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Anime and Manga
- Almost all the characters in Little Witch Academia fit this trope. It's about a school for schoolgirl witches and it's anime. Self explanatory really.
- The Gedou Otome Tai half of Akahori Gedou Hour Lovege revolves around five sisters who are daughters of masked villains. They are given magical powers and black witch outfits by an imp so that they can be great villains. Except that they're so damn nice, they just can't help but use their powers to do good.
- The eponymous Cha Cha from Akazukin Cha Cha.
- Schierke from Berserk. She's only about ten or twelve years old, but is already skilled enough at magic that she begins teaching a woman ten years her senior the basics of witchcraft. She has little in common with Magical Girls, though, and more with traditional Western witches: while not ugly or evil, she prefers a reclusive lifestyle out in the country, and her powers largely revolve around channeling local nature spirits and Astral Projection. Her spells also take a long time to set up, so she's near-useless in close combat. But when she's ready to unleash a spell, she can rival Guts with how many enemies she takes out.
- Cardcaptor Sakura was originally envisioned as a witch, but CLAMP decided that they needed something more original, and looked to tarot cards for their inspiration. She still shares a lot in common with witch Magical Girls.
- Dai Mahou Touge is a brutal parody of cute witch series.
- Fushigiboshi No Futagohime starts of as this before becoming a Magical Girl Warrior series. To elaborate, Fine and Rein, the titular Twin Princesses, use the power of the Prominence given to them by the Big Good to help the people of the Wonder Planet with their problems and become proper princesses. It starts to become more or less Magical Girl Warrior in the middle of the first season, but the girls typically have to refer to unorthodox fighting methods since their powers weren't built for fighting. They ultimately save the world from being destroyed by the Black Crystal.
- Lime from Jewel BEM Hunter Lime is a hybrid of this and Magical Girl Warrior — she's tasked with saving the world from evil Monsters Of The Week and has transforming powers, but she's also a natural-born magical user and a clueless newcomer to the human world.
- Jewelpet, at its most basic, is about the adorable (and mostly female) titular pets studying to become mages, and the humans that partner with them and study alongside them are more often than not just as cute.
- Maburaho: Yuna practices Western magic, and when dressed up in the proper attire, she looks like the standard stereotypical lovely witch.
- Fabia Crozelg of Magical Girl Lyrical Nanoha Vi Vid, who's described not as a standard mage like most of the cast, but as a True Witch, complete with magic broom and adorable imp familiars.
- Magic User's Club was the first to have a group of Cute Witches (and Wizards) working as a team. It's also special because it mixed magic with aliens and the Witches and Wizards are actually members of a School Club centered on the occult.
- With Maho Girls Precure, the Pretty Cure series has officially combined this with their traditional Magical Girl Warrior.
- Negi from Mahou Sensei Negima! is a Gender Inverted and Played With example. He is a Mage who works as a Homeroom/English Teacher (rather than a student studying in a normal or Wizarding School) for a normal (sort of note ) class as a continuation of his training as a mage after graduating in his Wizarding School. As the series progressed, he evolved into a Kung-Fu Wizard.
- Mahou Shojo Lalabel: Lalabel is completed with a feline sidekick. In the first episode, she even lampshades the fact that she subverts the negative witch stereotype.
- Mahou Tsukai Chappy, a close emulator of Sally, has a Cute Witch accidentally falling to Earth with her brother and their mascot, and they establish themselves here on Earth.
- Majokko Meg-chan is what happens when this trope collides with Fanservice. Meg-chan hersef is a young witch competing with another extra dimensional traveller called Non for the throne, and again this takes place on Earth.
- Majokko Tickle from Majokko Tickle is The Prankster and a mischievous cute witch.
- Ojamajo Doremi: Doremi wished to have magic so as to have the courage to confess to a boy she liked. She typically uses her magic for Mundane Utility while training to return her mentor to her original form, sometimes with disastrous results. She is adorable yet clumsy but has a big heart and more True Companions than anyone could ask for, despite her faults that put her in Gray and Grey Morality.
- Since Oku-sama wa Mahou Shoujo draws a lot from the original Magical Girl series, the girls are generally of this flavour, riding on brooms and similar objects.
- In the Pokémon Johto anime episode Hokus Pokemon, Ash and Co. befriend a girl named Lily and her Murkrow. She's a practitioner of Pokemon magic and very cute, and she's looking for the supplies she needs to cast as spell that allows people to understand Pokemon talk and read their minds; Ash is obviously thrilled, and the group decides to tag along. The spell actually transforms Ash into a talking Pikachu for a short while.
- Puella Magi Kazumi Magica features Kazumi and by extension, Michiru Kazusa, and Yuuri, who all favor Cute Witch imagery (though "witch" in that setting means something very different). In both cases, though, the implication is more toward Wicked Witch, since Kazumi is a transformed witch and Yuuri is evil.
- Yukari Sendou from Rosario + Vampire is a schoolmate of Moka and Tsukune in their Extranormal Institute. She is a from Witch Species and wears a witch outfit, but otherwise uses Magical Girl style magic rather than the usual curses and Baleful Polymorph magic witches are known for.
- ChibiUsa in Sailor Moon is more like one than the standard Magical Girl Warrior the show features. She's time-traveled from the future for unspecified training, and her powers are mostly trickery rather than being useful for fighting. In fact, her "Pink Sugar Heart Attack" is one joke of a Finishing Move.
- Sally the Witch, inspired by Samantha from Bewitched is the Trope Maker and Trope Codifier. She's actually a girl from a Magical Land who is sent to Earth as training for the day she'll become the Queen...
- Unlike their Pretty Sammy counterparts, Sasami and Misao (along with their original castmates) of Sasami: Magical Girls Club play the Cute Witch card instead of the Magical Girl Warrior card.
- Tiara, the heroine of Shamanic Princess, is a cute witch at her core — she's royalty from a Magical Land and her power is inherited. But in practice she's a Magical Girl Warrior and a practitioner of Full-Contact Magic. She's talented enough and grown up enough that the government of her magical land employs her as a special agent, protecting mundane dimensions from rogue magical beings.
- Angela from Soul Eater. She is a innocent child witch (unusual, considering the nature of witches).
- Blair (who is not technically a witch by the definition that series uses, but rather a shapeshifting cat) straddles the line between this and Hot Witch.
- Later, Kim is revealed to be a good witch, attending Shibusen because she doesn't want to join the other witches.
- Eruka too, even with her likening for bombing buildings and people. The youngest combined form of the Mizune (Baba Yaga arc) is also rather cute.
- Pictured above: Vanilla and Chocolat from Sugar Sugar Rune. They're both candidates to become the Queen of their Magical Land, and to do so they must venture into the Human World and collect "hearts" - extracted human emotions representing how a person feels towards you. Whoever captures the most shall become queen...
- In Umineko: When They Cry, even the cute-looking witches are mad, bad, and dangerous to know, subverting the trope of a benevolent cutesy witch girl.
- Dark Magician Girl of Yu-Gi-Oh!, also the trope namer for Black Magician Girl. Borders on Hot Witch, depending on how blatant the Fanservice is.
- Wendy the Good Little Witch, Casper's friend. Harvey Comics created Wendy the Good Little Witch as a backup feature for Casper the Friendly Ghost back in 1954. She got her own title in 1960. All adults witches appearing in the various series are green-skinned and wicked, just as all the "big" ghosts in Casper are mean and scary.
- Magica De Spell was deliberately designed as youthful and attractive by Carl Barks as an aversion to the hag stereotype (such as with other Disney witches like Witch Hazel and Mad Madam Mim). Her appearance and mannerisms were inspired by actresses Gina Lollobrigida and Sophia Loren, as well as the character of Morticia Addams.
- Sabrina the Teenage Witch is one of most famous example with multiple incarnation. Sabrina sometimes appeared in the elementary school-set Little Archie stories, where she'd be billed as "Little Sabrina: That Cute Little Witch." Of course, she's cute as her usual teenaged self, too.
- Piruja from Minimonsters is a rare version. She's considered as ugly to her peers due to her wart. But, when you see her, she is rather cute. She's also a Stalker with a Crush to Victor.
- Hazel gives off this vibe in Seconds. At one point, when Katie brings the cauldron into Seconds from Lucknow, Hazel grabs and observes it, and everyone in the room imagines Hazel with green skin, a robe and pointy hat, as well as a broom. She likes sweeping, you see.
- Dinky Doo, from RainbowDoubleDash's Lunaverse, is both incredibly adorable and one of the rare unicorns whose cutie mark talent encompasses all forms of magic, not just a few specialized spells.
- Kiki from Kiki's Delivery Service. She's a relatively mild version of the folklore witch rather than the overly cute magical girl type.
- The Worst Witch book series naturally features one of these as a heroine. She was an extremely clumsy witch to boot.
- Tiffany Aching from her series of Discworld books is an aversion. Just because you're 11 years old doesn't mean you can't be angry, defiantly plain, and wearing shitkicker boots.
- Sephrenia from the Elenium trilogy by David Eddings. Though she was not, technically speaking, a witch, she was often called that by those who opposed the use of magic for religious reasons. And despite being a few hundred years old, she was said to be extremely lovely.
- Hexene Candlemas in City of Devils is a subversion. She's outwardly cute, though she's the world's equivalent of a drug dealer, and she likes to punctuate her hexes with obscene gestures. Oh, and her familiar is a grumpy toad.
- Kurino Ishiria of Ryuunosuke Akiyama's A Terribly Dangerous Coat is a bright, cheery girl who flies on a broom and is exceptionally good at making magic to raise winds. Though the term "witch" isn't used, she has all the trappings of one.
Live Action TV
- Jeannie from I Dream of Jeannie would normally be too old for this trope, but it is noteworthy that the name of the show in Japan is "Cute Witch Jinny," possibly making her a Trope Maker.
- Sabrina the Teenage Witch where Sabrina is a teenage witch who goes to regular high school. She's petite, blond, pretty and usually a Nice Girl. She crossed in an Hot Witch.
- Urara and Houka of Mahou Sentai Magiranger: Urara of the Shy Blue-Haired Girl variety with Oracular Urchin powers of divinity, and Houka the Manic Pixie Dream Girl type with the Mundane Utility power of Shapeshifting.
- In the BBC/Starz series The White Queen, Elizabeth Woodville, Queen Consort to Edward IV, and her mother Jacquetta Woodville, Lady Rivers, are both portrayed as actual witches, with the ability being a heritable trait. At one point, the two of them work together to cast a spell to summon a terrible storm with which to strike at their political opponents, and Elizabeth's daughter (also Elizabeth), who at that time was an adorable three-year-old girl, innocently joins in, obviously not realizing just what it is they're doing. Needless to say, this qualifies her for this trope, while her mother is, of course, a Hot Witch. It should go without saying that, in Real Life, none of the Woodville women were actually witches, or had actual supernatural powers.
- Winnie Goodwin from Free Spirit looks fairly attractive, and acts great with children, but also has her share of adorably naïve moments.
- The Teen Witches of Every Witch Way could be called this.
- Willow from Buffy the Vampire Slayer, more so as the series goes on. Just don't make her angry.
- Alaska in La Bola de Cristal, a Spanish children's television program. As the hostess of the show she educates children about mythology, cast spells, and falls in love with movie monsters.
- Alaska Y Dinarama is a Spanish band from the 80s whose lead singer, Alaska, dressed as a stereotypical European witch complete with pointed hat, but was always cute and friendly.
- The◊ Witch◊ princess◊ from most of the first DS Harvest Moon games. Even though she's pretty mean at start, she becomes a lot nicer when you talk to her a lot (and give her gifts, trigger heart events etc.), and you can even marry her eventually.
- Marisa Kirisame, one of the protagonists of the Touhou series; if her face doesn't appeal to you as "cute", her witch attire with frills should. Her ally/rival, Alice Margatroid also counts, though in a slightly more mature way, as does the enigmatic Patchouli Knowledge who seemingly doesn't care to change out of her pimped out pajamas. Let's just say all of the witches in Touhou are cute. Actually, let's just say that everyone in Touhou are cute, even the ones that would normally be creepy.
- Arche Klein in Tales of Phantasia may be 17, flat-chested and dress in pink and white, but she's got perkiness, sassines, a Flying Broomstick and potential to fling fireballs, laser rays, thunderbolts, meteors and nukes on her enemies.
- Mizuno from Tomba! is actually called "The Cute Witch". She's also intensely sarcastic, and prone to losing her magic mirror.
- Vivian the Shadow Siren from Paper Mario: The Thousand-Year Door, with her long, blond ringlets, dimples, and adorable smile, is often considered to be second only to Peach in terms of "cute" for the franchise. (And to some fans, even cuter.) And she's not only a witch (having dark, shadowy powers, along with a cool witch's hat), she's a downright powerful one, arguably becoming Mario's most powerful partner after joining his party with her offensive attacks and incredibly useful defensive Veil. (Although, she might only truly count in the American version, anyway; she's cute in Japan too, but might not qualify as a witch in that version.)
- Melody from Rune Factory. She runs the bathhouse and doesn't quite know why. In the original game, she only dresses the part, but in Rune Factory Frontier, it's possible for her to actually learn magic from Cinnamon.
- Maple from The Legend of Zelda Oracle games is a Cute Witch apprentice who constantly chases Link around, bumping into him. She eventually starts riding a flying saucer.
- Cierra from Riviera: The Promised Land, who nicknamed herself the "Scarlet Witch" due to her color scheme and her tendency to favor fire magic. She also has the Most Common Superpower and is thus a Cute Witch and Hot Witch at the same time.
- Kyon Feulion from Super Robot Wars OG Saga: Endless Frontier. A witch that's also Token Mini-Moe and Dojikko, she's a demon but the only thing that give away her race is her little tail. Her broom has a Booster attached to it and has an attack that is a Shout-Out to Shoot 'em Up games.
- Lymle from Star Ocean: The Last Hope is 15 years old by her race's standards, but mentally acts and speaks like a 6 year old girl. If there's anything she knows complete mastery over though, it's using Symbology Magic and summoning Cerberus from a pocket dimension akin to Hell itself.
- Super Robot Wars NEO: Sharlie Lunoille and the Merville, which is a Fembot with cat ears riding a mechanical broom that can be used as a Wave Motion Gun.
- In Yume Nikki, Madotsuki can become one herself through the aptly titled Witch effect. Doing this enables her to fly a broom, which serves no real purpose (as most things in the game). One can trigger an event on the roof this way, though.
- Witch Beatrice from Dark Souls is a cute witch in a world where cute doesn't show up much at all.
- Sally from AdventureQuest Worlds is a witch and a Necromancer that dresses in pink, and has a freaking teddy bear.
- Ashley from WarioWare is a girl of indeterminate age who spends her time learning spells and mixing things in her cauldron from her Haunted House. WarioWare: Smooth Moves clears away any doubt about what she is when she's depicted riding on a broomstick.
- The main character of Bubble Witch 2 is Stella, a very cute redheaded witch who travels around with two magical cats bursting magical bubbles, saving animals, etc.
- Liddell is the titular witch of A Witch's Tale. She has cute blonde pigtails, a sassy attitude, and powerful magic.
- In Moco Moco Friends, the heroine and her rivals are adorable witches who command plushies in battle.
- Pio from the casual free mobile game Potion Maker is a tiny demon witch who's implied to be very old. Her assistant Tia is a more "developed" human teenage girl who qualifies as a Hot Witch.
- Sal, the self-declared "alternative witch" from Emergency Exit.
- Magick Chicks: The Hellrune Coven are a trio of witches, who originated from Eerie Cuties before being given their own Spin-Off series. Of three, Jacqui is the one who best fits the description, both in terms of appearance and her cheerfully ditzy personality.
- Peridot from Cucumber Quest, a young girl who, prior to becoming henchwoman to the Big Bad, learned magic so she could boss people around. She flies around on a star-ended broom and wears a dress and witch's hat.
- Jade from Homestuck, when she rises to God/Dog Tier, gaining powerful abilities and a witch outfit to match, complete with striped stockings and ruby slippers.
- ...and later being killed by a falling house after going evil.
- Also Rose, who may qualify even more due to using actual magic.
- Koko the Blue and Marl are both this.
- Opal from Harpy Gee this crossed with Mega Nekko (Technically she's a witch doctor but still...).
- Jenny from Gunnerkrigg Court is a Perky Goth apprentice witch who is first introduced here as a Replacement Love Interest for Jack. While she bears some superficial resemblance to Zimmy, she is very friendly to everyone she meets and does not hesitate to help when events get serious. And she's adorable. Renard even comments on it.
- Wilfreda The Wanna Be Witch: The titular character claims to be one. She certainly dresses the part but never exhibits any kind of magical power.
- The 'three little witches' from the story of the same name in the Whateley Universe. Clover even has a witch's hat. They regularly scheme to collect essence so they can do more impressive magic, usually stirring up trouble along the way. They also don't hesitate to play the 'cute and innocent' card when it suits them.
- Obscure 1960s character Honey Halfwitch is actually half-wizard/half-girl, according to the theme song).
- The Woodstock Witches in American Dragon: Jake Long. Jake was expecting to meet traditional old hags but quickly changes his mind when he sees they're actually three pretty girls.
- My Little Pony: Friendship Is Magic:
- Rupert has two examples: A young witch who's upset because "witches aren't supposed to be cute," and Tiger Lily, who's learned a few things from her father, the Conjuror.
- Filmation's adaptation of Sabrina the Teenage Witch, Sabrina and The Groovie Goolies (which had a shared universe with The Archie Show)
- Sabrina again, this time as a junior high schooler in Sabrina: The Animated Series (no relation to the above) and a high schooler in Sabrina's Secret Life. She's petite teenager witch, blond, pretty and usually a Nice Girl.
- Sofia the First features one named Lucinda in one episode who starts out as a troublemaker but then is converted to a "good little witch"
- Tara Duncan from Tara Duncan is Spellbinder who defeats villains from the Otherworld with her friends and fellow Spellbinders.
- Raven from the Teen Titans is an attractive Goth with extensive magical powers.
- The Smurfs have Brenda and Melina as good little witches who are cute in their own little ways as girls.
- Total Drama Revenge of the Island has Dawn, who Zoey suspects that she might be a Wizard in "Backstabbers Ahoy". In fact she is the only contestant in the series who's been implied to have supernatural powers.