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Who are you prepared to kill?

"Like most victims, Julie knew her killer... [Beat] was her son... ...who was sitting behind her without a seatbelt. After crushing her to death, he sat back down."

Julie Knew Her Killer, otherwise known as simply Julie, is one of the most serious and infamous 1998 British road safety public information film which warns the audience about the importance of wearing a seatbelt at the backseat. The PIF was widely popular and very memorable to the community that it aired in numerous countries from 1998 to 2003.

The plot is about Julie simply driving her two teenage children to school. Both Julie and the daughter were buckled, but the son who was at the backseat wasn't. As Julie concentrates on the road, she is concerned that a white Ford Transit was tailgating her and tries to avoid it. As the van turns from a junction, Julie was relieved... only to crash into a parked car. Her son, who was at the back behind her was then propelled forward, smashing Julie's skull in the process with his forehead, instantly killing her. The daughter horrifically screams as she sees the lifeless Julie lying across the wheel, while the son, who has a nasal fracture was confused of the situation.

Originally by DETR note , it was later re-aired in 2007 as part of the THINK! campaign, albeit in a shorter 30 seconds advert.


Julie Knew Her Killer provides examples of

  • Bait-and-Switch: The viewer is meant to assume that Julie's killer will be the person in the van.
  • Cheated Death, Died Anyway: Julie survives being stalked, only to die anyway when she crashes and her son crushes her.
  • Creepy Stalker Van: The white Ford Transit who was tailgating behind Julie throughout the PIF is sure enough to think that it looks intimidating.
  • Cruel Twist Ending: ...and you thought it was all about the white van that's trailing behind her... ...until she fatally crashed into another car.
  • Foregone Conclusion: Anyone who can already see the son in the background unbuckled knew what the inevitable was gonna happen.
  • Gory Discretion Shot: The moment Julie's son is thrown forward, which smashes her skull in the process, the only horrific violence seen was blood splattered on the windshield.
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  • Kill the Cutie: Julie would technically count as one, when her son smashes her skull, and died instantly.
  • Mood Whiplash: Julie goes from relieved to a sudden horrifically surprised expression.
  • No Name Given: Julie's children's names are not revealed.
  • Safe Driving Aesop: "Belt up in the back. For everyone's sake."
    • THINK!'s version is just simply "THINK! Always wear a seatbelt.". Another variation was "Think about wearing a seat belt.".
  • Public Service Announcement: This PIF explains why you should always wear a seatbelt in the back of the car, not just in the front.
  • Screaming Woman: Julie's daughter who was screaming horrifically from the aftermath of the accident.
  • Sickening "Crunch!": You can hear a bone breaking sound once Julie's son fractured her skull.
  • Surprise Car Crash: Julie hitting another car.
  • Wham Line: "It was her son."