Marty DiBergi: Put [the volume] up to eleven.
Nigel Tufnel: Eleven. Exactly. One louder.
Exceeding the previous maximum, to an exaggerated degree.
For some people more is always better. Exactly what there is more of can vary. More volume, more power, more pretty, more money, more more. Whichever, this trope is about setting a whole new "most" for anything.
For those who aren't into electric guitar, "Taking it up to eleven" is a reference to the maximum volume setting on a guitar amplifier. In a nice example of Defictionalization, Marshall came out with an amp that went up to 11, mostly in response to the trope being used in This is Spın̈al Tap. Later, many Marshall amplifiers began to sport 0-20 volume knobs, essentially taking the trope itself Up To Eleven.
- Comical Overreacting
- Exaggerated Trope (Playing with a Trope takes aspects of a particular trope well... up to eleven)
- Lensman Arms Race
- Loudness War
- Rank Inflation
- Readings Are Off the Scale
- Sequel Escalation
- Serial Escalation
- Tim Taylor Technology
- Anime & Manga
- Comic Books
- Fan Works
- Live-Action TV
- Tabletop Games
- Video Games
- Web Original
- Western Animation
- Real Life
- What's the difference between a musician, an engineer, and an entrepreneur? A musician says "This amp goes up to 11!" An engineer says "It has the same amount of power, all they did was add an additional designation to divide that power." An entrepreneur says "For the right price I can get you one that goes up to 12." It also exists as an XKCD strip now.
- Close to Home: "Mega Mart is plunged into chaos when, acting on a secret intuitive signal, every toddler In the store simultaneously throws a tantrum."
- King Kong Bundy had, as a central part of his gimmick, the "five-count". Normal pinfalls go to a three-count; when Bundy pinned someone, to show how completely he'd beaten them, he held up a hand and yelled "FIVE!", demanding the referee count to five instead. Big E Langston also used the five-count gimmick during his NXT run.
- A fairly common joke on commentary when an opponent gets knocked out cold is that the referee could count to 100 (sometimes even 1000) and the pin would still be successful.
- The Rock writes in his autobiography, The Rock is Dwayne Johnson with the volume turned WAY UP!note
- Beyond, in the case of ODB. One of her big moves is The Dirty Dozen, where she slams her opponent's face into the top turnbuckle twelve times.
- Delirious has The Neverending Story, where he will clothesline his opponent in the corner up to twenty times!
- There is a game in improvisational theater called "Toppers", which is this trope.
- Lyrically referenced in one of the choruses of the song "Raise Your Voice" from the musical version of Sister Act.