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Anime & Manga
- One Piece: Sugar of Donquixote Pirates eats Hobi Hobi Fruit which makes her able to turn people (or even animals) into Living Toys. Also included is the ability to issue any kind of command into the toys, as well as making everyone forget about the former human's existence.
- Drossel from the Black Butler anime. In life he was the puppeteer for a rich family, but Came Back Wrong into a creepy puppeteer determined to turn those who had contact with the Shard of Hope into dolls.
- Toyman, a villain whose motivation varies from telling to telling but usually focuses on the fact that he's a somewhat broken man who makes deadly little toys. In most versions he's skilled enough to qualify as a full-blown Robot Master, just one who likes to make his robots look like tin soldiers, teddy bears, etc.
- Another Superman villain called the Prankster had this kind of mindset - if you want to split hairs, he technically used practical jokes rather than toys. He teamed up with Toyman more than once.
- Supergirl has Anton Schott alias "Dollmaker", the son of Toyman who is also a skilled -and creepy- toymaker, although he specializes in deadly robot dolls.
- Wanted has a supervillain called the Doll-Master who is a Captain Ersatz of Toyman (with maybe a bit of the Tinkerer of Marvel Comics thrown in). He's a family man who will kill innocents, but won't swear in front of children.
- In Fables, The Adversary, the mysterious Evil Overlord Big Bad of the first arc turns out to be the kindly toymaker Gepetto. And he rules thanks to an army of animated wooden soldiers.
- The Joker sometimes came across as this. His base in the cartoons seems to be some kind of abandoned hideous toy factory that still haunts some viewer's dreams.
- An aversion in Alan Moore's Top 10. Robyn Slinger uses some fairly creepy toys as weapons/footsoldiers, but is far from wicked. Ditto with her father, as seen in The Forty Niners.
- The Teen Titans villain the Puppeteer used remote controlled marionettes to murder people.
- The Toymaker from the "Toys of Doom" strip that ran in Buster. The Toymaker is a scientist who transformes toys into remote-controlled weapons of destruction. Ostracized by the rest of the scientific community, who think his ideas are inhuman, he vows revenge on humanity, and creates an army of killer toys in a remote Scottish castle. But his plans are stumbled on by Joe and Sandy Douglas, and in spite of initial skepticism, they manage to alert the suthorities to the plot. Thus begin several years of them battling against the Toymaker's evil plans.
- The Mickey Mouse comic "The Kid Gang" has Big Ben, the childlike head of a criminal organization that tricks children into its ranks. Big Ben's favored weapons are his lifelike dolls.
Films — Live-Action
- Andre Toulon of the Puppet Master series has created puppets that are definitely twisted in design. They range from the hook and knife handed Blade to the leech spewing Leech Woman. Depending on which movie of the series however, Andre is either a good guy who uses his puppets to fight against Nazis and other sorts of evils, or a wicked zombie who uses them to murder people for body parts.
- In the film Attack of the Puppet People, a friendly puppet/dollmaker is shown to secretly shrink people in order to store them in his lab. Every once in a while he pulls them out and makes them "play" for him.
- In Silent Night, Deadly Night 5: The Toy Maker, Pino makes toys that murder people. And his father Joe was arrested years earlier for booby trapping toys he gave to children after his pregnant wife died in a car crash. He then constructed Pino to replace his dead son.
- Inverted in Witches Abroad: The toymaker is by no means evil, but he is not jovial and red faced, nor does he whistle as he works, and that is a very serious crime indeed in Genua (think DisneyWorld turned Up to Eleven).
- In Oddkins: A Fable for All Ages by Dean Koontz, a group of living toys must find the toymaker their creator had selected to take over his work. If they do not, an evil toymaker will inherit his power instead and create magical toys that will harm children instead of helping them.
- Tales of the Magic Land: Urfin Jus starts out making dolls with horrific grimaces that scare children, before progressing to magical golems with horrific grimaces that scare adults. After he gains conscience, he starts making smiling toys.
- In the Strange Matter book Toy Trouble, the creepy toymaker Mr. Kepler sells evil toys that come to life.
- Subverted in Buffy the Vampire Slayer. In a Halloween Episode, an elderly toymaker finds Dawn and her friends vandalizing his property. He invites them in, and goes on a rant about how times have changed and made him angry, then takes out a knife... which he uses to cut them some rice crispy treats. For his kindness, he gets murdered by Dawn's friends.
- The Celestial Toymaker from Doctor Who, who abducts people to his little dimension, forces them to play lethal games, and threatens to destroy them utterly if they don't comply.
- Two versions of Superman's nemesis Toyman appeared in Lois and Clark.
- Winslow Schott, played by The Jeffersons actor Sherman Helmsley (with the late Isabel Sandford, his Jeffersons co-star, playing his secretary Ms. Duffy), appeared in Metropolis at Christmas time, handing out toys with a chemical additive that turned children greedy and caused adults to act like children. Immune to the effect, Superman eventually found the source of the chemical and neutralized Schott's operation. At one point, Schott is referred to as "A Toyman" but is never actually called by the villain's name. Unlike the comics, the Schott character had a happy ending, finding romance with Ms. Duffy.
- A second Toyman appeared during the show's run, this one actually called "The Toyman", played by Grant Shaud. Somewhat more sinister than the Winslow Schott character as portrayed by Helmsley, this Toyman whose real name is Harold Kripstly is responsible for several child abductions and the murder of his accomplice when she tries to quit. Naturally, Superman foils his scheme and brings him to justice.
- One of the first Saturday Night Live recurring sketches was a segment called "Consumer Probe". The interviewer always wound up interviewing toymaker Irwin Mainway (Dan Aykroyd), who made and marketed children's toys like "Bag o' Glass" and "General Tranh's Secret Police Confession Kit".
- Toyman appears in three episodes of Smallville. This version is Winslow Schott, a toymaker and former Queen Industries employee with a grudge against Oliver Queen. A great mind, though a bit eccentric, he expressed his individuality by bringing toys to work. However, he went too far when he began putting explosives in toys, which caused his immediate termination from the company. He is revealed to be working for Lex Luthor. He speaks to Luthor through a camera and microphone concealed in a wooden doll's head, and uses toys such as an exploding Newton's cradle, knockout gas-filled Mylar balloons, and an explosive cymbal-clanging monkey.
- Gilbert Gottfried appeared in two episodes of The Adventures of Superboy as a nasty, wisecracking criminal genius named Nick Knack who used toys to commit crimes.
- Inspector Rex once featured an author whose story about a criminal toymaker was rejected by a publishing company, so he used toys to hunt down and destroy the editors who rejected his work, one by one. Much use was made of radio-guided vehicles/aircraft, with simple plunger-triggered bombs on board.
- On Supergirl, supporting character Winn is Toyman's estranged son, ashamed of his father's villainy.
- On Odd Squad, Evil Teddy is a villain who steals batteries and turns teddy bears into evil robots.
- Doctor Steel. Not necessarily wicked, per se, but most definitely a creator of twisted toys. "Buzzsaw Babies", "Rabies Babies", "Polly Pukes-A-Lot", and gasoline-filled Super Soakers, just to name a few.
- Champions has has least three villainous toymakers who make lethal toys to aid them in their crimes: Dark Harlequin, Playtime, and Punchinello.
- In Dungeons & Dragons' Ravenloft setting, toymaker Guiseppe is not actually evil, but went insane after his Pinocchio Expy turned into a serial killer. He still makes toys, but they should most definitely be kept out of reach of children (and anyone else you don't want to die or be horribly cursed.)
- Werewolf: The Apocalypse features a corporate version in the form of Avalon Toys, a subsidiary of Pentex. As with most of the companies under the Pentex banner, they're dedicated to spreading the influence of the Wyrm and furthering the downfall of the human race by any means available to them, that is, by handing out toys that turn children into monsters - both figuratively and literally. However, according to Subsidiaries, CEO Daniel Dial has been sidelining the monster-making toys in favour of toys that subtly whittle away at the free will of children, gradually ensuring a workforce of glassy-eyed zombies for other Pentex subsidiaries.
Daniel Dial himself is a prime example of the trope, having risen to prominence by designing and creating the child-eating Gooshy Gooze. He's actually a reality-warping mage, specifically a fallen member of the Sons Of Ether.
- Stauf from The 7th Guest earned a reputation as a toymaker, creating dolls from his strange dreams that serve as a means of killing several children. And it only goes downhill from there...
- The Dollmaker, the Final Boss of Alice: Madness Returns. Is also the Wonderland representation of Alice's psychiatrist, who is trying to brainwash her into a prostitute.
- Legacy of Kain: Blood Omen featured Elzevir the Dollmaker, who imprisoned the soul of King Ottmar's daughter with a doll he made. When Kain crashes his workshop, he goes up against Elzevir's creations.
- In Fatal Frame 2, Mr. Kiryu, the Dollmaker, makes a doll that looks like one of his twins, both little girls. It was life-sized, with long dark hair in its face. Oh, and it was possessed by a vengeful spirit that wanted to kill its sister. Granted, the poor man thought he was doing his little girl a solid. It just didn't turn out quite right.
- The Toymaker from Castlevania: Lords of Shadow series was originally not this. He however was cursed and transformed into demonic version of himself. Having been transformed as such, he has created various twisted creations which range from monster puppets to a lethal carousel.
- Quackerjack from Darkwing Duck is a supervillain with this as his schtick.
- The Toymaker from House of Mouse is a villain who uses toys as his weapons and tools. They may or may not contain actual organs taking from people.
- From The Batman episode "Toys for Cash" we have Cosmo Krank. After his production was shut down because his toys were unnecessarily dangerous, he starts making deadly toys to get back at Bruce Wayne.
- Funhaus from Batman: The Brave and the Bold. He planned on robbing various homes on Christmas Day using action figures he created called "Presto Playpals". When he was cornered by Batman and Red Tornado, he merged the action figures into a giant robot and attempted to destroy them along with the families he had robbed. Ultimately he was stopped by Red Tornado, who pushed himself to the point of self-destruction. Beside the aforementioned action figures, Fun Haus used toy flying saucers, robot Santas, and an exploding doll.
- These show up from time to time on Ren and Stimpy. "Log" is harmlessnote . Don't Whiz On The Electric Fence not so much.
- Batman: The Animated Series: Combined with Mad Bomber in the episode "Beware The Gray Ghost" in which a toy collector uses remote control toys loaded with bombs to steal money to feed his obsession and buy more toys.
- What's New, Scooby-Doo?: In "Toy Scary Boo", a wicked toymaker uses living toys to wreak havoc in a mall as a cover for his real crime.
- In The Plastic Man Comedy/Adventure Show episode "Toyman", a villain called Toyman (unrelated to the Superman villain) is kidnapping famous people everywhere and is turning them into toys. Unfortunately for Plastic Man, he is the last person on Toyman's list to abduct.
- The 1966 Format Films The Lone Ranger animated series included malevolent boy genius Tiny Tom who used animated toy soldiers to commit crimes.