Memes / Puella Magi Madoka Magica

"Contract?"

Despite being a Darker and Edgier entry in the Magical Girl genre (or possibly because of it,) Puella Magi Madoka Magica has generated a surprising amount of memes. Because being meguca is suffering...

Memes relating to the Gaiden Game Magia Record: Puella Magi Madoka Magica Side Story can be found here. (Warning: unmarked spoilers for the original series may be present.)

---

Please add entries in the following format:

• The meme. [[labelnote:Explanation]]The explanation behind the meme, if necessary.[[/labelnote]] ^Explanation Like this.
  • Further mutations and successor memes, if any.

---

Puella Magi Madoka Magica

• Deny the obvious, uphold the inane! ^Explanation  Originated in 4chan's /a/ in response to a bout of Insane Troll Logic.
• Kyubey stares into your soul. /人◕‿‿◕人\\ ^{Explanation (with spoilers!)} The series has taken the staple Mentor Mascot of the Magical Girl Genre and made him/it into something rather nefarious. Kyubey will grant you a wish if you make a contract with him by becoming a magical girl and hunting witches (which actually has bad consequences in the long run), and if you don't make a contract with him, he'll pester you until you do, brandishing one and only one cute but creepy as hell facial expression. Also, he can literally move souls.◊
  • He also wants you to save a bunch of money on your car insurance, which is a whole other can of memes.
  • "I don't understand this at all" - said by Kyubey quite a few times, emotionlessly, when he fails to understand why some humans would consider certain traumatic experiences or revelations traumatic. Rises to Ascended Meme status in Rebellion when it is screamed as one by countless Incubators in a This Cannot Be! moment, as their plans crumble around them.
  • AAAAAHHHHH!!!
  • Everybody Hates Kyubey ^Explanation  The rage that Kyubey has generated, and the subsequent fanart depicting it being abused, is enormous. A meme that originates from Pixiv.
  • "Let's make a contract?" (Link has NSFW advertisements.)
    • Somehow, he made a contract with Adolf Hitler.
  • It should be noted that Kyubey is a Fountain of Memes.
• I r in ur magical anime, KILLIN UR MAGICAL GIRLZ. ^{Explanation (major spoilers!)}  This pertains to the Anyone Can Die nature of the show, and as of EP 10, only 2 of them remain (One actually, if you count the previous 4 timelines).
• Because of the general depressing and horrific nature of the show, the "MORNING RESCUE" Japanese commercial that a certain fansubbing group left in has been the only thing considered as a safe haven. Taken to its logical conclusion. (Spoilers in both links!)
  • ...And conversely, a certain WMG that Morning Rescue is actually LCL has shattered what little refuge was previously believed to exist. NO ESCAPE.
  • And now J-List has started carrying Morning Rescue, specifically because of the meme.
  • Just to let you not escape Kyubey just changed Morning Rescue to Morning ResKYUBEY.
• You thought it was a cute girl? Too bad! It was just Sayaka-chan! ^Explanation  Originated in a Image Boards as a form of bait and switch trolling on Japanese imageboard sites.
  • Also in gameshow form.
• "being meguca is suffering..." ^Explanation  From joke threads on 4chan that use low-quality pictures of the characters called Meduka Meguca. All five "episodes" are available here. (Major spoilers!)
  • Some lines from the Meduka Meguca "series" have become particularly memetic:
    • "mumi why" ^Explanation  Meduka's reaction to Mumi's death.
    • "do not throw souls!" ^Explanation  Coobie's reaction to Meduka tossing Seyiku's Sool Jim.
    • "my city now"^Explanation Kyaku's line has proven a remarkably exploitable way for people to declare their dominion over things.
    • Referring to Walpurgisnacht as "Brazilian Night" and rendering her laugh as "huehuehuehuehue huahuahuahuahua".^Explanation  This refers to another meme about the bad behavior of Brazilian MMORPG players, which involves them being Hyenas much like Walpurgisnacht.

• "being _____ is suffering..." ^Explanation  The above led to many of these statements.

• We need to go wider. WIIIIIIIDER. ^Explanation Ume Aoki, author of Hidamari Sketch and character designer of Madoka Magica, is well-known for her Super-Deformed "widefaces". However, being a GRIMDARK anime, Madoka Magica contains no widefaces. The fans' desire for widefaces was, in an image macro, combined with the Inception meme "We need to go deeper." Eventually, an Inception×Madoka Magica crossover video was made.
  • This became Hilarious in Hindsight after Rebellion. The movie takes place in what is essentially a dream world.
• Homerun-chan ^Explanation  Fan Nickname for Homura derived from the Japanese spelling of her name, which sounds like "home run" (homuran).
• Homu homu ^Explanation  Homura's fan-based Verbal Tic, adopted in nearly any situations. Because it's a shortening of her nickname and makes her look a bit cuter. If you happen to go to Pixiv, it's practically omnipresent.
• Homura, for one reason or another, is often drawn with cat ears. Sometimes this spills over into a full-blown Little Bit Beastly portrayal.
  • Might be an Ascended Meme as in the Halloween event of the online game Madoka Magica Online Homura is using a cat costume◊.
  • Possible Tsubasa Hanekawa reference?^note Tsubasa Hanekawa is a recurring character in the Monogatari series of light novels, which has been adapted into an anime by Studio Shaft. She is haunted by an aberration known as a swarineko (or harmful cat) that turns her into a violent half-cat hybrid. She also looks strikingly like Homura; particularly pre-Break the Cutie with twin braids and glasses. (keep in mind that Madoka Magica was Studio Shaft's first original work, and it came more or less on the heels of their adaptation of Bakemonogatari.)
• "If I wished for it, would Kyubey let me fuck him/her/it?", accompanied by a cropped image of Kyubey porn. And yes, not only does it exist, there is also a disturbing large amount of it.
• Misspelling "Walpurgisnacht", e.g. Whatsburger Night, Walmart Night, Walrus Night, Walt Disney Night, Brazilian Night, Waluigi Night, Walgreens Night...
  • Somewhat of an Ascended Meme after Homura's English voice actor "accidentally" referred to it as "Das Wienerschnitzel."
• "That won't be necessary." ^Explanation  Homura's catchphrase, used on 4komas whenever Kyubey is about to convince Madoka to make a contract in exchange for solving a trivial problem, like forgetting her homework or lunch, or running out of shampoo. Usually accompanied by Homura delivering said item and/or beating/shooting the crap out of Kyubey.
• Madoka Old Spice ^Explanation  YouTuber Lily Pichu was amused by this parody of the famous Old Spice commercial and made a video out of it.
• Unlimited _____ Works ^Explanation  Mami and her amazing barrage of rifles could be put in a format similar to Archer's Unlimited Blade Works. Same with Sayaka's cutlasses. The best example is definitely episode 11, where Homura pulls an Unlimited Every Military Weapon Works...
  • On that last one: Unlimited Explosives Don't Work
• The Perverted Homura - (NSFW)^Explanation  Due to the large Les Yay aspects of the show, Homura's interest in Madoka is Flanderized in this picture meme turning her into a Memetic Molester. Molesting, peeping, panty stealing, stalking and more... Nothing will stop Homura in her quest of Madoka. And for some mysterious reason she has an odd Verbal Tic of "homu" and/or "homu homu". In later ones, she will start wearing Madoka's panties on her head. It should be noted that this is also omnipresent on Pixiv, where this meme also orginates.
  • Then after the finale, a whole slew of fanart appeared depicting goddess!Madoka turning the tables on Homura, usually by using her omniscience to peep on her.
  • Then comes the Movie Rebellion, it completely turns around on goddess!Madoka when devil!Homura captures and usurps her position as god.
• Tiro Finale (Physical) ^note This one's a reference to a little known 80s Al Pacino flick known as Cruising, and in particular a scene where a guy who the Japanese have dubbed "Tengaron (Ten-Gallon) Gentleman" (a.k.a. "the guy who REALLY likes Mami-san") bitchslaps someone. The above meme is the name they've given to the bitchslap in question. Also, Tiro Finale has become the name of any form of Mami attacking physically, or brutalizing Kyubey from the 'everybody hates Kyubey' meme above.
• Mami's breasts. ^note Mami is the most well-endowed magical girl. Many comments are made about "Mami's mammies," because her name kind of sounds like "mammary."
• LOVE ME DO! ＼( *´ 3`*)／ ^note A background line that became completely entangled with Sayaka and her shipping partner(s).
• I was... such a fool/I was... such an idiot: ^{Explanation (spoilers!)} Sayaka's last words before she turns into a witch, said with this face◊ which is usually joked about◊. Common jokes include comics of her experiencing encounters that are not particularly serious, and yet still saying this line with the same face.
• MadoTitus^note After this◊ image of Madoka's figma customized with Gunpla parts from a Titus appeared on a Japanese ImageBoard, fanart of the creation soon followed (Danbooru link).
  • Homura Spallow
  • Hilarious in Hindsight when Gundam AGE actually gave us a magical girl-esque mobile suit, the Fawn Farsia.
• Yeah, it's that kind of show. ^Explanation  A meta Running Gag on this very wiki that aimed to show that it is a Darker and Edgier series.
• Mami is forever alone/lonely Mami is lonely. ^Explanation  Unlike Madoka/Homura and Kyoko/Sayaka, Mami isn't part of any obvious pairing in the anime. A fair amount of official art shows the rest of them being couply and Mami just...being there. This can end up Harsher in Hindsight in the PSP game because this meme is the thing that turned Mami into a witch. More or less has died out since Nagisa's introduction into the series, giving Mami a partner.
• It's become quite common for fanart to depict Madoka as a white harp seal, or "Gomadoka/Sealdoka" (a pun off "goma", the Japanese word for spotted seal).
  • Less known are Homuotter, Dolphin Sayaka, Penguin Kyoko, and Jellyfish Mami.
• "homura resets the timeline" ^{Explanation (spoilers!)}  An (arguably forced) meme common on Tumblr, depicting Homura creating an alternate timeline in response to such trivial things as Madoka making a bad joke or Mami becoming a fan of The Twilight Saga.
• Madoka is the Evangelion of anime. ^Explanation A parody of the phrase "X is the Evangelion of [its medium].
• Bunnycat is a dick. ^Explanation Originated in SF Debris' reviews of the series
• What do I look like, a fucking miracle worker? ^Explanation A quote originating from this comic. It's oft used as a joke whenever somebody wants to wish for a simple thing like happiness.
  • In a similar vein: That's not how it works you little shit. ^Explanation Another quote originating from this comic. Used in response to usually a very nonsensical statement.
• PEDO MAMI ^Explanation In response to Pairing Mami with Nagisa AKA Charlotte
• MADOKA IS A RIP-OFF OF RYUKI!!!^Explanation Toku fans have noted the similarities between Kamen Rider Ryuki and Madoka Magica. As such, some hardcore fans have declared Madoka Magica a copy. Similarities summarized in this picture
  • However this became Hilarious in Hindsight, because the main writer of Madoka Magica become the main writer of Kamen Rider Gaim, Take That! Hardcore fans. This creates:
    • GAIM IS A RIP OFF OF MADOKA!! ^Explanation In addition to having the same writer, they share similar plot points, such as starting off as a lighthearted show before becoming much more mature. There is also the fact that The turning point of the show occurs when a character dies. And finally, at the end the main character becomes a god and leaves Earth.
    • OH GOD NOT EX-AID TOO!! ^Explanation Not only do we have another show which starts off light-hearted and turns much darker, we even have the yellow Rider die first, marking the turning point of the show!.
• One that crosses with Ultraman Zero.
  • To start with, his official Twitter account stated the readers "to be careful of "strangers" that offered them the chance to become a "magical girl"".
  • Then it expands to Ultraman Zero directly choking a Kyubey rag doll (the picture itself was around since 2011).
• "That wasn't very cash money of you" ^Explanation From a picture of Sayaka with photoshopped sunglasses on saying that sentence. Has its own KnowYourMeme page.
• Sayacopter ^Explanation A very unfortunate camera angle gave us a grinning Sayaka with a wind turbine in the background positioned behind her: it makes it look like Miss. Miki has a spinning propeller on her head.
• You're mine Madoka, mine, mine, mine. ^Explanation  The dub version of what Sayaka said to Madoka in the 1st episode.
• But that's Forbidden Love! Girls can't love girls! ^Explanation The dub's take on Hitomi's "That's forbidden love". ...the crying and repeating of the phrase makes it sound like she's having a breakdown.
  • But that's HERESY! ^Explanation  Cue Hitomi being depicted as a Sister of Battle
• ONCE YOU POP THE FUN DON'T STOP ^Explanation  Based on the resemblance of the Anthonies, the very first monsters Madoka and crew encounter, to the Pringles mascot. (In episode 8, Kyoko eats canned potato chips very similar to Pringles. Ascended Meme?)
• HEADCHOMP and variations. ^{Explanation (major spoilers!)} The series' local Cool Big Sis Mami Tomoe was decapitated and eaten alive by the witch Charlotte in episode 3.
  • MAMI MOGU MOGU. ^{Explanation (major spoilers!)}  Mogu mogu is a Japanese onomatopoeia for eating or chewing, thus the phrase can be translated as "Mami Chomp".
  • OM NOM NOM NOM NOM NOM
  • Headless Mami. There's more merchandise of her than you can shake a musket at. Also sometimes referred to as "Don't lose your head."
  • Even the ANN has made a crack at this scene when announcing that Mami would adorn her own cake starting in April 2012: The Mami figure is not edible.
    • And when a Charlotte plush toy measuring at 4 feet was announced in October 2013: Let's just say it's big enough that someone's head could fit in its mouth.
  • Fanartists have developed a streak of Black Comedy when it comes to depicting Mami post episode 3, in particular showing her with◊ Celty.
    • And more recently with◊ Dirk Strider.
    • And now with two more victims who died early deaths in their series.
  • The victim of that scene has practically verbified; "to Mami" can now mean to Off with His Head!.
  • I WANT MY HEAD BACK
  • A Mami with a head is not Mami. ^{Explanation (major spoilers!)} The Chinese-speaking fans often ironically point out that a Headless Mami is the real her instead of having her head intact.
  • Even the Japanese voice cast has had their fun with it; in a subtitled foreword that they gave before international showings of the films, Kaori Mizuhashi, who voiced Mami, is given the title of "Head of Shocking Events"
  • This meme crosses over with a Signature Scene from Mobile Suit Gundam: "Mami's Last Shooting" (It's because the RX-78-2 Gundam had its head blown off when it made that shot.)
• In Japan (real life), you eat cake. In Soviet Russia (magical world), cake eats YOU!! ^{Explanation (Episode 3 spoiler)}  Mami made a suggestion to wish for cake, guess where and HOW she died.
• Cake Planet. ^note There is an image circulating around the Internet of a hypothetical localization by 4KidsEntertainment◊, censoring the infamous scene from episode 3 by claiming "Mary" is actually an alien and returning to the "Cake Planet". Because 4Kids dubbing such a dark, tragic, and violent anime the way they normally handle things would be hilarious.
  • And somewhat Hilarious in Hindsight, as it was recently revealed that ABC 3 will be airing◊ the anime in prime time. Let's just sit and wait until episode 3 kicks in.
    • They kept it in. They did cut the conversation between the two mysoginists on the train in episode 8, though.
• Poorfag/Poor-chan and Failurefag. Poor-chan in particular has gotten fanart, comics, magical girl and witch forms, shipped with Mami or Kyouko, and a series of stories on 4Chan about her Perpetual Poverty. ^note A student with no laptop in an entire classroom where everybody else does◊ in Madoka's classroom was adopted by fans. A frustrated boy in the same shot◊ appears to be following suit.
  • There's a chance that the animator intended to draw a Libretto W100 folding tablet.
• In Episode 4, Madoka finds Hitomi being controlled by a witch. When Madoka attempts to run away, Hitomi stops her by slamming her in the stomach. Now most fanart with her in it somehow involve tummy punching.
  • Taken to its logical conclusion..
• NOW SHE'S LOST IT / SHE KNOWS SHE CAN KILL ^{Explanation (major spoilers!)} This refers to Sayaka's major Freak Out at the end of EP 7.
• ZA WARUDO! ^{Explanation (spoilers!)} In Episode 8, it is revealed that Homura has the ability to stop time, much like Dio Brando and Sakuya Izayoi. The fanbase, naturally, has run with it. Best shown in this video
• After people clamoring over the Fridge Logic/Horror of Sayaka's body still being in that hotel room: Weekend at Sayaka's.
  • Episode 11 softens it somewhat: It's shown that her body was found.
• After the finale came out in Good Friday April 2011, there's suddenly a lot of noise about NAKED LESBIAN SPACE HUGS and Madokami.
  • The Church of Madoka/Madoka died for your sins./Do you accept Madoka as your Lord and Savior?
    • Serial Experiments Madoka/Homura May Cry. ^{Explanation (major spoilers for Lain and Madoka)}  Madoka rewriting herself out of existence like Lain for the former and the latter when Madoka's wish caused beings referred as demons rather than witches to appear. The last scene in the final episode shows Homura Walking the Earth hunting these things, much like Dante does in his series.
  • I am Penitent Gretchen, or rather, Kriemhild Gretchen as she should have been. ^{Explanation (major spoilers!)} Kriemhild Gretchen's idea of salvation is absorbing all life into her barrier, whereas Penitent Gretchen's idea of salvation is preventing witches from existing in the first place, so magical girls that are due to become witches instead go to Heaven with her. Thus, Penitent Gretchen's idea of salvation is preferable to Kriemhild Gretchen's. Also a reference to one of Gandalf's lines in The Lord of the Rings once he comes back as Gandalf the White, or "Saruman as he should have been."
    • The finale is often referred to as End of Madoka due to the similarities between End of Evangelion and it. Somewhat.
• Luminous^Explanation  The scene of Madoka and Homura rubbing their cheeks together from the movie opening. It has gained it's name from the theme song of the same movie
• MAMI IS THE CHEESE. SHE IS THE BEST CHARACTER ON THE SHOW. ^Explanation Rebellion's cake song has Mami declare herself as the cheese. Comparisons to Wacky Delly were inevitable, really.
• Homura did nothing wrong!/Homura did everything wrong!^Explanation The ending of Puella Magi Madoka Magica The Movie: Rebellion is still divisive. The fanbase cannot seem to agree whether it makes Homura into a Villain Protagonist who still needs a hug or it was a genuinely good ending.
• The Homura Heresy. ^{Explanation (Rebellion spoilers)} Rebellion's finale involving Homura's betrayal of Madoka inevitably gets comparisons to Warhammer 40,000.
• Where is the fourth/concept movie?/Is there going to be a sequel to Rebellion? Or similar ^Explanation The distress generated from the lack of news on the concept movie since 2016 (the concept movie was shown in Madogatari 2015), as people wonder if it is in production or not. Only got even more popular when the Magia Record: Puella Magi Madoka Magica Side Story anime was announced, to many fans' chagrin. Became Hilarious in Hindsight when Walpurgis no Kaiten was announced.
• Christ you are extremely fucking selfish, die^Explanation A fan comic by JAYnder riffing on the contrast between Madoka and Kyubey's worldviews, with Kyubey verbally abusing Madoka for wanting everyone to be happy, to which Madoka responds by pointing out that she's a 14-year-old. The comic became a widespread subject for parody after being posted on Twitter, resulting in numerous redraws based around other works.
• Madoka = Meowbahh ^Explanation Due to the controversial YouTuber Meowbahh having Madoka as their profile picture, it is very common to see memes and comments about Meowbahh on pictures of Madoka on Pinterest. Madoka fans tend to be annoyed by this, especially due to the various scandals Meowbahh has gotten themselves into.
• Can't they just Madoka and Homura kiss already? ^Explanation Often used by fans that joke about that with all of the yuri undertones they have they should just get it over already.
• Homura married Tatsuya in Tomoe Mami's Mundane Everyday Life, seriously?^Explanation This official spinoff is infamous for having Homura married to Tatsuya, to the point it's often remembered for this alone.

Puella Magi Oriko Magica

• ORIKO WAS RIGHT ^Explanation Oriko's plan is to kill Madoka, preventing Gretchen. The phrase became a rallying cry for people who thought Homura's attempts to save her were selfish. Only became more popular after the movie.
  • If Oriko was right, why did she wear a bucket on her head? ^Explanation A reference to Oriko's hat, which looks uncannily like a bucket. It's probably brainwashing-resistant tinfoil hat.

---