The episode begins in the schoolyard, where all of Yuzuki's classmates are having fun. She, however is standing under the shadow of a tree, her look being rather eerie. Yamawaro, Ichimokuren, Hone Onna, and Wanyuudou are watching her, without her realising. Kikuri is running around on her bike near them. As Yuzuki looks at the muddy water in the ground, instead of seeing her own reflection, she sees Ai looking at her.
After the opening creadits, as Yuzuki and Akie are walking home, they notice a lot of people having gathered around. They approach to see what's going on and notice settings for filming, as well as staff for filming. Akie identifies the actress as the pop-star Jun Moriyama, a blond girl, a bit higher than their age, with beautiful characteristics. After a masterful display of acting the director approaches her congratulating and commenting that it's a waste her main job is to sing instead of act.
In their way home, while discussing about Moriyama's success and seriousness they close to a dark corner where they see Moriyama cornered by a fan of hers. The fan says he wants Jun to see "everything he has" and the man starts undressing. Yuzuki shouts for help resulting in the fan running away. Moriyama's bodyguard and manager appear, with the bodyguard chasing the fan.
Later, thanking them, Jun, her manager and her bodyguard try to think of a present for Yuzuki and Akie, who refuse kindly. In the end, Jun invites them to dinner in her hotel room. Meanwhile they are being watched by a woman with dark hair, rage being clearly shown in her face. At night, as Yuzuki and Akie stand outside the hotel where Jun is staying, the dark haired woman approaches them. She gives them a folder to hand to Jun, with a smile on her face. She introduces herself as Masako Momota and takes her leave.
During dinner, Yuzuki and Akie learn about Masako’s dream of becoming a singer beloved and remembered by everyone. The president of her talent agency and her manager, who are also there, genuinely seems to like Jun and is very supportive of her. But when Yuzuki remembers about the envelope Masako asked to deliver after getting an autograph from Jun, the manager shakily takes it and opens the envelope, spilling the contents as he did so. Yuzuki and Akie are surprised to see that it’s pictures of Jun in provocative poses.
When they leave the hotel after promising not to say anything about the pictures, Masako is waiting for them outside. Masako explains why she hates Jun. She entered the same talent agency the same time as Jun did, although it’s a different talent agency than the one Jun is part of now. While at the agency, Jun was a very mean-spirited girl who often tormented Masako.
After Masako explains her motivation, she sings in front of Yuzuki and Akie to show off her talent as a singer. However, it becomes quite clear why Masako would not be able to succeed as a singer, although Masako herself seems to lack awareness of how talentless she is in singing. Soon after, Jun arrives. She seems to sincerely regret the way she treated Masako and apologizes deeply, but this isn’t enough for Masako.
Masako demands that Jun help her debut as a singer with help from Jun’s talent agency. But Jun knows as well as Yuzuki and Akie does how hopeless Masako is in singing and refuses. Masako should have listened to what everyone is saying about her singing and looked for something else to do, but of course she doesn’t. That night she contacts the Hell Girl. Yuzuki sees the encounter while at home, but she isn’t able to do anything.
The next day we see Jun’s manager bribing Masako for the pictures. Some time later, Yuzuki and Akie are heading to Jun’s concert. They inadvertently witness the agency president and manager obliquely talking about the bribe, but the two consider it as a distasteful but necessary evil and again we can see that they genuinely care for Jun. In the concert hall, Yuzuki and Akie also see Masako among the audience, but Yuzuki can’t do anything about her despite the dread she is feeling. After finishing a song during the concert, Jun publicly apologizes for the horrible way she treated Masako, although her name isn’t mentioned.
Despite Jun’s public apology, it’s still not enough for Masako, and she pulls the string off the doll. And yet again Yuzuki experiences the emergence of Ai Enma and witnesses Jun being sent to hell, never to be seen again. Quite some time later, her former manager and agency president are at the Budokan, wishing that Jun was still around so she could have had the chance to sing in the most prestigious concert hall in Japan as planned. They are not the only ones who think so, as a large crowd of her fans gather around the Budokan in remembrance. Meanwhile, Masako leaves the area with her spirit numbed.
This episode contains examples of:
- Asshole Victim: Deconstructed with Jun, who was once a horrible bully but matured by the time "karma" caught up to her and regretted the person she used to be. Ultimately, she didn't deserve to be condemned to Hell.
- Bittersweet Ending: Jun is sent to Hell because Masako cannot move on from her grudge against her, causing her to disappear without a trace in the real world. Jun's fans, who are oblivious to her circumstances and assume she ran off somewhere, gather to sing her songs in hopes that she will return someday, which reassures Yuzuki and Akie that her songs will live on long after she's gone.
- Blackmail: Masako blackmails Jun with the dirty pictures she took of her in middle school in order to threaten her into leaving the idol industry.
- Brutal Honesty: Jun bluntly tells Masako that she won't debut her because she's bad at singing and that even if she were to debut from Jun's agency, she wouldn't make it very far due to her lack of talent. This is enough to make Masako enter her name into the Hell Correspondence and ultimately send her to Hell.
- Dragged Off to Hell: Jun toward the end of the episode.
- Empty Shell: Masako is implied to have become one after sending Jun to Hell.
- Idol Singer: Jun is a famous one in-universe.
- Ironic Hell: As she's ferried to Hell, Jun is cheered on by disembodied hands but has lost all ability to sing.
- Mukokuseki: Jun inexplicably has bright blonde hair and blue eyes.
- Petty Childhood Grudge: Well, middle school, in this case, but by the time Masako decides to target Jun, she's already grown from the bully Masako knew her to be into a kind and beloved person. When Masako eventually condemns her to Hell, it's ultimately done out of spite.
- Reformed Bully: Masako reveals to Yuzuki and Akie that Jun was an entitled bully that tormented her, openly despised her fans, and was rude to their managers; however, after meeting new people, Jun eventually matured as a person and became the soft-spoken and beloved person that her fans came to know her as. Despite this, Masako is unable to let go of her past with Jun and sends her to Hell.
- Rejected Apology: Without mentioning her name, Jun publically apologizes to Masako for how horribly she once treated her. This redeems her in the eyes of her fans, who accept the person she once was, but Masako rejects the apology and pulls the thread of the straw doll.
- Rock Me, Asmodeus!: Ai and her minions act as a band in Jun's Afterlife Antechamber and play the background music for the scene, which is an angry-sounding rock track.
- Sheep in Sheep's Clothing: Jun's agency president and manager. There was plenty of setup for a reveal that they're horrible people who are only using Jun for their own gains, which wouldn't be out of the ordinary for a Hell Girl episode, but it's instead revealed that they do actually care for Jun and will go to lengths to protect her and her reputation.
- Vengeance Feels Empty: The ending implies that Masako gained nothing from sending Jun to Hell.
- Well-Intentioned Extremist: Jun's manager threatens and bribes Masako with 3 million yen to get her to stop blackmailing Jun, which she fearfully accepts. When discussing it with the agency manager, they both agree that it's a necessary evil that they had to perform to keep Jun safe.
