Magic x Warrior Magi Majo Pures! is a Japanese tokusatsu series airing from April 2018 on TV Tokyo. It is the second installment of the Girls x Heroine! franchise created by OLM Incorporated and Takara Tomy with cooperation from Shogakukan and LDH. The series is directed by Takashi Miike.
The Jama World has stolen the Majoka Jewels from the Magic World and plan to use them to corrupt people's dreams to take over the universe. The Majoka Jewels are turned into Akiramestones, which will turn people into Akiramest. In the human world, Momoka Aino joins Rin Shirayuki and Mitsuki Hanamori as a Magic Warrior in their quest to take back the Majoka Jewels, which they do so by purelizing Akiramests with sparkling magic.
Magic x Warrior Magi Majo Pures! provides examples of:
- All Your Powers Combined:
- Momoka + Rin + Mitsuki: "Colorful Dream Illusion!"
- Momoka + Rin + Mitsuki + Shiori: "Shiny Dream Galaxy!"
- Momoka + Rin + Mitsuki + Shiori + Yuria: "Aurora Dream Revolution!"
- Royal Form: "Royal Dream Purelize!"
- Back for the Finale: Jamahiko comes to Momoka's rescue when she's about to be defeated by the Jama Emperor.
- Barrier Maiden: Yuria is the only one who can use the Rainbow Diamond, which creates a surrounding diamond barrier.
- Beware the Silly Ones: Jama Baron has a terrible costume and tends to be comical, but he's just as powerful as he is silly.
- Big Bad: The Jama Baron was the one who turned the Majoka Jewels into Akiramestones.
- Big Damn Heroes: How does Yuria make her entrance in the series? By putting up a diamond barrier around a defenseless Momoka right when she's about to get hit.
- Big Eater: Yuria downs bowl after bowl of ramen noodles in Episode 41.
- Big Good: Tiara is the one who gives the girls the power to transform into Magic Warriors.
- Bit Character: Teruki is listed as a recurring character on the official website, but he's only appeared in 2 episodes.
- Bland-Name Product: Tiara loves ordering things from "Hayaizon" (Amazon).
- Brainwashed and Crazy: Shiori had entered the Magic World by herself and was brainwashed by Jamahiko, becoming the first major villain for the first quarter of the series.
- Brought Down to Normal: Momoka's mother used to be a Magic Warrior from the Magic World, but after she married a human, she lost all of her magic powers.
- But Now I Must Go: At the end of the series, Momoka accepts her role as the new Majoka Princess and must stay in the Magic World forever. However, she uses the Copy Moonstone to clone herself so that she can enjoy life in the human world as well.
- By the Power of Grayskull!: "Open the Majoka World! Majoka Porte/Palette/Iris! Magi Majo Magical! Majoka Stage, start! Rainbow Diamond, Yuria!/Star Amethyst, Shiori!/Frozen Sapphire, Rin!/Flower Citrine, Mitsuki!/Heart Ruby, Momoka! Purelize with sparkling magic! We are the Magic Warriors, Magi Majo Pures!"
- To transform into the Frilly Upgrade:Rin: Knowledge!Mitsuki: Courage!Shiori: Friendship!Yuria: Majoka Iris! Royal Charge!Momoka: Magi Majo Magical! Royal Majoka Stage, start!
- To transform into the Frilly Upgrade:
- Catchphrase:
- Momoka: "That's magical!"
- Rin: "How mysterious!"
- Mitsuki: "Happy flower circles!"
- Chekhov's Gunman: Momoka's mother is a Magic Warrior and had known the entire time Momoka became a Magic Warrior, too.
- Chick Magnet: Masahiko is very popular at school, and he's often seen surrounded by girls. Even Momoka can't help but be charmed by him.
- Childhood Friends: Rin and Mitsuki have been best friends since they were little.
- Color-Coded for Your Convenience:
- Crossover: Episode 6 features Miracle2, the main cast of Idol x Warrior Miracle Tunes!, as guest characters.
- Crucified Hero Shot: When Lalanyan is captured by the Jama World, there's a shot of her bound in a Jesus Christ pose.
- Cute Witch: The girls are called "Magic Warriors", but they're technically witches. "Majo" is Japanese for "witch", and Tiara is seen wearing a traditional witch uniform when the Magi Majo Pures transform.
- Dance Battler: The Magic Warriors' finishing attack includes dancing.
- Delayed Causality: After reaching Royal Form, Yuria tells the other girls that they've powered up like her. Mitsuki is excited to try out her magic, but nothing happens... until a bunch of flowers appear at Jamahiko's feet and swarm towards him.
- Evil Costume Switch: While Shiori was working for the Jama World, she wears a black cloak.
- The Fashionista: Shiori is described as a trendy girl who loves fashion.
- Finishing Move: Each Magic Warrior has her own purelize attack. Momoka's is "Heartful Lovely Party!"; Rin's is "Frozen Cool Splash!"; Mitsuki's is "Happy Blossom Carnival!"; Shiori's is "Stardust Cosmic!"; and Yuria's is "Rainbow Milky Fantasy!"
- Frilly Upgrade: In episode 33, Momoka, Rin, Mitsuki, and Shiori have their Royal Forms, which includes new costumes.
- Genki Girl: Momoka is very optimistic and cheerful. Mitsuki is also usually smiling and energetic.
- Girlish Pigtails: Momoka wears twin tails.
- The Glasses Come Off: If she is wearing her glasses, Rin whips them off before transforming.
- Heart Is an Awesome Power: Momoka holds the Heart Ruby as her Majoka Jewel and is the Heart Warrior.
- Human All Along: Yuria reveals that Jamahiko carries a "human heart" and that he has been human the entire time. She uses the Memorial Topaz and the Mirage Ametrine to help him remember.
- Later in Episode 45, It's revealed the three members of the Jama-jama Dan were humans who were turned into the ultimate Akiramests. Damenojo was a young man aspiring to be a baker, but lost his confidence when he was scolded by his teacher. By the end of the episode, Momoka purifies him and he decides to take another chance at baking. In episode 46, Shiori learns Mudako was heartbroken after her middle-school friend Nobuko broke a promise they made. This turns out to be a misunderstanding, finding a letter Nobuko left for her before she had to move overseas, and after being purified, the two friends reunite. In episode 47, it's revealed Muritaro wanted to be a comedian with his friend Inaba (who went on to do solo comedy), but ran away for thinking he wasn't good enough. After being purified, he's able to make amends and continue as a comedy duo.
- Inconsistent Spelling: TV Tokyo and Takara Tomy's websites spell the title as "Magi Majo Pures." The third ending, "OK!", has a banner that romanizes the title as "Maji Majo."
- Joshi Kousei: All the girls except for Yuria are in 7th grade and attend middle school, but their school doesn't have uniforms.
- Late-Arrival Spoiler: Yes, Shiori was the villain in the first part of the series, but after the Magic Warriors save her, she joins them. Since she joined the team, all merchandising and promotions feature her prominently as one of the Magic Warriors.
- Lotus-Eater Machine: Jamahiko uses a magical pumpkin to send all the girls to their own version of nightmares in episode 30.
- Love Triangle: Kaito has a crush on Rin, while Rin gets giddy at the sight of Teruki.
- Lucky Charms Title: The names of their songs usually have an emoji attached at the end.
- Magic Dance: When performing the finishing attack, the Magic Warriors dance.
- Magical Incantation: To use any of the Majoka Jewels, the girls say, "Magi Majo Magical!" first.
- Meaningful Name: All of the girls have names that correspond to their Majoka Jewels.
- Momoka: "Aino" means "of love", and she is the Heart Warrior. "Momo" also means "pink."
- Rin: "Shirayuki" means "white snow", and she is the Frozen Warrior.
- Mitsuki: "Hanamori" means "flower amulet", and she is Flower Warrior.
- Shiori: "Hoshina" means "star plant", and she is the Star and Moon Warrior.
- Yuria: "Nijiiro" means "rainbow", and she is the Rainbow Warrior.
- Merchandise-Driven: Takara Tomy, one of Japan's biggest toy manufacturers, helped produce this show and really shows. It's especially jarring whenever the girls take out the Majoka Jewel Case, because every time they do, they have to make a big show of showing it to the audience first before using a Majoka Jewel.
- Monster of the Week: In almost every episode, the Magic Warriors have to battle an Akiramest, a human who is Brainwashed and Crazy from a corrupted Majoka Jewel.
- Muggle: Momoka is the only one of the girls who is human, since the rest of the girls are from the Magic World. However, that might not be the case anymore since Yuria senses that Momoka's mother might have ties to the Magic World.
- Naïve Everygirl: Momoka is the newest Magic Warrior and also is the only human in the group.
- Naïve Newcomer: Momoka is the most inexperienced of the Magic Warriors, as she is the only person not from the Magic World and is technically the last member in the group to become one.
- Non-Human Sidekick: Mokonyan, a baby pink cat, is the Series Mascot. Later on, Lalanyan, Shiori's partner, joins.
- Not So Above It All: When Shiori suggests spying on the Magic World's council meeting, Rin and Mitsuki try to dissuade her. "But aren't you curious?" Shiori asks. Mitsuki immediately relents, to Rin's displeasure, though Rin does join in as well.
- Spoiler Opening: In episode 40, you see a shot of the Jama Baron where there was originally a clip of Gran Ma. To no one's surprise, later on in the episode, you find out that Gran Ma's arc has been wrapped up while the Jama Baron returns at the end of the episode.
- The Power of Friendship: Shiori is saved from being Brainwashed and Crazy through the power of friendship. She also represents "friendship" when the girls transform via Royal Majoka Stage.
- Production Throwback: Miracle2 from Idol x Warrior Miracle Tunes! appear in episode 6. Kojiro and Sawanobori from the same series also appear in episode 16.
- Psychic Radar: Yuria can sense who is human, Akiramest, part of the Dark World, or part of the Magic World.
- Purple Is the New Black: Shiori's theme color is purple, and she starts off the series being the first villain. She also wears a black cloak during this time.
- Really Royalty Reveal: Momoka is not only revealed to be the daughter of one of the most powerful Magic Warriors in existence, but also Tiara nominates her to become the Majoka Princess in episode 41.
- Redemption Equals Death: Jamahiko is Purelized and disappears, but his last words and that he disappears while smiling show that he's grateful to Momoka for changing his ways. However, he returns during the finale to aid in the girls defeating Jama Baron and the two are shown bonding over a game as the Baron's own dream, one he had buried deep within his heart that the girls brought out through Purelizing him, was to spend more time with his son.
- Ship Tease: Momoka is attracted to Masahiko, even though Masahiko/Jamahiko was only using her affections to steal her Majoka Porte. When he gets Purelized, he does come to appreciate her for real.
- Rin has a really obvious crush on Teruki, a third year from the soccer team.
- Shipper on Deck: Momoka, Mitsuki, Shiori, and Yuria ship Rin with both Teruki and Kaito.
- Shout-Out: Rin has some Fairytale Motifs to Snow White, as her last name literally means "white snow" ("Shirayuki" is the name used for the Japanese translations of "snow white") and in episode 30, an Akiramest tempts her with poisonous apples.
- Sixth Ranger: Shiori joins the group after the first ten episodes and uses the Majoka Palette to transform, and she even has her own Non-Human Sidekick. Yuria also fits the Sixth Ranger trope in different ways, since she joins after the first quarter of the series, is the most powerful of all the Magic Warriors, and uses the Majoka Iris both to transform and attack. She is also the one who manages their Frilly Upgrade, even though her costume doesn't change.
- Sleepyhead: Mokonyan's character description mentions that she loves to sleep.
- Smart People Wear Glasses: Rin is very good at studying and wears glasses in her civilian form.
- Strictly Formula: The majority of episodes follow this format: Once an Episode, someone turns into an Akiramest. Magi Majo Pures defeats it and recovers a Majoka Jewel.
- Taking the Bullet: In episode 33, Momoka sacrifices herself when Jamahiko tries to kill Shiori first.
- Terrible Artist: Rin wants to become a manga artist, but she's bad at drawing.
- Tomboy: Mitsuki is the most tomboyish of the group and is often wearing shorts, since she's the most athletic girl in the group.
- Tomboy and Girly Girl: Mitsuki is the Tomboy and Rin is the Girly Girl in their dynamic.
- Tomboyish Ponytail: Mitsuki wears a ponytail to reflect her tomboyish personality.
- Transformation Trinket: The girls wear their Majoka Jewels and have to touch it with their transformation item in order to transform. Momoka, Rin, and Mitsuki use the Majoka Porte to transform; Shiori uses the Majoka Palette; and Yuria uses the Majoka Iris.
- Unicorn: Yuria holds the spirit of the Unicorn and is the most powerful of all the Magic Warriors, given that she is the one who aids their power-up. During her transformation, the Majoka Iris is positioned above her like a unicorn horn.
- Verbal Tic: The Akiramest tend to say, "Muri!", which means "impossible" in Japanese.
- Mokonyan always ends her sentences with "da-nyan."
- Villainous Breakdown: Jamahiko freaks out when Yuria reveals to him that he's human.
