Guile Heroes in Western Animation.
- Teddy Ruxpin from The Adventures of Teddy Ruxpin. Much of the time, he relies on words, gambits, quick-thinking skills, outwitting his enemies, and the natural effect he has on people. Generally, he leaves the science to his friend Newton Gimmick and is too nice a guy to actually hurt his enemies unless they push things too far.
- Gumball Watterson from The Amazing World of Gumball may not be the smartest or the strongest, and he doesn't have any special powers like some of his classmates but he does have a quick wit and a silver tongue that he makes frequent use of. Examples of this include tricking Principal Brown into a Engineered Public Confession in "The Pact." (Until it backfires when he starts confessing a little too much.), orchestrating a happy ending for Claire in "The Others", and defeating a troll simply by annoying it in "The Sorcerer." This appears to run in the family as his sister Anais also tricks her family into getting what she wants, as seen in "The Remote" and "The Password."
- The Warner Siblings, Yakko Warner in particular, from Animaniacs. The Warners are more than willing to resort to violence against anyone who's intentionally mean or rude, but they still often trick and outsmart their "special friends".
- Sokka from Avatar: The Last Airbender. He is the one who comes up with the majority of their battle strategies.
- Thor, surprisingly given his normal portrayal, pulls it off in an episode of Avengers Assemble when, after defeating Doctor Doom who has changed history to make himself absolute ruler of Earth, goes back in time to reset history to the original timeline. Instead of rushing in to stop Doom from using his time machine, Thor sabotages it and slips away, allowing Doom and his legendary ego be convinced that the process doesn't work, he's wasted years of effort and resources on it, and to give up on trying time travel.
- Rattrap from Beast Wars is the quintessential Guile Hero. Uses his brains and cunning in every situation, will feign loyalty and pretend to switch sides and abandon his team to gain access to information that will really further his team's goals.
- Princess Carolyn from BoJack Horseman. Whenever there is some talking, negotiation, or dealing the group has to do, she is always at the front, detailing the conditions, the basic requirements, and bargaining with the other representatives in order to get the most beneficial deal she can make.
- Bugs Bunny. While not averse to pulling out a Hyperspace Mallet on his foes, his main tactic is to trick them into taking their own fall, confusing them with witty patter and deceiving them with costumes and flattery.
- The titular (and ironically-named) Courage in Courage the Cowardly Dog is, more often than not, completely outmatched and out of his element against whatever supernatural horror he is up against on an almost-daily basis, and as such, usually must rely on his wits instead to save the day.
- Louie Duck in DuckTales (2017) is described as "sharper than the sharpies" by his Uncle Scrooge. He is able to con villains (and his own family) and is (usually) able to talk his way out of problems due to being able to "see all the angles".
- Fangbone!. Whereas Fangbone and the other barbarians like to solve their conflicts using strength and fierceness, Bill relies mainly on his wits and ability to talk things out to deal with problems, whether it be convincing an enemy to change their ways or coming up with a plan that will let Fangbone slay Drool's Monster of the Week.
- Gravity Falls:
- Dipper Pines uses his wits to uncover many many mysteries, much to the chagrin of the resident police constables.
- His great-uncle, Stan Pines, is this to a greater extent, to the point that in the Grand Finale he manages to trick a demon. Stan's long-lost brother, Stanford even discusses how a con man like Stan never would have fallen for Bill Cipher's ruse, like the Author did.
- Inspector Gadget: Seeing as her uncle is an Idiot Hero and she's just a young girl, Penny fits this role more often than not, with her and her dog Brain helping crack every one of Gadget's cases behind the scenes.
- Jackie Chan Adventures: Jade in general, though she's an impulsive Action Girl a lot of the time, has a number of these moments throughout the series and tends to be the one who thinks of USING the magical objects they find (i.e. The Talismans) more often than not, not to mention all the ways she's found to follow Jackie.
- Heck, she managed to trick the Monkey King, who is essentially the embodiment of mischief and trickery!
- Jade is accidentally trapped in the Demon Netherworld and her family tries to find the last remaining portal to rescue her. When she gets captured, with Po Kong the Mountain Demon wanting to EAT her, she reveals that their brother lied to them and that only one of them can escape. She KNEW that they would fight over who would get to use the portal to leave, and uses the infighting to escape through the portal before they can.
- In Season 4, she also manages to briefly trick Tarakudo into thinking she was returning to the Forces of Darkness.
- Heloise on Jimmy Two-Shoes, whenever she decides to side with Jimmy.
- Kaeloo manipulates people a lot. It doesn't help that the Big Bad of the series is one of her best friends and has a crush on her.
- Kipo and the Age of Wonderbeasts: Unlike Wolf, who focus on fighting, and Kipo, who tries to deal with situations by befriending others, Benson is a very good scammer and frequently uses lies and general trickery to evade Mutes. A good example of this has him convincing the Timbercats to let him cook them dinner, but with the intention of tampering with their food to give him time to escape.
- Miraculous Ladybug: Ladybug is super smart, to the point she almost always manages to find a way to trick the akumatized villain and save the day using whatever item her Lucky Charm ability gave her.
- My Little Pony: Friendship Is Magic's Rarity often persuades other ponies (and at one point, almost persuades a dragon — she would get away with it too, if not for her greed) into doing what she wants by using her wits and charms. In one episode she gets kidnapped by the Diamond Dogs. While her more action-oriented friends struggle to rescue her, she manages to get out of the situation herself by irritating her captors enough that they're more than happy to let her go. The episode's Aesop is a Take That! to "Real Women Don't Wear Dresses".
- Princess Celestia counts as well: Equestria has been threatened by out-of-control malicious gods twice now, and both times Celestia has brought about their defeat, not by using her considerable power, but by mailing letters to her pupil (the first time to get her in the right place at the right time, and the second time to remind her of The Power of Friendship and inspire her to save her friends from being brainwashed).
- The mane six, especially Fluttershy during the Season 5 premiere. Starlight Glimmer steals their Cutie Marks and tries to brainwash them. Without their talents, all they're left with is their wits… which they use to trick and Out Gambit Starlight and expose her to the town, allowing her to be defeated.
- Lisa Simpson of The Simpsons is clever enough to outsmart and manipulate enemies like Mr. Burns.
- All of the main characters in South Park (except Eric Cartman). In a Crapsack World where Adults Are Useless, just a little bit of youthful common sense always saves the day.
- The Spectacular Spider-Man: Spider-Man is the trifecta in one person, combining book smarts, street smarts, and superpowered fighting-skills effectively enough to take down much more powerful opponents.
- Jerry Mouse from Tom and Jerry qualifies, as he constantly resorts to cunning to outwit Tom and all the other enemies who wish to capture or eat him.
