Web Video / Nintendo Direct

Started on October 21, 2011, Nintendo Direct is a semi-monthly webcast providing official information about Nintendo games and consoles. It was presented by Satoru Iwata until his death in 2015, as well as Reggie Fils-Aime in North America, Satoru Shibata in Europe, and Hiroyuki Fukuda in South Korea. As of 2013, this format has also replaced Nintendo's E3 conference format in the form of the Digital Event, along with an extended three-day showcase of planned games it had announced. The show can be viewed on the Nintendo eShop, YouTube, and the official Nintendo website.

Bringing the following examples directly to you:

  • Art Shift:
    • Done occasionally to promote certain games, such as Iwata having a "paper border" when presenting Paper Mario: Sticker Star, and a Lego Iwata showing off Lego City Undercover.
    • Perhaps most notable with Tomodachi Life, which prominently features Mii versions of Nintendo executives, and even opens with a Mii version of Bill Trinen.
  • Catchphrase:
    • "Directly to you."
    • "Please, take a look."
    • "Please, understand."
  • Dream Within a Dream: At the end of the Tomodachi Life Direct Bill dreams that he is standing at a pier when a giant Reggie head rises from the sea. He is then awoken by Reggie, only to be awoken again this time by a production-crew member who tells him that he passed out.
  • Foreshadowing: During the 08/03/18 Direct, Sans and Papyrus briefly take over the presentation with their teaser trailer, with both complaining that no one can see the "good graphics" due to the lights being turned off. The teaser trailer at the end for Super Smash Bros. does just that.
  • Large Ham: The Super Smash Bros. for Wii U 50-Fact Extravaganza is hosted by the game's announcer who hams it up just as much as he does in the games.
  • Memetic Hand Gesture: Putting both of your hands at the sides of your face and pointing outward with them when saying the word "Direct."
  • Running Gag:
    • People staring at fruits and vegetables. It started with Iwata staring at a bunch of bananas in the E3 2012 showcase, later that year Bill Trinen stared at a tangerine in the same way, and yet again with Lego Iwata holding a carrot.
    • Bill stealing Reggie's Donuts.
  • Wham Episode: Pretty much the definition of most episodes. The Nintendo Direct from March 8, 2018 in particular had a few bombshells dropped:
    • Undertale for the Switch
    • Crash Bandicoot N. Sane Trilogy for the Switch (yes, really)
    • South Park: The Fractured but Whole for the Switch. Not so much the fact that it was ported to the Switch, but the fact that it was a highlighted release in a Nintendo presentation. If taking charge of the Bayonetta series didn't shatter Nintendo's family friendly reputation, this sure will.
    • And lastly, what appeared at first to be a trailer for a Splatoon port ended with the Inkling Girl looking surprised at something, the recognizable Super Smash Bros. logo appearing in her eyes, silhouettes of various Nintendo characters with said logo in the background, and the Super Smash Bros. title screen. Oh yeah, and then "2018" comes up immediately afterwards, followed by the Nintendo Switch logo. The Direct ended on that note.