- Viral Marketing: Mass: We Pray, a spoof of The Moral Substitute which actually had people very worried that it was a real product. Also, notable people in the media who cover video games received items tailored to a specific Deadly Sin:
- The "Wrath" portion of their Seven Deadly Sins based marketing campaign: a box containing a hammer and safety goggles was sent to various gaming media. The catch? When said boxes are opened, a certain song starts playing and the only way to stop it is to smash the hell out of the box. Once the unfortunate recipient is done, they find a scroll claiming that Wrath has damned them to Hell.
- "Greed" consisted of a cheque for a large sum of money; if they didn't cash it, they were branded as "wasteful", whereas if they cashed it, they were "greedy".
- "Lust" was a highly controversial use of booth babes at E3.
Trivia / Dante's Inferno