History Advertising / TheManYourManCouldSmellLike

* ChangingClothesIsAFreeAction: Changing pants in the time it takes for a hot tub to fall apart.

* CatchPhrase: "Hello, ladies!"
** Terry Crews' is "POWER!"

''[[JustForFun/DescribeTopicHere Hello, tropers. Look at your trope, now back to my trope, now back at your trope, now back to my trope. Sadly, your trope isn't like my trope. But if you read this description, it could be described like it's my trope. Look down, back up, where are you? You're on TV Tropes, with the trope your trope could be described like.]]''

* DreamTeam: A photo of "The Most Interesting Man in the World," a similar advertising gimmick for Dos Equis beer, was taken during the campaign. It can be [[http://imgur.com/dKrR7.jpg seen here.]]

* BestKnownForTheFanservice: There are other Old Spice men that advertised their manliness, but were they in a towel like Mustafa? '''No.''' Eventually, the campaign only used Mustafa. [[invoked]]

* WhiteStallion: When The Man Your Man Could Smell Like is "on a horse," it's one of these.

* MrFanservice: Mustafa is a handsome man. So are all other Old Spice men, and you could be to if you used Old Spice bodywash (and didn't smell like a lady).

%% * GettingCrapPastThe Radar: Due to overwhelming and persistent misuse, GCPTR is on-page examples only until 01 June 2021. If you are reading this in the future, please check the trope page to make sure your example fits the current definition.

* TheAce: Isaiah. You could smell like TheAce, provided you use Old Spice Body Wash and something not Lady-Scented.

** His [[https://www.youtube.com/watch?v=LWCVhGzrAT0 response to Anonymous]] crams one of these [[UpToEleven between every sentence]], referencing the pictures in an {{ImageBoard|s}} thread.

** Terry Crews is UpToEleven compared to Mustafa and significantly weirder.

* CoolHat: A ''night-vision'' [[https://www.youtube.com/watch?v=6wTRMCegBfo&feature=player_embedded top hat!]]

* AwesomeMcCoolName: '''Isaiah Mustafa'''.

* {{Corpsing}}: Watch the Anonymous response video. There are several points where he is obviously quite aware of the absurdity of the video and fighting to keep a straight face.

''[[DescribeTopicHere Hello, tropers. Look at your trope, now back to my trope, now back at your trope, now back to my trope. Sadly, your trope isn't like my trope. But if you read this description, it could be described like it's my trope. Look down, back up, where are you? You're on TV Tropes, with the trope your trope could be described like.]]''

[[https://www.youtube.com/watch?v=ykCExCla1tE&feature=list_related&playnext=1&list=SP65C7BDF782A4DAC7 A challenge was issued and accepted]] in July of 2011, when a long-haired European named Fabio (yes, ''[[RomanceCoverScene that]]'' [[RomanceCoverScene Fabio]]) declared himself the new Old Spice Man. Mustafa and Fabio responded to questions on Facebook and [=YouTube=] in shorts similar to the video response campaign the year before, with viewers invited to vote for who should be the real Old Spice Man. Mustafa won, but immediately announced that he would be taking a vacation. In the interim, the Old Spice Man role was been filled by various NFL players, and more notably, by the addition of Creator/TerryCrews as a much [[NoIndoorVoice louder]], [[{{Cloudcuckoolander}} nuttier]], [[AwesomenessIsVolatile more explosive]], and most importantly, more '''''[[TestosteronePoisoning POWERFUL]]''''' Old Spice Man.

[[https://www.youtube.com/watch?v=ykCExCla1tE&feature=list_related&playnext=1&list=SP65C7BDF782A4DAC7 A challenge was issued and accepted]] in July of 2011, when a long-haired European named Fabio (yes, ''[[RomanceCoverScene that]]'' [[RomanceCoverScene Fabio]]) declared himself the new Old Spice Man. Mustafa and Fabio responded to questions on Facebook and [=YouTube=] in shorts similar to the video response campaign the year before, with viewers invited to vote for who should be the real Old Spice Man. Mustafa won, but immediately announced that he would be taking a vacation. In the interim, the Old Spice Man role was been filled by various NFL players, and more notably, by the addition of Creator/TerryCrews as a much [[NoIndoorVoice louder]], [[LargeHam hammier]], [[StuffBlowingUp more explosive]], and most importantly, more '''''[[AwesomenessIsVolatile POWERFUL]]''''' Old Spice Man.

[[https://www.youtube.com/watch?v=ykCExCla1tE&feature=list_related&playnext=1&list=SP65C7BDF782A4DAC7 A challenge was issued and accepted]] in July of 2011, when a long-haired European named Fabio (yes, ''[[RomanceCoverScene that]]'' [[RomanceCoverScene Fabio]]) declared himself the new Old Spice guy. Mustafa and Fabio responded to questions on Facebook and [=YouTube=] in shorts similar to the video response campaign the year before, with viewers invited to vote for who should be the real Old Spice Man. Mustafa won, but immediately announced that he will be taking a vacation. In the interim the "''Old Spice'' guy" role has been filled by Creator/TerryCrews and various NFL players.

For the 2011 holiday season, he [[http://youtu.be/RXPrkOuy8r8 returned with a promise]] to give gifts to all of Earth's 7 billion inhabitants. He returned again in August 2015 to advertise the Timber and Swagger product lines... and [[https://youtu.be/y_hWeN249fs?list=PLoF_PWSjd6xUhLw-Ca4CaWo5vRAlCfggE wound up paired with Terry Crews]] advertising the Bearglove line- and in each ad they fought over which one people should use.

%%* BadassMustache: [[https://www.youtube.com/watch?v=j7e_igiPIUI All over this.]]

-->--'''Isaiah Mustafa, the Old Spice Man'''

** Parodied. During the duel, the real Old Spice Guy gets replaced by...well, [[https://www.youtube.com/watch?v=8qEfqJLCSLk&feature=player_embedded this guy]].

** [[https://www.youtube.com/watch?v=tqoc6wTNotI The last video]] in the Youtube-response batch was ''[[SuspiciouslySpecificDenial in no way]]'' [[SuspiciouslySpecificDenial actually an advertisement]] for the Gillette Power-Glide... [[AndThatWouldBeWrong that would be in poor taste]].

* ReadingTheStageDirectionsOutLoud: Mustafa does this habitually in his Youtube responses, resulting in lines like [[https://www.youtube.com/watch?v=TXrdpMLrEYY "L O L exclamation exclamation exclamation exclamation"]] and [[https://www.youtube.com/watch?v=Lx39t_EikbI "Disappointed mouth emoticon."]]

The success of the first commercial paved the way for [[https://www.youtube.com/watch?v=uLTIowBF0kE a second,]] which proved to be just as popular. Two weeks later, Wieden Kennedy boldly went where no advertising agency had gone before and filmed dozens of short, improvised scenes of Mustafa giving personal responses to everyone (from Ellen [=DeGeneres=] to [[Website/FourChan Anonymous]]) who had commented on the new Old Spice ads via social network. Almost 200 video responses in total were uploaded to Website/{{Youtube}} between July 12 and 14, 2010, all of which can be viewed on [[https://www.youtube.com/user/oldspice Old Spice's YouTube channel.]] For Superbowl 2011, Mustafa starred in [[https://www.youtube.com/watch?v=cdkHlCiWRCA another one.]] And another one. And another one.

In the commercials, Mustafa recites his monologue in DramaticDeadpan during a single [[TheOner long take]] with [[PracticalEffects lots of props]] and minimal {{CGI}}. While arbitrary costume changes and changes of scenery are the hallmarks of the televised commercials, the Youtube video responses were all simply Mustafa standing in a [[https://www.youtube.com/watch?v=_urLWG7kQ7E bathroom]] [[WalkingShirtlessScene shirtless]] and in a [[ModestyTowel white towel]] with several recycled props.

* WackyMarriageProposal: Mustafa [[https://www.youtube.com/watch?v=_-fLV28SkZ8 proposed]] to Angela A. Hutt-Chamberlin on behalf of @Jsbeals during the Youtube response campaign. [[http://mashable.com/2010/07/14/old-spice-proposal/ She said yes, of course.]]

** His [[https://www.youtube.com/watch?v=LWCVhGzrAT0 response to Anonymous]] crams one of these [[UpToEleven between every sentence]], referencing the pictures in an ImageBoard thread.

* BuffySpeak: Prevalent in the Website/{{Youtube}} responses, where he will refer to people by terms like "smart computer-type person".

[[https://www.youtube.com/watch?v=ykCExCla1tE&feature=list_related&playnext=1&list=SP65C7BDF782A4DAC7 A challenge was issued and accepted]] in July of 2011, when a long-haired European named Fabio (yes, ''that'' Fabio) declared himself the new Old Spice guy. Mustafa and Fabio responded to questions on Facebook and [=YouTube=] in shorts similar to the video response campaign the year before, with viewers invited to vote for who should be the real Old Spice Man. Mustafa won, but immediately announced that he will be taking a vacation. In the interim the "''Old Spice'' guy" role has been filled by Creator/TerryCrews and various NFL players.

* GettingCrapPastTheRadar:
** [[https://www.youtube.com/watch?v=LWCVhGzrAT0 Mentioning delicious cake]] to [[Website/FourChan Anonymous]], which has a [[PaedoHunt rather specific connotation]] in those circles.
** A guy in a [[ModestyTowel towel]] asking you to look down.
** While speaking to a female audience.
--->'''Isaiah:''' What's in your hand? Back at me. I have it! It's an OYSTER with two tickets to that thing you love.

* DreamTeam: A photo of "The Most Interesting Man in the World," a similar advertising gimmick for Dos Equus beer, was taken during the campaign. It can be [[http://imgur.com/dKrR7.jpg seen here.]]

Old Spice's [=YouTube=] channel is both the #1 most subscribed and the #1 most viewed sponsor channel of all time, and the video responses gleaned a higher viewership in their first 24 hours than UsefulNotes/BarackObama's victory speech. Sales of Old Spice Red Zone After Hours bodywash (the specific product the commercials advertise) have dropped 7% since it debuted; however, Old Spice product sales in ''general'' have shot up more than 170% since the debut of ''The Man Your Man Could Smell Like''. The style of the commercial has also become the brand's identity, with many commercials following in the same general style and their product labels also echoing it. Thus it's a highly unusual case of WhatWereTheySellingAgain meeting Administrivia/TropesAreNotBad.

The success of the first commercial paved the way for [[https://www.youtube.com/watch?v=uLTIowBF0kE a second]], which proved to be just as popular. Two weeks later, Wieden Kennedy boldly went where no advertising agency had gone before and filmed dozens of short, improvised scenes of Mustafa giving personal responses to everyone (from Ellen [=DeGeneres=] to [[Website/FourChan Anonymous]]) who had commented on the new Old Spice ads via social network. Almost 200 video responses in total were uploaded to Website/{{Youtube}} between July 12 and 14, 2010, all of which can be viewed on [[https://www.youtube.com/user/oldspice Old Spice's YouTube channel]]. For Superbowl 2011, Mustafa starred in [[https://www.youtube.com/watch?v=cdkHlCiWRCA another one]]. And another one. And another one.

* AchillesHeel: [[https://www.youtube.com/watch?v=fx_-IawEknc&feature=player_embedded Small-sized weights]]. It causes his muscle groups [[PuffOfLogic tremendous confusion as to why such small weights would exist]]. [[https://www.youtube.com/watch?v=G6e6FGPYbEs&feature=iv&annotation_id=annotation_17686 Oh wait guys]], he was only joking. Old Spice Guy has no weakness!

* AlwaysMale: Users of Old Spice bodywash and deodorant can only be men. Apparently attempts by women to use these products results in them [[https://www.youtube.com/watch?v=j4eJU2qh3E0 acquiring male secondary sex characteristics]].

* DreamTeam: A photo of "The Most Interesting Man in the World," a similar advertising gimmick for Dos Equus beer, was taken during the campaign. It can be seen [[http://imgur.com/dKrR7.jpg here]].

*** The 2018 Superbowl saw [[https://www.thewrap.com/tide-old-space-david-harbour-procter-gamble-super-bowl/ the surprise return of The Man Your Man Could Smell Like]], horseback and all, only to reveal that it was really an ad for Tide.[[note]]Tide's ad campaign for the game claimed that any ad containing clean clothes was really an ad for them and interrupted what seemed like classic commercials to say nope, it's really a Tide ad.[[/note]]

* RasputinianDeath: Well, more like Rasputinian Kidnapping. [[https://www.youtube.com/watch?v=UJkqmHllC1s&feature=player_embedded Needless to say]], [[spoiler:Old Spice Guy escapes]].

* ReadingTheStageDirectionsOutLoud: Mustafa does this habitually in his Youtube responses, resulting in lines like "[[https://www.youtube.com/watch?v=TXrdpMLrEYY L O L exclamation exclamation exclamation exclamation]]" and "[[https://www.youtube.com/watch?v=Lx39t_EikbI Disappointed mouth emoticon]]".

** Also, [[https://www.youtube.com/watch?v=CT_O1tL83No&feature=relmfu this guy]]. Ironically, Fabio himself gets this guy to replace him and... the results aren't much better than he'd usually do.

** He did ''not'' tear off the wings of Pegasus and eat them buffalo-style to achieve the manliness [[https://www.youtube.com/watch?v=d39XO_AULbE he exhibits today]].