- The Order of the Stick
- Nale is a diabolical Smug Snake who has few, if any, regards for the sanctity of life, even those of his own brother. However, he's still civilized.
- He states that this is what keeps him from being the monster that his boss is. Xykon, however, sees villains with standards as cowards who can't back up their talk, claiming that he's gotten this far by being The Unfettered. Xykon in the prequel played with the trope, stating outright that he refuses to kidnap virgins... because he'd get better mileage out of someone who has been around the block a few times.
- The prequel plays this straight when Redcloak is horrified by his boss's plan to kill and zombify a woman's physical body, then feed the body to ogres while forcing her soul to watch.
- While Redcloak will threaten human citizens to try and get O-Chul to talk, when he is certain that O-Chul knows nothing about the Gates, he lets them live.
- The prequel also subverts this trope when Xykon initially says that as evil as he is, he can't do something as depraved as become a lich (a form of undead created by evil magic), then he suddenly reveals that he was only joking and has no objection to becoming a lich at all.
- While he's more of a Punch Clock Villain, The Monster in the Dark is a Big Eater with no apparent problem considering eating humanoids (but only if ordered to). He won't eat babies, though (including veal), though this is more out of the fact that babies aren't tasty at all and that he much prefers the slop and gruel that he's normally served.
- When Vaarsuvius wipes out a quarter of the black dragon race, the fiends that gave him/her that power in the first place are shocked speechless.
- This is the "Empire of Blood", not the "Empire of Blood All Over Our New Carpets".
- He was genuinely enraged when Miko killed Lord Shojo.
Belkar: YOU KILLED THE WACKY OLD DUDE WITH THE CAT!?
- He may be a Heroic Comedic Sociopath, but even he feels that forcing two best friends to fight each other to the death is crossing the line. This is actually Heel-Face Turn in progress, where Belkar sees Enor and Ganji as himself and Mr. Scruffy.
- He was genuinely enraged when Miko killed Lord Shojo.
- Likewise, the Dimension of Pain from Sluggy Freelance is a realm populated with horrible demons that thrive on suffering and pain. However, even THEY have limits...
- This trope is spoofed in a much later stick figure filler week.
- And again when two demons are talking and one makes an off-color joke.
Chilus: You know humans! They're a bit late for school!
Skip: "A bit late for school?"
Chilus: A little tardy.
Skip: Was that a "retarded" joke? Do you know my brother's handicapped?
Chilus: Right, I'm sorry! That was very insensitive of me. Let me get my purse and make a contribution to your favorite mental health charity... What's this? My driver's license... Why, it says here I'm a demon! So [blows tongue at Skip] pbbtbbtbtbtbtbt to you and your retarded brother!
Skip: Fine. We're demons. We're evil. Can't you have a little class?
Chilus: You're a little late for class.
- This page from ICE
- Parodied in The Misadventures of Hello Cthulhu, where Cthulhu calls Hello Kitty's parents "unspeakable beasts" for producing offspring. Which, if you consider the Expanded Universe Canon, is built on a lie, making it Hypocritical Humor.
- Parodied again not too many strips later when Dagon says that even his kind has higher standards than making unholy offspring half-breeds from Sanrio characters.
- Hunter Ravenwood of Suicide for Hire Wouldn't Hit a Girl, though that doesn't stop him from killing women who pay him to do so. Evidence suggests he doesn't like to think of the clients as people at all. The rules of the titular business also include "Suicides may not result in the death of a third party" and "Children under the age of sixteen will not be allowed to kill themselves". A pregnant client is rejected for this reason, as they consider her foetus to be a third party and object to helping her escape responsibility for it.
- Later, when confronted with a severely battered woman, he first wants to help her kill her abusive husband. Only when she can't go through with the act, despite getting clear instructions via two-way radio, does he help her kill herself. Later, the husband comes to SFH...and his death is not at all pretty. Unusually, Arcturus is as enthusiastic about this job as Hunter.
- This strip of Evil Inc..
- Even Penny Arcade has standards.
- From Wapsi Square We may be demons, but we have rules!
- Axel of Ansem Retort is a homicidal evil Buddhist god that can kill you with freaking sweet mind bullets (and in the very first comic torched an orphanage). Yet he yells "WHAT?" at the idea that he'd abuse his wife, Aerith. He's also shown to be disturbed by Larxene carrying around a human skull, and tells Hercules he's disgusted by him when Hercules suggests raping Larxene while she's passed out.
- Zexion is a governor that invaded New Jersey, stole tax dollars just to prove he could, and would rather spend the state budget on blowjobs and Doritoes...but he really hates racist pancakes. It Makes Sense in Context.
- During her temporary Face-Heel Turn, White Mage of 8-Bit Theater said she would not date Black Mage, even though she was evil.
White Mage: I may be coming to terms with the idea that I'm locked into a lifetime of spreading pain and death across the world, but I still have some standards.
Black Mage: Even though I am the incarnation of all mortal evils, I just don't have the heart.
- Garland also does this in the beginning, when Princess Sara suggests torturing the heroes of light by forcing them to listen to Cher.
- It's a little jarring to realize that Black Mage, of all people, is the one out of the heroes who is most commonly freaked out by the stuff his companions, most notably Red Mage, pull off.
- Black Mage also manages this after he usurps the throne of Hell. Fighter naturally assumes that he went to Heaven instead.
Black Mage: That's messed up, Sarda.
- Towards the end of the series, when they discover that even though they've grown incredibly strong throughout their journeys, Sarda flat out tells them that they'll never be a match for him, and he was still going to render their efforts nil out of spite.
Thief: That... may be the worst thing you've ever said.
- Thief states that Black Mage has hit a new low when he hears his plan to get into White Mage's robes after she temporarily turns "evil" involving what he thinks is alcohol but may be paint thinner. When the other Light Warriors point out that it'll likely kill White Mage, Black Mage simply responds that the corpse will still be warm for a little while.
Random Monster: That's disgusting! We may be monsters, but we're not monsters about it!
- The random encounter monsters are horrified when Black Mage asks if they plan to eat them.
- Black Mage's reaction when Thief hatches a plan to charge everyone in the world extortionate fees for the weather here:
"That's...hold on." (sets Red Mage on fire again) "That's really sick, Thief."
- During the Yet Another Christmas Carol arc of Brawl in the Family, as Mario saves Peach, he asks if she's fine and she says that Bowser never laid a hand on her. Bowser chimes in, "Well, I'm not a monster."
- The Cyantian Chronicles features Filaire, a gold fox who works for a wolf who is apparently a cannibal.
- He's proposed roasting a sentient rabbit if she doesn't meet with his expectations. Definitely NOT a case of inverted Carnivore Confusion.
- But it's a subversion, as Filaire decides she will "eat rabbit" if it means vengeance on the current fox king, as seen a few strips beyond the link above.
- Played straight in the fact that Filaire will not sleep with Rama.
- Minmax in Goblins may be a Fantastic Racist who struggles to comprehend the idea that monsters exist for reasons other than to be slaughtered by adventurers, but when he learns that Dellyn rapes and beats his Yuan-Ti slave, his attitude shifts from hero worship to revulsion almost immediately, and he throws Dellyn through a window.
- To put this in context, Minmax refers to Kin (the yuan-ti in question) as "it," and had just persuaded Dellyn, a higher-level character and professional goblin-hunter, to join him on his quest to kill goblins.
- In the The Beast Legion , The shadow Nexus second in command stampede is Ruthless when it comes to battle but carries a great sense of honor & loyalty unlike his master.
- From Heartcore, we have Amethyst, a demon who sustains herself on corrupted human hearts. Her MO for procuring said hearts is to "Pick someone they won't miss": criminals and ne'er-do-wells, like a group of thugs that attempted to take advantage of her while she was disguised as a helpless human girl.
- Shinga gleefully makes jokes about selling coat hangers to pregnant women, but feels that her soul is being ripped out by making her characters be in Reality TV.
- In probably the most literal example of this, Mal was consistently visited by demons trying to take her to hell for being evil, but when she started to attack those who butcher the English language, Satan told his minion to leave her be; this is a justified attack.
- In a recent state Mal ends up doing shots with her friends while watching disney movies and ends up conquering Disneyworld with the help of costumes granting superpowers and offering the employees Dental coverage. Her intoxicated conquering self is perfectly accepting of Snow White's ability to control animals, Megara use Hade's powers because it's the same movie, Belle being able to turn people into furniture and use her magic mirror for surveillance, Aurora being able to put anyone into a deep sleep, and Mary Poppins having a Bag that came in handy for carrying all the weapons. But after a demonstration of Alice from Alice in Wonderland's power She made her sign a contract to never use or speak of it again. The other ladies only know that it involved [[Squick Hearts.]]
- Questionable Content does this to a lesser degree. Marigold is willing to guilt-trip her roommate into making out with her. But she is a Horde woman to the end, even in real-life.
- Lil' E from Sinfest is the devil's fanboy, admires everything he does, and really, really enjoys murder. However, he will NOT tolerate people spitting in his sandwiches.
- The Trolls of Homestuck may be a race almost entirely composed of violent Jerk Asses, but most of them are still disgusted with Vriska's Chronic Backstabbing Disorder.
- With their Blue and Orange Morality, what is evil and what is not can at times be hard to judge. Karkat's explanation as to why she's despised seems to call her out more for being Stupid Evil than anything, and the fact that her vicious streak could be used to actually do something productive rather than just punting puppies left and right.
- Karkat's universe's version of Jack Noir is just as much an Ax-Crazy Knife Nut as any other version. But even he thinks that Karkat's angst over his "candy-color blood" is one of the saddest things he's ever seen and becomes Karkat's Blood Brother out of sympathy.
- Jack Noir, the one from the kid's universe, is an Omnicidal Maniac who destroyed a whole universe just because. When Lord English destroys a dream bubble, all of the souls inside and possibly some of the very fabric of space and time itself in one shot all Jack can do is stare in shock and fear.
- Meenah. Alternate universe teenage version of the Condesce. Fangirls over stories of said monster's deeds. Tries to kill Roxy when she first sees her, for no reason except just 'cause. Draws the line at picking on Mituna.
- And her fangasm over the Condesce cracks badly when she finds out what she did to Mituna's counterpart.
- Speaking of the Condesce, even she was seriously freaked out by Jane's and Jake's Trickster Mode, having her initial response to them were to not get involved when Roxy begged her into throwing her back to prison rather than facing the Tricksters.
- Gamzee may be a Monster Clown, but even he thinks Jane's Trickster Mode is really disturbing.
- Vexxarr before leaving Earth had to thank Sony... for unburdening his conscience.
- This Chopping Block comic.
- El Goonish Shive:
Even pitch-black evil guyEven Magus won't help Chaos ruin Verres to just to kill Abraham just to punish Raven for being a disobedient son.
- Also, during Painted Black, Hedge did everything in his power not to bring women back to Damien, knowing that he only wanted them for breeding and didn't give a damn about their consent. Once Damien was no longer around to control them, all of Grace's brothers surrendered without a fight.
- More along the lines of "Even Jerk Ass has Standards" with Tony:
"Ronin": Hey Tony! I think Elliot Dunkel's got a date with a girl!Tony: I told you he was straight."Ronin": You told me he was gay!Tony: Man, when do I ever call someone gay who's actually gay? Honestly.
- Quick Synopsis: Tony and Elliot were friends in third grade, but they grew apart. In high school, after Sarah breaks up with Elliot in an online movie review, Tony's black friend (currently only known by the screen name "Ronin") starts an online rumor that Elliot is gay, due to the fact that Elliot is still friends with Sarah after the break-up. After Elliot starts dating Ashley, "Ronin" confronts Tony about this:
- In Jason Love's cartoons, other bank robbers don't approve of Cherry and Serry◊.
- Mike from Shortpacked!. He may be a Jerk Ass who has engaged in cruelty that crosses the line seven times, but at least he cops to it. Then he meets the aptly named Asshole Guy.
Mike: Hey, are you the asshole?Guy: Dude, I'm not an asshole. I'm just, you know, what do they call it, anti-social. I can't help it.Mike: You diagnosed or something?Guy: Diagnosed? Naw, that's gay. I just think I probably have antisocial tendencies or something. I can be pretty mean and irrational sometimes, but whatcha gonna do, really? *Smug smirk*(later) Amber: Is somebody on fire?
- Speaking of Mike, even he's disgusted by what Amber's abusive dad did to her.
- In Captain SNES, Even Kainazzo was disturbed by Cid's daughther's story about how her father got her mother to marry him, complete with a Family-Unfriendly Aesop.
- Similarly, Magus is surprised to find out that Max Force's slaughter of the innocent Mushroom retainers offends him.
- Attempted by Triquetra Cats in a filler comic, which had a demonic serial killer suddenly break character and deliver a message about the evils of transphobia. The attempt failed miserably.
- Book 12, Part III of Schlock Mercenary has Professor Pau, a scientist who's abducting humans and using their bodies as factories for illegal blood-nannies, a process which leaves their bodies hideously bloated, discolored, and covered in blisters through which the final product is harvested. But while this is happening, they're kept in full-immersion sims that leave them blissfully happy and unaware of their condition.
Professor Pau: You don't think I'd hang people from the ceiling, bloat them with chemicals, harvest their blistered hides, and then leave them miserable, do you?
- He later finds out his associate has been sabotaging his research, preventing him from finding out that the process could have been done without human hosts. He's appropriately mortified.
- Dominic Deegan:
- Kolonel Haken in Irregular Webcomic! may be a card-carrying Nazi, but he will not stand for genocide - he's an archaeologist, not a mass murderer. Eventually, he assassinates Hitler by stuffing a very large frog down his throat. Only in one webcomic could you find a sentence like that, folks.
- Captain Snow from Archipelago loves tea, and once berated his crew for trying to burn down a tea house... Well the rest of the town and its slaughtered residents burned around it.
- The webcomic series, Lessons of Dogworld has this issue, with one character being scolded by three others, one of them in this issue decipted as a demon, who too is upset about a person being denied help.
- Skewed to the point of parody in Sonichu - in issue 10, Chris and some of his Sonichu allies attack the 4-cent Garbage building with music. In the process, Jason Kendrick Howell and a demon called Beel pull a Screw This, I'm Outta Here!. When Beel leaves, he claims that the two remaining people with them, Clyde Cash and Jack Thaddeus, were unimaginably evil that it paled in comparison to his time working with Hitler. Their crime? Being gay and being a troll.
- Saturday Morning Breakfast Cereal: Who could be so vile an twisted to make an entire auditorium full of super-villains gasp in terror? An economist, of course!
- In Darths & Droids #774, Vader blows up Naboo with the Peace Moon (translation: Alderaan with Death Star). Everyone else stares in stunned silence, but it is R2-D2, the group's Token Selfish Jerk Teammate, who responds with:
- In Terra Sovereign Northazul Kalar, the Evil Overlord of the piece, rejects his son Solus' request to launch a biowarfare attack against the United Earth Coalition on grounds that it would be dishonorable.
- In the commentary for one of Bob and George's Helmeted Author quips, Dave explains (half-quoting another trope in the process) that Helmut is a murderer and an arsonist, but not a pedophile.
- Heart Core: None of the Overfiends like Slade. None of them! Though not many inhabitants in Asgar has virtuous qualities, at least they don't kill their own allies for fun and curiosity while possessing a sense of sadism that even creeps out the other demons.
- In Something*Positive 1938, the Affably Evil "Pops" Bernerd has almost certainly been involved in murder (or at least covering it up), but when Davan balks at drawing porn based on the characters from Little Orphan Annie, Bernerd clarifies that he's not asking him to draw Annie herself, and if he did, Bernerd would beak his arms.
- Bruno the Bandit:
- In Terinu, the Gene Mage, the series' Big Bad, who is responsible for genetically engineering a Slave Race and aiding in the invasion of the Earth 500 years before, reacts angrily to one of his allies leaving two prisoners alone in a cell without food or water for several days.
- Genocide Man: Joey is a sociopathic, fight-crazed old man of a Super Soldier, who gleefully takes on his assignments as one of the titular genocide men. However, when asked to vote on whether to release a bioengineered plague that would supposedly hamper humanity's violent, sociopathic or just generally harmful tendencies, he vehemently refuses, reasoning that would be "taking the teeth out of the human race, ensuring scrappers like me are never born again". Lampshaded by the Genocide Men's boss, who mutters she wasn't expecting such a refusal.
- In Girl Genius, Bangladesh Dupree comes across as an Ax-Crazy homicidal sociopath. However, she hates mind control with a passion. Kill someone? No problem! Destroy whole towns and cities? Sounds like fun! But no mind control around her, not if you like living!
- Dan and Mab's Furry Adventures has Kria, a cannibalistic demon with no qualms about the wanton slaughter of innocent people as a method of stress relief, take umbrage with her brother's plans to raise zombie babies.