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Values Dissonance: Other
Advertising
  • Commercials for Underoos brand underwear, once omnipresent on Saturday Morning TV vanished in the early 90s — a combination of networks' programming targeting older kids and increasing paranoia over anything that could even be implied to sexualize kids. Do a search for "Underoos" at YouTube and judge for yourself. Early commercials called them "costumes" to get away with showing them on TV.
  • These fruit drink adverts were made and broadcast in the UK in the 1980s. Especially weird because "Kia ora' is Maori for hello, and has nothing to do with the American South. And especially weird as most 1980s British people wouldn't even recognize the stereotypes (the piccaninny, zoot suits, crows = black people, basketball as stereotypically 'black', "dog" as a term of affection, the "mammy" are all American ideas).
  • 1960's Jell-O Ad. About how Chinese people have trouble not calling it "Jerro". Fun? And how they can't eat anything without chopsticks.
  • The earliest McDonald's television commercials featured news weatherman Willard Scott as a far different version of Ronald McDonald. The commercials featured Scott (wearing a burger tray on his head, and sporting poorly-applied clown makeup and a goofy grin) explaining that he "likes to do what all little boys and girls like" and accosts a young boy by bribing him with cheeseburgers - the kid even says that he's "not supposed to talk to strangers", and Ronald replies with, "Well, your mother's right as always, but I'm Ronald McDonald!" Even though people wouldn't have batted an eyelid back then, the commercials were swiftly swept under the rug after the company relaunched the mascot in the late 70's, for obvious reasons.
  • If your husband hates your coffee your only choice is to improve it for him.
  • CSA: The Confederate States of America includes what they lead you to believe are commercials for fictitious products, all including outlandishly outdated black stereotypes and caricatures as mascots. Then as the credits roll it's revealed almost all of these products were real or based on a real product. The companies were forced to adapt with changing times once their advertising content (specifically dark face portrayals and certain word choices) grew to be considered racist.
  • There are advertising materials are one of the larger and more persistent problems for online crafts bazaar Etsy, as while they are valuable pieces of Americana collected for that aspect as well as the "never forget" point, they're also valued by racists for, well, rather obvious reasons. There's also the issue that people actually manufacture copies for the latter market, which is a business Etsy wants no part of, also for rather obvious reasons. Enforcing their policy of "yes to originals, no to copies" is something that they take seriously.
  • Some late 50s/early 60s Cheerios ads featuring the Cheerios Kid feature a Dastardly Whiplash-like villain who would kidnap his girlfriend and the kid would have to save her. These days, it seems pretty disturbing after recent events.
  • The tonic Moxie (which was popular around the turn of the century but lost nearly all market share south of Massachusetts to Coca Cola when its ad director died) has a good bit now that tonics and other sugary beverages are considered to be contributors to obesity and herbal remedies of unknown content are no longer considered trustworthy. It's very odd to see it being treated as a revitalizing health beverage for the whole family in adventure magazines (hence the name's modern meaning).

Board Games
  • In the German-made board game Puerto Rico, the little brown cubes were originally "slaves". Later editions changed that to "colonists".

Fan Fiction
  • The Prayer Warriors have a set of values (it's acceptable to kill people who don't share your religion, who are homosexuals, or who are rape victims that didn't cry out loudly enough) that is quite different from many people, including their fellow Christians, to say the least. This trope is actually acknowledged in-story when Grover sees Benry dealing drugs to Rika and Books, and acknowledges that dealing drugs is (according to him), legal in Soviet Russia, but as it is illegal under US law, he has to kill Benry to enforce US law.
  • Justice League of Equestria: In Princess of Themyscira, Amazons actually wear clothes, unlike most ponies, and Diana is as disturbed at the possibility of Soarin' seeing her naked as most people in the real world would be. She also brings up this trope when taking her vow to uphold the laws of mortals when in their realm, bringing up how she might run into laws and customs that she feels are unjust.
  • In Boys Und Sensha-do, this trope comes into play to an extent. Akio is more Americanized than the mainly Japanese cast, and has a tendency to speak his mind more easily. As such, when Miho's mother visits her in the hospital to disown her (something that he points out is almost unheard of in America, particularly not in his family), he lays into her with a "The Reason You Suck" Speech.
  • Pretty much the whole point of the deconstruction of the Human-in-Equestria genre called "The Man With Two Names." This is because the author realizes that an omnivore isn't going to be able to coexist with a skittish group of herbivores at all no matter how well-intentioned he is.

Mythology
  • Hades is often viewed by modern myth buffs as being The Woobie, despite being the default God of Evil in modern pop culture adaptations of Classical Mythology because Medieval Christianity, with its practice of demonizing pagan religions, decided to associate him with Hell. The funny thing is the Ancient Greeks themselves didn't like Hades that much - they'd attempt to not speak his name and look away when making sacrifices in his name. Meanwhile, guys that are commonly considered assholes today, like Zeus, Poseidon and Hera, were viewed with great respect by the ancient Greeks. About the only Greek god modern audiences and the Ancient Greeks had the same opinion (read: hatred) of is Ares, and he was given the Draco in Leather Pants treatment by the Romans!
    • This likely has a lot to do with differences in attitudes about adultery. Hades is the only male deity who's neither cheating on his wife nor being cheated on, which makes him come across to many modern readers as a much, much better husband than the ones who were banging anything that moved even though they knew it would upset their spouse. Similarly, Hera's habit of doing horrible things to the people Zeus cheated on her with doesn't get her a lot of fans nowadays, because it's now considered much more acceptable for wives to argue with/yell at their husbands. It doesn't help that most of the time it wasn't her victim's fault, anyway.
      • While Hades was never unfaithful to Persephone, the fact that he first kidnapped, and later blackmailed her into spending time with him, probably doesn't sit very well with modern audiences.
      • A possible intended interpretation of the abduction of Persephone also lends itself to this trope: some believe that the abduction was actually an elopement, and that Demeter was meant to be seen as clingy and overprotective of her daughter. While modern audiences would agree that a woman trying to keep her adult daughter from marrying is overprotective, the fact that Demeter is certain her daughter had been kidnapped makes her wild behavior a bit more sympathetic.
    • In the case of Ares and Mars, the Romans did not actually just adopt the Greek religion wholesale and change the names of the gods. Instead they engaged in a kind of syncretism wherein they matched the gods worshiped by the Greeks with their own Etruscan-Latin deities. To the Greeks, Ares was the god of brutal warfare. The Roman Mars was a god of agriculture as well as warfare, reflecting the fact that during the early Roman Republic most soldiers were also farmers. It is also worth noting that there was Values Dissonance regarding Ares among the Greeks. For example, the militaristic Spartans held Ares in higher esteem than other city-states, especially Athens.
      • In addition, the Roman conception of warfare, and hence Mars, was a lot closer to the ideals of warfare in defense of your people and nation than the Greek position was. So less Draco in Leather Pants than Heel-Face Turn. The Greeks perceived Ares as the enemy of civilization, whereas the Romans saw Mars as the patron of its expansion.
    • There's an awful lot of incest going on in the family tree of the Greek gods. Uranus may or may not be Gaia's son, or possibly her brother, but whatever their relation, they had kids. A couple of those kids got married and had six children: Zeus, Poseidon, Hades, Hera, Demeter, and Hestia. Zeus and Hera got married and popped out a few kids of their own, including Ares, Eris, and sometimes Hephaestus. Meanwhile, Zeus also got Demeter pregnant, resulting in Persephone. The same Persephone that Hades married. Yeah.

Pinball
  • Occurs in The Sopranos if the game is set with "Adult Mode" turned off. Apparently, cursing and profanity is bad, but committing arson, burying bodies in the Meadowlands, and beating up civilians in shakedowns is okay for all ages.

Public Service Announcement
  • Many bicycle safety P.S.A.s released prior the 1975 would fall under this because a helmet wasn't included in the safety rules. There a difference from a bike PSA from the 1958, like Bicycle Clown and this one from American Automobile Association called Bike Safe, Bike Smart from 2009. Both have the same road rules but the motor club one would be more acceptable today.
  • Boys Beware, a PSA from 1961 would be frowned upon today and would be deemed homophobic due to the subject matter. In addition, a tacit endorsement of hitchhiking that would be horribly irresponsible by today's standards.
  • Fire Safety videos done before 1965 have also come under... well... fire for not including smoke detectors, which didn't become common in the home until the said date. The Discovery Network even includes wildfires as part of today's fire safety videos.
  • In The Disney Short, I'm No Fool, had two on fire safety, 1955 and a remake in 1986, the 1986 version included the following: exit drills, smoke detectors, stop-drop-and-roll, and fire extinguishers. Today, such method in the 1986 version is now the norm. There are now web videos, mostly from Howcast, that have fire safety videos such as the following: Practice and putting out grease fire safety.
  • In the PSA Accidents Don't Just Happen, the narrator takes about how accidents are likely to happen and he points out that he should have considered seat belts for his car. This made before 1968 where the US Federal Government begun making them mandatory for automobiles made after that date to have them with the exception of buses. In 1984, New York went one step further and made it mandatory for occupants or they face a fine.
  • The Duck and Cover from 1951 was to inform people on what to do in case of nuclear strike. While this is controversial between its not clear if such tactic worked in a nuclear strike, like this video from Howcast, which updated it in case of a terrorist one. In fact, many would regard Duck and Cover as a scare tactic due to the early in the Cold War when it was released. However, it has served a purpose when it comes to earthquakes where one must hide underneath an object like a strong-enough table to withstands falling debris. It also was the basics on tornado-drills since seeking cover is key.

Sports
  • No one today would name a sports team something like the "San Antonio Wetbacks", "Chicago Polacks", or "New York Darkies", yet we have no trouble with the equally racist "Washington Redskins". This recently became the focus of some media attention when the team had an argument with the US Patent and Trademark Office, who have a standing policy that ethnic slurs or other offensive language may not be protected by a trademark.
    • Incidentally, occasional opinion polls have found very little enthusiasm for changing the name, even among local Native Americans, probably due to the Grandfather Clause.
  • Invoked by the Fighting Whites of the University of Northern Colorado. Originally intended to show how racist the above sort of names were, it ended up being popular enough, selling t-shirts, to allow the creation of a scholarship fund for Native Americans.
  • A controversial example occurred when the NCAA went after teams with Native American based names under Myles Brand's leadership. The issue was that they not only went after the stereotypical named teams (which there were still a few of, though most had already been renamed), but also teams named for specific tribes, such as the Florida State Seminoles and University of Utah Utes. The controversy came from the fact that these teams were using the names of tribes native to the region that the schools were in, and were used with the knowledge and consent of the tribes. Though at least in the case of the Seminoles, there are two tribal councils, and one of them (the Seminoles of Oklahoma) is absolutely opposed to the name. Interestingly enough, the tribe that's in favor (Florida) is the one that's getting money from the school.
  • In an amusing example of values evolving over time, when Michael Sam was drafted to the St. Louis Rams in 2014, a huge fuss was made over the openly gay athlete kissing his boyfriend on national tv. However, nobody remotely cared about the couple being interracial.
  • At least three Canadian ice hockey teams have used a swastika as their emblem.

Other
  • Older works will often show children going out alone and their parents being okay with it, which may seem strange in today's rather paranoid culture. The same can be said for many Intergenerational Friendships.
  • Times where children were working in factories, fighting in wars, or otherwise doing things that would seem insane to modern audiences. But it's a truism that, in cultures with a significantly high enough mortality rate, the "we can always make more" mentality tends to be much more common.
  • There was a mother, Lenore Skenazy, who let her son take the subway home. Alone, albeit with a transit pass, a map of the transit system and more than $20 in case of an emergency. (She lived in New York) Naturally, the reaction was either "NO! YOU CAN'T DO THAT!" or "Good for you!" Taking the train alone might be a rite of passage for a kid in New York, Chicago, or London, whereas in Hong Kong or Tokyo, it's just another day. Her article. She knew her kid was not in any danger whatsoever, and taking the subway by himself was something he really, really wanted to try.
  • Children's television. What's considered 'acceptable' varies on different sides of the Pond.
    • One example includes an adult cast member bathing with some kids on Sesamstraat, the Dutch version of Sesame Street, as part of a song about taking a bath. Innocent to most Hollanders, but something that can never fly on the American show for obvious reasons.
    • Japanese children shows like Okasaan to Issho could jar American audiences with its constant depiction of the family unit always being a stay-at-home mother and a dad who works in a suit and tie with briefcase, straight out of the 1950s. While the working mom is more of a thing in Japan (although a stay-at-home dad is still considered rare), the culture still values and strives towards this family dynamic, not to mention the lack of single parents, etc.
    • Also a lot of anime shows aimed at kids or teenagers in Japan sometimes have darker themes and/or content that's generally more "adult" then whats allowed in the West, meaning they tend to get higher ratings when they're brought over here, or worse, they get heavily bowdlerized to the point of being nearly unrecognizable.
  • LEGO:
    • The newer lines, specifically Mars Mission, Atlantis, and LEGO Power Miners show the main human characters barging into native habitats, attacking and persecuting the native creatures (most of which seem to be trying to defend their territory) and plundering the area for resources. It's like Avatar, except here we're supposed to be rooting for the humans. And let's not even get into LEGO Space Police... Fortunately, it's LEGO, so you can make whomever you want win.
    • However, the original "LEGO Life On Mars" storyline had Martians who worked with the humans, and the humans departing at the end.
    • It's notable that Mars Mission later reveals the Aliens are also invading mars, they simply got there slightly ahead of the Humans, they're also here for the same crystals.
  • The Carousel of Progress at Disney Theme Parks. Since a lot of its script was written in The Sixties, there's a lot of talk about how new technology helps ease the women's burden of housework. It never occurs to the husband that the burden could be eased more if they'd step in.
    • Given that automation, especially the laundry machine and microwave oven, has had a major effect in reducing household chores, this is actually more a case of Aluminum Christmas Trees. Before 1920, running even a small house was a full time job, and lower middle class people often had a full time domestic or gardener to run the house. Given that workers were striking for 60 hour work weeks and paid sick leave at the time, daddy-helping-around-the-house was easier said than done.
    • Even in the sixties, such things were regarded as increasingly antiquated. The original World's Fair/Disneyland version of the script featured instances in the 1900s and 1920s scenes in which the father character would comment on these new advances, with the mother character rather miserably replying "Yes, dear..." while doing housework; the mother ended up getting her revenge on the father in the final 1960s scene by refusing to let him get a word in edgewise. The 1970s Disney World version of the script went even further in a father/daughter scene (with the father commenting that it was "a man's world out there", and the daughter countering that it wouldn't always be), while the current 1990s Disney World version of the script plays the elements more lightheartedly (the 1900s scene has a bit where the father comments that the new technology gives the mother more time to do other things, with the mother sarcastically replying that those "other things" are usually more housework).
  • In a slightly different meaning of the word "Values", the Three Wise Men's gifts cause a lot of confusion with modern people who know what "gold" is since it's still a valuable, sought-after commodity, but have no idea that "Frankincense and Myrrh", in addition to being religiously symbolic, were pretty valuable commodities in those days. This gets played for laughs a lot and linked with the commonplace modern situation of one birthday guest showing up others by bringing a more expensive gift.
  • Religious reformation is essentially taking the Retcon pen to those parts of The Bible that simply won't fly now. You know, the slavery, genocide, and other fun stuff.
    • The Book of Job is a particularly egregious example. Job's reaction to his plight, even when learning the truth, makes him look like an Extreme Doormat to the shenanigans of those two. Modern audiences are also fairly appalled by Job being rewarded after his family is slaughtered by getting new wives and more children. That does not make having your entire family wiped out retroactively okay!
    • The Book of Judges: Taken without a religious context, God reads like a totalitarian dictator for the entire book.
    • The Book of Joshua: Taken without a religious context, God appears a genocidal lunatic.
    • Genesis 11 (1-9): Taken without a religious context, it almost seems like God is the instigator for a significant amount of all human prejudice to come.
  • In a rare example of this trope operating the other way round, when the Hancock's Half Hour episode 'Sunday Afternoon at Home' broadcast, there were letters of complaint because it featured the cast sitting round at home bored....and there was no mention of them going to church. The BBC explained that the episode was called Sunday Afternoon and the cast had been to church in the morning.
  • A major problem on public transport in Japan is "frotteurism", male passengers feeling up female passengers in the crush (and occasionally the other way around). It's gotten so bad that most trains now have a designated "Women-only" car to combat the problem. One of the reasons it's so widespread is that the victims tend to simply stand there silently and leave as soon as possible. A Western woman in the situation would scream bloody murder and take a swing at the guy.
  • British broadcasts of hit Scandinavian series such as Borgen or Wallander were often prefaced with warnings about the programme containing strong language and sexual content. What complicated things here was that the shows were in the original Swedish or Danish and subtitled into English. Scandinavians have a different attitude to profanity than the British. Words like "fuck" and "shit" still count as swear words, but do not carry the same charge that they do in English: they might be on a par with "bloody" or "bugger". These were pretty faithfully translated into their English equivalents in the subtitles, which must have presented a dilemma to the subtitlers: as these words are lower down the scale of swearing seriousness in Scandinavia, they might have been better represented in the subtitles with "sod!", "bloody!" or "bugger". However, a holdover from the Calvinist religious tradition in Scandinavia is that the real shockers are phrases considered mild in English: "Go to Hell!" or "Devil take you!" and variations on a theme are the local equivalent of "Fuck you!" or "Fuck off!" These too were translated in the subtitles, losing some of their severity in the subtitling... As for the warning about sexual content, it can be imagined that many Brits would think "This is Danish? And it's got sex in it? I'm watching!". (The British perception of Scandinavia is a land of sexual licence, perhaps derived from a time when Danish and Swedish were synonymous with hard-core porn). As Scandinavia has moved on from those days, if they ever existed, those viewers were in for a monumental let-down: such sex scenes as there were in Borgen were extremely mild, by British TV standards.
  • The Dutch-Belgian Sinterklaasfeest has been controversial since the 1970s, because Sinterklaas has a servant named "Zwarte Piet" ("Black Pete"),who is either a black slave or a white guy in blackface. Nobody in the Netherlands and Belgium sees this folkloric character as being racist, especially since it's often told that he's black because of the chimney dirt, but tourists are often horrified when they see Dutchmen and Belgians celebrating blackface servants. As recently as 2013, the United Nations, under the authority of the High Commissioner for Human Rights were to investigate whether Zwarte Piet is a racist stereotype. The Dutch government responded by stating that the Sinterklaas celebration is a tradition for children in the Netherlands
  • The Dutch fashion magazine Jackie came under fire after an article jokingly referred to Rihanna as a "niggabitch", apparently unaware of the concept behind N-Word Privileges. The ensuing firestorm of controversy led to editor in chief Eva Hoeke resigning in disgrace.
  • During the early-to-mid 2000s, it was not unheard of for young adults (teens to mid-thirties, normally) to refer to something stupid as "gay", or to use the word "fag" for someone they disliked, found annoying, or as a name to tease their friends with. This sort of thing is generally frowned upon now, with the current Gay Rights Movement. However, 'gay' is still used amongst teens and tweens in Western parts of the world. Pretty frequently too.
  • Cat treatment:
    • Cat experts and charities in the USA often cite allowing your cat to roam outdoors as a hallmark of a negligent owner, and many feline documentaries (such as My Cat From Hell) and advice columns will be scandalised should they come across a cat with unlimited access to the outdoors. As a result, European owners can come in for a hard time should they read, watch or interact with such sites / shows / books, as mentioned here, especially since USA-based shows and advice tends to dominate. In many European countries, including the UK, common consensus considers it cruel to deny cats access to the outdoors, with many charities refusing to rehome cats in flats (apartments) or houses with no outdoor space. The key factors involved in this difference mainly come down to traffic / population density (the USA has many more cars and much busier roads), hazards (the UK has very few wild animals that would actively prey on a cat) and law (cats are legally permitted to roam freely in the UK, and owners are not accountable for their cats in the same way that a dog owner is accountable for their dog). This may also be a matter of human convenience too — with so many people in the US living in apartments, sticking to the "cats must have access to the outdoors" rule would deny many people the right to keep a cat. Maintaining that all cats should be kept indoors levels the playing field.
    • Another feline-related one: Declawing is thorny territory in the US, but not illegal. It is certainly illegal in many other countries, which have deemed it mutilation of an animal. This comes up less often than the indoor/outdoor debate, since many US experts are also adamantly against declawing.
  • Similar to the declawing debate of cats above, in the United States, it's common for ferret owners to have their pets both neutered and descented (removing the skunk-like scent glands). However in Europe and other areas outside the US, the latter is considered mutilation and may actually be illegal to have performed (neutering is generally more acceptable, particularly for female ferrets, which can enter prolonged heat that is potentially life-threatening if she's not bred).
  • Mad Magazine has been mostly lauded for being fairly liberal and progressive socially, often mocking stereotypes and mores. However, until recently, it's depictions of homosexuals have often been stereotypically offensive at best and downright hateful at worst in its history. Sergio AragonÚs has stated some of his pantomime drawings of stereotypically effiminate men and butch lesbians are Old Shame.
  • Many aspects of American culture can be interpreted very different by Latin American Society:
    • For example, parents throwing out their children from the house when reached adulthood is considered the normal thing to do in the USA but in Latin America, where the economical situation is harder, and finding an home is very difficult, the norm is that if someone has not formed a family of their own, the most logical thing to do is to still live with their parents, even when having a career and a job.
    • Physical affection between parents and their children is also closer and warmer, for instance, a grown up man than still likes to kiss and cuddle with his mom may put him in Mammas Boy territory, but is considered as healthy and positive in Lat Am. Similarly, most toddlers sleep with their parents at least until they get to school, in the past the average Latin American family were very numerous and houses were small, so it was common for the younger children to sleep at their parents room, and also sleeping with the parents even when having a room of their own is seen as an affectionate and genuine show of bonding.
    • Physical punishment is another case of Values Dissonance, laws penalizing family aggression are not only much more recent, but what's considered abuse is also different. If a kid misbehave and their parents decide to pull their ear or giving him a slap may be overlooked by authorities if the kid in question really had it coming and was used a last resource. Physical abuse is only punished by the law if said acts are constant and disproportionate and the kid shows physical and or psychological damage.
  • Those who work in McDonald's in some parts of the West are looked down upon due to a stereotype that those workers are always school dropouts. However, in Southeast Asian countries not just McDonald's', but all fast food outlet staff are generally college students working part-time or those who were waiting for their high school test resultsnote . For them, working there is just an incentive to get job experience or grinding for extra pocket money. Or both.

Western AnimationValues Dissonance    

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