A Taste of the Lash: Self-flagellation. People find it amusing while he considers it atonement.
Black and White Insanity: By the end, he considers happiness to be bad, and asserts his right to be unhappy. To the point where he's harming himself if he shows the slightest inclination of being happy.
Honor Before Reason: He wants to follow Shakespearean tragedy and earn through suffering in a world where you can just guzzle on drugs if you stub your toe.
Ignorant of Their Own Ignorance: For all that he's read and can recite, John really doesn't get Shakespeare. His ultra-prudish nature, misquotations, misuse of quotes, and even self-attestation of not completely understanding Hamlet, do not reflect an in-depth comprehension of The Bard's works.
It's All About Me: He becomes really self-centered as the story goes on and mocks the Savage and Watson's bonding over Shakespeare.
Took a Level in Jerkass: When the Savage makes him a star he has an inflated ego and starts enjoying society. Same guy who complained about comparing Lenina to a piece of meat now sleeps with everyone because he can.
The Ace: As an Alpha, he is smart, athletic and good-looking.
Intelligence Equals Isolation: He is the best at what he does, but the problem is by being too good he realizes how basic his writings are and how everyone around him are brainwashed dullards.
Really Gets Around: Well, he used to, until he found a new purpose: looking for something worth writing about.
Ignorant of Their Own Ignorance: At first she tries to figure out something is off with having to sleep with everyone and lower classes doing the grunt work but it's quickly ignored due to the conditioning. She mostly serves as a viewpoint of how brainwashed Alphas act.
Really Gets Around: Well it's part of society and unlike the main characters she is not either too ugly or too bored by the system to suffer from it.
Satellite Love Interest: Zig-Zagged. Lenina, to the reader, is definitely a Satellite Love Interest. To everyone else in the story, she's a somewhat abnormal woman. To the man she actually loves, she's not even a love interest to him, and, in fact, considers her odd for a different number of reasons, but still considers her shallow.
Affably Evil: Mustapha Mond is eloquent and polite as he explains the workings of the World Society to the Savage. He pretty much gives the heroes what they really want.
Anti-Villain: Despite being at the head of the dystopian society of the book, he doesn't come off as a cackling madman, but a person who simply does what he believes needs to be done.
Dark Messiah: Hmmm, let's see. First of all, "Mond" means moon. His inferiors reference him by the title "fordship." Then, there's his extremist philosophies. But perhaps most significantly, he consciously - throughout the novel, he continuously demonstrates himself as possibly themost anthropologically versed person in the entire world - likens himself to Jesus through his perversion of the biblical quote "Suffer [the] little children."
It's probable his first name refers to Mustapha Kemal Ataturk, the founder of Turkey who modernized and westernized it, or that it's meant as a bilingual pun: Mustapha Mond — "Must-have" "the World".
Emperor Scientist: At first he was a scientific and realized that they were actually just following a recipe instead of actual research and observation. He was then given the choice between the exile or being in charge, guess what he took?
Ignorant of Their Own Ignorance: The only member of the society shown to avert this. Unlike Marx and Watson who thinks they just pierced a mystery of how their society is ignorant or the brainwashed members who don't even see how much out of the loop they are, Mond knows exactly why they are ignorant, since the society chose to be dumb and he is more than happy to ignore what he is missing if it means continuous bliss for the whole world (and the title of World Controller sweetened the deal for him). He is here to show how the World decided to be that way.
Wicked Cultured: He quotes Shakespeare at the Savage, who expresses surprise that someone else knows the author.
Director Thomas "Thomakin"
I Just Want to Be Normal: He was...until his long lost son came to visit. He is also one of the few citizens who aknowledge Alphas are too smart to act like Man Child but believe it's their duty to avoid conflict.