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So you're leaning back in your comfy theater chair, next to your significant other, munching on overpriced lobby snacks, when the previews
come on. The first opens with some dramatic In a World
narration about the Earth That Was
...but wait a minute. That music sure sounds familiar. "Requiem for a Tower
", again? The next trailer is for some run-of-the-mill PG-rated Eddie Murphy Toilet Humor
kiddy comedy. It's "I Feel Good" by James Brown! Again!
This is a common movie trailer trope. Simply put, many editors of trailers find it easy to use famous songs to elicit a specific mood within a two- or three-minute duration.
See also Standard Snippet
. Recycled Trailer Music
is a close sister trope.
- Listen to enough music from companies like Two Steps From Hell, Audiomachine, Epic Score, and Globus, and you'll start recognizing a LOT of the songs used in previews, both on TV and on the big screen.
- America's Got Talent is particularly fond of using Two Steps From Hell, particularly Heart of Courage.
- As mentioned above, James Brown's "I Feel Good" is the go-to song for inane kids' comedies based around Toilet Humor and Eddie Murphy playing all the characters. In fact, its status as a cliché was lampshaded in Tropic Thunder.
- And for kid's comedies that are less gross and more heartwarming, "I'm Walking on Sunshine" by Katrina and the waves is a popular choice.
- As also mentioned above, "Requiem for a Tower" is pretty popular for overwrought Sci-Fi/Action epics. Hell, even The Da Vinci Code used it.
- For clarity, the song is called "Lux Aeterna" and was written (by Clint Mansell) as the main theme for Requiem for a Dream. It's become the default action/sci-fi/epic/drama/pretty-much-any-genre music for trailers, since it was used in the trailers for The Lord of the Rings.
- "What's This!?" from Nightmare Before Christmas has made Danny Elfman enough royalties for him to live on all by itself.
- It's a little known fact, but U.S. law requires that a minimum of 75% of all Romantic Comedy trailers every year use "Are You Gonna Be My Girl" by Jet. And of course, the answer to that question is inevitably yes.
- Gary Jules' cover of Tears for Fears' "Mad World" is becoming popular for Horror/Action trailers during fast-paced montages of violence and/or desolation, as evidenced by its use in commercials for Gears of War and The Crazies.
- Up until the mid-2000s, a handful of tracks ("Name of the Game", for example) by The Crystal Method and The Prodigy were very popular in ads for everything from energy drinks to action movies. The use of big beat has become a Dead Horse Trope in advertising now, and has contributed the death of classic, Fatboy Slim-style big beat.
- Blink-182's "All the Small Things" is a popular choice for teen comedies starring actors in their late 20s. Also, any comedy where something is small (e.g., Alvin and the Chipmunks).
- Saliva's "Click Click Boom" is there for the prospective trailer editor who wants an X-Treme atmosphere for chugging Mountain Dew.
- From 1999 until a few years into the Turn of the Millennium, "All Star" by Smashmouth was in every ad for everything ever. Those ads included the trailers for the Digimon movie, the Inspector Gadget movie, and Shrek.
- "Song 2" by Blur - also a Standard Snippet in action scenes, particularly extreme sports.
- Want music for the trailer of your TV show? Is this week's episode particularly dramatic? "You've Got the Love". Done.
- For a while around 2005-2006, any song by The Fray ("Over My Head", "How to Save a Life") was common in trailers for dramatic shows like Grey's Anatomy.
- "Firework" by Katy Perry has been used in the trailers for both Prom and Soul Surfer.
- When it first came out, "Tik Tok" by Kesha was popular in trailers for kids movies.
- At least three movies have used the David Bowie/Queen collaboration "Under Pressure" in their trailers — Stepmom (also used in the film's opening sequence), The Girl Next Door, and the Arthur remake (that trailer also used Bowie's "Rebel Rebel"). Never mind that the pressure the song is discussing is that of dealing with a world gone mad, rather than raising stepkids or romantic travails.
- "Solsbury Hill" by Peter Gabriel seems to be the go-to song for "feel good movie" trailers. Odd, since it's a rather bitter song about Gabriel leaving Genesis.
- KT Tunstall's "Suddenly I See" was used in The Devil Wears Prada, and ever since has been used in various trailers for movies, TV, and commercials, usually in scenes where women are empowered. It was even parodied by Best Week Ever in 2008, which played it with scenes of women working in sweatshops.
- Films with a comedic existential theme to them seem to favor "Once in a Lifetime" by Talking Heads.
- It seems now of days if you want some Epic, thematic music to go along with your Action / Sci-Fi trailer, just use a track from "The Fragile". Most notably, the track Just Like You Imagined was used for the Trailer to 300
- Recently, Danny Cocke's "Sinister Intent" is getting some mileage. Being used in the Dredd and XCOM: Enemy Unknown trailers, the song is now appearing in promos for Season 3 of The Walking Dead.
- Imagine Dragons' song "Radioactive" has started showing up in a great deal of advertisements, such as things for Defiance, Graceland, and other media.
- Since Inception popularised it, a lot of Movie trailers now use the BWONG noise. It's even popped up in a few soundtracks here and there.
- Sleigh Bells' "Crown on The Ground" —- among many other tracks of theirs —- seem to pop up in various movie trailers these days.
- Ellie Goulding's "Explosions" was used as ITV's soundtrack to their "Where Drama Lives" series of adverts, and even starting charting highly on the UK Singles Chart as a result.