.
This is essentially how the "presence attack" mechanic in the Hero System works for characters with a high enough Presence stat (basically charisma). Presence attacks take no time and don't really require the character to do anything else — although the right kinds of supplemental actions certainly help — and can make other people hesitate, stop what they're doing to listen, or at the highest levels of effect outright surrender, faint, or be inspired to instant loyalty, all from the character's sheer awesome force of personality alone.
If a player manages to obtain trophies (ranging in difficulty from completing low-level plotlines to beating an insanely difficult, once a week minigame eleven times), Awesome points are given out which can be spent on bonus abilities. Also, certain levels of awesome are required for some quests.
In the game's story, Awesome is ninja culture's name for the metaphysical source of free will.
In Fate/stay night, the mere presence of the Servants has a little bit of this. And when a character like Lancer gets serious, the pure awesome makes both you and the air freeze in fear. The most extreme example of this is Gilgamesh, who nearly makes Shirou shit himself without even showing any killing intent. Justified in the fact that Gilgamesh is one of the most powerful beings in the Nasuverse and can defeat Berserker without even trying and is in possession of a weapon capable of Earth Shattering Kabooms.
The characters of Sengoku Basara regularly cause huge explosions from the presence of their sheer manly awesomeness. Yes, even the women.
King Radical's secret master plan in The Adventures of Dr. McNinja turns out to hinge on this. He's trying to make the Doctor's universe too awesome for lame people to exist, thus sacrificing them to summon refugees from the dying Radical Lands.
Suburban Knights has many instances of parodying this - the reviewers find they can do amazingly awesome things just because the character they're role-playing as (and in one case the actor playing the character they are role-playing as) possesses some form of Pure Awesomeness.