"We have to very rapidly establish the world we are transporting [the audience] to. That's very easily done by saying, 'In a world where...' You very rapidly set the scene."
— Don LaFontaine, explaining the strategy behind his signature phrase
Announcer: In a World… where people live and die...
Da Chief: Do you think you could just go in there and handle this by yourself?
The Hero: If that's what it takes.
Announcer: ...he was about to meet his greatest foe...
Villain: Kill them all, all of them!
Announcer: ...and a girl...
The Hero: Hello!
The Heart: Hi.
Announcer: ...and a comic relief sidekick, who won't make it to act three.
Side Kick: I picked the wrong month to cancel my life insurance.
The Hero: No, don't say that. You're gonna make it.
Announcer: With the guy from that other movie that was slightly popular, and what's-her-name, from that show you sometimes watch. In a movie with two spectacular CGI battle sequences and an advertising campaign that will leave you no choice but to see this film. See it, because it's a movie and all your friends are going. In theaters Friday and on DVD in three months.
Da Chief: Do you think you could just go in there and handle this by yourself?
The Hero: If that's what it takes.
Announcer: ...he was about to meet his greatest foe...
Villain: Kill them all, all of them!
Announcer: ...and a girl...
The Hero: Hello!
The Heart: Hi.
Announcer: ...and a comic relief sidekick, who won't make it to act three.
Side Kick: I picked the wrong month to cancel my life insurance.
The Hero: No, don't say that. You're gonna make it.
Announcer: With the guy from that other movie that was slightly popular, and what's-her-name, from that show you sometimes watch. In a movie with two spectacular CGI battle sequences and an advertising campaign that will leave you no choice but to see this film. See it, because it's a movie and all your friends are going. In theaters Friday and on DVD in three months.
— Vampire: The Masquerade - Bloodlines (Deb of Night loop #1)
Hal Douglas: In a World… where laughter is king...
Director: Uh... No "In a World…", Jack.
Hal: What do you mean, "No 'In a World…'"?
Director: It's not that kind of movie.
Hal: Oh? OK. In a land that...
Director: No "in a land" either.
Hal: In a time...
Director: I don't think so.
Hal: In a land *before* time...
Director: Uh... No "In a World…", Jack.
Hal: What do you mean, "No 'In a World…'"?
Director: It's not that kind of movie.
Hal: Oh? OK. In a land that...
Director: No "in a land" either.
Hal: In a time...
Director: I don't think so.
Hal: In a land *before* time...
— Comedian movie trailer
"Why are all Mr Dibbler's stories set against the background of a world gone mad?"
"Because Mr Dibbler is a very observant person."
"In a world. There, I said it. Happy?"
— Don LaFontaine in his last role ever, Phineas and Ferb
"In a world where whirled whorls are hurled hurdles for curled curdles and twirled turtles."
— Epic Voice Guy (answering a request to say that line), Honest Trailers
