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Advertising / John Lewis

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Long ago, the opening of that “1st of December” hole in the advent calendar meant the start of the Christmas season to Britain. Or maybe it was the Coca Cola Christmas ads...

...until 2007, when the first John Lewis Christmas ad hit the airwaves. Since then, it has signalled the start of the Christmas season in Britain, and have been hyped up by British media.

Tropes found in these ads:

  • Black Best Friend: The unnamed boy in the 2017 ad.
  • Advertisement:
  • Early Installment Weirdness: The first ad lacked a pop song cover.
  • Interspecies Friendship: John Lewis LOVES this trope.
    • Moz the Monster and the unnamed boy.
    • The Bear and the Hare in the 2013 ad.
    • Monty the Penguin in the 2014 ad.
  • Repurposed Pop Song: All adverts (except the first one, and the most recent) has a downtempo cover of one of these. They often chart pretty high in the UK. The most recent stars Elton John and features the original recording of "Your Song".
  • Variations on a Theme Song: Invoked by ITV to promote the aforementioned 2018 ad, by changing the theme tunes on several programmes to piano renditions.
  • Advertisement:

Example of: