Beef / Characters - TV Tropes

Characters in the Netflix series Beef.

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Main Characters

Both characters

Danny: "Listen to me. I'm a dangerous guy. You're just a bored, suburban housewife with no purpose, okay? I bet you're mad at yourself for letting your whole life pass you by. I bet you had big dreams. Anything was possible. Then you blinked. And now you're stuck in a life you never wanted. You have it all, but you're empty inside. You feel weak, you want to take back control. Well, guess what. You won't take it from me, okay? I'm a fucking animal! I can't be fucked with! I do the fucking! So stop messing with me and leave me alone or else. You hear me? This is your last warning. You do not want to unleash the beast. You don't!"

Amy: "Now you listen to me, Daniel. I would love to let this go. I have a very full life that I'd love to get back to. Oh, it's so full. You wouldn't know what to do with its fullness. But here's the thing. Actions have consequences. So I'm gonna find you and take what little you have."

Becoming the Mask: Danny and Amy initially take on pretenses to get with the other party's relative George and Paul respectively - Danny going into George's men's friends group as 'Zane' while Amy initially catfished but continues a quasi-affair with Paul after revealing her identity. They find themselves able to surprisingly connect and appreciate the relationship based on a facade - Danny appreciating George's artwork and enjoying their conversations and Amy connecting with and eventually even having sex with Paul - but both false relationships disintegrate: Amy breaks up bitterly with Paul and George confronts Danny after finding out the extent of the feud and deception.
Fire-Forged Friends: In episode 10, after working together to survive and later tripping on hallucinogenic berries, they learn to understand each other and squash their beef
Mirror Character: The conceit of the story is that for all their differences in social classes resulting in an Escalating War, Danny and Amy are extremely similar:
- They both find the need to provide for their respective families, sometimes feeling unappreciated (Amy by her husband who she thinks doesn't take her sacrifices and work seriously, Danny by his brother who's a deadbeat slacker)
- Both experienced family drama as a result of their Immigrant Parents, even if Amy's had assimilated more successfully they both placed pressure on their children to succeed.
- The car crash in Episode 9 is the direct result of their shared short-sightedness, a microcosm of both their lives. Whenever Danny gets something good, he ruins it by chasing after something else; whenever Amy loses something good, rather than regroup and reassess, she doubles down and loses even more. This is visually represented by driving in near-total darkness but still not looking straight ahead because they’re so caught up in their desire to screw each other over, as well as the choice of car: Danny in the Hummer nicer than anything he’s driven before, Amy in the truck she had to take because George took her SUV.
- In Episode 10, they've both ruined their personal relationships (Paul breaking things off with Danny after finding about the college applications, George requesting a divorce and full custody of June after finding out the extent of the feud), their professional lives (Danny likely under investigations for connections to Isaac, Amy for her role in the kidnapping) and public image but also bond together and squash their beef.
- Both talk a lot about how hard they’ve worked: Amy to get where she is professionally and financially, Danny to stay where he is even if he can’t make it higher. However, the house fire and the “elderberry” incident show them to be frauds. Danny’s fraud is unintentional: while he worries about making a home for his parents and spends a ton of money and gets in with his criminal cousin building the house himself, his insistence that he do the whole thing himself backfires because he grossly overestimates himself. His incompetent (and if the fire department investigator’s word is anything to go by, sub-amateur) electrical work starts a fire that burns the whole thing to the ground. Amy’s, meanwhile, is intentional: she misidentifies a wild plant as elderberry and poisons herself and Danny, saying (between retches) that she just Googles things and is only pretending to be a plant expert. This directly contradicts the narrative that she has built around herself, her business, and her relationship with George. Who is she to say George is not an artist when she doesn’t even know her own field?
Slobs vs. Snobs:
- Amy is the wealthy breadwinner of her Nuclear Family, though permanently exhausted by the demands of her beautiful house and busy job. Danny is a handyman who's been unable to get a steadier job since his family lost their motel. They both show resentments and prejudices against the other party for their respective backgrounds, with Danny looking down on her and refusing to believe she worked hard for her money, and Amy trying to ruin his business through weaponisations of her privelege.
- An extension from their upbringing: Danny’s parents still speak in their native languages, even into the present day with some sprinklings of English here and there. Amy’s parents can speak reasonably good English and even have more naturalised accents as they get older. There isn't perfect assimilation (Amy’s Dad hints at disrespect/condescension from his bosses in the 2001 flashback in Episode 8) but the latter are closer to being ‘accepted’ than the likes of Danny’s parents.

Danny

Danny Cho

Played By: Steven Yeun

"I've been hustling my whole life, you know? Like even just for like the basics. And I always thought the hustle was like the cause of this, like... feeling, but... Now I'm starting to wonder if it's always there."

A contractor who is having difficulty earning money, especially after his parents lost their motel business.

Beauty Inversion: The handsome Steven Yeun is given an unflattering haircut and ill-fitting clothes to play the struggling contractor Danny.
Because You Were Nice to Me: After infiltrating the Nakai household and interacting with George, he tries to call off the robbery after George treated him so nicely in contrast to Amy. It doesn't stop Bobby and Michael though.
Big Brother Bully: Zigzagged with Paul and Danny. Danny claims to have Paul's best interests and has looked after him since they were small children, but doesn't seem to be aware of the ways his behavior hurts Paul.
- When Paul was still in his crib, the only thing stopping Danny from stabbing an infant Paul in the eye was that a motel guest was watching him through the window.
- When he finds out that "Kayla" was really Amy, he lies to Paul that Amy's motivation was solely malicious.
- Danny also lets Paul believe that the house fire was an act of arson in retaliation for Paul confessing to George.
- Perhaps the best example of Danny mistreating his younger brother is when he threw out Paul's college application letters, derailing his life completely. The reveal of this act drives Paul to remove Danny from his life for good.
Bungled Suicide: It's eventually revealed that the hibachi grills Danny bought in the opening of he first episode were for a suicide attempt: he tried to them off in an enclosed space (like a bedroom) in hopes of killing himself via carbon monoxide poisoning. He fails due to not knowing how it works.
Digging Yourself Deeper: His kidnapping of Junie is purely impulsive. Bringing her to Isaac (even accidentally) is a truly terrible decision that results in multiple deaths.
Establishing Character Moment: Him impatiently waiting at the Forster's cash register.
Everyone Has Standards:
- Danny may be a short-tempered guy who gets into petty squabbles and refuses to own up to his actions most of the time, but he’s horrified that he nearly killed June while trying to set Amy's Mercedes Benz on fire. Furthermore, when he accidentally kidnaps June during the climax, Danny does everything he can to make her feel safe and happy despite the outlandish circumstances, and his first priority is to get her back to Amy safely.
- He also calls off the robbery of Amy and George's home after getting to know the latter better during a ruse. Not that it actually matters anyways.
Extremely Protective Child: For as much of an asshole as he is, Danny sincerely wants to bring his ageing parents from Korea to the U.S. and feels horribly guilty that he isn't able to do that after getting them and their motel in financial trouble.
Heel–Face Door-Slam:
- After he and Amy escape the wilderness in the final episode, she offers him the best legal help she has available to help him avoid jail time. Danny, finally taking accountability for his actions, declines and is willing to face the consequences. Right after this, George, having tracked down Amy and fearing for her safety, shoots and critically injures Danny.
- Earlier into the Las Vegas arc, he considers apologizing to Amy and calling off their feud after finding meaning in life through the church, only for Isaac to convince him otherwise.
Hidden Depths: Danny's not actually a very good handyman and certainly not in the best of shape compared to his brother, but he is a pretty solid basketball player and musician. Both of these things help him to earn respect and a place in the community at his ex-girlfriend's church, but he's unable to enjoy that position for long before his ruinous feud gets in the way.
Hypocrite: When Paul starts to get in contact with "Kayla", Danny warns him to not get too involved with a white girl, since their parents would want them to marry Korean women. He's later shown searching for AMWF (Asian Male, White Female) on PornHub, heavily implying he has a Race Fetish.
Honor Thy Parent: Danny subscribes fully to the philosophy that as the oldest son of an Asian family, he has to look out for his younger brother and provide for his parents in their old age, though this is called out as a rule he unnecessarily holds himself to even if it makes him miserable.
Horrible Judge of Character: Even though he knows Isaac isn't trustworthy, Danny continuously lets himself be suckered into Isaac's schemes, to his detriment.
Insistent Terminology: Danny isn't a "handyman", he's a contractor.
Leeroy Jenkins: While Amy is impulsive, Danny is dangerously hotheaded and prone to barging into a situation without checking first. This is how he ends up accidentally kidnapping June, because he doesn't look first before stealing their car.
Naturalized Name: Conversations with Danny's Korean parents reveal that his birth name is Sung-hyun.
Never My Fault:
- Because of his need to see himself as successful, Danny often tries to divert fault from himself, and he frequently blames others (mostly Amy) for "making" him do harmful or dangerous things rather than end the cycle of revenge himself. Near the end, he learns that his parents' house burned down because Danny himself installed faulty wiring. His response is to try and frame Amy for it, a decision that has catastrophic consequences.
- He lets Paul believe that that the "arson", was to get back for Paul confessing to George, forcing Paul to feel guilty over something wasn't responsible for.
The One That Got Away: Edwin bitterly notes that his wife Veronica has never gotten over Danny.
Secretly Selfish: Danny tells himself that he tries to do the right thing, but his complete sabotage of Paul's college prospects is purely selfish. He also generally justifies all of his behavior regardless of what his true motivations were.
Self-Serving Memory: Danny bemoans that he "always does the right thing, and look where it's gotten him." Danny sometimes tries to do the right thing, but he is also the most lawbreaking character for reasons detailed under Never My Fault and Secretly Selfish.
Villain Protagonist: Fits more and more as the series goes on, as his actions get more and more depraved and his backstory is further revealed.
Working-Class Hero: Played With. He is one of two viewpoint characters and sees himself as the more moral blue-collar worker who sticks to to "rich bitch" Amy, but he's no better than her.
Would Not Hurt A Child: At one point Danny tries to set Amy’s car on fire but backs out when he sees her young daughter June in the back. After he accidentally kidnaps Junie, he's very sweet to her and intends to bring her back straightaway.

Amy

Amy Lau

https://static.tvtropes.org/pmwiki/pub/images/beef_amy.png

Played By: Ali Wong

"You know, the first year we went direct to consumer... God, I was up at 6 a.m. every single morning making deliveries all by myself. Like, all over Los Angeles. I had just given birth to my daughter. I'd pump in the car, and we've all been there, right? But I still made sure to have dinner with my husband, every single night, because it was important to me. I bought a house that I redesigned myself, and, I mean, why am I telling you this? Because I want you to know that, despite what everybody tells you, you can have it all."

A rich woman who is struggling to balance the acquisition deal of her successful plant business, Kōyōhaus, with the demands of being a wife and mom.

Consistent Clothing Style: Despite having an Unlimited Wardrobe, Amy almost always wears loose cotton or silk clothing in matching neutral colors.
Establishing Character Moment:
- Though we don't see her at first, obviously the road rage.
- When we do first see her, she arrives back to her upper-middle-class home and immediately learn from her interactions with her husband how many plates she is juggling in her personal and professional life and how she is just barely managing to hide the simmering rage under the surface.
Distinguishing Mark: She has a stylized tattoo of the number 22 on her lower back. It's how Danny recognizes her as Paul's girlfriend "Kayla".
Freudian Excuse: Amy is quick to blame most of her neuroses and poor decisions on her parents, blaming their harsh parenting methods and her father's infidelity for her own tendencies to suppress her feelings and keep secrets. Her marriage counselor is quick to point out that merely recognizing the root cause of her issues will not be enough to actually improve on them (and she is, of course, correct).
Gold Digger: Danny thinks she's this, believing that she got rich by marrying into a wealthy artist family. She isn't.
High-Powered Career Woman: Amy is the self-made owner of Kōyōhaus, an "exotic" plant company. It sells to Jordan for millions of dollars.
Important Haircut: Amy gets her haircut and colored blonde immediately before re-encountering Danny and pivoting on her plan to cash out of her company.
Jerkass Has a Point: Amy correctly points out that Danny holds Paul back from maturing and becoming a more self-actualized person. This assessment only becomes more accurate with the reveal that Danny deliberately stopped Paul from getting into college.
Mama Bear: At first, Amy's motivation is that she desperately wants to sell her business so she can spend time with her precious daughter June. When Danny accidentally kidnaps June, she immediately tells Isaac to home-invade Jordan and shows barely any fear, caring only for her daughter's safety.
Masturbation Means Sexual Frustration: She tries to get herself off with a gun in the first episode; she also bluntly admits to her husband that the sex is vanilla.
Obnoxious Entitled Housewife: Deconstructed. Danny assumes that Amy is this trope due to marrying into money, suggesting that she's bored and dissatisfied. It's revealed that she is actually the one who made the money, though she gains a lot in prestige due to George's nepotism. She can be entitled, but it's a reflection of the intense amount of pressure she's under.
Power Hair: Amy's decision to start finalizing the business deal that will make her extremely rich is accompanied by a haircut that gets rid of her long dark hair for a chic blonde bob. The blonde disappears after the Episode 7 Time Skip, but the bob remains.
The Rich Have White Stuff: Amy is about to be a multi-millionaire - which happens partway through - and she wears almost exclusively white or very light-toned clothes.
Self-Made Woman: Danny assumes Amy was only able to start her own multimillion-dollar company because she married into 'art money' — her father-in-law Haru Nakai was a famous artist. However, Amy actually made most of the money herself by working very hard for years, and it is pointedly said that Haru left his son George with very little except for some valuable art pieces that he is loathe to sell.
Stepford Smiler: Amy projects the image of a chic, happily-married, well-off mom and a successful small business owner, but is in truth repressing a lot of angst and stress.
Sympathetic Adulterer: Played With. She eventually cheats on George with Paul, after previously trying to avoid getting physical with him. While this is partially her trying to find satisfaction outside of an unfulfilling marriage, it's also wrapped up in her formative experiences of hiding her own father's infidelity and her deeply dysfunctional feud with Danny, and her husband George leaves her when he realizes this.
When You Coming Home, Dad?: Amy is often unable to spend time with her daughter June because she was busy making the business successful and then busy trying to finalize the acquisition.

Danny's Circle

Paul

Paul Cho

Played By: Young Mazino

"You waste way too much time following arbitrary rules."

Danny's aimless younger brother.

Brainless Beauty: Zig-zagged. Paul is a good-looking hunk but is shallow and not very bright. Amy is actually appreciative of his resultant bluntness... to a point. But his stupidity seems more a result of social ignorance and laziness, considering Danny secretly stopped him from going to college.
Establishing Character Moment: Danny returns home to see him playing video games and investing in crypto, emphasizing his laziness and stunted emotional growth.
Hidden Depths:
- Despite being lazy and very naive, Paul isn't oblivious to Danny's depression and overcompensation, also being perceptive enough not to trust Isaac. Despite often being a jerk he's also disgusted by Isaac's criminal behavior and the idea that Danny could have a part in it, seeing it as nothing but trouble.
- He does some accounting for Danny's business and quickly figures out that the numbers don't add up for his stated contracts.
- After bonding with Amy in Vegas, Paul outright states that he does not want to make the same mistakes Danny and Isaac have made.
Living Emotional Crutch: Deconstructed. Danny has tremendous insecurity and takes it all out on his role as Paul's older brother, constantly needing him around to protect him. For this to happen, he resorts to actions such as throwing away Paul's application letters.
Manchild: He's in his early 30s, unemployed, doesn't pay Danny rent, only concerned with his crypto and playing video games with his "boys". Later deconstructed when he's shown getting his act together after some motivation, where he's shown having better business sense and charisma than Danny. It's because Danny enabled this by throwing out his college applications, permanently stunting Paul's personal growth.
Mr. Fanservice: Paul is Danny's more free-spirited and hunkier younger brother. To this end, he gets a Shirtless Scene in episode 2 showing off his good body, as well as a fairly detailed sex scene with Amy in episode 5.
Token Good Teammate: Of Danny's friends, Paul is genuinely good-hearted.
Uncertain Doom: In episode 9, the last time he's seen we hear the police telling him to freeze followed by the sound of gunshots. Episode 10 reveals that at least Paul survived, since he sends a message telling Danny that he's blocking him. However, if he was arrested or escaped the cops and how well he's overall is still left hanging.

Isaac

Isaac Cho

Played By: David Choe

The Cho brothers' fun-loving but shady cousin, who has recently been released from prison.

Fate Worse than Death: For all his claims of Never Going Back to Prison, he is revealed to have survived the shootout with police, which will presumably send him to prison for even longer where he's at the mercy of gangs.
Friend in the Black Market: Has a shady import-export business.
Hypocrite: Isaac is utterly enraged when Danny sells him out to the cops and gets him thrown in prison, even though he constantly screws over Danny and Paul for his own benefit, and offers empty apologies after the fact to justify his actions.
Jerk with a Heart of Jerk: Isaac is introduced as a shady guy but he does seem to genuinely care about Danny and helps out with some of his financial problems. However, he shows his true colors when he decides to take all the money from Danny's church contracting job to pay off his own legal bills. The final act has him holding Amy's young daughter June for ransom and getting into a deadly shootout with the police.
Never Going Back to Prison: Isaac states multiple times that he's in debt to "the Filipinos" and will never go back to prison no matter what it takes to stay out. This is why he asks Amy for ransom, and starts the police shootout.
Never My Fault:
- Denies that he's the reason that the Cho's motel fell under (forcing the Cho brothers' parents to return to Korea) due to him running a counterfeit baby formula operation out of it.
- He also blames Danny for the assault charges he got stuck with for punching a security guard in a misguided attempt at sticking up for his cousin as they were being escorted out of a hotel for harassing Amy. In fact, heckling Amy at the conference she was speaking at was entirely Isaac's idea.
Token Evil Teammate: Of Danny's circle, Isaac is the most openly aggressive and amoral. His fraud of the motel derailed Danny's life, he steals money from a church when Danny tries to go straight, and he chooses to hold June for ransom after Danny accidentally kidnaps her.
Toxic Friend Influence: Isaac is involved in some illegal activities and makes Danny's life even more difficult every time he gets out of prison.
Used to Be a Sweet Kid: Isaac recounts childhood stories where he'd attempt to keep crickets as pets and feeding them cookies and candies.
Would Hurt a Child: As if he weren't already enough of an asshole, Isaac escalates the conflict in the final act by demanding a high ransom for Amy's young daughter June.

Bobby and Michael

https://static.tvtropes.org/pmwiki/pub/images/beef_bobbymichael.png

Played By: Rek Lee and Andrew Santino

Isaac's lackeys.

Bumbling Henchmen Duo: Isaac's two lackeys who take leadership from Isaac and later Danny. After Danny calls off a robbery they complain that they already put the stuff in the cart and do it anyway, leading to disaster.
Even Evil Has Standards: Michael may be one of Isaac's cronies but he was still horrified by Jordan's death and even puked at the sight of it.
Evil Redhead: Michael is a redhead and a crook who takes part in numerous schemes of Isaac including holding June for ransom and robbing Jordan's home.
Fat and Skinny: They're always present as a duo. Bobby is chubby, while Michael is slender.
Hidden Depths: Despite being a crook, Bobby mentions having been accepted to prestigious universities such as Harvard and the University of Texas, Austin.
Stupid Crooks: They rob the Lau-Nakai house while wearing shirts advertising the Chos' construction company, which easily connects them back to Danny.
Those Two Guys: Seldom seen apart and a source of comic relief later in the series. Michael's death permanently ends their pairing.
Token White: Michael is the only white guy among Isaac's associates.

Edwin

Played By: Justin H. Min

The leader of a Korean church, who is now married to Danny's ex Veronica.

Cluster F-Bomb: Edwin's "holier than thou" attitude doesn't last long once he starts losing the church basketball game.
Everyone Has Standards: While Edwin may be envious and bitter over Danny's influence within the church, he would never do something as extreme as try to destroy the guy's personal property.
Foil: Edwin is introduced as having everything Danny doesn't have: he's a community leader married to Danny's ex-girlfriend, they live in a beautiful home, and she's pregnant. Come the timeskip and Danny's life is on the upswing and he's taken over Edwin's position at church, while Edwin's marriage is going through a rough patch. He also does spiteful actions in revenge, but never to the heights Danny takes his feud with Amy.
Gosh Dang It to Heck!: Edwin slips into this when he starts losing to Danny's team in the church basketball game. It doesn't last.
Green-Eyed Monster: As Danny gradually begins to gain more influence and respect within the church, Edwin starts to become much more bitter and jealous of him, to the point of throwing a hissy fit as he begins losing against him in basketball, and constantly argues with his wife during the Time Skip.
Sheep in Sheep's Clothing: Danny doesn't buy Edwin's polite church-guy act for a second. He suspects Edwin of burning down the house due to their supposed rivalry. Edwin responds that he was only doing petty pranks to annoy Danny and would never go so far as to harm his property.
Sore Loser: After Danny's team shows him up during the basketball tournament, Edwin starts kicking garbage cans and screaming in frustration.

Veronica

Played By: Alyssa Gihee Kim

Danny's ex from high school who he reconnects with while trying to kickstart his business.

The One That Got Away: Danny and Veronica both feel this way about each other, which leads to tension in her marriage when he reenters the picture.

Esther

Played By: Andie Ju

A church friend of Veronica's.

All Girls Want Bad Boys: Isaac (likely incorrectly) assumes that she is interested in him when he shows up at church wearing an ankle monitor. In truth, when she later dates Danny it's because she incorrectly believes he's a good man.
Satellite Love Interest: Has exactly one scene after the Time Skip to show that she and Danny have entered into a relationship. This development only serves to demonstrate how Danny's life has improved since the feud with Amy went on hiatus, and while Esther is mentioned a few times afterwards, she essentially becomes a ghost that neither Danny nor any other characters seem to care about.

Amy's Circle

George

Joji "George" Nakai

Played By: Joseph Lee

"Well, anger is just a transitory state of consciousness. Best to let it go."

Amy's husband, a sculptor who has not lived up to either his wife's financial success or his artist father's fame.

Berserk Button: After Danny pisses in their bathroom, Amy only convinces George to confront him by claiming that Danny didn't like that he is Japanese.
Bourgeois Bohemian: George is the well-off son of an artist and himself a potter, though downplayed in that his wife Amy is the main breadwinner.
Establishing Character Moment: We first meet George taking care of June at home and immediately inundating his working wife (fresh from a major road rage incident) with well-meaning but useless self-help tips.
House Husband: Amy is driving herself nutty with her successful small business. Her husband George works from home in his own time (he's a sculptor) and is usually the one driving their daughter around.
Lousy Lovers Are Losers: On top of already being the successful breadwinner, Amy finds their sex boring, which further emasculates George.
Naturalized Name: His real name is Joji, but he always goes by George.
Nice Guy: Played With. George is Amy's gentler husband, though his tendency to jump right into breathing techniques and gratitude journals don't meet her emotional needs.
Terrible Artist: A sculptor version. George followed his father's footsteps into the Art world but is not nearly the talent his father was. His products are garish and don't sell, and his own mother calls him "no artist".
Took a Level in Badass: When George sees Danny with Amy in the finale, he shoots Danny instantly without hesitating. Though it turns out to be utterly useless as Danny poses no threat to Amy and they've actually mended their differences.

Fumi

Fumi Nakai

Played By: Patti Yasutake

"I've heard you say my son was the anchor you’ve been missing your whole life, and that may be true. But without you he’d be sitting at the bottom of the ocean, dull and gray."

George's widowed mother.

Brutal Honesty: She bluntly tells Amy that she primarily wants George to stay with Amy because he could not survive by himself... though she leaves out that the same is also true for herself.
Conspicuous Consumption: Frequently goes on expensive shopping trips despite not having a solvent estate because she envisions herself as a rich woman. She tries to get a loan from Amy, to no avail.
Obnoxious In-Laws: Zig-zagged. She constantly snarks about how Amy is raising her daughter and how the house always needs remodeling despite being completely financially dependant on her. Despite this, she keeps the knowledge about Amy's affair to herself and tries to help Amy and George stay together because she genuinely believes Amy loved George.
Pet the Dog: Fumi appears to be a bitter and unpleasant woman who's only interested in Amy's money. But, late in the series, she tells Amy that she wants George to stay with Amy despite Amy's affair, and tries to repair their marriage, even though George would get half of Amy's wealth. She says that this is because she knows Amy loves George, and because Amy gives George's life purpose.

June

June Nakai

Played By: Remy Holt

Amy and George's young daughter.

Children Are Innocent: Amy and George try to keep the lows of their marriage from their young daughter June. Danny also tries to minimize harm to June after he accidentally kidnaps her, trying his best to keep her oblivious and entertained.
Morality Pet: Danny and Amy stoop to amazing lows in their quests for vengeance, but neither of them want to hurt June, as she's only a little kid. Amy and George also tries to shield June from the complications of her marriage.
Sweet Tooth: June is a small child who can usually be bribed with candy.

Jordan

Jordana "Jordan" Forster

Played By: Maria Bello

"That's how they do business over there, spending time together, laughing. Here in the West, it’s deal points, deal points, numbers."

The billionaire owner of Forsters, the home improvement store aiming to acquire Kōyōhaus.

Bitch in Sheep's Clothing: Jordan's outwardly bubbly persona only barely hides her ruthless business sense. She blatantly but passive-aggressively threatens to plagiarize Amy's business model in the same conversation that she invites her to a dinner party. She also attempts to sell Naomi, her fiancee, out to Issac's gang.
Bourgeois Bohemian: Jordan expresses interest in the art and philosophies of other cultures, having a collection of questionably sourced artefacts, and has a superficially 'zen' personality.
Bury Your Gays: Jordan is either gay or bisexual, given that she's in a relationship with Naomi, and she's the only character who dies onscreen in the home invasion Isaac and friends perpetuate. For added bonus points, she dies (admittedly accidentally) at her fiancee Naomi's hands.
Cruel and Unusual Death: Jordan ends up getting cut in half by a panic room door that goes off just as they trip and land right in the middle of it. It's not instantaneous either; the door slams against her several times, breaking bones and internal organs, before it finally causes enough damage to slice through her.
Half the Man He Used to Be: She gets crushed by her own panic room when Naomi enters it ahead of her and tries to close it before Jordan can get in.
Sudden Sexuality: There are no references to Jordan being bisexual or gay until she says that she and Naomi are engaged after the Time Skip.
Token White: Jordan is the only major white character in the show (especially in Amy's circle).
What You Are in the Dark: In the show's final act Jordan is held at gunpoint by home invaders. She declares that if it's her fiancee Naomi they want revenge on, they can have her.

Naomi

Played By: Ashley Park

Jordan's sister-in-law.

Accidental Murder: During the penultimate episode, she and Jordan are running to the panic room to get away from Isaac and Michael, while tied up. Naomi gets to the room first and tries to abandon Jordan by closing the room, but Jordan had partially entered and ends up getting crushed by the closing door.
Entertainingly Wrong: Naomi learns that Danny and Amy were involved in the road rage incident and that Amy is having an affair with one of the Cho brothers. However, she thinks the brother Amy is having an affair with is Danny, when it is actually Paul.
Everyone Has Standards: After Jordan tells Isaac's gang that they can take Naomi, the latter is understandably appalled and hurt by this. Despite Jordan throwing her under the bus earlier, Naomi is still horrified at the sight of the former's death at the hands of the closing panic room doors.
The Fashionista: She prides herself on being stylish enough to be nominated for a feature in their local magazine.
Housewife: She's a stay-at-home mom in a posh California suburb, which has left her needing validation from those around her. When Amy expresses jealousy that Naomi has so much time to spend with family, Naomi is quick to correct her that it's not all she does.
Nosy Neighbor: Naomi starts a neighborhood watch to find the road rage drivers apparently out of a need for interaction and validation, and starts interviewing their neighbors to try and find the culprits.
Obnoxious Entitled Housewife: Naomi is a stay-at-home mom in a wealthy suburb who becomes obsessed with the road rage incident as an outlet for her own frustrations and to relieve her boredom. Doing so nearly ruins Amy's life and business.
Sudden Sexuality: There is no reference to Naomi being bisexual or gay until she hooks up with her former sister-in-law, Jordan, after the Time Skip (she was previously married to a man).

Mia

https://static.tvtropes.org/pmwiki/pub/images/beef_mia.png

Played By: Mia Serafino

An employee of Amy's.

Broken Bird: While outwardly a carefree and beautiful young woman, it's implied that she's deeply worried of losing her job as a result of the acquisition. While she may or may not have a genuine connection to George, there's a moment where he realizes that she might just be manipulating him to secure another job.
Girl Friday: She's Amy's young and pretty assistant who helps run their gallery.
Small Role, Big Impact: Besides sucking up to Amy and her family and having an offscreen dalliance with George, Mia doesn't actually do much in the grand scheme of things. But Amy deciding to use her Instagram photos to catfish Paul only escalates the feud with Danny, leading to the show's catastrophic endgame.

Characters / Beef

Main Characters