This page as is, is useless to a website about story telling tropes and it is a shame because it reads like a logical story telling convention.
- While staking her tent Alice hears a low gurgling. Looking around in surprise, not expecting it nor seeing a source her eyes meet Bob's, whose expression seems to indicate he is familiar with it. So she naturally asks "What the hell is that noise?" Bob breathes out heavily before answering "Hell is that noise." then removes a machete from his belt.
— Having been through an ordeal with giant, voracious, omnivorous worms the sound that Alice used to think nothing of now immediately puts her on defense and for that matter, so do sounds that are merely similar to it that she used to associate with good things.
It works not just for character purposes. The audience hears the chiming of bells as the wind sweeps through a rural area, excepting to see a hanging chime at most and really do not think of it as anything more than an effect to set the mood. Then they learn the "chime" is actually a far off echoes of a much more malevolent mechanism and now except to see something bad every time they hear it.
It does not even need narrative purposes. You are playing a gotta catch em all
collectathon platform game, have gotten used to the controls and the ways the hazards tend to come at you. This new area is slightly harder than the last one but you appreciate the challenge, love the scenery and think the accompanying music is incredible, especially how it just blended an accordion to the...and then your character is torn to pieces by Irish wolf hounds. Eventually the slightest hint of accordion music immediately causes your finger to hit the tear gas button and look for the nearest exit.
This page should be about all of those tropes, not about audience opinions. This is very much an objective occurrence in works and I am pretty sure you all know some examples. Such as when Hey, It's That Sound!
becomes wait that means bad things in Geometry Wars