Videogame / Style Savvy

Style Savvy, also known as Nintendo Presents: Style Boutique, or Wagamama Fashion: Girls Mode, depending on one's region, is a Nintendo published and syn Sophia developed fashion simulator for the Nintendo DS.

The game starts you out working as a clerk in a clothing store, working to match the wants and needs of the customers based on the style, color, and type of the clothing. As the game progresses, the player eventually is given their own fashion boutique to run by the owner of the store, and rich Bishōnen, Dominic. From that point, the player has to work to maintain a diverse stock while keeping the customers satisfied, build up store popularity, and eventually take part in fashion shows, where the player is tasked with assembling an ensemble from a limited number of parts to fit a general theme. Furthermore, while the player manages their store, they're also able to customize their own avatars, using the money they earn to purchase cosmetic changes, and receiving a copy of every purchased piece of clothing in their wardrobe. Finally, the player can also run an online boutique and compete with other players in fashion competitions.

It is notable that it contains over 16 brands of a variety of styles, comprising of almost 10,000 items, resulting in a very deep Virtual Paper Doll game. More so, in that the boutique itself can be customized to attract different customers.

In both the US and Japan, Style Savvy received a surprisingly good reception, given the genre's tendency to fall into shovelware, and ranks as one of the best selling Nintendo DS games. It also received a sequel for the Nintendo 3DS, Style Savvy: Trendsetters (also known as Wagamama Fashion: Girls Mode Yokubari Sengen! or Nintendo Presents: New Style Boutique), with added content such as bags and men's fashion.

A third installment was released on April 16, 2015 in Japan under the name of Girls Mode 3☆Kirakira Corde. It features yet even more additions, such as the ability to design your own clothes and to give makeovers to your guests at your shop. It was released on Europe under the title New Style Boutique 2 - Fashion Forward on November 20, 2015. This is the first game in the series to be amiibo compatible. It was released in North America on August 19, 2016 under the title Style Savvy: Fashion Forward.

The fourth installment was released November 2, 2017 in Japan as Girls Mode 4: Star Stylist, in Europe as New Style Boutique 3: Styling Star on November 24, 2017, and in North America as Style Savvy: Styling Star. on December 25, 2017. However, the North American release was digital only. This version includes the hair salon and beautician shops, the ability to make manicures, and brings back the direct sale of menswear.

This Game Provides Examples Of:

  • All Love Is Unrequited: It's pretty obvious that Dominic in the first game, Brad and Reed in Trendsetters and Ricky in Fashion Forward have a crush on the protagonist. To make it even more obvious, Dominic's gift to the protagonist on her birthday is a wedding dress.
  • American Kirby Is Hardcore: The Japanese cover features a young girl with a cute, pink background. The American cover changed the girl and the background, but the European cover used a luxurious background and replaced the girl for a gigantic shoe, supposedly to appeal it to older audiences. Subverted in Trendsetters, where the American cover is more similar to the Japanese one, and the European cover used a similar cover to the first game but featuring a girl.
  • And Your Reward Is Clothes:
    • If the player wins a fashion show, they'll obtain a special type of clothing not available in store. Winning the final fashion contest, the International Contest, not only gives the player one of the aformentioned pieces of clothing, but also the Contest Crown. Unlike the rest of the clothes won via contest, it is unsellable, and at 7,992 dollars, it is the most expensive item in the entire game.
    • If you fill up the happiness meter in Trendsetters, you get a random piece of clothing you don't yet have in your wardrobe at the end of the day.
  • Animesque
  • An Interior Designer Is You: You can decorate your shop and your home as you wish.
  • Art Evolution: On top of the graphical boost between the Nintendo DS and Nintendo 3DS, the art style changed a bit between the first game and Trendsetters. It became cleaner, less stylized, and with smaller eyes. The fourth game goes for a more cel-shaded look.
  • Artificial Stupidity:
    • Sometimes the NPCs will be wearing rather nice outfits. On the other hand, sometimes you'll be left wondering who let them leave the house looking like that.
    • In Fashion Forward, sometimes you are asked to copy makeup from a reference photo. On occasion, the customer will give you a photo of herself.
  • Big Brother Worship: Daisy, the girl who runs a flower stand in the park in Trendsetters, absolutely adores her older brother Reed.
  • Bishōnen:
    • Dominic. Very much so.
    • Almost all of the male characters in Trendsetters and Fashion Forward, due to the artstyle.
  • But Thou Must!: Michaela won't take no for an answer when she wants you to work for her in Trendsetters.
  • Cannot Spit It Out:
    • Dominic. Oh lord, Dominic. Reaches almost painful levels.
    • Poor, poor Brad in Trendsetters. It's especially apparent during the summer event where he takes your character to see fireworks.
    • From the same game, Harris toward Michaela.
  • Celibate Hero: It's impossible for the main characters in the first game and Trendsetters to date anyone. A free DLC was added in Japan that allowed the player to design a male character as they wished and to take him on dates, but it's become a subject of No Export for You, and even then it's All Just a Dream.
  • Continuity Nod:
    • In Trendsetters, Dominic, Grace and Renee will visit the protagonist's shop and point out that she reminds them of another fashionista from their town (the first game's protagonist) Dominic even points out after buying clothes different from his usual style that he wants to wear them for going out to dinner with a girl, but that she might not say anything because she's really quiet.
    • Renee also appears in your town in Fashion Forward
    • Evie (Or as she's known in the American version of the second game, Michaela) is a supporting character in Fashion Forward.
  • Cosplay:
    • The Teatro Amare (Purple Moon in Europe) line.
    • The Masquerade brand in the first game.
  • Downloadable Content:
  • Dub Name Change: Some names even differ depending on the region, such as Michaela being "Evie" in PAL regions.
  • Early Installment Weirdness: The first game had a few features not present in later installments, such as hosting sales to increase the probability of customers, not getting any money back for clothes gotten rid of, and the magazine feature having won a fashion contest.
  • Elegant Gothic Lolita: The Raven Candle line. Marble Lily specializes in Sweet Lolita, but their black clothes can also count as Gothic Lolita.
  • The Fashionista: The protagonist, obviously.
  • Floral Theme Naming: Two of your customers in Trendsetters are twin sisters named Violet and Rose.
  • Going Through the Motions
  • Gotta Catch 'Em All: In Fashion Forward you start off with a limited amount of color choices for hair and makeup. You have to get more colors by taking pictures of certain objects and showing them to a character called Rainbow, who will then "notice" the color and make it for you to use.
  • Jack-of-All-Trades: In the third game, the main character is skilled in clothing design, hair styling and make-up, as well as being able to professionally model. Add this to their main trait as a clothing coordinator who's also skilled in interior design (as in the other games), and you have one skilled lady.
  • Lilliputians: The characters in Fashion Forward. Justified by the setting being in a miniature, dollhouse-like world.
  • Lovable Alpha Bitch: Renee in the first game, Emmylou in Trendsetters, and Callie in Fashion Forward.
  • Luck-Based Mission: Filling up the color palette in Fashion Forward can get very tedious. For example, there are some colors you can only get from a specific cutscene where someone invites you out to eat, which can take several attempts to trigger. There are also colors that are available only at certain times of day, or certain seasons.
  • Menswear Ghetto: Oh yes. Men's fashion wasn't even available until the second game, and they have only five clothing styles to choose from. Outside of Japan the choices are even more limited, because the menswear branch of the Kanokoi line cannot be sold in your shop. You can still win these clothes from filling your happiness meter, though, so at least they weren't removed entirely.
  • Missing Steps Plan: In Trendsetters, this can be found in the description for one of the fashion contest models.
  • New Game+: Beat the main game once and you have the option to change your character's appearance. And in Fashion Forward, you also unlock the entire male wardrobe (which is exactly the same as in Trendsetters), giving you the ability to change the outfit of any of the men in the game.
  • Nice Hat:
    • In Trendsetters, Brad the delivery guy wears a cool cap as part of his uniform.
    • In Trendsetters there's also the contest announcer MC Mode, who almost always wears a snazzy fedora.
    • In Fashion Forward, Sophie buys her white beret from you almost immediately after you meet her, as a sign of your new friendship.
  • One Steve Limit:
    • All the customers have different names, though some names are variations of, short for, or similar to other names.
    • Averted in Trendsetters, as there are two male customers named Jack.
  • Only Six Faces: Subverted.
  • Opening the Sandbox: In Trendsetters, things take off immensely once you take management of the shop.
  • Paper-Thin Disguise: Averted in Fashion Forward; Ricky occasionally dons a purple hat and coat and calls himself Mickey, but it fools absolutely no one who knows him.
  • Palette Swap: Predictably, a lot of the clothes have these.
  • Purely Aesthetic Glasses: In the Style Savvy world, glasses are just one more kind of accessory. Genevieve in Trendsetters mentions being Blind Without 'Em, but you can still give her an outfit that doesn't include glasses and as long as it fits her style preference she'll happily take it.
  • Put on a Bus: The Flirty clothing style is not available in Fashion Forward. All the clothes that fit that style in previous games make a return, but they are now classified as different styles such as Girly or Bold.
  • Princesses Prefer Pink: Marble Lily, the whimsical, storybook-princess-like brand, has mostly pink clothes.
  • Screw This, I'm Outta Here!: A customer would leave the shop empty-handed if they cannot find something that fits their style. Starting with Trendsetters, if they can't find something they like through the three times using "Take A Look", they leave without any more requests.
  • She's a Man in Japan: Rococco, the woman who runs the fashion contests in the first game, was a flamboyantly gay man named Pario in the Japanese version, Wagamama Fashion: Girls Mode.
  • Shout-Out:
  • Simulation Game: Both a business simulator and a fashion simulator.
  • Rule of Three: You can only show articles to the customer up to three times. Starting in Trendsetters, the customer will immediately leave after the third try.
  • Toy Time: The setting of Fashion Forward, explaining the more cutesy, cartoony architecture.
  • Video Game Cruelty Potential:
    • Well, as cruel as you can be in a game like this. The vast majority of customers aren't too worried about how clothes coordinate so long as they're the right kind of clothing. Therefore, if someone asks you for a Retro outfit, you can create a blindingly horrific, mismatched, and repulsive outfit that looks like it was created by a colourblind Skrull on a bad day... and as long as all of those clothes fall under the Retro label, the customer will gush about how perfect it is and how they're going to wear it everywhere. Bonus points if they leave the store wearing it.
    • Things get worse in Fashion Forward. Since you can also be a hair and make-up stylist, you can give your customers a hideous haircut or make-up... and as long as it fits their request, they'll like it.
    • Of course, sometimes the customers DO have limits. Customers that favor Boho-chic don't like outfits with a bright and gaudy color scheme even if they're all boho-chic, and most customers won't like socks and sandals unless they're Asian-inspired.
  • Virtual Paper Doll: The main draw of the game.
  • You Gotta Have Blue Hair: Possible, due to the large number of colors available to dye your hair.

Alternative Title(s): Style Boutique