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Music: The Heavy
The Heavy are an English rock band that's supposedly from a small hamlet near Bath, Somerset called Noid. They consist of vocalist Kelvin Swaby, guitarist Dan Taylor, bassist Spencer Page, and drummer Chris Ellul. Their music is best-described as an eclectic blend of neo soul, indie rock, funk, and blues.

They are best known for some catchy songs used in various media, namely "How You Like Me Now?" and "Short Change Hero", both of which come from their 2009 sophomore album The House That Dirt Built. The former is an upbeat song that was made prominent to American audiences when it was used in a 2010 Super Bowl commercial for the Kia Sorento that featured children's toys (among them a sock monkey and a Yo Gabba Gabba character) going for a night on the town as if they were adults. It was also used in Entourage, Community, Rookie Blue, and at least three racing games: Driver: San Francisco, Forza Horizon 2, and the upcoming The Crew (which even shares D:SF's developer). The latter is much more moody in sound, and was used for the film Faster starring Dwayne Johnson and a trailer for Batman: Arkham City. Both songs are also used in the 2012 video game, Borderlands 2, and here "Short Change Hero" is used as the image quote for the last two video games we mentioned, using the exact same line. ("This ain't no place for no hero...")

Unrelated to the other Heavy, or a plot-driving villain.

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  • Great Vengeance and Furious Fire (2007)
  • The House That Dirt Built (2009)
  • The Glorious Dead (2012)

Tropes pertaining to the band include:

  • My Nayme Is: Kelvin, not Kevin.
  • Neoclassical Punk Zydeco Rockabilly: Their album The House That Dirt Built ranges from garage rock ("Oh No Not You Again!") to soul ("Short Change Hero") to reggae ("Cause for Alarm"). The Glorious Dead dabbles in all of the above to a degree, ranging from cheerful, stereotypical indie rock ("Curse Me Good"), Orchestral rock ("Same Ol'" and "Can't Play Dead"), Rockabilly and gospel ("Lonesome Road"), and throws in a Motown number.
  • No Hit Wonder: Their songs don't really get meaningful airplay in the US, but they're all over ads, TV shows, and video games; you'd be forgiven for thinking "How You Like Me Now?" and "Short Change Hero" were charting hits considering how often they were used.
    • Averted with "What Makes a Good Man," which got pretty good airplay in the UK on release.
  • Refrain from Assuming: A music group called The Evolved made an EP with covers of songs from the Borderlands games, and they erroneously called "Short Change Hero", "No Place for No Hero", after the oft-repeated line in the song.
  • Self-Backing Vocalist: On several songs.
  • The Movie Buff: Their most recent albums open with clips from horror movie trailers, and their freshman effort pulls its title from Pulp Fiction. Beyond that they have musical references to Ennio Morricone here and there, especially "Short Change Hero."
  • Title Only Chorus: "How You Like Me Now?"

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