See "Exploited". This time, Alice's moral superiority has driven others away, refusing to choose any side but their own.
Good and evil are defined because The Powers That Be are brainwashing people to be good or evil.
Everyone is either pure good or pure evil. Therefore if they aren't 100% heroic and do mundane every-day things instead of saving lives, they mustbe evil. And your Average Joe does mundane things instead of saving people and thus must be evil and is not worth saving.