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- The Man Your Man Could Smell Like commercials featuring the Old Spice guy: He's on a boat. With Diamonds. And tickets to that thing you love.
Anime and Manga
- In the second Ranma ½ movie rich idiot Kuno decides to show off his wealth by inviting the cast on a trip on his new yacht. And promptly sails it into a cyclone, kicking off the plot.
- In Our Miss Brooks, the cinematic series finale of the series of the same name, rich newspaper editor Lawrence Nolan invites Miss Brooks aboard his large motor yacht, The Paradise.
- One scene in The Dark Knight shows Bruce Wayne aboard a yacht along with several gorgeous, bikini-clad women.
- In Hot Tub Time Machine Lou exploits his knowlege of the future to become a billionaire. At the end of the film he is seen aboard a huge yacht named "Violator."
- Sebastian Shaw in X-Men: First Class has a yacht (and a submarine) that he keeps in Miami harbor.
- James Bond:
- In Thunderball Largo owns a yacht, the Disco Volante (Flying Saucer). Its front part is a detachable hydrofoil.
- In Casino Royale (2006) Le Chiffre is first seen playing poker aboard a yacht.
- In Skyfall Bond is taken to the Big Bad's hideout aboard a sailing yacht.
- Milton Krest in Licence to Kill, on top of being a marine biologist.
- Scaramanga of The Man with the Golden Gun owns a Chinese junk.
- Parodied in Secondhand Lions. At the end Walter and the Sheik's grandson are laughing at the large yacht that one salesman sold Hub and Garth, and is floating on their tiny pond.
Sheik's Grandson: I see they spent my grandfather's money wisely.
- In Some Like It Hot, Joe seduces Sugar Kane by pretending to be a millionaire with a yacht anchored offshore. Fortunately, Osborne, a real millionaire, is in love with Daphne (really Joe's friend Jerry Disguised in Drag), so while he takes Daphne for a night on the town, Joe sneaks Sugar into Osborne's yacht and pretends it's his.
- In Caddyshack, Judge Smails is christening his new yacht, when Al Czervik (Rodney Dangerfield) shows up in his much larger boat. He then shoves his driver out of the way, put its engines into high gear, and tries to park near Smails' party, causing much damage (and Hilarity) in the process.
Al: Hey, Smails! My dinghy's bigger than your whole boat!
- Tony Stark has a yacht in the Iron Man movies.
- First scene in the movie Superman Returns is Lex Luthor swindling an old woman out of her fortune, and among the many things he obtained with it there is a huge yacht-complete with helipad, piano, top-of-the-line electronics, enough room to work on a plan that could destroy the American continent without feeling constricted...
- In Richard Linklater's Slacker one vignette involves a woman who keeps berating passing men not to "traumatize women with sexual intercourse." She knows this because "I'm a medical doctor, I own a mansion and a yacht."
- The Tropical Vaction epilogue of Trading Places shows Dan Akroyd and Jamie Lee Curtis relaxing on a yacht only a short distance from shore.
- The end of Weekend at Bernie's II shows the heroes owning a yacht and sailing off with an all female crew.
- Hackensacker in The Palm Beach Story has a pretty big yacht.
- Dawn of the Dead (2004): Steve is one. The survivors use his yacht to escape in the end.
- The Wolf of Wall Street: Jordan belfort owns a particularly big one, called Naomi. His own greed and selfishness sees it destroyed in a storm.
- The Bigger Bad of the first Taken film owns a yacht; it's even where the climax occurs.
- Referenced in this joke: You know you are a rich person if your friends asks you, "Can I borrow your luxury yacht?" You know you are very rich if you can answer, "Yes." And you know you are richer than Croesus if you instead ask in return, "Which one?"
- Since Charles Stross' The Jennifer Morgue is a love-letter to James Bond, this was bound to show up somewhere. Ellis Billington takes it Up to Eleven with the Mabuse, a "yacht" which is actually a demilitarized former Russian Navy Krivak III-class missile frigate.
- In P. G. Wodehouse's Thank You, Jeeves, J. Washburn Stoker, who recently inherited a huge fortune, has what Bertie refers to as a "whacking great yacht". It later becomes a plot point when Bertie gets imprisoned on the yacht and has to escape.
Live Action TV
- Jimmy Wong, a minor character in the Castle episode "Sucker Punch", claims in his infomercial that he came to America on a boat, and now "I own a boat!" The second one may be true, but he's really from Danville, California and affects a Chinese accent to attract customers.
- In one episode of 30 Rock, Tracy invites everyone to his yacht for a party. Only it turns out the yacht is not his, and everyone is arrested for trespassing.
- Spoofed with Bobby from Cougar Town. He owns a modest houseboat... and little else. He can't even afford to keep it in the marina, so he just leaves it in a parking lot and lives inside. Eventually the others collect enough money to get the boat to dock, but the moment it hits the water it sinks.
- In The Pretender episode "Collateral Damage", Lenny Duc claims in his infomercial that he came to America on a tiny boat, "and now I own big boat!" We never actually get to see the big boat, and it may be as fictional as the tiny boat (Lenny later admits he actually came to America in an airplane).
- Despite focusing on a low-income family, Showtime's Shameless has featured several yachts: Jasmine's sugar daddy held a yacht party, and Steve's father-in-law, a Brazilian drug lord, also owns a yacht.
- Pair of Kings: When Brady and Boomer were arguing about each other's spending habits, Boomer called Brady out for having a yacht collection. Brady told Boomer to stop at this point because, as Kings, they might take the arguing way further otherwise.
- The Troop: Kirby once said all he knew about International Law was about tiger importation and yacht parties.
- Power Rangers Time Force: During a flashback from when Wes and Eric were Prep School students, a rich kid invited Wes to a yacht party. Wes declined because Eric wasn't invited.
- The Sopranos: Although his boat isn't incredibly big or luxurious, Tony's Stugots still qualifies as a small yacht—and as a successful capo and then Underboss and Acting Boss of the family, he's definitely quite well-off. He's still clearly Nouveau Riche, though—"Stugots" is a working-class pronunciation of the Italian insult sti cazzi or sto cazzo, meaning "these cocks" (i.e. "deez nutz").
- JAG: It is mentioned, in "Wedding Bell Blues", when Bud and Harriet's future in-laws meets that her wealthy father owns a yacht.
"Big" Bud Roberts: So, Rollo, I hear you have a yacht.Roland Sims: Well, a small yacht.Lydia Sims: It is not that small, Roland.
- Downton Abbey: Lady Grantham's brother Harold Levinson is a Millionaire Playboy whose primary pastime is yachting. As his mother put it:
Martha: "His idée fixe is yachts. Bigger yachts, faster yachts. Something with yachts."
- On Wiseguy, international Diabolical Mastermind Mel Profitt lives on a mega-yacht big enough to sport its own helipad.
- Arrow kicks off the entire plot with the sinking of the rich protagonist's dad's yacht.
- Conan: In one of the interviews with Bill Burr, when discussing the doping scandal:
Bill: And those guys who run that filthy sport, who were sitting there going like, "Oh, this is absolutely, this is ridiculous, he doesn't represent cycling", are they going to return all the money that they made off of that guy? Huh, they gonna turn in their yachts? They're not gonna.
- How I Met Your Mother: Zoey's (ex) husband George Van Smoot loves boats. He even dubs himself "The Captain".
- Several episodes of Hawaii Five-0 feature yacht-owning haoles as victims and/or bad guys of the week.
- The Bluth family yacht features in the first half of the first season, most notably as the place where Gob is living whenever he's estranged from his girlfriend. Michael keeps trying to sell it to help relieve some of the family's financial burden, and Gob features it in a magic illusion in which he pledges to make it disappear. He simply sinks it, although he assures Michael that they'll still get the money out of its insurance.
Table Top Games
- Rogue Trader characters are defined by their enormous fortunes and equally enormous, super-opulent ships.
- Near the beginning of Grand Theft Auto: Vice City Tommy attends a yacht party thrown by Colonel Cortez and attended by Vice City's rich and famous.
"I'd like to buy a gigantic Super Yacht, but the budget option will be fine', said no one ever.
- Michael from Grand Theft Auto V also had one, which Jimmy sold to pay off some drug dealers. Michael and Franklin manage to save Jimmy, but the yacht is taken away. Michael never did use it anyway - he confesses to Franklin that he only had it as a symbol of status, "just to look at it".
- The Executives And Other Criminals update for GTA Online lets you become one with your own Super Yacht, which you can use as a mobile, offshore mansion. True to form, the yachts are very expensive to buy and maintain and, of course, the online descriptions make fun of you if you buy anything other than the most expensive model.
- Lili from Tekken, heir and daughter to the owner of Rochefort Enterprises, has an enormous yacht. In Street Fighter X Tekken she argues with her teammate Asuka why they don't just use it to get to the South Pole (where the game's central MacGuffin is located), and Asuka replies 'That would be like painting an massive target on our backs'.
- Torn City: Obtaining a yacht is a mark of considerable status in Torn City and even unlocks an award for anyone who manages to get one.
- Saints Row: The last mission of the main story of the first game begins with Alderman Hughes inviting Playa to his private yacht for a meeting.
- Bully: Subverted with Bryce Montrose - despite being a member of the club and making contacts there, his family is the only family at Golf and Yacht Club without a boat.
- In Jackfilms' parody of the Sham Wow infomercials, Lance Bass demonstrated the many different things you could wipe with your ShamWow - "Wipe your car, wipe your boat, wipe your RV, wipe your other boat..."
- The Onion: "Rising Income Inequality Causing Wealthy Americans To Take On Second Sailboat"
- Duchess de la Roche, the wealthy female robot Bender dates in the Futurama episode "A Flight to Remember." She doesn't just own a yacht—she is a yacht.
- Family Guy:
- In an early episode, Peter wins a boat—which he trades in for a Mystery Box.
A boat's a boat, but a Mystery Box could be anything—it could even be a boat! And you know how much I've wanted one of those.
- Peter's wealthy father-in-law, Carter, also has at least one yacht at his disposal, as shown in several episodes.
- In an early episode, Peter wins a boat—which he trades in for a Mystery Box.
- The Simpsons:
- Homer and Marge go to a seminar on money management, presented by a man who (claims he) got a luxury yacht real cheap because it smells like cat pee.
- In another episode, while Homer is house-sitting for Mr. Burns, Homer throws a big party for his friends on Burns' yacht. They get attacked by Ruthless Modern Pirates.
- In the Looney Tunes episode "Hare Brush", Elmer Fudd is a millionaire who "owns a mansion and a yacht". This becomes a hypnotic mantra a psychologist has him repeat after he has a mental breakdown and thinks he's a rabbit.
- Superman: The Animated Series: Lex Luthor had a yacht in the episode where he turned John Corben into Metallo.
- Kaijudo: Arthur Underhill has a yacht named "Piper" (after his ex-wife).
- In SpongeBob SquarePants, Squillium Fancyson, Squidward's rival who's filthy rich and twice as arrogant as Squidward is, says he owns a private yacht as well as a private lake, a private heliport, and a private island.
- Hey Arnold!: Rhonda Wellington Lloyd and her parents, Buckley and Brooke, come from historically wealthy families, and it was mentioned in one episode that before Rhonda's parents got married, Buckley owned three yachts—although Buckley had to sell one of them to pay for his and Brooke's multi-continent honeymoon.
- In The Little Rascals episode "Yachtsa' Luck", Waldo invites Darla aboard one of his father's yachts, unaware that two pirates have robbed the treasure chest thereon.
Lana: Hello! It's a MEGA-yacht!
- Rodney is one now, and conducts his arms deals from its cabin, which has a pool of alligators.
- Skorpio an extremely fancy and opulent yacht filled with all sorts of amenities.
- When the Dream Team went to the Olympics in 1992, they were invited by Miami Heat owner Micky Arison to spend the day on his yacht, but then found out the air conditioning was out on his yacht, so he was bringing over his other yacht. As Magic Johnson later told Sports Illustrated writer Jack McCallum, "That was a valuable day for me, a lesson in life. The difference between being rich and being wealthy. The man had a backup yacht. I never forgot that."