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Alliterative Name: Live-Action TV
  • Agents of S.H.I.E.L.D. has Melinda May and Akela Amador.
  • Arrested Development had Byron Bluth. It also works with his nickname, "Buster".
  • Laurel Lance from Arrow both is and isn't as she is known by her middle name rather than her first given name Dinah. In another name change example, Malcolm Merlyn.
  • In an episode of The Big Bang Theory, Raj brings up the aforementioned alliterative naming techniques of Stan Lee.
  • Bobby Brady from The Brady Bunch.
  • Walter White from Breaking Bad. Interestingly enough, his name was chosen because it sounded so plain and unassuming.
  • Brooklyn Nine-Nine has this apparently be a form of Author Appeal for Detective Peralta. When making up characters for he and his Captain to play, he names them Bret Barley and Gerald Jimes (he even says Jimes' fake dead wife is called Jane Jimes).
  • Buffy the Vampire Slayer has Cordelia Chase, played by Charisma Carpenter.
  • Castle: Rick Castle is a dashing writer who uses a Pen Name. His given name is Richard Rodgers.
  • Cheers: Cliff Clavin.
  • The BBC Mini Series Cranford: Lady Ludlow's awesome name is of the title plus surname variant.
  • Criminal Minds:
    • Jennifer Jareau or JJ.
    • Haley Hotchner, Aaron Hotchner's wife.
  • Gil Grissom and Sara Sidle from CSI: Crime Scene Investigation.
  • Eureka has Beverly Barlowe. Bonus points for her running a Bed & Breakfast.
  • Bob "Bulldog" Briscoe from Frasier.
  • Lincoln Lee from Fringe.
  • Gilligan's Island has Ginger Grant (AKA: "the movie star").
  • Sue Sylvester note  and Artie Abrams from Glee, as well as Holly Holiday, Sebastian Smythe and Azimio Adams (and Quinn's mentioned sister Frannie Fabray). And Jesse St. James, if you omit the "St." in his name.
  • From Gossip Girl, there's initially only Bart Bass, Chuck's father, and Anne Archibald, Nate's mother. Later seasons introduces more alliteratively-named characters: Damien Dalgaard, Rick Rhodes, Agnes Andrews, Bree Buckley...
  • Hannah Montana has Oliver Oken.
  • Heroes:
    • One of the heroes is named Peter Petrelli.
    • The villain's real name is Gabriel Gray. Peter Petrelli and Gabriel Gray are the only powered characters in the series to have these alliterative names. They also seem to be set up as nemeses. They are also the only two characters who have multiple powers, although for different reasons.
    • Richard Drucker, who's a half-step from Dick.
    • As of season 4, there is Samuel Sullivan.
  • Home Improvement:
    • Tim Taylor.
    • Wilson W. Wilson, Jr.
  • The adaptation Horatio Hornblower:
    • It has the honourable handsome hero Horatio Hornblower. His friend Duchess of Wharfedale likes to call him "Mr Aitch".
    • "The Duchess and the Devil": Duchess of Wharfedale is actually an actress whose real name is Katherine "Kitty" Cobham.
    • Maria Mason, a daughter of Horatio's landlady and his friend. She later marries, and her name loses the alliterative appeal but she sure does not mind.
  • House: Martha M. Masters, a med student brought in as an intern in season 7.
  • iCarly: Spencer Shay, Gibby Gibson and Magic Malika, although it's doubtful that's her proper first name.
  • Lucy's husband Ricky Ricardo from I Love Lucy.
  • The live-action Incredible Hulk series had Robert Bruce Banner (sort of) renamed David in order to invert this trope.note 
  • The IT Crowd: Maurice Moss. He's mostly referred to as just Moss.
  • Insane Clown Posse Theater has Sugar Slam.
  • The Oni in Kamen Rider Hibiki exhibit Alliterative Names, at least when their names are transliterated into romaji. As an added bonus, the main characters' names seem to line up with their titles (if you wrote them out in kana, they all have the first same sound)
    • Hibiki: Hitoshi Hidaka
    • Ibuki: Iori Izumi
    • Zanki: Zaoumaru Zaitsuhara
    • Todoroki: Tomizo Todayama (although he was originally meant to take the Zanki title as well, but decides that he needs to define his own path)
  • LOST: Claire's aunt is called Lindsey Littleton.
    • The air hostess from Oceanic flight 815 was named Cindy Chandler. Also, there's Jack's ex-wife Sarah Shephard.
  • M*A*S*H: Two recurring background characters.
    • Staff Sgt. Zelmo Zale who had a long-running feud with Klinger.
    • Nurse Kealani Kellye. Interesting case of The Danza, as Kellye's actress' name is Kellye Nakahara — her first name is the character's surname.
  • The Middle Man, in homage to it's Silver Age-comic roots, has a fair amount of this: Wendy Watson, Guy Goddard, and Tommy Tam come to mind in addition to the MiddleMan himself.
  • Monday Mornings: Dr. Harding Hooten, the Chief of Medical Staff. His In-Series Nickname is likewise alliterative and has double H's: His doctors call him "Hardly Human".
  • Constable Henry Higgins of Murdoch Mysteries. He's a relatively minor character.
  • NewsRadio:
  • Power Rangers
  • Pretty Little Liars has Aria's younger brother Mike Montgomery.
  • Smug Snake Brad Bellick from Prison Break.
  • Pushing Daisies loves these: Deedee Duffield, Wilfred Woodruff, Harold Hundin, Billy Balsam, Erin Embry, Calista Cod, Charlotte "Chuck" Charles...
  • Renegade loves this: we have Reno Raines framed for the murder of Bernard "Buzzy" Burrell being pursued by Donald "Dutch" Dickson.
  • Red Dwarf:
    • Kristine Kochanski, a beautiful officer and Lister's great crush, at some continuities his ex-girlfriend.
    • The Talkie Toaster. It might have been a part of marketing strategy to make this device more appealing.
    • Cat's alter ego Duane Dibley. In "Back to Reality", which marked his first appearance, Cat immediately recognizes this is an extremely dorky name and he insists he does not want to be Duane Dibley.
    • One of the sentient vending machines from season 10 is known as Taiwan Tony. Kryten affectionately calls him TT.
    • Lister at one point claimed to have a gay friend called "Bent Bob".
  • Saved by the Bell: Kelly Kapowski
  • Tons of secondary characters on Seventh Heaven, including Cecilia Smith, Jordan Johanson, and Peter and Paris Petrowski.
  • Skins gives us Franky Fitzgerald, Jonah Jeremiah Jones, Lara Lloyd, Mini McGuinness and Thomas Tomone. Not to mention Tony Stonem. The American version has Chris Collins and Cadie Campbell.
  • Smallville
    • Keeping up with its comic book origins, has Lois Lane, Lionel Luthor, Lana Lang, Lucy Lane, and Lex Luthor (though his first name is actually short for Alexander). The Luthor tree also gets another one after The Reveal that Tess Mercer was born Lutessa Lena Luthor.
    • Alec Abrams/ Stephen Swift, Cassandra Carver, Graham Garrett, Linda Lake, and Maggie McDougal
  • Suits:
  • The Swedish advent calendar Superhjaltejul had quite a few. Supersnällasilversara, Järn-Jerry (though slightly justified as these are both the names of superheroes, and superheroes tend to have these quite a lot), Frigolit Fragile, the Tinnitus Triplets, Flemming Flink...
  • Switch! parodied the ZDF News' most senior broadcaster duo, who are called Claus Kleber and Gundula Gause, just as many other Germans did. Needless to say, their interaction in the parody is equally rhyme-ridden.
  • On Teen Wolf:
    • Allison Argent
    • Stiles Stilinski.
  • The Narrator of Unsere Mütter, unsere Väter, Wilhelm Winter.
  • On The Vampire Diaries, Stefan Salvatore and Bonnie Bennett.
  • Veronica Mars:
    • Charisma Carpenter played Kendall Casablancas. Hard to believe it was a coincidence that the name of her character starts with double /k/-sound.
    • Cassidy Casablancas.
    • Had Madison and Mac been switched back after being Switched at Birth, they would have been Madison McKenzie and Cindy Sinclair.

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