Values Dissonance: Other

Advertising
  • Advertising in general varies wildly from country to country, even in the case of international brands. American audiences often respond to the very subtle British advertisements with What Were They Selling Again?, Brits see more straightforward American ads as so on the nose and melodramatic that they appear almost parodical. Adverts made in continental Europe and Russia often have a level of sexual content that you would never get away with in the US or UK, and Asian advertisements just look plain weird from a Western perspective.
  • Commercials for Underoos brand underwear, once omnipresent on Saturday Morning TV vanished in the early 90s — a combination of networks' programming targeting older kids and increasing paranoia over anything that could even be implied to sexualize kids. Do a search for "Underoos" at YouTube and judge for yourself. Early commercials called them "costumes" to get away with showing them on TV.
  • These fruit drink adverts were made and broadcast in the UK in the 1980s. Especially weird because "Kia ora" is Maori for hello, and has nothing to do with the American South. And especially weird as most 1980s British people wouldn't even recognize the stereotypes (the piccaninny, zoot suits, crows = black people, basketball as stereotypically 'black', "dog" as a term of affection, the "mammy" are all American ideas).
  • 1960s Jell-O Ad. About how Chinese people have trouble not calling it "Jerro". Fun? And how they can't eat anything without chopsticks.
  • The earliest McDonald's television commercials featured news weatherman Willard Scott as a far different version of Ronald McDonald. The commercials featured Scott (wearing a burger tray on his head, and sporting poorly-applied clown makeup and a goofy grin) explaining that he "likes to do what all little boys and girls like" and accosts a young boy by bribing him with cheeseburgers - the kid even says that he's "not supposed to talk to strangers", and Ronald replies with, "Well, your mother's right as always, but I'm Ronald McDonald!" Even though people wouldn't have batted an eyelid back then, the commercials were swiftly swept under the rug after the company relaunched the mascot in the late 70s, for obvious reasons.
  • If your husband hates your coffee your only choice is to improve it for him.
  • CSA: The Confederate States of America includes what they lead you to believe are commercials for fictitious products, all including outlandishly outdated black stereotypes and caricatures as mascots. Then as the credits roll it's revealed almost all of these products were real or based on a real product. The companies were forced to adapt with changing times once their advertising content (specifically dark face portrayals and certain word choices) grew to be considered racist.
  • There are advertising materials that are one of the larger and more persistent problems for online crafts bazaar Etsy, as while they are valuable pieces of Americana collected for that aspect as well as the "never forget" point, they're also valued by racists for, well, rather obvious reasons. There's also the issue that people actually manufacture copies for the latter market, which is a business Etsy wants no part of, also for rather obvious reasons. Enforcing their policy of "yes to originals, no to copies" is something that they take seriously.
  • Some late 50s/early 60s Cheerios ads featuring the Cheerios Kid feature a Dastardly Whiplash-like villain who would kidnap his girlfriend and the kid would have to save her. These days, it seems pretty disturbing after recent events.
  • The tonic Moxie (which was popular around the turn of the century but lost nearly all market share south of Massachusetts to Coca Cola when its ad director died) has a good bit now that tonics and other sugary beverages are considered to be contributors to obesity and herbal remedies of unknown content are no longer considered trustworthy. It's very odd to see it being treated as a revitalizing health beverage for the whole family in adventure magazines (hence the name's modern meaning).

Board Games
  • In the German-made board game Puerto Rico, the little brown cubes were originally "slaves". Later editions changed that to "colonists".

Documentaries
  • Cat experts and charities in the USA often cite allowing your cat to roam outdoors as a hallmark of a negligent owner, and many feline documentaries (such as My Cat From Hell) and advice columns will be scandalised should they come across a cat with unlimited access to the outdoors. As a result, European owners can come in for a hard time should they read, watch or interact with such sites / shows / books, as mentioned here, especially since USA-based shows and advice tends to dominate. In many European countries, including the UK, common consensus considers it cruel to deny cats access to the outdoors, with many charities refusing to rehome cats in flats (apartments) or houses with no outdoor space. The only exceptions are shows that seek to rehome pets which may (somewhat reluctantly) advise owners to keep a particular cat indoors for health reasons (such as Feline HIV) or if it is likely to be stolen. The key factors involved in this difference mainly come down to traffic / population density (the USA has many more cars and much busier roads), hazards (the UK has very few wild animals that would actively prey on a cat) and law (cats are legally permitted to roam freely in the UK, and owners are not accountable for their cats in the same way that a dog owner is accountable for their dog). This may also be a matter of human convenience too — with so many people in the US living in apartments, sticking to the "cats must have access to the outdoors" rule would deny many people the right to keep a cat. Maintaining that all cats should be kept indoors levels the playing field.
    • This becomes especially obvious in UK documentaries such as The Secret Life of Cats, where the whole point is to explore what cats get up to when they leave the house. UK documentaries are fascinated with the "wild side" of cats, and generally advocate respecting their independence, while US shows like My Cat From Hell work on the premise that well-adjusted cats should be touchy-feely and happy to snuggle with their owners.
    • Another feline-related one: Declawing is thorny territory in the US, but not illegal. It is certainly illegal in many other countries, which have deemed it mutilation of an animal. This comes up less often than the indoor/outdoor debate, since many US experts are also adamantly against declawing, but in a UK or European show, this would be grounds to call the RSPCA/SSPCA, not just a slap on the metaphorical wrist for the owner.

Fan Fiction
  • The Prayer Warriors have a set of values (it's acceptable to kill people who don't share your religion, who are homosexuals, or who are rape victims that didn't cry out loudly enough) that is quite different from many people, including their fellow Christians, to say the least. This trope is actually acknowledged in-story when Grover sees Benry dealing drugs to Rika and Books, and acknowledges that dealing drugs is (according to him), legal in Soviet Russia, but as it is illegal under US law, he has to kill Benry to enforce US law.
  • Justice League of Equestria: In Princess of Themyscira, Amazons actually wear clothes, unlike most ponies, and Diana is as disturbed at the possibility of Soarin' seeing her naked as most people in the real world would be. She also brings up this trope when taking her vow to uphold the laws of mortals when in their realm, bringing up how she might run into laws and customs that she feels are unjust.
  • In Boys Und Sensha-do, this trope comes into play to an extent. Akio is more Americanized than the mainly Japanese cast, and has a tendency to speak his mind more easily. As such, when Miho's mother visits her in the hospital to disown her (something that he points out is almost unheard of in America, particularly not in his family), he lays into her with a "The Reason You Suck" Speech.
  • The whole point of the deconstruction of the Human-in-Equestria genre called "The Man With Two Names." This is because the author realizes that an omnivore isn't going to be able to coexist with a skittish group of herbivores at all no matter how well-intentioned he is.

Mythology and Religion
  • Almost all religions come with a prepackaged moral code. Most of them contradicts each other in some sense, though if one considers only relation between believers, most of them are surprisingly similar. The most known points of conflict are polygamy/polyamory, sexual perversions and sex outside marriage.
  • Similarly to the above, in The Bible and many other religious texts it does not matter whether a person is righteous or just by our standards, it matters whether or not they do what their patron deity tells them to do.
  • Hades is often viewed by modern myth buffs as being The Woobie, despite being the default God of Evil in modern pop culture adaptations of Classical Mythology because Medieval Christianity, with its practice of demonizing pagan religions, decided to associate him with Hell. The funny thing is the Ancient Greeks themselves didn't like Hades that much - they'd attempt to not speak his name and look away when making sacrifices in his name. Meanwhile, guys that are commonly considered assholes today, like Zeus, Poseidon and Hera, were viewed with great respect by the ancient Greeks. About the only Greek god modern audiences and the Ancient Greeks had the same opinion (read: hatred) of is Ares, and he was given the Draco in Leather Pants treatment by the Romans!
    • This likely has a lot to do with differences in attitudes about adultery. Hades is the only male deity who's neither cheating on his wife nor being cheated on, which makes him come across to many modern readers as a much, much better husband than the ones who were banging anything that moved even though they knew it would upset their spouse. Similarly, Hera's habit of doing horrible things to the people Zeus cheated on her with doesn't get her a lot of fans nowadays, because it's now considered much more acceptable for wives to argue with/yell at their husbands. It doesn't help that most of the time it wasn't her victim's fault, anyway.
      • While Hades was never unfaithful to Persephone, the fact that he first kidnapped, and later blackmailed her into spending time with him, probably doesn't sit very well with modern audiences.
      • A possible intended interpretation of the abduction of Persephone also lends itself to this trope: some believe that the abduction was actually an elopement, and that Demeter was meant to be seen as clingy and overprotective of her daughter. While modern audiences would agree that a woman trying to keep her adult daughter from marrying is overprotective, the fact that Demeter is certain her daughter had been kidnapped makes her wild behavior a bit more sympathetic.
    • In the case of Ares and Mars, the Romans did not actually just adopt the Greek religion wholesale and change the names of the gods. Instead they engaged in a kind of syncretism wherein they matched the gods worshiped by the Greeks with their own Etruscan-Latin deities. To the Greeks, Ares was the god of brutal warfare. The Roman Mars was a god of agriculture as well as warfare, reflecting the fact that during the early Roman Republic most soldiers were also farmers. It is also worth noting that there was Values Dissonance regarding Ares among the Greeks. For example, the militaristic Spartans held Ares in higher esteem than other city-states, especially Athens.
      • In addition, the Roman conception of warfare, and hence Mars, was a lot closer to the ideals of warfare in defense of your people and nation than the Greek position was. So less Draco in Leather Pants than Heel-Face Turn. The Greeks perceived Ares as the enemy of civilization, whereas the Romans saw Mars as the patron of its expansion.
    • There's an awful lot of incest going on in the family tree of the Greek gods. Uranus may or may not be Gaia's son, or possibly her brother, but whatever their relation, they had kids. A couple of those kids got married and had six children: Zeus, Poseidon, Hades, Hera, Demeter, and Hestia. Zeus and Hera got married and popped out a few kids of their own, including Ares, Eris, and sometimes Hephaestus. Meanwhile, Zeus also got Demeter pregnant, resulting in Persephone. The same Persephone that Hades married. Yeah.
  • Did you know the Swastika was originally a Buddhist/Hindu symbol of protection and/or good luck? Thanks to a certain group hijacking it, not many others do. Being white and trying to show a swastika anywhere in the US or UK will, at best, get you called a Neo-Nazi, and at worst get you attacked by someone who thinks you present a threat to someone's safety, and in Germany, it's banned outright except for a single religious group note . In general, American Hindu/Buddhist temples tend to either downplay the presence of a swastika or not include one at all, and even in mainland Europe, while old buildings are allowed to remain, new temples often don't either.

Pinball
  • Occurs in The Sopranos if the game is set with "Adult Mode" turned off. Apparently, cursing and profanity is bad, but committing arson, burying bodies in the Meadowlands, and beating up civilians in shakedowns is okay for all ages.

Public Service Announcement
  • Many bicycle safety P.S.A.s released prior the 1975 would fall under this because a helmet wasn't included in the safety rules. There a difference from a bike PSA from the 1958, like Bicycle Clown and this one from American Automobile Association called Bike Safe, Bike Smart from 2009. Both have the same road rules but the motor club one would be more acceptable today.
  • Boys Beware, a PSA from 1961 would be frowned upon today and would be deemed homophobic due to the subject matter. In addition, a tacit endorsement of hitchhiking that would be horribly irresponsible by today's standards.
    • Which is an point of difference in itself. In older works a hitchhiker would likely be a free spirit who is perhaps down on their luck. In the modern day, picking up strangers or hitchhiking yourself is seen as a radical risk.
  • Fire Safety videos done before 1965 have also come under... well... fire for not including smoke detectors, which didn't become common in the home until the said date. The Discovery Network even includes wildfires as part of today's fire safety videos.
  • In The Disney Short, I'm No Fool, had two on fire safety, 1955 and a remake in 1986, the 1986 version included the following: exit drills, smoke detectors, stop-drop-and-roll, and fire extinguishers. Today, such method in the 1986 version is now the norm. There are now web videos, mostly from Howcast, that have fire safety videos such as the following: Practice and putting out grease fire safety.
  • In the PSA Accidents Don't Just Happen, the narrator takes about how accidents are likely to happen and he points out that he should have considered seat belts for his car. This made before 1968 where the US Federal Government began making it mandatory for automobiles made after that date to have them with the exception of buses. In 1984, New York went one step further and made it mandatory for occupants or they face a fine.
  • The Duck and Cover from 1951 was to inform people on what to do in case of nuclear strike. This is controversial because its not clear if such tactic worked in a nuclear strike. Some videos, like this one from Howcast, updated it in case of a terrorist attack. In fact, many would regard Duck and Cover as a scare tactic due to the early in the Cold War when it was released. However, it has served a purpose when it comes to earthquakes where one must hide underneath an object like a strong-enough table to withstands falling debris. It also was the basics on tornado-drills since seeking cover is key.

Radio
  • When BBC Radio Seven emerged note  as a "nostalgia" station dedicated to rebroadcast of old content, it straight away ran into editorial problems concerning what was and was not a fit subject for comedy and the way perceptions have changed with the years concerning what is fair material for a joke. A much-anticipated staple of Radio Seven was the promised opening up of the BBC's radio comedy archives and the first broadcast in decades of many old favourites, such as The Sixties' shows Round the Horne and I'mSorryI'llReadThatAgain. The problem was that jokes about gays and coloured people were perfectly acceptable then but not in the 2000's. But fans of these shows protested loudly at any hint of editorialising or censorship, demanding they be broadcast whole and uncut. Eventually the BBC conceded the point and prefaced rebroadcasts with an advisory that the humour reflected what was acceptible for its day and some content might be found offensive by modern standards.

Sports
  • No one today would name a sports team something like the "San Antonio Wetbacks", "Chicago Polacks", or "New York Darkies", yet we have no trouble with the equally racist "Washington Redskins". This recently became the focus of some media attention when the team had an argument with the US Patent and Trademark Office, who have a standing policy that ethnic slurs or other offensive language may not be protected by a trademark.
    • Incidentally, occasional opinion polls have found very little enthusiasm for changing the name, even among local Native Americans, probably due to the Grandfather Clause.
    • Similarly, while in the United States teams named after the natives raise controversy (along with the Redskins, there's the Cleveland Indians, Kansas City Chiefs and Atlanta Bravesnote ), in Latin America using such imagery doesn't create outrage. Examples include Colo-Colo from Chile and Guarani FC from Brazil.
  • Invoked by the Fighting Whites of the University of Northern Colorado. Originally intended to show how racist the above sort of names were, it ended up being popular enough, selling t-shirts, to allow the creation of a scholarship fund for Native Americans.
  • A controversial example occurred when the NCAA went after teams with Native American based names under Myles Brand's leadership. The issue was that they not only went after the stereotypical named teams (which there were still a few of, though most had already been renamed), but also teams named for specific tribes, such as the Florida State Seminoles and University of Utah Utes. The controversy came from the fact that these teams were using the names of tribes native to the region that the schools were in, and were used with the knowledge and consent of the tribes. Though at least in the case of the Seminoles, there are two tribal councils, and one of them (the Seminoles of Oklahoma) is absolutely opposed to the name. Interestingly enough, the tribe that's in favor (Florida) is the one that's getting money from the school.
  • In an amusing example of values evolving over time, when Michael Sam was drafted to the St. Louis Rams in 2014, a huge fuss was made over the openly gay athlete kissing his boyfriend on national TV. However, nobody remotely cared about the couple being interracial.
    • In another example of prejudices changing over time, Kenny Washington, the football player who broke the NFL's color barrier originally planned to play baseball, but failed to make it due to refusing to pretend to be Puerto Rican instead of African-American. In the Jim Crow era, having a Hispanic play major league baseball would be much more socially acceptable than a black man. Fast forward to 2013, and black athletes playing alongside whites in any sport, including baseball, is considered normal; however, when Cuban-born player Yeonis Cespedes gave an interview in his native Spanish, some people raged at the idea of a Hispanic immigrant playing the "American pasttime". Indeed, the growing number of Hispanic athletes finding success at the sport is often met with anger at a time when anti-immigrant sentiment is prevalent.
  • In the UK, the fans of Tottenham Hotspur FC are nicknamed "Yids", though as this is also a sometimes-pejorative slang term for Jews, it has caused some controversy.note 

Uncategorised
  • The Seventies comedy star Bill Oddie ran into trouble in the 1990's by failing to grasp the nature of comedy had changed, and some of the personas that had made him famous in The Sixties were no longer politically correct. Rastus Watermelon was a sound-only character Bill invented in voice only for the Radio precursor, Im Sorry Ill Read That Again, a stereotyped black man he later reprised in blackface, as part of The Goodies. note  Bill Oddie seemed unable to grasp this character had become politically uncorrect with the years and became visibly angry when gently told by Stephen Fry he could not use this, and other familiar radio voices, during a 1990's comedy benefit show Fry was producing. Bill had also written a comedy song which relied on long-outdated comedy about gay stereotypes. As it was for an AIDS charity benefit, Fry said this was out too. While Oddie later apologised, the spat was embarrassing and unedifying to those who witnessed it, and may have contributed to Bill retiring from active comedy performance to concentrate on his natural history shows.

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