Values Dissonance / Other

  • Advertising in general varies wildly from country to country, even in the case of international brands. American audiences often respond to the very subtle British advertisements with What Were They Selling Again?, Brits see more straightforward American ads as so on the nose and melodramatic that they appear almost parodical. Adverts made in continental Europe and Russia often have a level of sexual content that you would never get away with in the US or UK, and many Asian advertisements are so quirky they look plain weird (and/or hilarious) to many foreigners.
    • Ad Turds often points out the largely scathing British response to American-styled advertising, especially adverts from the USA which are shown pretty much verbatim in Britain with very little post-production. Ads of the long-winded and hard-sell Infomercial style are especially loathed and draw a bucket of bile upon themselves.
  • Commercials for Underoos brand underwear, once omnipresent on Saturday Morning TV (especially in the 1970s through early 1980s) vanished by the early 1990s - a combination of networks' programming targeting older kids and increasing paranoia over anything that could even be implied to sexualize kids. Do a search for "Underoos" at YouTube and judge for yourself. Early commercials called them "costumes" to get away with showing them on TV.
  • These Kia-Ora fruit drink adverts were made and broadcast in the UK in the 1980s. Especially weird because "Kia ora" is Maori for hello, and has nothing to do with the American South. And especially weird as most 1980s British people wouldn't even recognize the stereotypes (the pickaninny, zoot suits, crows = black people, basketball as stereotypically 'black', "dog" as a term of affection, the "mammy" are all American ideas).
  • 1960s Jell-O Ad. About how Chinese people have trouble not calling it "Jerro". Fun? And how they can't eat anything without chopsticks. And how the spoon is a Western invention.note 
  • The earliest McDonald's television commercials featured future news weatherman Willard Scott as a far different version of Ronald McDonald. The commercials featured Scott (wearing a burger tray on his head, and sporting poorly-applied clown makeup and a goofy grin) explaining that he "likes to do what all little boys and girls like" and accosts a young boy by bribing him with cheeseburgers - the kid even says that he's "not supposed to talk to strangers", and Ronald replies with, "Well, your mother's right as always, but I'm Ronald McDonald!" Even though people wouldn't have batted an eyelid back then, the commercials were swiftly swept under the rug after the company launched the mascot nationwide a few years later, for obvious reasons.
  • If your husband hates your coffee your only choice is to improve it for him.
  • C.S.A.: The Confederate States of America includes what they lead you to believe are commercials for fictitious products, all including outlandishly outdated black stereotypes and caricatures as mascots. Then as the credits roll it's revealed almost all of these products were real or based on a real product. The companies were forced to adapt with changing times once their advertising content (specifically dark face portrayals and certain word choices) grew to be considered racist.
  • There are advertising materials that are one of the larger and more persistent problems for online crafts bazaar Etsy, as while they are valuable pieces of Americana collected for that aspect as well as the "never forget" point, they're also valued by racists for, well, rather obvious reasons. There's also the issue that people actually manufacture copies for the latter market, which is a business Etsy wants no part of, also for rather obvious reasons. Enforcing their policy of "yes to originals, no to copies" is something that they take seriously.
  • Some late 50s/early 60s Cheerios ads featuring the Cheerios Kid feature a Dastardly Whiplash-like villain who would kidnap his girlfriend and the kid would have to save her. These days, it seems pretty disturbing after recent events.
    • British jam and preserves maker Robertsons took a long time to retire its advertising mascot, a children's doll in minstrel blackface known as a “golliwog.” note  It took until the late 1990’s due to floods of protests from traditionalists who didn’t see the problem and considered black British people oversensitive.
    • Similarly, Camp Coffee's iconic label, showing an officer of the British Raj being served coffee by his faithful Indian servant, long outlasted the end of British rule in India, and again, its withdrawal caused outraged protest from traditionalists, who thought Asian–British people were complaining about nothing.
  • The tonic Moxie (which was popular around the turn of the century but lost nearly all market share south of Massachusetts to Coca Cola when its ad director died) has a good bit now that tonics and other sugary beverages are considered to be contributors to obesity and herbal remedies of unknown content are no longer considered trustworthy. It's very odd to see it being treated as a revitalizing health beverage for the whole family in adventure magazines (hence the name's modern meaning).
  • The U.S. is the only country in the Western world that allows prescription drugs to be advertised on TV - and in double-paged full color spreads in magazines.
    • The Oprah Winfrey Show's spin-off magazine, the O Magazine, is notorious for the amount of advertising space sold to big pharma companies advertising anti-depressants, tranqs, and Mother's Little Helpers. It has been noted by readers outside the USA that this sits really well with the philosophy of strong, empowered, self-reliant women with high self-esteem who can do anything they like if they set their minds to it.
  • One KFC ad showed an awkward Australian cricket fan in a stand surround by foreign cricket supporters, and tried to break the ice by offering a bucket of KFC's chicken. It was accused of being racist by American viewers since the supporters in question were (black) West Indians; the idea that "black people eat fried chicken" isn't common enough in Australia for people to see the racist connotations.
  • An underwear sales presentation for the shopping channel QVC showing two very attractive women wearing hideously unflattering undergarments went viral on YouTube. When the British sales pitch reached QVC viewers in the USA,note  it provoked lots of complaints. The reason is apparently that both models had very visible erect nipples under their vests. This highlighted the gulf between British and North American social attitudes to visibly erect female nipples under clothing; it's no big deal in GB but is apparently almost as bad as toplessness in the USA. note  Strangest of all, American websites covering the item ran edited excerpts from the show but still considered it necessary to run a Censor Box over the chest of a woman who was otherwise fully covered!
    • There is even values dissonance on this within the US; to older/more conservative Americans having nipples show may be unacceptable but younger Americans may have a different view (and not even that young, Rachel on Friends rarely wore a bra in the 1990s and it wasn't very controversial).

  • Unless you are a real car enthusiast with research on varieties of cars, expect to see some stereotypes on automobiles from even the non-car people.
    • Japanese non-car people see cars simply as a tool of transportation rather than a status symbol. This is different from people overseas who see the situation other way around. They only have basic knowledge (or even none whatsoever) about cars, like many non-car people overseas. And this is why they only drive small kei cars.
    • Some Asian (particularly Chinese) people see big cars as a status symbol, and overlook small cars as (in their opinion) blasphemy. They overlook the usefulness of small cars due to the classic Bigger Is Better mentality.
    • People outside Japan and Europe see station wagons as "uncool" plain people movers, while people in Europe and Japan see pickup trucks as "monster trucks" which are too brash for them.
      • Japanese people exaggerate even more, thinking of bonnet-type pickup trucks as "brash, insane and hardcore" trucks that are too much for their lifestyle. This is one of the reasons Japan is the only country that doesn't have pickups on sale.
  • Generally, mentioning that you like either European, American, or Japanese cars will get you flack from fans of the other two camps. If you like American cars, prepare to hear numerous Eagle Land "yank tank", "gas guzzler" and "your car can't turn" comments. If you like Japanese cars, prepare to hear Rice Burner, "tiny wimpy" and "no torque" comments. If you like European cars, prepare to hear "whiny rich-kids" and "poor reliability" comments.
  • The general attitudes "car is the default" versus "Cars are for uneducated rural bumpkins who are too stupid to ride the metro" are highly dependent upon the country, demographic group, and era you grew up in. A person from rural Kansas might look at you like you're from the moon if you suggest getting rid of a car, whereas some places in Switzerland ban cars, period. When those attitudes crash, the result is not pretty.
    • This happens even in the same country. Someone living in New York City may consider a car more a nuisance to own than having any benefit, whereas in far-more spread out Los Angeles (or rural Kansas) it's an absolute necessity to do anything.
    • As for demographics in broad terms baby-boomers will think of cars as the default and often experienced getting their license/first car as a rite of passage. Gen-X'ersnote  and Millennials on the other hand tend to view them as a necessary evil at best and often nothing but a nuisance and a symbol of suburbia they want to totally outgrow. "Car sharing" and similar services that make people have access to a car when needed without the hassle of owning one are more popular with younger people for this reason. Even the son of Jeremy Clarkson (of Top Gear fame) associates cars with the boring times he spent being driven around by daddy if Clarkson senior is to be believed.

Board Games
  • In the German-made board game Puerto Rico, the little brown cubes were originally "slaves". Later editions changed that to "colonists".
  • Several Milton Bradley games where children were expected to be the target consumer, both traditional favorites and those based off long-running TV game shows made reference to tobacco smoking and alcohol use. For instance:
    • The home game of Video Village had a prize card (similar to the ones seen with the Home Game adaptation of Concentration) of a gold-plated cigar lighter (from the "Jewelry Shop"); a "Finders Keepers" card credited the player landing in said space with "a box of cigars" (worth $5). Some of the "Town Council" questions were risque for the early 1960s as well (e.g., one question asks whether women should be allowed to wear bikinis in public).
    • Multiple editions of the game "Go To the Head Of The Class" - an education-based trivia/quiz game set to a one-room schoolhouse theme - had questions asking players identify brand names of cigarettes; even before the health risks became known, it was never socially acceptable for school-age children to smoke, and such questions continued into at least into editions published in the late 1970s. Several other editions asked players questions concerning the nursery rhyme "I Love Little Pussy"; anyone who has not heard that poem may get the wrong idea, especially today, when children might have learned the poem as "I Love Little Kitty" ("kitty" being a synonym for "pussy," as in "pussycat") and never heard the original, since "pussy" has been a vulgar slang term for both "vagina" and "sex."
    • Multiple TV game show adaptations, most notably Jeopardy!, have had Potent Potables categories. (In particular Milton Bradley's Jeopardy! adaptations, since they took questions directly from the show; Pressman's late 1980s adaptations, wherein the question writers from the TV show wrote questions exclusive to the home games, also had alcohol-based categories.)

Card Games
  • Hanafuda cards remain popular in Japanese-American communities and in Hawaii (where they are used to play games like koi-koi), but in Japan they are often associated with the Yakuza and so make people wary, to say the least.

  • Cat experts and charities in the USA often cite allowing your cat to roam outdoors as a hallmark of a negligent owner, and many feline documentaries (such as My Cat From Hell) and advice columns will be scandalised should they come across a cat with unlimited access to the outdoors. As a result, European owners can come in for a hard time should they read, watch or interact with such sites / shows / books, as mentioned here, especially since USA-based shows and advice tends to dominate. In many European countries, including the UK, common consensus considers it cruel to deny cats access to the outdoors, with many charities refusing to rehome cats in flats (apartments) or houses with no outdoor space. The only exceptions are shows that seek to rehome pets which may (somewhat reluctantly) advise owners to keep a particular cat indoors for health reasons (such as Feline HIV) or if it is likely to be stolen. The key factors involved in this difference mainly come down to traffic / population density (the USA has many more cars and much busier roads), hazards (the UK has very few wild animals that would actively prey on a cat) and law (cats are legally permitted to roam freely in the UK, and owners are not accountable for their cats in the same way that a dog owner is accountable for their dog). This may also be a matter of human convenience too — with so many people in the US living in apartments, sticking to the "cats must have access to the outdoors" rule would deny many people the right to keep a cat. Maintaining that all cats should be kept indoors levels the playing field. The US also has more animals unaccustomed to cats or that can be endangered by cats, causing outside cats to be worse to the environment than in the UK. This becomes especially obvious in UK documentaries such as The Secret Life of Cats, where the whole point is to explore what cats get up to when they leave the house. UK documentaries are fascinated with the "wild side" of cats, and generally advocate respecting their independence, while US shows like My Cat From Hell work on the premise that well-adjusted cats should be touchy-feely and happy to snuggle with their owners. Australia, meanwhile, has the opposite of the US predator problem, in that the main concern with cats being allowed to roam outside is not other animals preying on them, but the cats preying on native animals. Protecting native species is Serious Business in Australia, so their stance tends to fall between the US and the UK's extremes: let your cats roam in the daytime, but keep them indoors at night.
  • Another feline-related one: Declawing is thorny territory in the US, but not illegal. It is certainly illegal in many other countries, which have deemed it mutilation of an animal. This comes up less often than the indoor/outdoor debate, since many US experts are also adamantly against declawing, but in a UK or European show, this would be grounds to call the RSPCA/SSPCA, not just a slap on the metaphorical wrist for the ownernote .

Fan Fiction
  • The Prayer Warriors have a set of values (it's acceptable to kill people who don't share your religion, who are homosexuals, or who are rape victims that didn't cry out loudly enough) that is quite different from many people, including their fellow Christians, to say the least. This trope is actually acknowledged in-story when Grover sees Benry dealing drugs to Rika and Books, and acknowledges that dealing drugs is (according to him) legal in Soviet Russia, but as it is illegal under US law, he has to kill Benry to enforce US law.
  • Justice League of Equestria: In Princess of Themyscira, Amazons actually wear clothes, unlike most ponies, and Diana is as disturbed at the possibility of Soarin' seeing her naked as most people in the real world would be. She also brings up this trope when taking her vow to uphold the laws of mortals when in their realm, bringing up how she might run into laws and customs that she feels are unjust.
  • In Boys und Sensha-do!, this trope comes into play to an extent. Akio is more Americanized than the mainly Japanese cast, and has a tendency to speak his mind more easily. As such, when Miho's mother visits her in the hospital to disown her (something that he points out is almost unheard of in America, particularly not in his family), he lays into her with a "The Reason You Suck" Speech.
  • The whole point of the deconstruction of the Human-in-Equestria genre called "The Man With Two Names." This is because the author realizes that an omnivore isn't going to be able to coexist with a skittish group of herbivores at all no matter how well-intentioned he is.
  • A cycle of tales in the extended Discworld universe takes the hints in canon that there is such a thing as a Discworld "South Africa" to go alongside its "Australia" and "New Zealand", and takes all the accepted stereotypes of South African-ness way Up to Eleven. A.A. Pessimal accepts and stresses that The Apartheid Era is way in the past for modern South Africa - on this planet - but incorporates it into his version as a going concern. This is part of the package of Up to Eleven stereotypes used in, er, "Rimwards Howondaland" alongside biltong, stroppy pugnacious people speaking "Afrikaans", safaris, the veldt, cross-eyed lions, and other little quirks seen in our representations of the land and its people. Most South African readers are accepting of this and get that this is used to highlight the absurdity of a crazy social system that must have a Discworld correspondence, especially when seen thorugh the eyes of an emigrant trying to shake off her cultural conditioning and restructure her thought patterns when she arrives in Ankh-Morpork. (and how do you apply apartheid in a multi-species world where skin color can be... well, it ceases to be just a black-and-white thing). There have been some interesting discussions in private correspondence, though, with Saffies who are indignant about the portrayal. An "Israeli" character has been introduced in another tale. Reaction has been appreciative, although the author stresses he wants to explore the positive things about Israeli people through her, and how Israeli/"Jewish" vibes might fit on the Disc, and definitely to avoid the currently contentious issues.

  • In "What the Rose Did to the Cypress", an Iranian tale, Prince Almās-ruh-baksh marries four different women in close succession with nobody batting an eye, including the women themselves. One of them also happens to be directly responsible for the execution of dozens of men, but argues that it was their destiny to die in that manner, therefore she hasn't really done anything morally objectionable.

  • In the West, mahjong is generally seen as a harmless little old-ladies game (or the tile matching game). In Japan and other East Asian cultures, it is a hardcore gambling game that Asian parents would rather not teach their children, in the same way that poker is a gambling game most American parents wouldn't want to teach their children. Many jansou (mahjong parlors) had (or still have) ties to the Yakuza and other mafias.

Mythology and Religion
  • Almost all religions come with a prepackaged moral code. Most of them contradict each other in some sense, though if one considers only relation between believers, most of them are surprisingly similar. The most known points of conflict are polygamy/polyamory, sexual perversions and sex outside marriage.
  • Similarly to the above, in The Bible and many other religious texts it does not matter whether a person is righteous or just by our standards, it matters whether or not they do what their patron deity tells them to do.
  • Traumatic C-Section was a common practice between Israelites and their enemies, nowadays, it would be considered as a war crime.
  • When reading the parable of the Prodigal Son from The Bible, people today will often have sympathy for the older son, who had been working hard on his father's land, while the younger son wasted his half of the inheritance on prostitutes and partying. And they will find it easy to understand, that he was angry when the father threw a party when his younger brother dragged his sorry butt home. Modern readers will often miss though that not only is the older son supposed to represent people, who are too self-righteous to give a "sinner" a second chance, but he would also have been seen as just as bad as the younger son by the first century CE audience, who would have been the first people to hear this story, because he dared to criticize his father's actions, when he thought that he preferred his brother over him! Honoring your parents was Serious Business back then, no matter how much people today might understand the older son's anger.
    • Mind you, there's also Dramatically Missing the Point that as a metaphor for God and his relationship to his worshipers, it's about saying God will take back those who have strayed from his path and the already righteous shouldn't feel jealous this is a cause for celebration.
  • Hades is often viewed by modern myth buffs as being The Woobie, despite being the default God of Evil in modern pop culture adaptations of Classical Mythology because Medieval Christianity, with its practice of demonizing pagan religions, decided to associate him with Hell. The funny thing is the Ancient Greeks themselves didn't like Hades that much - they'd attempt to not speak his name and look away when making sacrifices in his name. Meanwhile, guys that are commonly considered assholes today, like Zeus, Poseidon and Hera, were viewed with great respect by the ancient Greeks. About the only Greek god modern audiences and the Ancient Greeks had the same opinion (read: dislike) of is Ares, and he was given the Draco in Leather Pants treatment by the Romans!
    • This likely has a lot to do with differences in attitudes about adultery. Hades is the only male deity who's neither cheating on his wife nor being cheated on, which makes him come across to many modern readers as a much, much better husband than the ones who were banging anything that moved even though they knew it would upset their spouse. Similarly, Hera's habit of doing horrible things to the people Zeus cheated on her with doesn't get her a lot of fans nowadays, because it's now considered much more acceptable for wives to argue with/yell at their husbands. It doesn't help that most of the time it wasn't her victim's fault, anyway.
      • While Hades was never unfaithful to Persephone, the fact that he first kidnapped, and later blackmailed her into spending time with him, probably doesn't sit very well with modern audiences.
      • A possible intended interpretation of the abduction of Persephone also lends itself to this trope: some believe that the abduction was actually an elopement, and that Demeter was meant to be seen as clingy and overprotective of her daughter. While modern audiences would agree that a woman trying to keep her adult daughter from marrying is overprotective, the fact that Demeter is certain her daughter had been kidnapped makes her wild behavior a bit more sympathetic.
    • In the case of Ares and Mars, the Romans did not actually just adopt the Greek religion wholesale and change the names of the gods. Instead they engaged in a kind of syncretism wherein they matched the gods worshiped by the Greeks with their own Etruscan-Latin deities. To the Greeks, Ares was the god of brutal warfare. The Roman Mars was a god of agriculture as well as warfare, reflecting the fact that during the early Roman Republic most soldiers were also farmers. It is also worth noting that there was Values Dissonance regarding Ares among the Greeks. For example, the militaristic Spartans held Ares in higher esteem than other city-states, especially Athens.
      • In addition, the Roman conception of warfare, and hence Mars, was a lot closer to the ideals of warfare in defense of your people and nation than the Greek position was. So less Draco in Leather Pants than Heel–Face Turn. The Greeks perceived Ares as the enemy of civilization, whereas the Romans saw Mars as the patron of its expansion.
    • There's an awful lot of incest going on in the family tree of the Greek gods. Uranus may or may not be Gaia's son, or possibly her brother, but whatever their relation, they had kids. A couple of those kids got married and had six children: Zeus, Poseidon, Hades, Hera, Demeter, and Hestia. Zeus and Hera got married and popped out a few kids of their own, including Ares, Eris, and sometimes Hephaestus. Meanwhile, Zeus also got Demeter pregnant, resulting in Persephone. The same Persephone that Hades married. Yeah.
    • Speaking of the Titans, it's also this way between Greek/Roman views of Kronos/Saturn. The Greeks believed, while he did have some marginal affiliation with the harvest, that Kronos was was a "cruel and tempestuous force of chaos and disorder,"note  which is justified in that he castrated his father and ate five of his children, just to consolidate his power. The Greeks believed that, when Kronos was overthrown by the Olympians, it was followed by the greatest era of peace. When the Romans came and merged the Classical Greek stories with their own pantheon, they apparently ignored the "entirely evil" part of Kronos' story, and paired him with Saturn, their god of the harvest. They also gave him his own festival, Saturnalia, and built a giant freaking temple for him.
    • Also in Rome, Bellona. She is considered to be a mostly Roman deity despite having a Greek Counterpart (Enyo). Of course, she was a war deity.
  • Did you know the Swastika was originally a Buddhist/Hindu symbol of protection and/or good luck? Thanks to a certain group hijacking it, not many others do. Being white and trying to show a swastika anywhere in the US or UK will, at best, get you called a Neo-Nazi, and at worst get you attacked by someone who thinks you present a threat to someone's safety, and in Germany, it's banned outright except for a single religious group note . In general, American Hindu/Buddhist temples tend to either downplay the presence of a swastika or not include one at all, and even in mainland Europe, while old buildings are allowed to remain, new temples often don't either.
    • Similar to the Swastika is the capirote, a ceremonial costume symbolizing the folly of sin that unfortunately resembles another infamous group's costumes. Penitents wear them during Semana Santa (Holy Week), and this occasionally disturbs uninformed tourists. Ironically, the Klan, whose top target was Catholics, adopted a costume that Catholics have been using for centuries before the Klan even formed.

Newspaper Comics
  • Newspaper Comics have fallen victim of this since the 1970's, often regarded as the poster example for media being set in an America not too different from the one of yesteryear (take note this is just referring to North America, and not even referring to the conspicuous lack of black, let alone minority characters). with attempts to modernize strips by the syndicates not doing much to avoid getting them Deader Than Disco (to put it short: things funny or amusing to people raised up until the early 60s is either too tame or offensive to those born after the mid-50s).
  • Calvin and Hobbes: Even one of the strips most known for subverting the outdated tropes in the genre would run into some trouble for some jokes.
    • In one comic, Calvin draws a squadron of B-1s nuking New York. No way they'd run that nowadays.
    • Another comic had Calvin piloting a fighter jet and blowing up his school with a missile. In the 10th Anniversary collection, Watterson claims that he received several reader complaints about the strip and snidely dismisses them saying "Sometimes I think some of my readers were never children". Given the problem of school shootings since then, there's no way Watterson could have run the strip, let alone give such a response.
    • In the arc where Calvin plays baseball at recess, Calvin, discouraged by the backlash over him catching a ball for the other team, announces that he's quitting and the coach tells him "Ok, quitter! Goodbye." These days, the coach would be catching a lot of heat and would likely lose his job for calling a six-year old a quitter.
    • In the same arc, not one girl has the slightest interest in playing baseball, but all the boys except for Calvin do. The combination of the boys making fun of his refusal to participate and having to share the playground with the girls forces Calvin to join in, even though he really doesn't want to.
    • Calvin occasionally gets spanked by his parents, such as one strip in which he douses his mother in water after she puts on makeup and a nice dress, resulting in him holding his backside and muttering "What a grouch." Considering changing attitudes toward child abuse, such strips would be less likely to be published today.
  • FoxTrot: Up until the mid-90s, Paige would regularly beat up Jason after being on the receiving end of his pranks. With school bullying a huge problem these days (or attitudes turning against it anyway), such strips would have a hard time getting published. Then again, it is female on male violence, which is a frequent running gag.
  • Garfield: The National Fat Week strips early in the run have become these due to the ever-growing obesity epidemic.
  • Peanuts veers in and out of this at times, but one notable example is one gag which features Linus mistaking snowfall for nuclear fallout. A kind of gag that wouldn't be out of place in the 50s and 60s (albeit pretty dark for the time) but these days, wouldn't really be seen as funny.
    • Bullying in Peanuts is an interesting case. In some ways, it would be seen as kind of mean to a modern viewer. But at the same time, the strip never condones it and often features some more severe cases (such as Lucy flat out destroying Schroeder's piano) being treated as Troubling Unchildlike Behavior.

  • Occurs in The Sopranos if the game is set with "Adult Mode" turned off. Apparently, cursing and profanity is bad, but committing arson, burying bodies in the Meadowlands, and beating up civilians in shakedowns is okay for all ages.

Public Service Announcement
  • Many bicycle safety P.S.A.s released prior the 1975 would fall under this because a helmet wasn't included in the safety rules. There is a difference from a bike PSA from 1958, like Bicycle Clown and this one from American Automobile Association called Bike Safe, Bike Smart from 2009. Both have the same road rules but the motor club one would be more acceptable today.
    • In other contexts the older one would be more acceptable. Calling for cyclists to wear helmets is a serious Berserk Button to many bike activists (especially in Europe) and some even believe it to be some sort of Conspiracy on part of the auto lobby. Just look who made the pro helmet ad. Here cycling advocate Mikael Colville Andersen from Denmark passionately argues against helmets.
  • Boys Beware, a PSA from 1961 would be frowned upon today and would be deemed homophobic due to the subject matter. In addition, a tacit endorsement of hitchhiking that would be horribly irresponsible by today's standards.
    • Which is an point of difference in itself. In older works a hitchhiker would likely be a free spirit who is perhaps down on their luck. In the modern day, picking up strangers or hitchhiking yourself is seen as a radical risk.
    • It's also important to note that the film is trying to describe a very real danger which is recognized today—that of older men grooming youngsters for sexual abuse. The dissonance comes from the false assumption that all homosexuals were involved in this sort of behaviour, a view that whilst still prevalent is likely to mark you out as ignorant and prejudiced these days, certainly not one for PSAs.
  • Fire Safety videos done before 1965 have also come under... well... fire for not including smoke detectors, which didn't become common in the home until around that time. The Discovery Network even includes wildfires as part of today's fire safety videos.
  • The Disney short I'm No Fool had two on fire safety, the first in 1955 and a remake in 1986. The 1986 version included the following: exit drills, smoke detectors, stop-drop-and-roll, and fire extinguishers. Today, such method in the 1986 version is now the norm. There are now web videos, mostly from Howcast, that have fire safety videos such as the following: Practice and putting out grease fire safety.
  • In the PSA Accidents Don't Just Happen, the narrator takes about how accidents are likely to happen and he points out that he should have considered seat belts for his car. This made before 1968 where the US Federal Government began making it mandatory for automobiles made after that date to have them with the exception of buses. In 1984, New York went one step further and made it mandatory for occupants or they face a fine.
  • "Duck and Cover" from 1951 was to inform people on what to do in case of nuclear strike. This is controversial because its not clear if such tactic worked in a nuclear strike. Some videos, like this one from Howcast, updated it in case of a terrorist attack. In fact, many would regard Duck and Cover as a scare tactic due to the early in the Cold War when it was released. However, it has served a purpose when it comes to earthquakes where one must hide underneath an object like a strong-enough table to withstands falling debris. It also was the basics on tornado-drills since seeking cover is key.
    • In the UK, the "Protect and Survive" series of films and leaflets have come under fire, as although their advice on how to survive a nuclear attack is more comprehensive and appears more likely to be of benefit on the surface, it gives the impression a nuclear war would actually be survivable, earning it condemnation from anti-nuclear/disarmament campaigners.

  • American Country Countdown: The Don Bowman-hosted programs from about the first six months or so of the show's run (1973-late spring 1974) saw him making jokes that absolutely would not be allowed today. An example: "How do you make a horse stop complaining in the winter? Shoot him in the summertime!". He also lashed out at a listener who wrote in complimenting him on the show in general but that he needed to cool the jokes, implying that he used crayons to write the letter (and was thus crazy).
  • When BBC Radio Seven emerged note  as a "nostalgia" station dedicated to rebroadcast of old content, it straight away ran into editorial problems concerning what was and was not a fit subject for comedy and the way perceptions have changed with the years concerning what is fair material for a joke. A much-anticipated staple of Radio Seven was the promised opening up of the BBC's radio comedy archives and the first broadcast in decades of many old favorites, such as The '60s' shows Round the Horne and I'm Sorry I'll Read That Again. The problem was that jokes about gays and colored people were perfectly acceptable then but not in the 2000's. But fans of these shows protested loudly at any hint of editorializing or censorship, demanding they be broadcast whole and uncut. Eventually the BBC conceded the point and prefaced rebroadcasts with an advisory that the humor reflected what was acceptable for its day and some content might be found offensive by modern standards.

  • No one today would name a sports team something like the "San Antonio Wetbacks", "Chicago Polacks", or "New York Darkies", yet many people have no trouble with the "Washington Redskins". This recently became the focus of some media attention when the team had an argument with the US Patent and Trademark Office, who have a standing policy that ethnic slurs or other offensive language may not be protected by a trademark.
    • Incidentally, occasional opinion polls have found very little enthusiasm for changing the name, even among local Native Americans, probably due to the Grandfather Clause. However, many Native American activists claim that the opinion polls among Native Americans are either highly misleading or not actually scientific. Given that some of them were made by or paid for the owners of the Washington NFL team, this subject is somewhat controversial.
    • Similarly, while in the United States teams named after the natives raise controversy (along with the Redskins, there's the Cleveland Indians with their stereotypical logo, Kansas City Chiefs and Atlanta Bravesnote ), in Latin America using such imagery doesn't create outrage. Examples include Colo-Colo from Chile and Guarani FC from Brazil.
  • Invoked by the Fighting Whites of the University of Northern Colorado. Originally intended to show how racist the above sort of names were, it ended up being popular enough, selling t-shirts, to allow the creation of a scholarship fund for Native Americans.
  • A controversial example occurred when the NCAA went after teams with Native American based names under Myles Brand's leadership. The issue was that they not only went after the stereotypical named teams (which there were still a few of, though most had already been renamed), but also teams named for specific tribes, such as the Florida State Seminoles and University of Utah Utes. The controversy came from the fact that these teams were using the names of tribes native to the region that the schools were in, and were used with the knowledge and consent of the tribes. Though at least in the case of the Seminoles, there are two tribal councils, and one of them (the Seminoles of Oklahoma) is absolutely opposed to the name. Interestingly enough, the tribe that's in favor (Florida) is the one that's getting money from the school.
  • In an amusing example of values evolving over time, when Michael Sam was drafted to the St. Louis Rams in 2014, a huge fuss was made over the openly gay athlete kissing his boyfriend on national TV. However, few people commented on the couple being interracial.
    • In another example of prejudices changing over time, Kenny Washington, the football player who broke the NFL's color barrier originally planned to play baseball, but failed to make it due to refusing to pretend to be Puerto Rican instead of African-American. In the Jim Crow era, having a Latino player in major league baseball was much more socially acceptable than a black man. Fast forward to 2013, and black athletes playing alongside whites in any sport, including baseball, is considered normal; however, when Cuban-born player Yeonis Cespedes gave an interview in his native Spanish, some people raged at the idea of a Hispanic immigrant playing the "American pastime". Indeed, the growing number of Hispanic athletes finding success at the sport is often met with anger at a time when anti-immigrant sentiment is prevalent.
  • In the UK, the fans of Tottenham Hotspur FC are nicknamed "Yids", though as this is also a sometimes-pejorative slang term for Jews, it has caused some controversy.note 
  • Violence in sport has become a major source of values dissonance. It's not uncommon to come across ice hockey and football fans who laud the days of aggressive hits, and in the case of hockey, fights. The 1980s and early 1990s NHL exemplified this, when fighting and brawls were practically over the top, especially in the Norris Division (Which was nicknamed the "Chuck Norris Division" for this very reason).
    • The 2000s saw the biggest catalysts to change these views. Once the apparent ugly consequences of this violence was too obvious to be denied, the attitudes changed. Concussions were better understood and demanded more respect. Both leagues were sued. The code of the NHL for many years was that of enforcers keeping the game clean from the dirty cheap-shot artists who would injure players, especially star players. But then the Todd Bertuzzi-Steve Moore incident bore an ugly example of the NHL's "culture of revenge". While a freak occurrence, it made the fans understand that they can't crave the violence, but then refuse to be held accountable for it. The WWE went through this with the Chris Benoit double-murder suicide, once autopsy results revealed that the man was almost half brain dead when he committed the horrible crimes. And a career of violent shots and untreated concussions caused it. And ECW? Let's just say that men and women doing everything short of hacking themselves to pieces inside the ring didn't promote an example of a league looking out for the best interests of its athletes. The concussion age brought a lot of this over the top violence in sports to an end, and despite many fans wishes, it won't be coming back. There's simply too much accountability for it anymore.
  • The Washington Wizards' most recent name change was due to a form of this, when then-owner Abe Pollin announced the change from the Washington Bullets due to his uneasiness of having a team named the "Bullets" in a city known for its high violent crime rate.
  • Many European sports fans express disgust at teams being "owned" by a single person or a small group of people. For the most part European sports teams are or have historically been organized as "clubs" with the members deciding on what happens to the club and - at least in theory - every member of the club able to influence club decisions and/or vote on those who implement said policies. On the flip side, advertisements covering all or most of the uniforms is a very common thing in European sports (even at the semipro level) that is seen as crass commercialism in the US.
  • While moving teams around is often seen as a Scrappy Mechanic of US sports and many non sports fans see it as producing wasteful government spending on sports stadiums few people actually need, it is at the end of the day accepted as part of the game. In Europe even moving a team out of the suburb that gives it its name is highly controversial and in the very very few cases a team was actually moved, Fans have founded their own replacement club. However, European sports fans don't think twice about promotion and relegation which would not fly in the US - just imagine the New York Yankees becoming a minor league team for a couple of years for a season of bad luck and/or crappy play. To which British observers in particular might reply "And your point is?", pointing out that even mighty Manchester United were once dropped a division for particularly mediocre performance and nobody should be immune, however inconvenient it is for big money backers.
    • Also, the Scottish super-giant team Glasgow Rangers were punished, not for bad performance but for financial irregularity verging on outright corruption, by being dropped by three levels so that they really were playing in a "little league" populated by semi-amateur sides.note  It took several years for them to make it back to the big time. Would this be considered at all in the USA?