The film starts by showing "the old way," in which a Corrupt Corporate Executive (with pictures of Theodore Roosevelt and William Howard Taft on his wall, by the way) refuses to spend a dime on the exploited workers in his own mills but happily doles out a million dollars to "swing 100,000 votes." This is contrasted with "the new way," in which you, the viewer, are encouraged to contribute "one honest dollar" to the Wilson campaign.
The film was scripted by cartoonist and illustrator Charles R. Macauley.
This film has the examples of:
- Corrupt Corporate Executive: A stereotypical robber baron is presented as the villain, with the ad claiming that Roosevelt and Taft are the pawns of such people.
- Paper Destruction of Anger: The villain tears up a letter asking him to contribute money to the hospital, which is overcrowded due to all the people who have been injured in his mills.
- Scare Campaign: Most of the ad is dedicated to attacking Roosevelt and Taft, via their presumed financial backers. Little reason is given for why you should support Wilson other than the fact that he's not them.
- Stock Money Bag: The villain's money is literally shoveled into one of these, which is helpfully labeled, "The Dough Bag." Can you tell this was written by a political cartoonist?
- Treasure Room: The bad guy keeps his wealth in a giant vault, à la Scrooge McDuck.
