In the Stephen King novel The Dead Zone, Greg Stillson (the villain) is introduced as a traveling salesman who is tired of the pathetic existence he's been reduced to. After trying unsuccessfully for a couple of minutes to knock on a prospective buyer's door, he ends up kicking to death a defenseless dog that was barking at him, foreshadowing his true motivations later on in the novel.
The first for the title character. It's made plainer in retrospect, but Harry's insistence he's not a wizard, that he's nothing special, in the face of a giant man tracking him through a raging thunderstorm, knowing his birthday, and giving him a letter stating as much, reveals a certain something about his character.
Voldemort gets one before the series actually begins when he murders Harry Potter's parents.
Draco Malfoy gets one when he and Harry meet in Madam Malkin's. He has no idea he's talking to "The Boy Who Lived", and responds to My Parents Are Dead with "Oh, sorry. But they were our kind, weren't they?"
Hermione Granger introduces herself by speaking very quickly, showing excitement for school, dispensing information others don't know, and — this is key — helping a fellow student who's lost something.
Ron Weasley, meanwhile, is the first friend Harry ever makes his own age (Hagrid being the first friend, period). It sets the tone for their relationship throughout the rest of the series, as Ron's loyalty is one of the things which gives Harry strength.
Molly Weasley is first shown helping Harry, whom she hardly knows, get onto Platform 9 3/4. Later, she scolds her children for treating him like an exhibit.
Also, when Snape first looks at Harry, Snape looks not at the scar on his forehead, which marks him as "The Boy Who Lived," but at Harry's eyes, which are just like Lily's. Snape is instead looking for Lily Potter's son in Harry.
From the first moment we see Luna Lovegood, wearing radish earrings, with her wand stuck behind her ear and reading The Quibbler upside down, it is clear she is a world-class Cloudcuckoolander.
While not his first scene, Gilderoy Lockhart's character becomes clear during his first Defense Against the Dark Arts lesson. He brags about his deeds, gives a pop quiz with all questions about himself, and when the pixies he unleashes prove to be too much he flees, leaving the students to deal with the mess.
By contrast, Cool Teacher Remus Lupin gets his establishing character moment when he fends off the Dementor on the train and offers Harry and co. chocolate as a cure for the creature's happiness-draining effect, showing that he genuinely knows his subject and cares about the students. The fact that he conjures a handful of flames without words or even a wand also indicates that he is a powerful wizard, despite his obvious ill-health.
In The Philosopher's Stone, the first time we see Alpha Bitch Pansy Parkinson is when she sneers at Parvati Patil for showing concern for Neville, who was recently hurt. That meant that she was going to be a bitch on wheels.
Dudley's first scene has him throwing a fit because he got thirty-four presents on his birthday as opposed to last year's thirty-six. Sets him up as a Spoiled Brat (though he later reforms).
Dragon Queen: the old man drinks himself unconscious in his first appearance.
In Brothers of the Snake, the first thing Autolochus says is appreciating Petrak's more though-out tactics, and the second is snarking at all present, presenting him as no-nonsense, intelligent and a Deadpan Snarker.
In the first book, King Robert's character is soon established when he asks to go down into Winterfell's crypts to see his dead would-have-been betrothed. It establishes him as a good friend of Ned's, an embittered emotional cripple, and a rather thoughtless husband. He also goes on to describe life in the South. It shows his own lust for life.
Eddard Stark executes a deserter that we know had a perfectly legitimate excuse to run for the hills. It establishes Ned as grimly honorable, and also establishes that the heroes of the story aren't always right.
The man who speaks the sentence should swing the sword. If you would take a man's life, you owe it to him to look into his eyes and hear his final words, and if you cannot bring yourself to do that, then perhaps the man does not deserve to die.
In Tyrion's first scene, he cheers up Jon Snow and gives him some good advice. As Tyrion walks away, Jon notices that his shadow stands as tall as a giant, showing that Tyrion is a better man than his stature or reputation make him appear.
Jaime's scene in which he pushes Bran off the tower shows that he's ruthless and willing to do anything "for love." Within the world, Jaime's past regicide dominates every characters' opinions about him.
Including the reader's. It's only in later books as Jaime shows himself not to be the evil person everyone makes him out to be that the rest of this scene makes sense. Though Jaime pushed Bran off the tower the only reason he was able to do so was because Jaime instinctively saved Bran from falling off the tower in the first place despite knowing that it would be a lot better for him if Bran turned into chunky salsa. So while Jaime might be ruthless, he's also a better person than everyone thinks he is.
Brienne gets two; the first is when Catelyn first sees her, as she wins a tournament against several male knights using a combination of brawns and cunning, and receives no respect or reward at all, with her master even referring to one of the knights she defeated as the better fighter while she could hear him. The second is when she drops a boulder on a ship carrying her allies, in the name of protecting a man she hated, because she'd sworn an oath to. The Kingslayerhimself is impressed with her honour, though that might have been because it was him she was protecting.
During the war that overthrew King Aerys, Stannis Baratheon spent months holed up in his castle while it was under siege and nearly starved to death. His life was saved by the smuggler Davos Seaworth, who smuggled food into his castle by night. What did he do when the war ended? He knighted Davos for his services, and then chopped off the fingers of his left hand (the lawful punishment for smugglers). This establishes Stannis as an unyielding man who always does what he feels is right, no matter who it hurts.
Davos himself is first introduced as Maester Cressen's friend. Maester Cressen is the only person in Stannis's service who sees Melisandre for what she is - except Davos. His brief introduction as Cressen's friend, whose primary goal is to overthrow Melisandre, establishes him as the voice of reason, a genuinely good person, and very much against The Red Woman.
Gregor Clegane losing a joust to Loras Tyrell causes him to go berserk and behead his own horse before his brother Sandor restrains him.
Not behead. Bifurcate.
Theon kicking Gared's decapitated head, and in the same chapter arguing to kill the direwolf pups.
The Greatjon's famous "Your meat is bloody tough" scene.
Jon and Robb, respectively, saw two different things when they looked at the eyes of the deserter their father executed: Fear and Courage.
In Consider Phlebas, the Culture establishes itself as "the ridiculously powerful civilization you don't want to mess with" by having one of its warships jumping Out of a Sun. It's also established by the Idiran commander's claim that any time their ships have faced the Culture's, they lost badly. Later it turns out said "warship" was a diplomatic vessel technically not made for war at all!
Jiriki gets a cool one where he is first encountered strung up in a trap, and when the trap-setters show up he starts fighting and spitting, and as soon as he is freed he proceeds to defeat all of the humans come to find him and acknowledges his debt to Simon for cutting him down while abruptly vanishing into the wood.
In Red Dragon, Dr. Hannibal Lecter's first appearance establishes his almost supernatural sense of smell. "That's the same atrocious aftershave you wore in court, three years ago."
In the sequel, The Silence of the Lambs, he does it again with Clarice's skin cream. Jame Gumb's big establishing moment (after being told lots about his modus operandi by Crawford) would probably be his infamous "It puts the lotion on its skin or else it gets the hose again" scene, at once brutally menacing his captive and cuddling his bichon frise. Also his voice (in the movie, anyway) can't make up its mind whether to be high and effeminate or low and masculine.
In Rogue Squadron, first book of the X-Wing series, Wedge has that entire scene where he walks into the hangar, inspects his X-Wing, compliments his new chief mechanic, and takes off to attend a training exercise. Beyond this trope and providing a vehicle for Stackpole's worldbuilding, there's no point to the scene. It establishes that he's very conscious of his authority, he's good at math, good to his subordinates, aware of what he needs to teach new people, and an Ace Pilot of such skill that his kill silhouettes include two Death Stars, a lot of big ships, and so many fighters that they couldn't fit on the side of his X-Wing, so some had to be rendered in red, representing a squadron's worth of kills. He'd appeared in two scenes before that one, but in those instances he mostly served to take Corran down a peg, be annoyed that half the squadron was politically appointed, and state his absolute, unswerving trust in Tycho Celchu.
The first book in the Enchanted Forest Chronicles starts by establishing a fairy tale kingdom that is perfectly normal, perfectly safe, and perfectly boring. The book that goes on to say that "Cimorene" (the main character) "hated it" establishing her Rebellious Princess role for the rest of the books.
This Immortal by Roger Zelazny: the first scene is of Conrad, the protagonist, slipping up and then having to admit to his new wife that he isn't really twenty-something, and then covering up with yet another lie. This shows us a lot about Conrad, because he's really hundreds of years old and his real name isn't even Conrad.
In The Chronicles of Amber, the hero wakes up in a hospital with no memories and casts on three (unbroken) limbs. He proceeds to Groin Attack the doctor that tries to sedate him, blackmail the hospital manager into giving him cash, and then bluff his sister into believing that he knows everything.
Chronicles of Chaos by John C. Wright: the Red Soldier's introduction is one of these—not so much through what he does (walk down a driveway and enter a meeting), but how he moves and the way it's narrated.
In her first scene, Kate Daniels is drinking alcohol alone in her dark kitchen in the middle of the day, only to whip around and throw a knife into the throat of the vampire sneaking up on her. Her status as a Badass fighter and her hatred of vampires are constant throughout the series, and her loneliness, depression and alcoholism are all Character Development arcs she struggles with.
In the Night Huntress series, Cat's first scene shows her getting pulled over the cops with a vampire's corpse in the back of her truck (and since they're under the Masquerade, the cops won't know a vamp corpse from a human). She keeps her cool throughout, and her politeness never wavers as she says goodbye to the helpful police officer and drives off. Later in the book she proves to be quite calm and businesslike in familiar situations, and quite casual about non-human deaths.
The second scene of Soul Music introduces us to Susan Sto Helit, when her headmistress informs her that her parents have died. The headmistress then prompts her that maybe she'd like to cry or something, and Susan responds "Would that help?" This leads into to another interview with Miss Butts, which establishes her psychic invisibility, and tendency to use this to avoid anything she doesn't want to do. (Which, in turn, tells us that she likes Logic and Maths, but not Language and History, because those are the classes she's visible for.)
Tiffany Aching gets her in The Wee Free Men inside Miss Tick's tent. After being informed that the Queen of Elves is planning to invade the Chalk, Tiffany immediately asks "Can I stop it?", whereas most nine-year-olds would say "Can anyone stop it?" or "Can we stop it?". Miss Tick is very observant of this.
We first meet Lord Vetinari in The Colour of Magic. While talking to Rincewind, he makes it quite clear that not only does he know about the wizzard's attempt to duck out of the guide job Twoflower hired him for, he also makes it clear that if something does happen to Twoflower and the Agatean Empire's armies attack Ankh-Morpork because of said something, he will make sure Rincewind is the first thing their navy ships meet. Though it doesn't demonstrate the levels of excellence he shows in later novels, our first encounter with the Partician shows us he's not a man to cross, but he does care about his city.
Death is initally introduced in The Colour of Magic as something of an antagonist, albeit one who can't directly hurt Rincewind. The Don't Fear the Reaper personality gets established in The Light Fantastic, when he and Rincewind see the fanatical Red Star cultists listening to a lecture on The Evils of Free Will (his opinion of which will also become more significant once the Auditors have been introduced):
Rincewind: It's horrible.
Death: I'm inclined to agree.
Rincewind: I would have thought you'd be all for it!
Death: Not like this. The death of the old man or the warrior or the child, this I understand, and I take away the pain and suffering. I do not understand this death-of-the-mind.
Gone with the Wind opens with Scarlett O'Hara flirting with not one, but two beaux at the same time. Naturally, both men are spellbound by her.
Rhett's skepticism when it comes to the South winning the war.
The first chapter of 'The Lighting Thief' has Percy recounting how many schools he's been kicked out of and then defending Grover from a bully.
Later on, Annabeth, who opens with this winning line:
Inner Percy: "She glanced at the minotaur horn in my hands, then back at me. I imagined she was going to say, You killed a minotaur! or Wow, you're so awesome! or something like that" Annabeth: "You drool when you sleep."
In the Dale Brown novel Air Battle Force, Grzylov is introduced speaking congenially to the aircrew of a Russian bomber whose operation he is sitting in on...one that involves firebombing the shit out of Chechens. It's a Bait the Dog moment, but it also establishes how he cares for his people while also being utterly ruthless to the enemies of the Rodina, notions that are reinforced when his Disproportionate Retribution for losing a base full of bombers is a nuclear sneak attack on the US that wipes out a large part of the American strategic arsenal.
Samson, the most famous character of the Book of Judges, is touted as The Chosen One who will help his people beat the Philistines. His first line of dialogue crushes all expectations.
"I have seen a beautiful Philistine girl in the next village. I will marry her".
The Bible. "In the beginning, God created the Heaven and the Earth." And then God establishes His unending power with a simple sentence, "Let there be light".
No Country for Old Men began with Anton Chigurh violently strangling a cop then killing a man to get to his car.
Duke Alaric Morgan's first appearance in Deryni Rising, when he and Sean Lord Derry ride into Rhemuth for Kelson's coronation, functions this way on several levels:
Morgan glances down at his sombre black clothing in contrast to the colourful trappings of the coronation guests. Morgan prefers to dress this way for much of his early adult life.
Morgan grieves for Kelson's father Brion, and recalls the harrowing events of the past several days. This is appropriate for Deryni, whose powers are partly psychic and partly empathic, and his reverie functions as an Exposition Beam between the author and the reader, akin to those used by Deryni in-universe. We also learn of an ambush which Morgan survived largely uninjured, establishing his martial credentials.
Morgan comes to using breathing and concentration efforts (part of Deryni training to use their powers) and checks on his injured human aide Derry. Morgan is loyal to his own men and doesn't discriminate against ordinary humans, rather treating them according to their merit.
Morgan's ministrations to Derry are rudely interrupted by a whip-wielding giant-sized Connaiti mercenary announcing "His Loftiness" the Supreme of Howicce. Morgan stops Derry from retaliating (noting the giant was accompanied by six more just like him), but cannot resist indulging his sense of humour. When Derry asks, "By all the devils in hell, what is a Supreme of Howicce?" Morgan replies in a penetrating stage whisper, "I'm not certain. I don't think it's as high as a Quintessence or a Penultimate. Probably some minor ambassador with delusions of his own importance." At a glare from the last of giant mercenaries, Morgan puts on an innocent expression, but once the party has proceeded down the street, he discreetly uses his powers to entangle the whip-wielder's whip round his horse's legs, bringing down both man and beast and forcing the Connaiti to cut the whip to rescue his horse. If life for Gwynedd's Deryni is a dangerous game of Grandmother's Footsteps, Morgan is an expert player.
At the castle courtyard, Morgan dismounts and looks over the courtiers for faces he knows, thereby introducing them to the reader and establishing his thorough understanding of politics. After exchanging greetings with a friendly minor lord, he notices people near him reacting to his presence, realizes they know who he is and have heard dreadful rumours about him, and strikes a pose while dusting off his clothes before slowly gazing on the little assembly to play up the menace. Morgan cultivates his dangerous reputation and uses it to protect himself.
Mab is one of the faerie queens, specifically of Winter, the Queen of Air and Darkness. She is pragmatic, merciless, bloodthirsty, and willing to make every underhanded deal you can imagine to get what she wants. If she doesn't get what she wants, she is a horrifying monster willing to calmly torture the offenders in ways they didn't think possible. At one point, she muses that the Romans were amateurs, and scoffs at the tortures they inflicted on the White Christ. A former minion of hers cries tears of joy when he finally gets his Mercy Kill. In Cold Days, Mother Winter angrily describes her as a romantic.
Harry: And that tells you pretty much everything you need to know about Mother Winter.
Harry himself gets more than a few.
In the first book, one of his first scenes involves accepting a job as a PI then frantically rushing off to assist the cops, who he mocks in the process.
Later in the book, the character of Harry throughout the series is defined when he speaks with a little girl whose father has abused her and her mother. When the girl asks if he is going to kill her father, Harry says that he probably will. Fully establishing Dresden as a man who is willing to do whatever it takes to protect others.
And finally, in Ghost Story, we have our first chronological moment when Harry flashbacks to the night he escaped from his Evil Mentor—who had tried to kill him—and had to fight a powerful Outsider. He initially tries to run away from the Outsider, until it kills an innocent bystander. Seeing this, Harry gets angry as he never has before, and fights back with his first true fire-based attack spell.
Harry:That wasn't right.
On the first page of The Hunger Games, Katniss establishes herself as a doting older sister who has no problems with drowning pesky kittens.
It is established to be a truly horrible creature that preys on children when it hides underneath a storm drain and then attacks and kills a child by biting his arm off.
The Fire-Us Trilogy open with Teacher (who reads and interprets her "sacred" Great Big Book of Everything), Hunter (who collects resources to feed and supply the family), and Mommy (who takes care of the younger children) all performing their respective duties. Later, Angerman is introduced in the middle of one of his fits.
That same moment also foreshadows that his sister Corelle is a troublemaker.
Raven Tern, captain of the royal guard, is established as sensible person when she waits for Queens Justice (this world's equivalent of police) to arrive instead of using her authority to demand entry into the farm where Jerin lives.
In the Hurog duology, the first thing Ward does is looking for his little sister, who got lost in a cave, a moment which establishes his Gentle Giant personality and tendency to look out for others.
The first time we see the titular character of Skulduggery Pleasantin the flesh, he kicks down a door, snarks, throws a fireball and fires a gun. Yep, that pretty much sums him up.
Lenobia's introduction in The House of Night series. She rides in elegantly on a horse, bluntly tells her new students that half of them won't last the semester, and warns them not to slack off ("Horses are not big dogs. Nor are they a little girl's dream image of a perfect best friend who will always stand beside you. Horses are work."). But she also allows her students to ask questions, mentions that she chose her name as a historical reference, and has a friendly chat with Zoey after class. Three pages, and we know that Lenobia is confident, stern but fair, and very knowledgeable.
Good Omens: The very first scene takes place in the Garden of Eden, and features Aziraphale, an angel, and Crawly, a fallen angel/demon in serpent form - in fact the serpent who convinced Eve to eat the apple. You would expect these moral enemies to be engaged in some epic battle, right? Nope, they're just hanging out together having a discussion about morality and ineffability while watching Adam and Eve leave the garden, setting up their Friendly Enemy status later on.
In addition, we learn that Crawly wasn't planning to get them kicked out of the garden, he was just told "Get up there and cause some trouble." so he did. And the first description we get of him is "An Angel who did not fall so much as saunter vaguely downwards." Even though he's a demon, he's more of a Punch Clock Villain than an embodiment of evil.
Aziraphale reveals that he secretly gave Adam and Eve his flaming sword before they left because he was worried about them. He then lies to his superiors about it, claiming he must have misplaced it somewhere. This establishes him as an angel who is more concerned about protecting humanity than doing what he's told, which leads to him eventually help Crowley try to stop the apocalypse.
The Wolf Chronicles gives us Ruuqo and Kaala's moments in the opening scene. Ruuqo is culling the pups of a she-wolf who mated outside his pack, and Kaala is one of those pups. When Ruuqo moves to pick her up, Kaala realizes that "cringing and pleading had done my brother and sisters no good", and growls at Ruuqo, an alpha wolf at least three times her size. This foreshadows her courage and unwillingness to back down even when fighting seems hopeless.
Ruuqo, though not seriously threatened by Kaala, feels guilty that he has to kill her family and takes a moment to recollect himself.
He stood still, watching me for a long moment as I snarled with as much fury as I could summon.
Interestingly enough in The Underland Chronicles, the villain gets one after his initial introduction. We first meet the Bane as a baby, whose cries for his mother make it impossible for Gregor to kill him. What could be more innocent? Well, in book 4, we learn he killed his devoted caretaker. Still, he said it was an accident, and he's so big he might not know his own strength .. he tried to eat him to cover it up?
Phillip, the protagonist, gets one when his uncle sends him a mummified ibis bird for his birthday. Phillip is genuinely and completely overjoyed by the gift, and then- much to his family's discomfort- tries to place it on the mantelpiece. Three pages in, and we already know that Phillip is a slightly odd boy who's fascinated by Egypt and antiques.
Julia is introduced challenging an adult to a public chess match—and winning.
"You won't beat my Dad," a small boy in the crowd told Julia. "He's a maths teacher and he's president of the chess club." "Is he? Good," said Julia with relief. "I want it to be a fair match."
Twisted Cogs: After having read the very first chapter you know more than you ever wanted to know of the main character's mother's parental ability. It is pretty much crap.
In the opening pages of Warprize, the protagonist is introduced trying to heal a injured soldier. Upon realizing that he's mortally wounded, she stays to ease his pain in whatever small ways she can (much to the disdain of her mentor, who remarks that this isn't the first time she's done this). The soldier's last words reveal her identity: Xylara, daughter of their dead king...and yeah, that pretty much establishes her basic characterization.
Mrs. H's first words to Snow White in Six-Gun Snow White are, "So you're the little Indian child." She never properly shakes hands on the "If you love me, I'll love you back" deal, either.
The first scene of A Harvest Of War is basically "Wild Rhona in a nutshell": a loving, attentive mother to her daughter Brianna, right up until she comes across a gang of slavers and brutally slaughters the overseers and their mastiffs, having provoked the fight herself.
Wings of Fire: Kinkajou runs enthusiastically into her dorm room and nearly collides with Moon in the process. She apologizes quickly, describing how excited she is to be at the Academy and admitting a slight prejudice against NightWings...which doesn't stop her from befriending Moon and giving her a tour of the school. Energetic, kind, and a little annoying- the scene sums her up well.
Moon tries anxiously to convince her mother not to send her to school, wondering what her peers will do if they find out she's a telepath. Her mother replies (quite accurately) that Moon needs to socialize more and stop hiding in the shadows.
Winter is first introduced threatening to cut Moon's face off for daring to touch his scavenger. Qibli meanwhile, is trying to light heartedly defuse the situation.
Carnelian is first introduced sulking in her cave, and then yelling at Kinkajou for joking that she's named Friendly.
Warrior Cats: Bluestar describes Clan life to Rusty, and the joys of participating in it...but also warns him that a warrior's path is not an easy one, and that Rusty will be expected to follow Clan rules. This foreshadows her position as Rusty's mentor and Lawful Good beliefs.
In Vampire Academy, the introduction of the readers to Rose is her waking up, feeling Lissa's nightmare, and going to comfort her. Establishing their Psychic Link immediately, and Rose as a caretaker to Lissa.
Completely subverted with Darcy in Pride and Prejudice. The problems of making snap judgments based on first impressions is a major theme of the novel, and Darcy's turning out to be nothing like the icy, indifferent man he seems at first is an illustration of it.
In Shaw's Caller of Light, Marissa gushes about how happy she is to meet her fiancée...while refusing to shake his grubby hand. This is the first indication of many that she only wants his money.