Love to Hate: A Heel quartet consisting of talented and respected wrestlers. Lashley, MVP, and Benjamin had been Ensemble Dark Horse mid-carders in WWE in the 2000s, and later on Lashley and MVP's first partnership in TNA resulted in Lashley being one of that company's brightest stars as "The Destroyer" and a multiple-time champion during his run there. As for Alexander, his matches in the WWE Cruiserweight Classic, especially in the second round against Kota Ibushi, were so well-received that fans in attendance were chanting "Please Sign Cedric!" despite him not winning the tournament.
They Wasted a Perfectly Good Character: Shelton Benjamin and Cedric Alexander were both kicked out of the group weeks before WrestleMania 37, breaking up the foursome just as they started really hitting their stride as one of the most over acts in the company, in fact the top act on Raw. The actual reason they were broken up is so head-slappingly stupid that it beggars belief: because they were one of the most over acts in the company. Bobby Lashley was a heel going into his WWE Championship match against Drew McIntyre at the event, and Vince didn't want the fans cheering for the heels. Rather than run with his own preestablished booking, wherein The Hurt Business have fought other heels on numerous occasions and been self-identified in-universe as neither good nor bad, but all business to the core, and present Lashley as a "force of nature" Final Boss amongst mercenary tweeners, he broke away Shelton and Cedric in embarrassing fashion to try and make people hate Lashley. This received MASSIVE backlash, resulting in Lashley going over Drew at WrestleMania anyway.