Films — Animated
- Red, the Big Bad of All Dogs Go to Heaven 2, loves being bad so much, he has a Villain Song about it called It Feels So Good To Be Bad. Kinda justified because he's a demon from the pits of Hell.
- In Anastasia, Rasputan gets a few lines in "In The Dark Of The Night" that indicate that he knows he is evil. He refers to his curse as a "dark purpose" and he tells his minions to "let their evil shine"
- Gnorga, the Queen of Trolls in A Troll in Central Park, even goes so far as to sing a Villain Song about what a nasty person she is and how much she enjoys it ("It feels delicious, to be so vicious, I'm Gnorga, the queen of mean!"). When she explains why she hates Stanley so much, she angrily complains "He is kind, he is good, he is gentle...and, he is giving a bad name to trolls everywhere!"
- Despicable Me not only has the main character Gru — who, in an Establishing Character Moment, makes a balloon animal for a sad child and then pops it — and his rival Vector, but takes place in a world where card-carrying supervillains are common enough to have their own bank to finance their schemes (most of which seem to involve stealing landmarks).
- Most Disney villains are far too self-deluded to even think of labeling themselves as villains or just flat-out don't care. There are exceptions, though:
Jafar: "That's Sultan Vile Betrayer to you!!"
- Maleficent of Sleeping Beauty, who, magnificently and scenery-chompingly enough, proclaims herself "mistress of all evil."
- Mad Madam Mim in The Sword in the Stone. She sings a whole song about how wonderful it is that she's proud to be mad and evil, and she takes "terrible" as a compliment (and finds it lovely when someone's sick—though she doesn't find it so lovely when she gets sick later...).
- Ratigan, The World's Greastest Criminal Mind, from The Great Mouse Detective. Seems to have stolen the title from Lex Luthor.
- Aladdin's Jafar doesn't carry quite as big a card as Maleficent, mainly because The Grand Vizier can't actually say he's evil (though he ALWAYS is), but he doesn't seem to take offense when called "Your Rottenness" or "Oh Mighty Evil One" by his parrot and...calling him a snake leads to an epic Insult Backfire.
- Megamind turned to villainy after failing to gain his peers' respect for his genius. He discovered that he quite enjoyed it — to the point where, when he finally triumphs over the Superman expy and takes over the city, he quickly grows bored and wishes things were back to the way they used to be.
- Strange Magic: The Bog King seems like an obvious case as he's a hideous insect humanoid ruling over an assortment of goblins, sits in the dark, threatens his minions, sings a song about how he's evil, and kidnaps a harmless fairy princess. He's more of a grumpy Anti-Hero. He's correct that the fairy kingdom has stolen the ingredients of a love potion from his kingdom and is worried about the harm the love potion can do.
- The Chief Blue Meanie in the movie Yellow Submarine insists that his minion Max never say "yes". Because "we Meanies only take 'no' for an answer", and gets extremely angry at the sound of the word "yes", even when being answered in the affirmative. Sometimes, his own aggression gets the better of him and he needs to be revived with "nasty medicine", which makes him even more eccentric than he already is. He encourages his army of Meanies to be as unpleasant as possible, but later admits that his cousin is "the bluebird of happiness".
Chief: Come here, Glove. Look out there and what do you see? Tell him, Max.Max: Someone running, Glove.Chief: Yes. But you'll soon put a stop to that, won't you Glovey? Go, Glove, point and having pointed...pounce, go!
- The Chief subverts his "No only" order moments later when he summons the Flying Glove:
Films — Live-Action
- American History X: Played for laughs in a rare moment of humor in the film. Seth asks Danny what he believes his creed as a Neo-Nazi is. Danny sarcastically replies that he believes in "death, destruction, chaos, filth and greed!" Even his sister Davina has to laugh at this, but after more prompting by Seth, Danny then goes on a more articulate and genuinely vile racist rant, to which Davina responds how much it pains her to see her brother become like this.
- Parodied with Dr. Evil in Austin Powers, who went to evil medical school and is disappointed that his son wants to be a non-evil veterinarian...or perhaps work in a petting zoo.
Dr. Evil: An evil petting zoo?Scott: You always do that! (Storms off)
UN Representative: Mr. Evil-Dr. Evil: DOCTOR Evil. I didn't spend six years in evil medical school to be called 'mister' thank you very much.
- Later in the movie:
- Basic Instinct: Catherine Tramell admits that she has always been pure evil and likes it that way.
- Mr. Freeze in Batman & Robin, who even shouts "Kill the heroes!" It is also worth mentioning that his only non-ice-related pun in the whole film, if memory serves, is the one identifying himself and Poison Ivy as "Adam and Evil". Freeze's case is particularly troublesome, as he gets the sympathetic background that could make him an Anti-Villain.
- The titular character in Behind the Mask: The Rise of Leslie Vernon aspires to be numbered among the great "supernatural" serial killers like Freddy, Jason, and Michael Myers. He even remarks at one point that the world needs evil characters like himself and his fellow slashers, which is why there is always one survivor to tell the story.
- While not the main villain, or even doing anything horrendous (when you take the film's nature into consideration), some of Fat Sam's goons in Bugsy Malone proudly sing about just how rotten they are in the aptly named song "Bad Guys".
- In the horror movie Cabin by the Lake, the Serial Killer Stanley Cauldwell kidnaps his victims by luring them into the back of his van and then driving off. Inside, he's plastered a message on the walls: "I'M THE GUY YOUR MOTHER WARNED YOU ABOUT"
- Child's Play: Chucky becomes one in "Seed Of Chucky":
Chucky: "As a doll I'm fucking infamious, I'm one of the most notorious slashers in history. I am Chucky the killer doll, and I dig it!".
- In the 1987 Dragnet movie, the villain heads the organisation P.A.G.A.N. - People Against Goodness And Normalcy. (And they literally use calling cards.) However, it's a bogus group intended to get the populace riled up about having card-carrying villains in their midst.
- The 'cult' (see The Other Wiki) film Evil Roy Slade features this in spades. He even yells at one of his henchmen who stays loyally at his side when the law offers a reward for him. Before that operation, he goes over the basics for his gang: 'Sneaking, Lying, Arrogance, Dirtiness and Evil. Put them all together and they spell "Slade!" '
- Jean-Baptiste Emanuel Zorg from The Fifth Element is a great example, though he tries to justify this behavior by claiming that life comes from chaos and, therefore, destruction actually creates and improves life.
Vito Cornelius: You're a monster, Zorg.
Zorg: *Smirking* I know.
- Ming The Merciless in the 1980s Flash Gordon movie: if there is a Villain cliche, he plays it. Note that "The Merciless" is the title he picked out for himself.
- Wilson Croft from Flubber. "I'm petty and corrupt...I have profited from your ideas. To be honest, I'm here this weekend to steal your fiancee and make her my wife."
- Vigo the Carpathian from Ghostbusters II. "Now is the dawning of the season of evil..." and etc.
- And his titles. And his introduction.
- Sardo Numspa from The Golden Child.
- Marv in Home Alone is this, much to Harry's disgust. He leaves the water running in every house they rob as a Calling Card because "all the great ones leave their mark, we're the Wet Bandits!"
- In Hudson Hawk, when Hawk asks Big Bad Darwin Mayflower who he is, Mayflower shoots back, "Isn't it obvious? I'm the villain."
- In classic James Bond movies starring Sean Connery, the top villains are brought together by an organization named SPECTRE - that stands for "Special Executive for Counter-intelligence, Terrorism, Revenge and Extortion".
- Oba from the second ''Female Prisoner Scorpion'' film, Jailhouse 41. She's very quick to exaggerate her own badness compared to the legendary Sasori (the titular character), but her crowning moment of evilness is the point at which she outdoes all the other women present in describing the crime for which she was imprisoned: she drowned her two-year-old son and then stabbed her unborn baby to death, because her husband had an affair. She hikes up her dress to show off the scars...and keeps it up and in everyone's face for what seems like an eternity. She absolutely embraces this persona and the fear it engenders in almost everyone, and ultimately dies still muttering about going back to her home island, burning down everyone's house, and stabbing them all.
- In Kung Pow!, Betty is the loyal enforcer of the Evil Council. And there's also the fact that he is formally known as Master Pain.
Mayor: Master, what exactly is the Evil Council's plan?
- Benedict in Last Action Hero knows he's a villain and has no problem showing it. Of course, he's an actual villain in the Show Within a Show Jack Slater IV. Once he gets out into the "real world", he realizes it works by different rules (such as the cops not showing up immediately after he shoots a random guy on the street, and the neighbors not caring) and tries to subvert many villain tropes, except, of course, for the Evil Brit, the Evil Is Hammy, and the Evil Gloating ones (he can't exactly help the former, and the other two are too ingrained into him). He's played by Charles Dance, who also played the card-carrying Big Bad in The Golden Child.
Benedict: Gentlemen. Since you are about to die anyway, I may as well tell you the entire plot. Think of villains, Jack. You want Dracula? Dra-cool-la? Hang on (takes out the magic ticket), I'll fetch him. Dracula? Huh. I can get King Kong! We'll have a nightmare with Freddy Krueger, have a surprize party for Adolf Hitler, Hannibal Lecter can do the catering, and then we'll have christening for Rosemary's Baby! All I have to do is snap my fingers and they'll be here. They're lining up to get here, and do you know why Jack? Should I tell you why? Hmm? Because here, in this world, the bad guys can win!
- In the 1998 Lost in Space movie, the main antagonist, Dr. Zachary Smith, does it several times:
Evil knows evil.Let me tell you a lesson about life, kid. There are monsters everywhere... I know, I am one.
- In The Mummy: Tomb of the Dragon Emperor, the First Chinese Emperor's motive for taking over the world is, get this, that he hates freedom.
- Parodied in Muppets Most Wanted, where one of the villains is named Dominic Badguy and has a literal card with his name on it. And justified, because the business card is due to him posing as a promoter.
- Dr. Decker from Nightbreed is proud to be a Serial Killer, calling himself "death, plain and simple."
- In A Nightmare on Elm Street, Freddy Krueger absolutely revels in his work, perfectly happy to acknowledge how sick and twisted he is. However, he is after revenge for the vigilante justice he received, so he does have some delusions of justice. Though he eventually did succeed at his Ghostly Goals...and continued killing anyway, since, hey, it's fun, and just because his revenge is complete, that doesn't mean he can't just go on slaughtering.
- At first it seemed that way. Then Freddy's Dead: The Final Nightmare revealed that he had an agenda against all the parents of Springwood for lobbying to have his daughter taken away from him for her own safety, and he wanted to get back at even those parents who weren't among his killers by taking their children away from them. And then in Freddy vs. Jason, a character mentions, contrary to Nancy's assessment in part three, that some of the kids of the town still are related to his killers. You see how it goes.
- Freddy doesn't need a reason to kill. He's a total monster. Any reason he may have, he might give, well, that's just incidental.
- In this case, it might be due to the fact Freddy gained his powers thanks to making a Deal with the Devil with some dream demons. So considering who he's working with, it's kind of justified.
- Pirates of the Caribbean;
Will Turner: You cheated!
Jack Sparrow: Pirate.
Phillip: You are killing her!
- In that case, it was more because Jack was being pragmatic than evil. As he points out later, the only things that matter in the world "are what a man can do and what a man can't do", and points out that if he'll die in fair combat, "well then, that's not much incentive for me to fight fair, now is it?"
Blackbeard: I'm a bad man.
- Bluto in the Popeye film, who has a song number boasting of his being mean.
- In Prisoners, Holly Jones is revealed as one of these - and a pretty messed up one to boot - doing what she does (kidnapping and murdering children) to "crusade against god."
- Lampshaded and then fully embraced by Tony Montana in Scarface (1983) in the restaurant scene.
You're all a bunch of assholes, you know why? You don't have the guts to be what you want to be. You need people like me! You need people like me so you can point your fucking fingers and say 'That's the bad guy!' What that make you? Good? You're not good. You just know how to hide. How to lie. Me? I don't have that problem. Me, I always tell the truth. Even when I lie. So say goodnight to the bad guy!
- The self-identified Seven Evil Exes from Scott Pilgrim vs. The World.
- The villains in Sgt. Pepper's Lonely Hearts Club Band are as card-carrying as it gets. "WE HATE JOY. WE HATE LOVE. WE LOVE MONEY." "[I am] such a dirty, dirty old man!", etc.
- A somewhat...jarring variant in the first Spider-Man film where the Green Goblin makes Aunt May finish the Lord's Prayer.
Aunt May: "Deliver us..."Green Goblin: *Dramatic entrance* "FINISH IT!!"Aunt May: "From EEEVIL!"
- Venom from the third film states "I like being bad. It makes me happy".
- In Star Wars, the Sith philosophy can be summarized thusly: 1.) The practicing individual is unfettered by any sort of conventional morality, laws, or system of ethics. They can do whatever they want, indulge in every vice, and commit unspeakable crimes (and are encouraged to do so by the texts themselves); and 2.) The imposition of a dictatorial system of government which muzzles the populace, crushes dissension, and reduces the people to a near slave status.
- As noted above, Gene Hackman's Lex Luthor in the Superman films proudly declares himself to be "the greatest criminal mind of our time!"
- The Super Mario Bros. movie: President Koopa freely admits to Mario and Luigi that he is "one evil egg-sucking son of a snake."
- The main villain of Time Bandits is the embodiment of evil and referred to simply as "Evil". It's interesting to note what the screenwriters consider evil. He's obsessed with efficiency, technology, and work. At one point, he laments feeling "good", and his minions sympathize.
- Played for drama in Unbreakable. The crippled Elijah Price sees himself as such, judging by his rant near the end of the film, where he self-identifies as a supervillain called "Mr. Glass".
- 1979's The Villain, a western comedy with Kirk Douglas as the hapless, Wile E. Coyote-esque titular character.
- The Djinn of Wishmaster is patently aware that he is pure evil. He states he can't be undone because his presence perpetuates evil in the world and his Badass Boast to Alexandra when she wishes to know what he is is equal parts horrific and illuminating.
Djinn: You wish to know what I am? To you, I am this: The cry of the abandoned child. The whimper of the whipped beast. I am the face that stares back at you from the shadowed mirror. The hollowness at the heart of all your hopes, Alexandra. I AM DESPAIR.
- El Nebuloso in Yellowbeard.
- Dark Helmet in Spaceballs tells Lone Star, "Now you see that evil will always triumph, because good is dumb."
- The Wizard of Oz: "Who would have thought a good little girl like you could destroy my beautiful wickedness?"
- Early in Rambo IV, Major Pa Tee Tint tells parents of boys he kidnapped to recruit for his army to fear him along with hearing and believing him.
- Aside from his name, Jean Vilain in The Expendables 2 makes his group's symbol a goat's head which is shaped like a pentagram, and refers to it as the pet of Satan.
- In Speed, while watching a news report about him and is referred to as the "whim of a madman", Howard Payne simply chuckles and says, "I like that!"