Web Video / Nintendo Direct

Started on October 21, 2011, Nintendo Direct is a semi-monthly webcast providing official information about Nintendo games and consoles. It was presented by Satoru Iwata until his death in 2015, as well as Reggie Fils-Aime in North America, Satoru Shibata in Europe, and Hiroyuki Fukuda in South Korea. As of 2013, this format has also replaced Nintendo's E3 conference format in the form of the Digital Event, along with an extended three-day showcase of planned games it had announced. The show can be viewed on the Nintendo eShop, YouTube, and the official Nintendo website.

Bringing the following examples directly to you:

  • Art Shift:
    • Done occasionally to promote certain games, such as Iwata having a "paper border" when presenting Paper Mario: Sticker Star, and a Lego Iwata showing off Lego City Undercover.
    • Perhaps most notable with Tomodachi Life, which prominently features Mii versions of Nintendo executives, and even opens with a Mii version of Bill Trinen.
  • Catchphrase:
    • "Directly to you."
    • "Please, take a look."
    • "Please, understand."
  • Dream Within a Dream: At the end of the Tomodachi Life Direct Bill dreams that he is standing at a pier when a giant Reggie head rises from the sea. He is then awoken by Reggie, only to be awoken again this time by a production-crew member who tells him that he passed out.
  • Large Ham: The Super Smash Bros. for Wii U 50-Fact Extravaganza is hosted by the game's announcer who hams it up just as much as he does in the games.
  • Memetic Hand Gesture: Putting both of your hands at the sides of your face and pointing outward with them when saying the word "Direct."
  • Running Gag:
    • People staring at fruits and vegetables. It started with Iwata staring at a bunch of bananas in the E3 2012 showcase, later that year Bill Trinen stared at a tangerine in the same way, and yet again with Lego Iwata holding a carrot.
    • Bill stealing Reggie's Donuts.