"Great people talk about ideas, average people talk about things, and small people talk about wine."(Note that the first word in the trope name is pronounced "suhm-uh-lyay".) In fiction and satire, if someone is called upon to describe the flavor of a wine, they will begin speaking in a kind of Purple Prose which may include any of the following:
— Fran Lebowitz
- Sesquipedalianly loquacious gushing or ranting.
- Elaborate, perhaps mixed, metaphors, sometimes even incorporating Faux Symbolism to give more gravitas to the wine tasting.
- Personification of the wine, ascribing to it personality traits, moods, and even moral agency.
- Tastes Like Feet, except not necessarily negative: even an admirable wine may be compared to metal, cat pee, gasoline, or the like.
- Stock phrases, "A good year" being especially common.
- There was an advert for Gordon's Gin in the UK where a very pretentious guy at a garden party was going on about a glass of wine having aromas of things like wood pigeon and pebbles in the rain and being mocked by two nearby gin and tonic drinkers.
- A commercial plays on this, with an older Italian man and his assistant tapping a cask. The man holds the glass up to the light, "Muddy." He takes a sniff, "Pungent." He takes a sip and immediately spits it out, "Sour." Then he smiles and says, "It's Perfect." The narrator then lets the audience know this is a commercial for Balsamic vinegar. (Yes, they do do this. The standards for aceto balsamico tradizionale—the Real Thing when it comes to balsamic vinegar—are extremely exacting, and even the higher-end stuff among the non-tradizionale is treated with care and tasted for grading purposes before distribution.)
- Kami no Shizuku is a manga about wine tasting and serving that is memetic for trying too hard to make being a sommelier sound awesome, and naturally is drowning in this, with the protagonist having LSD-like visions from the wine flavors. He is on a quest to find twelve wines that are described by comparing their flavors to Jesus' apostles.
- Subverted in One Piece where Marine Lieutenant Fullbody has a restaurant deliver a specific kind of wine to him and his date so he can impress her by pretending to identify it in this manner. Unfortunately for him, his waiter happens to be Sanji, who gives him a completely different wine instead and causes him to humiliate himself.
- A classic James Thurber cartoon from The New Yorker: "It's a naive domestic Burgundy without any breeding, but I think you'll be amused by its presumption."
- Miles, the protagonist of the film Sideways, is a wine enthusiast who often uses metaphors like these.
- The French movie L'aile ou la Cuisse uses this when the main character has been challenged to prove his culinary expertise by identifying a wine on TV. Unbeknownst to the audience (but not to the bad guy), he has lost his sense of taste, and must rely on other descriptors like color, transparency and viscosity to pull it off, spouting all the usual phrases.
- Played with in The Hunchback of Notre Dame, when Esmerelda uses wine as an antiseptic, and Phoebus identifies the vintage by the way it stings in his wound.
Phoebus: Agh! Feels like a 1470 Burgundy. Not a good year.
- In The Boxtrolls, the citizens of Cheesebridge speak this way in regards to fine cheese.
- Ralphy in A Christmas Story is the kind of boy who regularly gets his mouth washed out with soap, and briefly talks like this when describing how a specific brand tastes.
- In the Roald Dahl story "Taste", the villain does this as part of a drawn-out display of identifying a wine. Earlier in the story, it is noted that this is an idiosyncrasy of his:
... when discussing a wine, he had a curious, rather droll habit of referring to it as though it were a living being. "A prudent wine," he would say, "rather diffident and evasive, but quite prudent." Or, "A good-humoured wine, benevolent and cheerful — slightly obscene, perhaps, but none the less good-humoured."
- Dave Barry has mocked this a few times. In particular, when he attended a sommelier competition (as described in this column), he had this to say:
The people at my table, on the other hand, leaned more toward the slosh-and-sniff approach, where you don't so much drink the wine as you frown and make a thoughtful remark about it such as you might make about a job applicant ("I find it ambitious, but somewhat strident." Or: "It's lucid, yes, but almost Episcopalian in its predictability.") As it happened, I was sitting next to a French person named Mary, and I asked her if people in France carry on this way about wine. "No," she said, "they just drink it. They're more used to it."
- A Dorothy L. Sayers short story "The Bibulous Business of a Matter of Taste" has three men all claiming to be Lord Peter Wimsey. Who is the real one is determined by a wine taste-off.
- Go On: Ryan enjoys going to wine country and trolling the wine connoisseurs by picking a theme with which to discuss the wine. In the one episode we see it, he describes wine using the names of dwarfs.
- Also, note the sheer number of Frasier episodes where Frasier and Niles talk wine — the episodes where they are competing against each other in tasting competitions, for instance.
- Oz And James pairs renowned wine critic Oz Clarke with car reviewer James May, the former attempting to teach the latter how to do this. The reluctant James often lampshades it by introducing and referring to Oz as Oz "Woody High-Notes" Clarke on this show and other series the two have done together...
- Speaking of which, James May's Man Lab had Oz attempt to assist hapless researcher Rory into bluffing his way through a wine tasting using Sommelier Speak, via earpiece. While Rory (and Oz) guess all of the red wines correctly, they also fail to identify any of the white wines.
- In an infamous lost sketch from Monty Python's Flying Circus a man brings his friend down to his wine cellar for a private tasting. After the visitor describes the various flavors and textures he notices, the man tells him it's "wee-wee." All the wine is wee-wee.
- Blackadder II: After sailing around the Cape of Good Horn Blackadder returns to the Queen, who insists that he give her, Melchett and Sir Walter Raleigh gifts from his trip or she'll chop his head off. Thinking quickly, he produces a bottle of Baldrick's urine (the group had been forced to drink their own urine to keep from dying of thirst) for Melchett and Sir Walter. Sir Walter describes it having "plenty of nose" and Melchett says it smells "familiar."
- An episode of CSI: New York is based around the premise that some rare wine has been expertly faked (that is, cheap wine has been carefully flavoured by an expert so it tastes like rare vintages). This trope happens a lot (mostly played for laughs, although the actual experts get some respect).
- The Office (US): In the episode "Pool Party", Oscar mistakenly thinks Toby is a wine connoisseur. Toby tries to keep up the charade:
Oscar: What's compelling about this is the note of persimmon. Right?Toby: Note? It's...a symphony.
- In an episode of Black Books where Bernard and Manny accidentally drink a ridiculously expensive bottle of wine belonging to a friend they're house-sitting for, Bernard consults the buyers' guide and takes an excessively literal approach to reproducing the flavours in a bottle of cheap plonk. For example, when the guide mentions "hints of oak", in go some twigs from the garden. In an epilogue, the finished product is eventually presented as a gift to the Pope, and it kills him.
- Parks and Recreation: Tom takes most of the department to a sommelier competition in the "Flu Season 2" episode so he can recruit the winner for his new restaurant. Craig joins the competition after revealing that he has a passion for wine tasting and April joins to Troll the judges.
Craig: Pumpkin, undertones of lavender. Medium-plus body. It's mostly pumpkin. There's so much pumpkin, it's like a Charlie Brown Halloween special!
April: I'm getting notes of dried robin's blood, old dirty cashews, and just a hint of a robot's bathwater.
- In an episode of White Collar, beer-drinking Straight Man Peter is forced to go undercover as a wine lover and must produce some Sommelier Speak. High-class, wine-loving Neal tries to cover for him, sure that it'll be a disaster... and then Peter plays his part perfectly, with excellent Sommelier Speak.
- Lampooned in "The Wine Song", written by Grant Baynham, and later covered by Martin Pearson and Mike Agranoff.
They waste their time describing what they ought to be imbibing, which is wine of course, although you'd never think it.
'Cos they use words like "Young but promising ". "Precocious," "Full of fun"; You'd have thought they were going to adopt the stuff, not drink it
- From the Thrilling Adventure Hour episode "A Beyond Belief Valentines Day":
Frank Doyle: I seek a wine with structure — and stability — and backbone. Something brooding, but which won't tell me what's on its mind. A wine that's superior, haughty, withholding. I want a wine so fickle and baffling I'll wake up at three in the morning with my fingers already fumbling on the dial of my phone to ask it what I've done wrong. I want a wine that disapproves of me and every choice I've made. Bring me a wine that insults me to my face and makes me like it!Maitre d': Ah! A French wine, then.
- One of the better-known examples is this◊ James Thurber cartoon: "It's a naïve domestic Burgundy without any breeding, but I think you'll be amused by its presumption."
- Parodied by Kingdom of Loathing with the "bottle of wine" item. When you drink it, the Lemony Narrator describes it as such:
- The Silly Tasting Notes Generator produces a short random instance of the style, in "Normal-silly" or "Extra-silly" flavors. The template is derived from actual Wine Spectator notes.
- This blog post by fantasy author/commentator Brian Stavely talks about descriptors of wine that don't really match up with any perception by the senses of the drinker — it's used as a metaphor for fantasy novels doing the same with language (i.e. saying a character is "dumb as a smeerp" has no real meaning for the audience, since smeerps don't exist).
- An episode of Bob's Burgers set on a wine-tasting train-ride had Bob and Linda meet a wine connoisseur. Bob hates him for his condescending attitude regarding Bob's tastes, but when Bob challenges him to a wine identifying contest he realizes he's not just blowing smoke. Bob is only able to beat him when Linda brings in a "special" wine that the sommelier never had before but Bob had: the various types of wine that were in one of the train's spittoons.
- The Pinky and the Brain episode "Around the World in 80 Narfs" has a waiter introduce a wine as "An amusing vintage with an excellent nose." "It also seems to have ears and a tail," replies the diner — as Pinky and the Brain have been bottled into the wine.