Sydney: Dad, this is not something you do to a partner. My name is on the door now.
Simon: Really? I thought that was my name twice.
The Crazy Ones is a comedy which began airing in fall of 2013 on CBS. The series focuses on the Lewis, Roberts + Roberts Advertising Company, headed by Simon Roberts (Robin Williams) and his daughter Sydney (Sarah Michelle Gellar). Sydney has recently been promoted to partner, which means she not only has to contend with her buffoonish and off-the-wall father on his own terms but also the charming copywriter Zach (James Wolk), nebbish art director Andrew (HamishLinklater), and ditzy assistant Lauren (AmandaSetton).The series is mostly carried by Robin Doing Something Funny and Sarah responding to it, but it has its fair share of standard workplace comedy and father-daughter heartwarming moments.
Actor Allusion: The plot of the first episode involves pitching a new campaign to McDonalds, and Simon says he wants to recapture the feeling from when he took his daughter to McDonalds when she was little. But Sarah Michelle Gellar was (in)famously sued by McDonalds when she was only 5 years old for disparaging their food in a Burger King commercial - she wasn't even allowed into their restaurants!
In one of the outtakes Sydney jumps the hood of her car rather than simply run in front of it.
Artistic License - Geography: Lauren points out that an old commercial Simon did featured a British man, a French maid, and a windmill in the background, and wonders what country it takes place in. Simon points out it was the 80s and nobody cared about those things yet.
Simon goes into a meeting with McDonalds executives knowing they plan on firing him and taking their account to another company, spins the entire situation into a sob story about the good old old days with his daughter, and leaves with a second chance at making them a better ad.
One of Simon's techniques when dealing with an uncooperative client is the "pivot": go along with all of their requests, then convince them that it isn't working and try to make them come along to his side. He tries it on Kelly Clarkson in the pilot, but she's seen it before.
Berserk Button: Australia for Simon. It was the cause of his last and worst bender, before him finally deciding to clean up his act.
Although on second thought, it might have been New Zealand.
Bi the Way: Lauren, though Sydney suggests she's far more advanced than the rest of the group and shouldn't be labelled.
Hidden Depths: When working out how to campaign for an award Simon's been nominated for, Lauren off-handedly mentions she's good at sabotaging other campaigns (citing the use of eye drops during a beauty pageant that took her competitor out of the running). She then goes on to say, in detail, how easy it'd be to take over the ad company by killing Simon and Sydney, while laughing it all off as some hilarious joke. Simon looks mighty uncomfortable that she's put that much thought into it.
Love Triangle: Zach and Simon get into one when Helena (a client who owns a dating site) takes them as her lovers. She isn't interested in a relationship and when they get too emotionally involved, she chooses a Third Option Love Interest - the announcer for a commercial after she gets aroused by his voice.
Married to the Job: Sydney, to the point where she complains when forced to go on vacation.
Sydney: So they all get to stay here and I have to go to Hawaii?
Andrew: Do you even hear yourself right now.
My Greatest Failure: Simon's failed Spectacular. He poured pop rocks into a lake, causing a sugary geyser and killing most of the animals in it.
During an ad pitch to the Australian Tourist Board, Simon, Zach and Andrew dress as drag queens and dance around as an allusion to The Adventures of Priscilla, Queen of the Desert. Hilariously, the Australians (where the movie originated) don't get the reference.
Straight Gay: Gordon Lewis, Simona and Sydney's other partner at the agency.
Title Drop: In the Pilot, when Sydney is trying to win over Kelly Clarksonnote For those wondering, it comes from the famous Apple ad campaign also known as "Think Different"..
Too Much Information: "She's So European" focuses on this. When Sydney becomes friends with Helena, the latter shares details with her about her sex life with Zach and Simon, which makes Sydney extremely uncomfortable.