[Chapter 3: In the Glitz Pit, you quickly get sucked into a mystery about the strange things that happen in the ring, and keep receiving mysterious emails from someone simply called "X". At one point, a Koopa who befriends you called King K tells you he's retiring and you see nothing more of him. Also, a character called Bandy Andy who tells you about the urban legends of the ring also stops appearing. You don't pay it much thought at first, until you're instructed to go into the storage room and find a secret staircase. When you enter the locked room at the top of the stairs and destroy the box in there, you find King K and Bandy Andy, lying unnmoving on the floor with a fly buzzing around them. King K manages to weakly acknowledge Mario, and Bandy Andy tells him not to go to the ring at night. Then, they just stop responding to you. They get better after you defeat the boss, but it's seriously creepy. You can only imagine what would have happened if you never found them...
The Shadow Queen is nothing less than pure evil. In the prologue, she destroys an entire city by sinking into the ground. She later goes on to create three dragons and use the Pit of 100 Trials as a torture chamber to those who would oppose her. If it weren't for the four heroes, she would have probably gone on to conquer the entire Mushroom Kingdom. And when she's finally defeated, she curses the four heroes by locking them into chests. You later have to go through her palace, which gets more and more disturbing the longer you go through it. And then Grodus releases her unaware of just how horrible she is...
Ghost T. He died on the Excess Express & he wants you to recieve his diary for him. Reading this diary will result in him popping out of it & killing you.
Super Paper Mario
Mimi chasing you in Chapter 2. It doesn't sound scary, but when that text box pops up with "Mimimimimimi..." and she just appears out of nowhere, it's FREAKY. And about Mimi... She looks ordinary enough as a green-colored little girl with pigtails. But in battle, she brings forth her true form by CRACKING HER HEAD ALL THE WAY AROUND AS HER EYES TURN INTO PITCH BLACK VOIDS. Then her whole body is dismantled as demonic spider-legs erupt from her head. She also explodes when you pay off your debt in chapter 2, leaving her body parts momentarily scattered across the room... Yeah.
The entire plot of the game has you trying to stop a massive void from swallowing the entire multiverse. As the game goes on the Void gets larger in Flipside, and it actually appears in the background of levels that didn't have it before.
Chapter 6 has the Sammer Kingdom get engulfed by the void, with the heroes making it out just barely in time. When they go back, the Sammer Kingdom is just a blank void with only a few fragments left behind, no life, oh, and the Pure Heart has turned to stone.
Immediately following the already Wham-y Chapter 6, in the aftermath Dimentio appears and actually murders the playable cast. Of course, they turn out to be okay but it's plain chilling, not to mention the fact that you all get transported to what is essentially hell.
The River Twygz Bed, with all those Underhands trying to grab you, and incrediblydisturbing music.
The fact that you can STILL HEAR IT even after the Boos have been sealed amounts to Fridge Horror.
Also, later, after you place a Toad picture in one room, you can return to it later. It reveals a Boos face on the toad. And it's a lot scarier that it sounds. It looks like one of those faces you would see in a screamer video, only worse. Seeing a face on something so innocent is just NOT RIGHT.
The dimension outside of paper. It's a multicolored void of... something, or maybe even nothing. It's present whenever a scrap or pieces of paper are missing, and it's seen every time the world is paperized. Just take a closer listen whenever the world is paper and tell me it isn't just a LITTLE creepy.
Speaking of enemies turning to ash, this happens any time you score the finishing blow with a fire-themed sticker.
Speaking MORE of enemies turning into ash, how about the fact that Bowser Jr suffers the same fate as Kamek just before him...
Finishing them off with ice or Scissors-themed stickers will have them disintegrate into nothingness or cut them into shreds, respectively...
This can even happen to Mario, too, depending on the type of attack that does him in.
But even being cut to pieces isn't as disturbing as what happens to you in Chomp Ruins if you get hit by the blades: Mario gets separated to tiny pieces of paper ,for a split second, and he just continues walking normally after that.