It features the main character of Harry Smith and his family who live in Colham, County Genesiscide, Pedia, Volcanus.
This series features examples of:
- Abhorrent Admirer: Keeley Hughes, who used to have a huge crush on Joshua Turner.
- Annoying Younger Sibling: James Smith.
- Anti-Role Model: Harry Smith and Ellie McCoy, until the latter moved to Japan.
- Badass Crew:
- The Black Foot Gang
- The Hovedpersons
- Berserk Button:
- James Smith when someone mocks his interest in Fancy Hippos.
- Larry Burton when someone says "Lar!" to annoy him.
- Morten Larsen when one of his cousins are under attack.
- Patrick McCrae when he finds out a tune he like has been sampled by will.i.steal.
- Big Damn Kiss: Harry Smith and Ellie McCoy go down onto the beach in Harry Smith in Sincostan: Part II and kiss for ten straight minutes.
- Big Eater: Many characters, including Caleb McKinnon and Jason Van Dyke.
- Christmas Episode: Harry Smith's Early Christmas Present and Harry Smith's Christmas
- Culture Police: In The Bully RPG: Attack of the Conformists, Queen Narciss will kill anyone who are non-conformists.
- Denied Food as Punishment: Grace Smith, Harry's mother bans him from sweets if he misbehaves.
- Easily Forgiven: Samuel Davidson killed the head teacher's son in Harry Smith's Swimming Lesson. Despite this, he allowed Samuel to continue teaching at Colham High School.
- Face Palm: Harry Smith and several other characters occasionally facepalm.
- Fanservice: There are many "sexy" characters. Also, Harry Smith's Bus Journey of Doom and The Destruction of Colham High School both feature chaos and deaths.
- Killed Off for Real: Unlike Horrid Henry, characters can and have been killed off. Iona MacEachern and her boyfriend Craig Sullivan were drowned by their swimming teacher in Harry Smith's Swimming Lesson, Steven McMullen received a "poisonous government injection" in Harry Smith's Poisonous Government Injection and four characters were killed by Euan Milton in The Destruction of Colham High School.
- Nosebleed: In Happy Birthday, Tomoko Kobayashi!, Harry has a nosebleed when checking out hot girls at Kinlochwick Swimming Planet.
- Parallel Universe: The Bully is set in a parallel universe which features Volcanus (based on Earth), but still features characters from real-world countries.
- Show Within a Show: Many TV shows appear in The Bully.
- The Bus Came Back: In season 5, Jordan Sanderson is transferred to Genesiscide Special Needs School. While he makes a few appearances in seasons 6 and 7, he does not reappear until season 11, where pupils at Colham High School visit his school. In season 12, he finally returns to Colham High School.