The Berserker: Even for a barbarian, Amiri has anger problems.
BFS: A giant-sized bastard sword taken from a dead frost giant. She can only wield the thing with full effect when she's in the throes of blood rage.
No Guy Wants An Amazon: She is brave, brawny and independent, traits that are less than desirable in a Six Bears tribeswoman. To everyone else she's an example of a Hot Amazon.
Shout Out: Or maybe just an obvious art reference—her main portrait, and thus elements of her costume, are obviously based on one of Yukito Kishiro's cover illustrations for Gunnm:Last Order, featuring Sechs in his/her original female body.
You Go Girl: She came from a rather sexist tribe and was aware of her status as a woman; that's why she always tried to one-up her male "comrades". They were not happy about it.
Clear Their Name: His father was accused of heresy. The charges were dropped, but his reputation was ruined. Ezren went through all the records trying to clear his father's name...and instead found irrefutable proof of his guilt.
Cool Old Guy: Didn't get started adventuring until he was in his forties and is now considerably older. Still a cool guy though, and one who gets along well with his younger companions.
Not to James Jacobs, the creative director: "Ezren, thanks to Josh Frost, who played him in my presence, has a loud and shrill voice that gives me a headache."
Hollywood Atheist: Averted. Ezren is an atheist who is good-hearted and philosophical in nature. He enjoys friendly debate with his more religious comrades.
Hit-and-Run Tactics: How he avenged his brother against the giants that slew him.
Our Dwarves Are All the Same: Mostly averted. Harsk has the traditional dwarf beard and gruff nature, but bucks tradition by specializing in the crossbow and prefers the wilderness of the surface world to the mines of his kinsmin. He also shuns alcohol in favor of tea as it keeps his senses sharp.
Church Militant: She is rarely seen in battle without both her scimitar and holy symbol in hand. Sarenrae's clerics tend to be like this.
Combat Medic: She is seen going toe to toe with the enemy as often as healing her companions.
Doomed Hometown: The village she lived in as a girl was burned to the ground by bandits while priestess of Sarenrae attempted to defend it. This inspired her to become one herself.
Nice Job Breaking It, Hero: Tried to save his enslaved family by burning their master's manor. His family tried to put out the fires and bemoaned the loss of their shelter.
Knife Nut: "To date, Merisiel hasn't met a problem that can't, in one way or another, be solved with daggers."
Raised by Natives: Merisiel is a Forlorn, an elf raised among humans. Though it doesn't necessarily mean that she has no social skills.
Sticky Fingers: Merisiel is an impulsive thief who is constantly getting the others in trouble. After being pursued by yet another angry guardian out to reclaim its treasure, Valeros is forced to ask Merisiel if she is starting to notice "certain patterns in her life."
Ambiguously Brown: It depends on the artist, but sometimes he looks like a light-skinned black man or a dark-skinned Asian man. Since Vudra (the land he came from) has some Indian elements, it's safe to assume that he is supposed to look like an Indian man.
The Atoner: As a child, Seelah stole the paladin Acemi's helmet to pawn for food. Days later, Acemi died from a blow to her skull. Seelah became a paladin herself to atone.
Breast Plate: Minor example. She's covered completely, but the armour on her chest is more form-fitting than it needs to be.
Chivalrous Pervert: Valeros loves the ladies, but would never dream of pressing the issue once he's been rejected, and goes out of his way to protect the girls he's on a team with.
Hired Guns: A former mercenary who currently works as an adventurer for hire.
Jerkass Façade: He acts like a typical crass mercenary but is actually a really good guy.
Knight In Sour Armour: Valeros is a good guy who means well and will never let someone in need down. And he has the personality of the most bitter cynic you will ever meet.
The Need For Mead: Out of every character presented in Pathfinder material, Valeros is the second greatest offender, right after his god.
Obfuscating Stupidity: While not a genius by any means, Valeros is canonically somewhat above average in intelligence. He hides his wit and tactical ability behind a simple facade.
You Can't Go Home Again: Because of her unasked-for gift of divine spellcasting, Alahazra was exiled from her native country, Rahadoum, which outlaws religion. Ironically, she herself is agnostic.
Beastess: Drawn as a heavily muscled, green-skinned woman with portruding tusks. This does nothing to stop the fans from prettying her upin art.
Breast Plate: Minor example. She's covered completely, aside from a Cleavage Window. But her hauberk is more form-fitting than it needs to be.
Church Militant: Pharasma judges the dead. Imrijka and other inquisitors take the enemies of the faith (especially The Undead) and render them up for judgement. Given her alignment she's about as far from a Knight Templar as you can get though.
You Can't Go Home Again: Killed the corrupt government official who goaded his lord into a fatal duel. He would have killed himself afterwards, but his lord's widowed wife told him to flee instead out of affection.
Schizo Tech: She comes from Alkenstar, a city-state in a wasteland where magic doesn't work all that well, which is why she relies on guns. This makes her stand out in the outside world.
Stay in the Kitchen: Her father and his friends on the force did everything they could to keep Lirianne out of the Alkenstar shieldmarshals, and even after she proved herself beyond a shadow of the doubt, had her consigned to menial jobs.
Split Personality: Has three—the sorrowful "His Lordship", the brutal "Hurter", and the sadistic "Skinsaw Man".
Tragic Monster: At first he was just a man looking to redeem his family name, but he made deals with the wrong people and became their patsy, becoming a ghast in the process.
Unwitting Pawn: Of the Skinsaw cult, and by extension of Karzoug. His actions in the cult's service also unknowingly lead to the creation of the plague that devastates Korvosa in Curse of the Crimson Throne.
The Virus: He was turned into a ghast by a magic disease and can spread it to his victims. He single-handedly starts a minor plague of ghouls this way.
Break the Cutie: Her half-brother Tsuto kidnaps her as a sacrifice for Nualia, has his goblin minions beat her within an inch of her life, ties her up in a basement, and kills their father before the PCs rescue her.
Fetus Terrible: She unknowingly conceived her child in an area desecrated by Lamashtu, the goddess of monsters. As a result, it was born stillborn and monstrously deformed. This threw her over the edge into insanity.
Red Right Hand: She had a literal demonic hand. Also a huge gash across her abdomen.
So Beautiful, It's a Curse: Because of her angelic heritage, Nualia was gifted with unearthly beauty. Unfortunately, the townsfolk became obsessed with her and constantly begged her for blessings she couldn't provide. That was the start of her spiral into madness.
Demonic Possession: She was influenced by the spirit of an evil dragon, Kazavon. It was More than Mind Control, however, because Kazavon merely galvanized her already-evil nature.
Depraved Bisexual: Possibly - as well as her marriage to the late king, there are rumors of a relationship with her female bodyguard.
Evil Sorcerer: She's an evil Bard, who's powers are amplified exponentially by Kazavon's fangs.
From Nobody to Nightmare: Sure she was Queen of Korvosa beforehand, but she was such a spineless coward that it wouldn't have made any difference. Then she found the Fangs of Kazavon and became a fully-fledged monster.
Artifact of Doom: After Kazavon's death, seven of his bones became powerful evil artifacts that still contained his wicked spirit. They can corrupt those they touch, and if all seven are assembled, can be used to resurrect him.
The Mole: In the Backstory, Kazavon disguised himself as a human warrior and helped a duke reclaim his lands from rampaging orcs. When the land was secured, Kazavon took the land for himself and began building his kingdom of darkness.
More than Mind Control: As noted above, Ileosa willingly falls under his sway when she comes in contact with his preserved fangs.
Les Collaborateurs: He wants Riddleport to burn for his misfortune, so he sides with a drow plot.
Red Right Hand: One of his hands was chopped off for his past crimes, so he has a stump with a large key on it (used to open a secret door) in its place.
Enemy Mine: Grundmoch is a Chaotic Evil cleric in service to the setting's Ultimate Evil, yet he can still make a useful ally to the PC's, informing them of Zayifid's deception and providing them with a safe base of operations.
Spanner in the Works: When the jinni Zayifid killed and replaced the gnoll assassin Rokova, he didn't count on the gnoll's friendship with Grundmoch, who uncovered Zayifid's deception. If the PC's can befriend Grundmoch, the troglodyte is more than willing to share what he knows with them.
Villainous Friendship: With the gnoll assassin Rokova. He's also managed to befriend a gibbering mouther he calls The Gargler.
Disc One Final Boss: The primary antagonist for the first two volumes, and the leader of the Pale Mountain gnolls, Ghartok is nevertheless being manipulated by Zayifid and is dead by the end of Volume 2.
Large and in Charge: Thanks to Rovagug's blessing, Ghartok stands twice the height of most gnolls.
Praetorian Guard: Both the Carrion Initiates and his fellow unchosen gnolls.
Blessed with Suck: Like all efreet, Jhavhul can alter the very fabric of reality itself. Problem is, he can only do it when a mortal asks him to. But if he can coerce mortals into wishing the way he wants...
Love Makes You Evil: He was evil to begin with, but his obsession with the demigoddess Ymeri led him to attempt to merge with one of the Spawn of Rovagug so he would be a worthy suitor.
Haunted Castle: His palace, insofar as it's haunted by himself.
The Necrocracy: Type III. In Geb's kingdom, undead are often in positions of power, but the living can and sometimes do rise to the same level. There is a whole underclass of human chattel who are bred only as food for vampires and ghouls, however.
Hero Killer: To date, he's the only non-divine being to kill a god (Arazni, the herald of Aroden). He's one of the few epic-level NPCs in Golarion, outclassing even Karzoug.
Hero Killer: The tarrasque is one of the Spawn of Rovagug, god of destruction. It is the biggest, baddest monster in the entire world. It has utterly destroyed multiple empires.
Nigh Invulnerability: It possesses the trifecta of obscenely high hit points, damage reduction, and regeneration.
Public Domain Character: The creature derives from a medieval French legend. It was adapted into Dungeons & Dragons early on and gained a reputation as the game's most deadly (non-epic) monster.
Single Specimen Species: It was magically created by Rovagug, so thankfully only one exists.
Ancient Keeper: Abadar is the Master of the First Vault, a storehouse in his realm of Axis where a perfect copy of every single object ever made is stored.
Utopia Justifies the Means: A lighter example. He's perfectly willing to accept practices such as slavery as long as he believes it's for the greater good of the community.
He-Man Woman Hater: Asmodeus is an unrepentant misogynist and refers to females as "the second gender". This is why there are no female archdevils (unlike Hell's D&D counterpart). However, this did not stop The Whore Queens from becoming the second-most powerful devils in Hell (after the archdevils).
Kick the Son of a Bitch: He enjoys tormenting Rovagug by dangling the key to his prison just out of reach. This would be bad were he not doing it to, you know, Rovagug.
Legions Of Hell: Rules over them as the greatest of the Archdevils.
Satan: He is the Prince of Darkness and ruler of Hell. Differs from previous D&D interpretations in that he is not a fallen angel, but has always been a god in his own right (and was the brother and coequal of Ihys, the closest being to the Abrahamic God in the setting, who he killed.)
Truly Single Parent: He personally created most of the archdevils and considers himself their father. Of the eight archdevils, the only one known not to be his son is Barbatos.
Villainous Valour: When he, along with Sarenrae, imprisoned Rovagug at tremendous risk to themselves.
Well-Intentioned Extremist: What's really scary about Asmodeus is that he truly believes in his cause and desires nothing but eternal peace and order... achieved through brutal suppression and tyranny.
Sufficiently Advanced Aliens: Played with. When she first arrived on Golarion she was immensely powerful and a friend of a number of gods, though she did not rise to true godhood until the death of her mentor.
Deliberate Values Dissonance: He has some rather old-fashioned notions about men and women, to the point that many of his contemporaries feel he's a bit behind the times. Played with via his contemporary Fandarra, who Erastil finds too bound to old traditions.
Elderly Immortal: When not adopting the form of an elk-headed archer, he usually appears as an older man of common birth.
Heroic Neutral: Erastil and his followers are all about community, and for the most part, are willing to leave everybody alone. If you screw with one of his communities, however, you will regret it.
Stay in the Kitchen: To a degree, though he's not completely inflexible. Erastil has no problem with strong women, he just feels they should be married to equally strong men. He also had a rather grudging admiration for Iomedae and Sarenrae.
Church Militant: Served by several orders of them and was once a member herself.
Did They or Didn't They?: There are rumours that Peace Through Vigilance, a young celestial gold dragon who has sworn himself to her service, is her child by Apsu the Waybringer. The fact that Peace Through Vigilance refers to her as "Mother Iomedae" doesn't help.
War God: Her portfolio, combined with her militaristic nature often causes people to view her as such in-universe, despite her refusal to accept the title; she is typically associated with just wars, and the necessity of fighting when all else fails.
Anything That Moves: Male, female, human, demon, animal...if it exists Lamashtu has screwed it.
Archenemy: Her former lover, the demon lord Pazuzu, who envies her ascension. While Lamashtu is now far, far more powerful than her ex, Pazuzu both saner and smarter than she is, making him a chronic threat to her rule.
Demon Lord: As both a god and a Demon Lord, Lamashtu holds the title of "Queen of Demons", making her Pathfinder's rough equivalent to Demogorgon from Dungeons & Dragons.
Eviler than Thou: With Pazuzu, Nocticula, Urgathoa, Rovagug, and any other being whom she sees as a potential rival. She also declared war on the entirety of Abaddon in the past, and the grudges from that campaign still linger; Lamashtu is not popular with the Four Horsemen.
Kill the God: When she was a demon lord she and her lover, Pazuzu, lured one of the gods to the Abyss and murdered him. Lamashtu delivered the killing blow, and as a result, was able to ascend. Pazuzu now wants to do this to her.
Klingon Promotion: Murdered a god and stole his portfolio in order to ascend.
Kukris Are Kool: Always pictured with two of them, one burning, one frozen.
Ascend to a Higher Plane of Existence: The only evil god to have done so, all that is known of his past is that he was a mortal who passed the Starstone test. His followers go to great lengths to hide knowledge of his life before godhood.
Professional Killer: Norgorber was an assassin and counts many of them among his followers.
Red Baron: Spies and politicians call him the Reaper of Reputation; thieves' guilds call him the Gray Master; alchemists, herbalists, and assassins call him Blackfingers; finally, madmen, murderers, and maniacs call him Father Skinsaw.
Archenemy: Of the gods and existence itself, but especially of Sarenrae, who imprisoned him.
Bad Boss: Rovagug will destroy his own minions the moment he does not need them anymore. In fairness to him, he didn't ask for their help in the first place.
Big Bad: Of the setting as a whole, though he really isn't up to much plotting.
Eldritch Abomination: Rovagug crawled into existence from somewhere at the edge of reality with plans to destroy it.
Fighting a Shadow: Rovagug's spawn are so powerful that almost none have been permanently defeated, and yet they're still nothing to the god itself.
God of Evil: The worst in the pantheon, he literally represents the end of all existence.
The Gods Must Be Lazy: Sealing Rovagug took the cooperation of every single deity in the pantheon, which makes sense, but they haven't done much to fight the Spawn emerging from the holes in his prison.
Kill the God: Slew numerous other deities and seeks the destruction of the entire cosmos, gods included. Rovagug himself seems immune to this—the aforementioned destruction of the universe may well be the only way for him to die.
Hero Killer: Slew countless other deities during the war against him.
The Juggernaut: Rovagug is this from the perspective of the other gods.
Kaiju: All of his offspring, including the infamous Tarrasque. Rovagug himself appears as an impossibly huge insect/arachnid/reptile monstrosity.
Badass: Sarenrae went toe-to-toe with Rovagug while everyone else (except Asmodeus) was cowering in fear.
Beware the Nice Ones: She may be the most forgiving god in the pantheon, but push her and her followers too far...
Celestial Paragons And Archangels: Was once one of the most powerful Empyreal Lords, before ascending to true godhood during the war against Rovagug.
Council of Angels: She was an archangel before becoming a god. Many of her current servants and allies are her fellow Empyreal Lords and their servants.
Enemy Mine: With Asmodeus during the war with Rovagug. She threw Rovagug into the rift, while Asmodeus sealed him up.
The Messiah: Ever moreso than Sarenrae. Shelyn believes everyone is worth saving, and her paladin code requires that all enemies be given the chance to redeem themselves.
Mismatched Eyes: She's described as sometimes having blue eyes, sometimes silver, and sometimes one blue and one silver.
Unholy Holy Sword: Shelyn once shared a glaive with her half-brother Dou-Bral as their favoured weapon; when he returned from the void as Zon-Kuthon, he had corrupted it into the Whisperer of Souls. Shelyn took it back during their initial fight, and is now trying to release the souls imprisoned within it.
Green-Eyed Monster: Envy is a part of his portfolio, and is what originally spurred him to exile himself to the Outer Planes—he couldn't stand always being second best to his sister.
Prophecy Twist: Abadar convinced Zon-Kuthon to stay in exile on the Plane of Shadow until the sun vanished from the sky, in exchange for an item from the First Vault. This was supposed be when the sun burned out billions of years from then, but due to the Age of Darkness, it technically happened much sooner.
God of Evil: Demigod actually, but since evil is among his domains it still fits.
Kaiju: As a demigod, Achaekek is the only god so far with game stats. However, he is a 50-foot-tall praying mantis with vast supernatural powers, making him all but unbeatable except by the most powerful adventurers.
Mysterious Past: No one is quite sure where Achaekek came from.
Professional Killer: God of assassins and assassination. Along with Norgorber, Nocticula, and several other archfiends, he is one of the primary deities worshipped by the profession. There's an entire cult of them, the Red Mantis, dedicated to his worship.
Archenemy: Has one in his son, Dahak, the evil dragon god.
Did They or Didn't They?: The goddess Iomedae is served by a celestial gold dragon named Peace Through Vigilance who refers to her as "Mother Iomedae". There are rumours that she is his mother, and that Apsu is the father.
God Couple: With Tiamat, prior to her siding with Dahak. And then there's the rumours about he and Iomedae, which given their overlapping portfolios, don't seem too far fetched.
Old Gods: One of the oldest beings around, Apsu is, if you believe the metallic dragons, one of the beings responsible for the creation of the universe.
Cool Ship: She has two—the Seawraith, her personal ship, that sails between worlds and can turn into any kind of warship; and the Kelpie's Wrath, a sentient ghost ship that serves as her herald.
Sea Monster: Besmara is the goddess of all kinds of sea monsters, from sea serpents and krakens to giant crabs and sharks. Unlike Lamashtu, she doesn't actually create these monsters; she just bullies them into submission.
Our Dragons Are Different: Shattered the original dragon gods into their current state and takes the form of a huge chromatic dragon.
Public Domain Character: He is based on the evil spirit Zahhak, also known as Azi Dahaka. In Pathfinder, "azi" is the name of a race of dragons he spawned.
Red Baron: The False Wyrm, Sorrowmaker, and the Endless Destruction.
Satan: The dragonic equivalent, being the rebellious, destructive son of their creator god who seeks to place himself above all others.
The Swarm: Unleashes swarms of mosquitoes and other blood sucking insects.
Villain Team Up: His followers are prone to allying with the Horsemen, and especially cultists of Apollyon, though Ghlaunder is careful—he knows the Horsemen see the universe as a zero sum game that ends in apocalypse.
Crystal Dragon Jesus: He's very similar to Ahura Mazda, the creator god of Zoroastrianism (and bears more than a little resemblance to the God of Abraham as well). Fittingly, his brother Asmodeus's name is a Greek corruption of Aeshma Daeva, a Zoroastrian demon (and servant of Ahura's Evil Counterpart, Angra Mainyu).
God: Not quite in the Abrahamic sense, because he coexisted with Asmodeus since the beginning and did not create everything by himself. However, Ihys was the first to create speech and life and is indirectly responsible for the creation of all mortals.
My Death Is Just the Beginning: Although Ihys was killed by Asmodeus, the trauma of killing him led Asmodeus to allow mortals free will (see below), if only to prove Ihys wrong.
Order Versus Chaos: The original conflict between the gods was between the forces of Law, led by Asmodeus, who believed that mortals should be no more than tools for the gods; and the forces of Chaos, led by Ihys, who believed that mortals should have free will.
Dropped a Bridge on Him: This happened to Zyphus when he was a mortal, and it is the reason why he rejected Pharasma's judgement. Those who fear this happening to them often serve him, and he may steal the souls of those who die in this fashion.
Enemies With Death: With both the concept and Pharasma herself, although he keeps things fairly civil.
Friendly Enemies: Zyphus hates Pharasma, but is smart enough to understand his limits, and therefore keeps things civil between the two of them, even as his cultists plot against hers.
The Grim Reaper: He resembles the classic archetype, though he wields a pick instead of a scythe.
Nietzsche Wannabe: Of a different flavour from the followers of Rovagug (who think that all his meaningless before the tide of destruction) and the Horsemen (who think that the meaninglessness of the universe renders existence itself a curse). Instead, Zyphus and his followers take issue with the random pointlessness that governs the world, and take it to mean that the gods are not doing their jobs, and the universe needs fixing.
The Undead: Was the first being to die an accidental death and refuse to accept Pharasma's judgement, returning to life and ascending to demigod status. Since he was already dead, he's essentially an ascended ghost rather than an ascended mortal.
Villain Team Up: As a Neutral Evil deity residing in Abaddon, and an enemy of the very idea of both the gods and there being such a thing as an appropriate death, Zyphus' cultists are among the most frequent allies of the Four Horsemen. Zyphus himself seems to view the Horsemen as natural allies, though he deals with them with care, and he is the only god whose followers regularly summon daemons, particularly those related to accidental death.
Archfiends
A general term for demon lords, archdevils, archdaemons, and other fiendish demigods. Most notable amongst them are the Demon Lords of the Abyss, The Four Horsemen who rule Abbadon, and the lords of the nine layers of Hell. See also Asmodeus and Lamashtu above, who are counted as both true gods and a devil and demon, respectively.
Body Horror: Living snakes crawl in and out of his skin.
Chain Pain: Huge chains are embedded in his flesh.
Demon Lords and Archdevils: He is the ruler of the divs, a minor race of fiends formed from corrupted genies, and the only one of divine status.
Eviler than Thou: Ahriman is an ascended Neutral Evil archfiend with a portfolio involving oblvion who resides in Abaddon, so one could be forgiven for thinking that he and the daemons would get along. They do not, and he and his divs regularly go to war with the agents of the Horsemen.
Just Eat Him: Ahriman can swallow people whole. Those swallowed by him fall into a Bottomless Pit for eternity.
Killer Gorilla: The high girallons and awakened dire apes who worship Angazhan fall into this category, as do the fiendish apes, fiendish dire apes, and fiendish girallons who serve as his minions; the Gorilla King, who represents him in on Golarion; and the demon lord himself. (He also has various chimpanzee- and baboon-like minions, but gorillas are his favorite.)
Jungle Drums: The apemen, girallons, and local natives all use drums in their worship of Angazhan.
Maniac Monkeys: He takes the form of a colossal red ape, is worshipped by the charau-ka and the high girallons, and is served by fiendish dire apes, girallons, and other jungle monsters.
Summon Magic: Grants his followers the ability to summon fiendish apes, dire apes, and girallons.
The Archer: He carries a scythe, but is rather fond of the bow as well, keeping his image in-synch with that of Conquest/Pestilence in the Book of Revelations.
Archdaemon: One of the Four archdaemons who rule Abbadon in concert.
Asskicking Equals Authority: When his predecessor, Yrsinius vanished, Apollyon defeated all-comers to become the new Horseman of Pestilence. Daemon society in general is also structured this way.
Genius Loci: His fortress is cut into the still living body of an immense being.
Grim Reaper: Shares the archetype with Charon. Apollyon has the Skull for a Head and Sinister Scythe aspects of the Reaper, Charon has the black robe and dominion over death.
Hellish Horse: Septisaeus, a diseased nightmare wearing a golden crown with a neck pierced by dozens of barbed arrows.
Misanthrope Supreme: All daemons hold that mortality is a torment and that the entire universe has to be scoured of life, despite the fact that they themselves were once mortal.
Nietzsche Wannabe: Daemons know that everything eventually dies. They, and their cultists, tend towards this attitude, believing that if nothing truly matters they may as well end the world.
Omnicidal Maniac: All daemons are nihilists, who seek to feed on the flood of souls at the end of creation. The Horsemen are the worst of the lot. Apollyon seeks to cause it through the spreading of diseases that slaughter planets and warp reality itself.
The Plague: Other gods like Ghlaunder and Urgathoa have a stake in disease as well, but only Apollyon symbolizes sickness on this scale.
Plaguemaster: Where other gods might represent various diseases, or forms of infection, Apollyon represents fullscale pandemics.
Poisonous Person: Is one and can transform his followers into them as well.
Public Domain Character: Apollyon was originally the Greek name of the Hebrew Abaddon, alternately the "king of tormenting locusts" and "angel of the bottomless pit" or the place of the dead. Pathfinder uses the Greek name for the Horseman and the Hebrew name for the plane he co-rules.
Synthetic Plague: He's manufactured a lot, through alchemical, biological, and magical means.
Typhoid Mary: Has manufactured and manipulated more than a few of them.
Villain Team Up: His cultists often ally with followers of Urgathoa and especially fellow Plaguemaster Ghlaunder, whose portfolio of parasites, infection, and stagnation nicely complements Apollyon's love of pandemics.
Your Soul Is Mine: Daemons are all soul thieves, and the Horsemen are more powerful than most. They can also grant their worshippers the power to become Soul-Drinkers, who ape the daemons by feeding on innocent souls.
Baalzebul
The Lord of the Flies
Lord of the Seventh Hell, archdevil of arrogance, flies, and lies
Break the Haughty: Not that he's ever learned anything from it. Both envy and arrogance are part of his portfolio after all.
Broken Angel: When Baalzebul demanded too much from Asmodeus, the god shattered his body and remade it from thousands of biting flies.
Driven By Envy: Of Mephistopholes and anything beautiful.
Fallen Angel: Was once an angel with the title of the Lord of All That Flies.
Green-Eyed Monster: Towards all the Lords of Hell and Mephistopholes in particular. To a lesser degree he's like this towards those angels that retain their form, and creation in general.
Public Domain Character: His name is a corruption of "Beelzeboul", the Greek name of Beelzebub. Baal, an ancient Mesopotamian god turned demon by the Church may also be invoked by it.
Pyrrhic Victory: Baalzebul revels in empty victories, not least because they're the only kind he ever has.
A Load of Bull: Looks like a minotaur, is lord of the minotaurs, and grants his followers the power to turn into minotaurs. If you go off the legends he was actually created by Lamashtu for the specific purpose of leading her armies of minotaurs.
Unholy Matrimony: He is one of Lamashtu's favorite lovers and is held highly in her esteem. Try not to picture that, okay?
Barbatos
The Bearded Lord
Lord of the First Hell, demigod of animals, corruption, and gateways
Infernal Paradise: His personal fortress, The Promised Land, looks like a paradise from the distance. But a closer look reveals that it is a truly twisted realm.
Mordor: His layer of Hell, Avernus, is the surface layer; a vast volcanic desert of pitted iron and charred rock.
Ominous Floating Castle: His fortress, The Promised Land, hovers over the realm of Avernus, taunting everyone trapped in the Hell below.
Beware the Quiet Ones: Charon is easily the quietest, subtlest, and least overtly antagonistic of the Four. He's also the most patient, underhanded, and dangerous.
Big Bad Duumvirate: With the other Four, though he's the closest to being first among equals, due to his status as the only one of the original Horsemen left. He rules the largest domain as well.
The Ferry Man: His nickname is the Boatman for a reason—Charon typically appears as a ragged, cloaked figure on a skiff, fishing the River Styx for souls. His thanadaemons affect the same look.
Grim Reaper: Of evil souls. They all eventually come to the Styx. Appearance wise, he's got the Black Cloak and the personality, while Apollyon has the scythe and Skull for a Head.
Hellish Horse: Chloros, a mummified nightmare whose touch leeches life.
King Mook: Looks exactly like his thanadaemons, or them like him.
Klingon Promotion: While Charon did not slay his predecessor, he did participate in the chaining of the Oinodaemon, elevating himself to the position of one of the rulers of Abbadon instead of merely The Dragon.
Making a Splash: Water is one of his domains, and he makes his home in the Drowning Court beneath the River Styx.
Nice Hat: Wears a broadbrimmed boatman's hat over his head.
Nietzsche Wannabe: In addition to being a daemon, Charon is fully aware that time will eventually destroy everything. Empires fall, stars burn out, universes collapse, nothing endures. Nothing save perhaps the Boatman himself.
Omnicidal Maniac: Charon is willing to wait a long time for his goals to be achieved, but like the other Horsemen, his objective is to usher in the End Times.
Overnight Age-Up: Can inflict this upon those who see him or his steed.
Stronger With Age: He's probably the most powerful Horseman and is so old that he predates the evolution of the humanoid form.
Villain Team Up: He's the one who offered Urgathoa and Zyphus land in Abaddon, and his cultists frequently ally with Zyphus'. Charon and Zyphus themselves seem to be on relatively amicable terms as well, or as amicable as two Neutral Evil deities can be.
Who Wants to Live Forever?: As the agent of Death by Old Age, Charon actively opposes those who would extend their lifespans via magic or any other means.
Genius Loci: Lives at the centre of the Jeharlu, a massive, living parasitic fungus larger than entire worlds.
Man-Eating Plant: Cyth V'sug resembles a monstrous fungal dragon, sprouting with tentacles, and waiting to devour or infect anything that comes into range.
Sea Monster: Dagon is not fully fish, octopus, or eel, but he is utterly horrific. He is also followed by many sea monsters, including devilfish, krakens, and other acquatic horrors.
Swamps Are Evil: Marsh giants are among Dagon's most fervent followers, and areas where his worship is prevalent seem to degenerate into this sort of territory very swiftly.
Dispater
The Iron Lord
Lord of the Second Hell, archdevil of cities, prisons, and rulership
Everyone Can See It: He and Fhengasma are a villainous example. Flauros has never commented one way or another, but let's put it this way—she roosts at the foot of the volcano he lives in, she's been there as long as anyone can remember, and there seem to be a lot of half-fiend/half-red dragon offspring hanging around Flauros' lair.
Large and in Charge: He is described as "immense" and wields a sixty-foot spear.
Our Dragons Are Different: Counts a sizeable number of red dragons among his worshippers, is served by half-fiend red dragons, and is likely in a relationship with one.
Consummate Liar: Geryon is The Source of Lies. With every lie spoken on the Material Plane, a drop of poison floods his realm. It is not surprising therefore, that he is a very good liar.
Genius Bruiser: He may look like some sort of monstrous animal, but Geryon is actually very intelligent and has many of the secrets of the multiverse at his disposal.
I Gave My Word: It doesn't happen often, but if Geryon actually gives his word, he keeps it, understanding that without truth there can be no lies.
Large and in Charge: Geryon is the largest of the archdevils, and looks more like a guardian monster than one of the smartest beings in Hell.
Manipulative Bastard: Offers secrets and forbidden knowledge in order to tempt those who speak to him into heresy.
Our Werewolves Are Different: She's the patron of werewolves, has many among her faithful, and may be the one to have introduced lycanthropy to the world in the first place.
The Alcoholic: He counts many drug addicts, alcoholics, and other substance abusers among his followers.
Blob Monster: Appears as a gelatinous blob of protoplasm and is served by a variety of ooze monsters including his favoured servants, the omoxes, living waves of slime given sentience.
The Gods Must Be Lazy: Whether Jubilex even realises he has worshippers is a matter of some debate.
I'm a Humanitarian: Enjoys absorbing mortals into his protoplasmic bulk when he runs into one.
Lazy Bum: Not only in he the patron of sloth, but he suffers from it too. Unless you accidentally run into him, Jubilex poses essentially no threat to you.
Muck Monster: The omoxes, which are essentially filthy water and rotting detritus given horrifying life.
Not So Harmless: He's a joke as a deity, but Jubilex still has stats of well over CR 25, meaning that if you encounter him, you are just as dead as if it were any other Demon Lord.
Orcus on His Throne: Jubilex spends most of his time wandering through the Abyss, bothering no one.
Poisonous Person: Grants his followers the power to poison their targets.
Our Giants Are Bigger: Stole the worship of many of the frost giants from their god, and resembles one of them himself. He also counts hill giants, ettins, and ogres among his worshippers.
Self-Made Orphan: When he was human his father forced him to murder his mother and his sisters. Kostchtchie went him one better and killed his father as well.
Was Once a Man: Kostchtchie was a human who was turned into a deformed giant by Baba Yaga. He fled to the Abyss and changed once again, becoming the Demon Lord he is today.
Mammon
The Argent Prince
Lord of the Third Hell, archdevil of avarice, watchfulness, and wealth
Public Domain Character: Moloch was originally a god worshiped in North Africa and the Near East whose cult practiced human sacrifice by burning people alive inside a hollow metal bull statue.
Horny Devils: She's the first of the succubi and is worshipped by them.
Lust: Personifies all the negative aspects of lust, with the worst of her followers being serial rapists, sexual sadists, and the ever profligate drow.
Klingon Promotion: Has cut a swath through the Abyss' demon lords, seducing them, murdering them, and stealing their followers. Lamashtu worries that she may well be Nocticula's ultimate target, as the demon lord's path to power bears a striking resemblance to Lamashtu's own.
Man-Eating Plant: Like Cyth V'Sug, Nocticula often uses these to do her dirty work for her.
Professional Killer: One of several beings to offer assassins their patronage.
Rape Is a Special Kind of Evil: Indeed it is, and Nocticula loves those bold enough to commit it. Rapists are among her most fervent worshippers.
Mad Oracle: Since his imprisonment the Oinodaemon has gone completely mad. He has also, however, begun to make unerringly accurate prophecies. It's one of the reasons (beyond sadism and a desire for power) that the Horsemen keep him around.
Misanthrope Supreme: The daemonic hatred of mortality—including their own—originates with this guy.
Monster Progenitor: He was the first soul to end up in Abaddon, and, infused with the plane's evil, became the original daemon.
Nietzsche Wannabe: The very first being to express the daemons' belief in all life being inherently worthless, he regarded mortality as a curse.
Omnicidal Maniac: He is the Pathfinder verse's original nihilistic whack-job.
The Omniscient: His omnipotence is gone, but within Abaddon his omniscience and omnipresence remains.
The Power of Hate: When the flood of souls reached Abbadon, the reason that he alone survived was because his hatred, rage, and self-loathing was so much stronger than that of his brethren that he was able to catalyze into a unique being and consume all the others.
Red Baron: The Lord of the Forsaken, The Bound Prince.
Kill the God: He and Lamashtu lured one of the gods into the Abyss and murdered him. Since Lamashtu was the one to deliver the killing blow she ascended and Pazuzu did not; Pazuzu's goal is now to kill Lamashtu and take her place in the pantheon.
Villain Teleportation: His headquarters teleports from plane to plane within the Abyss, making it almost impossible for the likes of Lamashtu to get a fix on him.
Anything That Moves: Like his sister, Socothbenoth doesn't care if his lovers are alive, dead, mortal, demon, bestial, or anything else. He has supposedly had affairs with Nocticula, Pazuzu, Baphomet, Andirifkhu, and of course, Lamashtu to name just a few.
Badass: A requirement for being Horseman of War. Szuriel managed to cut down her predecessor, a monstrous daemon who butchered 10,000 demons in a single day during the war between Abbadon and Lamashtu's Abyssal forces. Not a girl you want to mess with.
Cool Sword: Her Weapon of Choice is a jagged black greatsword named Lamentation of the Faithless; every Horseman of War since the office was created has wielded it.
Dark Action Girl: Of all the evil female deities she is easily the most violence oriented.
Fallen Angel: Affects this look, though it's likely that she was never an angel to begin with.
Fallen Hero: May once have been a human paladin who was run out of her faith for heresy, and then turned on the very gods she once worshipped, exterminating the faith to a man.
Final Solution: Crucified every member of her faith after they exocommunicated her. She has gone on to support many other similar enterprises across the planes.
Klingon Promotion: Slew her predecessor in a duel for the title of Horseman of War.
Misanthrope Supreme: Szuriel had aspects of this in life, given her obsession with killing every member of her old faith and running her country into the ground. She's now a classic one as a daemon, seeking the extermination of all life, including her own.
Nietzsche Wannabe: Is one herself and, as the representative of the futility of war, tends to breed them.
Omnicidal Maniac: Spreads violence, war, and chaos in the name of ending the universe.
Playing with Fire: Fire is one of her domains, befitting a deity who wages scorched earth campaigns.
Psycho for Hire: Often hires out her daemons as mercenaries so that they can engage in rampant slaughter; these campaigns always end in betrayal and the destruction of all sides involved.
Tears of Blood: Two streams of bloody tears run from each of her eyes.
War God: Close enough. Szuriel represents all the negative aspects of war, including genocide, war crimes, societal collapse, futility, and brutal militarism.
Demon Lord: Technically a nascent demon lord, which means he be killed by non-epic mortals, but still has worshipers and can grant spells to his followers.
Fertile Feet: Inverted. Mushrooms and mold sprout wherever he walks.
Big Bad Duumvirate: With the other Four. He's the youngest of the quartet, but his madness and success as a mortal ensure that the other three do pay attention to him.
Body Horror: Inflicts cancerous growths and tumours on others and himself, in order to best demonstrate the self-cannabalisation of the body. His own body is covered in numerous carcinogenic growths, and is made of a slurry of bile, blood, and mucous that is barely contained by his transparent skin.
Expy: Of game designer Todd Stewart's Planescape character, Shemeshka the Marauder, another jackal-headed daemon (or yugoloth, as they were called in D&D at the time).
Half-Human Hybrid: He was a tiefling in life, of human and daemonic heritage.
Hearing Voices: Hears the voices of his servants and victims, most notably that of his predecessor, the Parasite Queen.
Hellish Horse: The nightmare Halflight, a black, starving horse, with gleaming eyes. When Trelmarixian rides it, the boundaries between the two of them blur and it is hard to say which is the rider and which is the mount.
Horror Hunger: Inflicts it on his followers and victims and suffers from it himself.
Omnicidal Maniac: Trelmarixian gets bonus points for killing every living thing on his home world when he was still mortal (and subsequently starving to death because of it). He's only gotten worse since becoming a daemon.
Beneath the Earth: The troglodytes and morlocks make their homes here, as does Zevgavizeb himself. His portfolio includes most of the world's vast underground caverns.
Combat Tentacles: Appears as some sort of combination of dinosaur, dragon, worm, and tentacled monster.
Lizard Folk: God of the troglodytes, the Always Chaotic Evil primitive predcessors of the lizard people. Evil lizardfolk have also been known to worship him.
Lost World: His Abyssal realm closely resembles one, and his worship is strong in the lost worlds below Golarion, including dinosaur-infested Orv.
Order Versus Chaos: More than any other demon lord, Zevgavizeb has no time for civilization. All of his worshippers (troglodytes, morlocks, lizardfolk) are primitive, often dwelling in caverns.