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• The meme. [[hottip:Explanation:The explanation behind the meme.]] Explanation
  Like this.
  • Further mutations and successor memes, if any.

• ONCE YOU POP THE FUN DON'T STOP◊ Explanation
  Based on the resemblance of the Anthonies, the very first monsters Madoka and crew encounter, to the Pringles mascot. (In episode 8, Kyoko eats canned potato chips very similar to Pringles. Ascended Meme?)
• Deny the obvious, uphold the inane! Explanation
  Originated in a Image Boards /a/ in response to a bout of Insane Troll Logic.
• HEADCHOMP and variations. Explanation (major spoilers!)
  The series' local Cool Big Sis Mami Tomoe was decapitated and eaten alive by the witch Charlotte in episode 3.
  • MAMI MOGU MOGU. Explanation (major spoilers!)
    Mogu mogu is a Japanese onomatopoeia for eating or chewing, thus the phrase can be translated as "Mami Chomp".
  • OM NOM NOM NOM NOM NOM
  • Headless Mami. There's more merchandise of her than you can shake a musket at.
  • Even the ANN has made a crack at this scene when announcing that Mami would adorn her own cake starting in April 2012: The Mami figure is not edible.
  • Fanartists have developed a streak of Black Comedy when it comes to depicting Mami post episode 3, in particular showing her with Celty.
  • The victim of that scene has practically verbified; "to Mami" can now mean to Off with His Head!.
  • I WANT MY HEAD BACK
• Kyubey stares into your soul. /人◕‿‿◕人\\ Explanation (with spoilers!)
  The series has taken the staple Mentor Mascot of the Magical Girl Genre and made him/it into something rather nefarious. Kyubey will grant you a wish if you make a contract with him by becoming a magical girl and hunting witches (which actually has bad consequences in the long run), and if you don't make a contract with him, he'll pester you until you do, brandishing one and only one facial expression. Creepy as hell.◊
  • He also wants you to save a bunch of money on your car insurance, which is a whole other can of memes.
  • "I don't understand this at all" - said by Kyubey quite a few times emotionlessly when he fails to understand why humans would consider certain traumatic experiences or revelations traumatic.
  • AAAAAHHHHH!!!
  • Everybody Hates Kyubey Explanation
    The rage that Kyubey has generated, and the subsequent fanart depicting it being abused, is enormous.
  • "Let's make a contract?" (Link has NSFW advertisements.)
  • It should be noted that Kyubey is a Fountain of Memes
• In Japan (real life), you eat cake. In Soviet Russia (magical world), cake eats YOU!! Explanation (major spoilers!)
  Mami made a suggestion to wish for cake, guess where and HOW she died.
• I r in ur magical anime, KILLIN UR MAGICAL GIRLZ. Explanation (major spoilers!)
  This pretains to the Anyone Can Die nature of the show, and as of EP 10, only 2 of them remain (One actually, if you count the previous 4 timelines).
• Because of the general depressing and horrific nature of the show, the "MORNING RESCUE" Japanese commercial that a certain fansubbing group left in has been the only thing considered as a safe haven. Taken to its logical conclusion. (Spoilers in both links!)
  • ...And conversely, a certain WMG that Morning Rescue is actually LCL has shattered what little refuge was previously believed to exist. NO ESCAPE.
  • And now J-List has started carrying Morning Rescue, specifically because of the meme.
  • Just to let you not escape Kyubey just changed Morning Rescue to Morning ResKYUBEY.
• NOW SHE'S LOST IT / SHE KNOWS SHE CAN KILL Explanation (major spoilers!)
  This refers to Sayaka's major Freak Out at the end of EP 7.
• "being meguca is suffering..." Explanation
  From joke threads on an Image Board that use Off Model pictures of the characters called Meduka Meguca. All five "episodes" are available here. (Major spoilers!)
  • Some lines from the Meduka Meguca "series" have become particularly memetic:
    • "mumi why" Explanation
      Meduka's reaction to Mumi's death.
    • "do not throw souls!" Explanation
      Coobie's reaction to Meduka tossing Seyiku's Sool Jim.
    • Referring to Walpurgis Night as "Brazilian Night" and rendering her laugh as "huehuehuehuehue huahuahuahuahua".Explanation
      This refers to another meme about the bad behavior of Brazilian MMORPG players, which involves them being Hyenas much like Walpurgis Night.
  • "being _____ is suffering..." Explanation
    The above led to many of these statements.
• We need to go wider.◊ WIIIIIIIDER. Explanation
  Ume Aoki, author of Hidamari Sketch and character designer of Madoka Magica, is well-known for her Super-Deformed "widefaces". However, being a GRIMDARK anime, Madoka Magica contains no widefaces. The fans' desire for widefaces was, in an image macro, combined with the Inception meme "We need to go deeper." Eventually, an Inception×Madoka Magica crossover video was made.
• Homerun-chan Explanation
  Fan Nickname for Homura derived from the Japanese spelling of her name, which sounds like "home run" (homuran). Born in 4Chan.◊
• Homu homu Explanation
  Homura's fan-based Verbal Tic, adopted in nearly any situations. Because it's a shortening of her nickname and makes her look a bit cuter.
• Homura, for one reason or another, is often drawn with cat ears. Sometimes this spills over into a full-blown Little Bit Beastly portrayal.
• After people clamoring over the Fridge Logic/Horror of Sayaka's body still being in that hotel room: Weekend at Sayaka's.
  • Episode 11 softens it somewhat: It's shown that her body was found.
• "If I wished for it, would Kyubey let me fuck him/her/it?", accompanied by a cropped image of Kyubey porn. And yes, not only does it exist, there is also a disturbing large amount of it.
• Misspelling "Walpurgis Night", e.g. Whatsburger Night, Walmart Night, Walrus Night, Walt Disney Night, Brazilian Night, Walgreens Night...
• "That won't be necessary" Explanation
  Homura's Catch Phrase, used on 4komas whenever Kyubey is about to convince Madoka to make a contract in exchange for solving a trivial problem, like forgetting her homework or lunch, or running out of shampoo. Usually accompanied by Homura delivering said item and/or beating/shooting the crap out of Kyubey.
• ZA WARUDO! Explanation
  In Episode 8, it is revealed that Homura has the ability to stop time, much like Dio Brando and Sakuya Izayoi. The fanbase, naturally, has run with it. Best shown in this video
• In Episode 4, Madoka finds Hitomi being controlled by a witch. When Madoka attempts to run away, Hitomi stops her by slamming her in the stomach. Now most fanart with her in it somehow involve tummy punching.
• Early on, the "Speculah" meme was brought over from Sora No Woto and is proudly used in the Puella Magi wiki.
• After the finale came out in April 2011, there's suddenly a lot of noise about NAKED LESBIAN SPACE HUGS and Magodka/Godoka/Madokami.
  • The Church of Madoka/Madoka died for your sins./Do you accept Madoka as your Lord and Savior? Explanation (major spoilers!)
    Not only was there much symbolism on Madoka-Goddess taking the burden of the world's despair upon her to purge the world of witchy evil, but the episode also happened to air on Good Friday...
    • Serial Experiments Madoka/Homura May Cry Explanation (major spoilers!)
      Madoka rewriting herself out of existence like Lain for the former and the latter when Madoka's wish caused beings referred as demons rather than witches to appear.
  • I am Penitent Gretchen, or rather, Kriemhild Gretchen as she should have been. Explanation (major spoilers!)
    Kriemhild Gretchen's idea of salvation is absorbing all life into her barrier, whereas Penitent Gretchen's idea of salvation is preventing witches from existing in the first place, so magical girls that are due to become witches instead go to Heaven with her. Thus, Penitent Gretchen's idea of salvation is preferable to Kriemhild Gretchen's. Also a reference to one of Gandalf's lines in The Lord of the Rings once he comes back as Gandalf the White, or "Saruman as he should have been."
    • The finale is often referred to as End of Madoka due to the similarities between End of Evangelion and it.
  • Madoka Old Spice Explanation
    Youtuber Lily Pichu was amused by this parody of the famous Old Spice commercial and made a video out of it.
• Unlimited _____ Works Explanation
  Mami and her amazing barrage of rifles could be put in a format similar to Archer's Unlimited Blade Works. Same with Sayaka's cutlasses. The best example is definitely episode 11, where Homura pulls an Unlimited Every Military Weapon Works...
  • On that last one: Unlimited Explosives Don't Work
• Perverted Homura - (NSFW)Explanation
  Due to the large Les Yay aspects of the show, Homura's interest in Madoka is ampped Up to Eleven in this picture meme turning her into a Memetic Molester. Molesting, peeping, panty stealing, stalking and more... Nothing will stop Homura in her quest of Madoka. And for some mysterious reason she has an odd Verbal Tic of "homu" and/or "homu homu". In later ones, she will start wearing Madoka's panties on her head...
  • Then after the finale, a whole slew of fanart appeared depicting goddess!Madoka turning the tables on Homura, usually by using her omniscience to peep on her.
• Tiro Finale (Physical) ^note This one's a reference to a little known 80s Al Pacino flick known as Cruising, and in particular a scene where a guy who the Japanese have dubbed "Tengaron (Ten-Gallon) Gentleman" (a.k.a. "the guy who REALLY likes Mami-san") bitchslaps someone. The above meme is the name they've given to the bitchslap in question. Also, Tiro Finale has become the name of any form of Mami attacking physically, or brutalizing Kyubey from the 'everybody hates Kyubey' meme above.
• Mami's mammies. Explanation
  Mami is the most well-endowed Puella Magi, and the mispronunciation of her name kind of sounds like "mammary." (The correct pronunciation sounds more like "mommy")
• LOVE ME DO! ↖( *´ 3`*)ノ Explanation
  A background line that became completely entangled with Sayaka and her shipping partner(s).
• Poorfag/Poor-chan and Failurefag. Poor-chan in particular has gotten fanart, comics, Puella Magi and witch forms, shipped with Mami or Kyouko, and a series of stories on 4Chan about her Perpetual Poverty. You could say she's the Madoka equivalent to Derpy Hooves. ^note A student with no laptop◊ in Madoka's classroom was adopted by fans. A frustrated boy in the same shot◊ appears to be following suit.
• Cake Planet. ^note For a little while, there's been an image◊ circulating around the Internet of a hypothetical localisation by 4KidsEntertainment, censoring the infamous scene from episode 3 by claiming "Mary" is actually an alien and returning to the "Cake Planet". Because 4Kids dubbing such a dark, tragic, and violent anime the way they normally handle things would be hilarious.
• I was... such a fool/I was... such an idiot: ^note Sayaka's last words before she turns into a witch, said with this face◊ which is usually joked about◊. Common jokes include comics of her experiencing encounters that are not particularly serious, and yet still saying this line with the same face.
• MadoTitus^note After this◊ image appeared on a Japanese Image Board, fanart of the creation soon followed (Danbooru link).
  • Homura Spallow
• Yeah, it's that kind of show. Explanation
  A meta Running Gag that appears to show fans that it is a Darker and Edgier Deconstruction series.
• You're mine Madoka, mine, mine, mine. Explanation
  The dub version of what Sayaka said to Madoka in the 1st episode.
• Mami is forever alone/lonely Mami is lonely. Explanation
  Unlike Madoka/Homura and Kyoko/Sayaka, Mami isn't part of any obvious pairing in the anime. Can end up as a "Funny Aneurysm" Moment in the PSP game because this meme is the thing that turned Mami into a witch.
• Girls can't love girls! Explanation
  The dub's take on Hitomi's "That's forbidden love". ...the crying and repeating of the phrase makes it sound like she's having a breakdown.