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* The UsefulNotes/NintendoSwitch Presentation trailer for ''VideoGame/OneTwoSwitch'' starts off with two cowboys approaching each other and preparing to do a fast draw, which looks like something for a [[WildWest Western]] video game. It turns out to be a demonstration for the "Quick Draw" minigame.

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* The UsefulNotes/NintendoSwitch Platform/NintendoSwitch Presentation trailer for ''VideoGame/OneTwoSwitch'' starts off with two cowboys approaching each other and preparing to do a fast draw, which looks like something for a [[WildWest Western]] video game. It turns out to be a demonstration for the "Quick Draw" minigame.



* The trailer for the UsefulNotes/PlayStation4 version of ''VideoGame/FinalFantasyVII'' looks like a trailer for an entirely different game all together, just to show how well the graphics have improved. Only at the end, when you see Cloud's distinctive {{BFS}}, you'll realize this is FFVII.

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* The trailer for the UsefulNotes/PlayStation4 Platform/PlayStation4 version of ''VideoGame/FinalFantasyVII'' looks like a trailer for an entirely different game all together, just to show how well the graphics have improved. Only at the end, when you see Cloud's distinctive {{BFS}}, you'll realize this is FFVII.FFVII.
* The [[https://www.youtube.com/watch?v=HhXZZsEfRgk announcement trailer]] for the ''VideoGame/{{Gex}} Trilogy'' is intentionally designed to be an announcement trailer for a ''VideoGame/GoldenEye1997'' remaster (it was also saved for last in the Limited Run Games 2023 Showcase), with a Franchise/JamesBond silhouette to boot. Said silhouette flips to Gex {{tail slap}}ping the trailer text, with him revealing himself and pointing out if the viewers were expecting somebody else (like Bond did for [[Film/GoldenEye the film's]] trailer).



** The reveal trailer for the Wii Fit Trainer first starts as what appears to be a trailer for a new ''VideoGame/WiiFit'' game, before pulling out to reveal Mario, Link, and Kirby holding the pose shown on screen, where upon the Trainer gets their attention before attacking them.
** Rosalina's trailer starts out with Kirby flying in space along with ''VideoGame/KirbyAirRide'' music before coming upon Rainbow Road from ''VideoGame/MarioKart'', causing the viewer to expect an ''Air Ride'' game, then an ''Air Ride/Mario Kart'' crossover. Then something shoots off a [[VideoGame/SuperMarioGalaxy Launch Star]], causing Kirby to crash. Luma splits off from the something and lands. Rosalina appears shortly after, and title card ''"Rosalina and Luma Launch Into Battle!"'' appears. Funnily enough, the presenter of that particular Nintendo Direct (Creator/SatoruIwata) jokes that this ended up being a happy coincidence, as he's can use it to segue into a new trailer for an actual ''Mario Kart'' game (''VideoGame/MarioKart8'', to be precise).
** ''VideoGame/SuperSmashBrosUltimate'''s initial trailer was a recreation of the original ''VideoGame/Splatoon1'' reveal trailer, before it suddenly goes dark. As the female Inkling stops in confusion, she looks over her shoulder and is stunned; the viewer can see the Smash logo reflected in her eye, before we see that she looking at a giant flaming Smash logo with a number of veteran characters standing in front of it.
** The reveal trailer for [[Franchise/AnimalCrossing Isabelle]] was placed near the end of a Nintendo Direct, looking very much like a trailer for a new ''Animal Crossing'' game. Isabelle starts to give away the game when she mentions the mayor (Villager) being in ''Smash'', but it's still a bit before it officially confirms itself as a ''Smash'' trailer. Then trailer then becomes a DoubleSubversion, as it ends with Tom Nook in his office watching the Nintendo Direct himself, before addressing the audience and revealing an actual ''Animal Crossing'' game will be releasing next year (though [[VideoGame/AnimalCrossingNewHorizons the game in question]] would end up getting delayed a few months).
** The [[https://youtu.be/qyJ4djjQOr0 reveal trailer]] for VideoGame/BanjoKazooie's inclusion in ''Ultimate'' is a parody of [[Franchise/DonkeyKong King K. Rool]]'s [[https://youtu.be/0-gfC1upmoA own reveal trailer]], complete with VideoGame/DuckHunt in [[Franchise/{{Kirby}} King Dedede]]'s role of the [[DoubleSubversion double fake-out]].
** The reveal trailer for Pyra and Mythra opens with Rex searching for her in what could easily be mistaken as a trailer for ''VideoGame/XenobladeChronicles2'' DLC, until he manages to find her on a foggy version of ''Smash Bros.''[='=]s Battlefield stage, where she admits she's been hiding that she had been invited to ''Smash''.

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** [[https://www.youtube.com/watch?v=lBoL1Ic9uWw The reveal trailer trailer]] for the Wii Fit Trainer first starts as what appears to be a trailer for a new ''VideoGame/WiiFit'' game, before pulling out to reveal Mario, Link, and Kirby holding the pose shown on screen, where upon the Trainer gets their attention before attacking them.
** [[https://www.youtube.com/watch?v=pPdutb_6DZU Rosalina's trailer trailer]] starts out with Kirby Franchise/{{Kirby}} flying in space along with ''VideoGame/KirbyAirRide'' music before coming upon Rainbow Road from ''VideoGame/MarioKart'', causing the viewer to expect an ''Air Ride'' game, then an ''Air Ride/Mario Kart'' crossover. Then something shoots off a [[VideoGame/SuperMarioGalaxy Launch Star]], causing Kirby to crash. Luma splits off from the something and lands. Rosalina appears shortly after, and title card ''"Rosalina and Luma Launch Into Battle!"'' appears. Funnily enough, the presenter of that particular Nintendo Direct (Creator/SatoruIwata) jokes that this ended up being a happy coincidence, as he's can use it to segue into a new trailer for an actual ''Mario Kart'' game (''VideoGame/MarioKart8'', to be precise).
** ''VideoGame/SuperSmashBrosUltimate'''s [[https://www.youtube.com/watch?v=w3Gt42kVgCw initial trailer trailer]] was a recreation of the original ''VideoGame/Splatoon1'' reveal trailer, before it suddenly goes dark. As the female Inkling stops in confusion, she looks over her shoulder and is stunned; the viewer can see the Smash logo reflected in her eye, before we see that she looking at a giant flaming Smash logo with a number of veteran characters standing in front of it.
** The [[https://www.youtube.com/watch?v=ijp5FeOE_Yw reveal trailer trailer]] for [[Franchise/AnimalCrossing Isabelle]] was placed near the end of a Nintendo Direct, looking very much like a trailer for a new ''Animal Crossing'' game. Isabelle starts to give away the game when she mentions the mayor (Villager) being in ''Smash'', but it's still a bit before it officially confirms itself as a ''Smash'' trailer. Then trailer then becomes a DoubleSubversion, as it ends with Tom Nook in his office watching the Nintendo Direct himself, before addressing the audience and revealing an actual ''Animal Crossing'' game will be releasing next year (though [[VideoGame/AnimalCrossingNewHorizons the game in question]] would end up getting delayed a few months).
** [[https://www.youtube.com/watch?v=qyJ4djjQOr0 The [[https://youtu.be/qyJ4djjQOr0 reveal trailer]] for VideoGame/BanjoKazooie's inclusion in ''Ultimate'' is a parody of [[Franchise/DonkeyKong King K. Rool]]'s [[https://youtu.be/0-gfC1upmoA own reveal trailer]], complete with VideoGame/DuckHunt in [[Franchise/{{Kirby}} King Dedede]]'s role of the [[DoubleSubversion double fake-out]].
** [[https://www.youtube.com/watch?v=sdgdxaIkU5g The reveal trailer trailer]] for Pyra and Mythra opens with Rex searching for her in what could easily be mistaken as a trailer for ''VideoGame/XenobladeChronicles2'' DLC, until he manages to find her on a foggy version of ''Smash Bros.''[='=]s Battlefield stage, where she admits she's been hiding that she had been invited to ''Smash''.



* In the Ubisoft video conference of the 2016 [=E3=], there was [[https://www.youtube.com/watch?v=sQVPOv0IGCg a teaser]] which gives off the appearance of a Tom Clancy game, with criminal violence on the rise throughout the United States, which calls for extreme measures. "The question becomes: Who will take them?" And shortly afterwards, [[WesternAnimation/SouthPark Eric Cartman in his Coon costume]] can be seen, turning this section of the conference to ''VideoGame/SouthParkTheFracturedButWhole''.

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* In the Ubisoft Creator/{{Ubisoft}} video conference of the 2016 [=E3=], there was [[https://www.youtube.com/watch?v=sQVPOv0IGCg a teaser]] which gives off the appearance of a Tom Clancy game, with criminal violence on the rise throughout the United States, which calls for extreme measures. "The question becomes: Who will take them?" And shortly afterwards, [[WesternAnimation/SouthPark Eric Cartman in his Coon costume]] can be seen, turning this section of the conference to ''VideoGame/SouthParkTheFracturedButWhole''.
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* In a teaser trailer for ''WesternAnimation/TheSpongebobSquarepantsMovie'', it shows the Paramount logo (which the Nickelodeon movie was distributed by), then cuts to several live-action men in a submarine, using footage from ''Film/TheHuntForRedOctober'' - making the movie look like a sea epic. But then we hear the trademark laugh, and see the silhouette on a radar-tracker... and it turns out that the "submarine" is a toy that [=SpongeBob=] is playing with in the bathtub.

to:

* In a teaser trailer for ''WesternAnimation/TheSpongebobSquarepantsMovie'', ''WesternAnimation/TheSpongeBobSquarePantsMovie'', it shows the Paramount logo (which the Nickelodeon movie was distributed by), then cuts to several live-action men in a submarine, using footage from ''Film/TheHuntForRedOctober'' - making the movie look like a sea epic. But then we hear the trademark laugh, and see the silhouette on a radar-tracker... and it turns out that the "submarine" is a toy that [=SpongeBob=] is playing with in the bathtub.
Is there an issue? Send a MessageReason:
None


** The reveal trailer for [[VideoGame/AnimalCrossing Isabelle]] was placed near the end of a Nintendo Direct, looking very much like a trailer for a new ''Animal Crossing'' game. Isabelle starts to give away the game when she mentions the mayor (Villager) being in ''Smash'', but it's still a bit before it officially confirms itself as a ''Smash'' trailer. Then trailer then becomes a DoubleSubversion, as it ends with Tom Nook in his office watching the Nintendo Direct himself, before addressing the audience and revealing an actual ''Animal Crossing'' game will be releasing next year (though [[VideoGame/AnimalCrossingNewHorizons the game in question]] would end up getting delayed a few months).

to:

** The reveal trailer for [[VideoGame/AnimalCrossing [[Franchise/AnimalCrossing Isabelle]] was placed near the end of a Nintendo Direct, looking very much like a trailer for a new ''Animal Crossing'' game. Isabelle starts to give away the game when she mentions the mayor (Villager) being in ''Smash'', but it's still a bit before it officially confirms itself as a ''Smash'' trailer. Then trailer then becomes a DoubleSubversion, as it ends with Tom Nook in his office watching the Nintendo Direct himself, before addressing the audience and revealing an actual ''Animal Crossing'' game will be releasing next year (though [[VideoGame/AnimalCrossingNewHorizons the game in question]] would end up getting delayed a few months).



* The trailer for ''VideoGame/AnimalCrossing: Toys/{{amiibo}} Festival'' is perhaps an unintentional case of this. Fans saw it and believed that it was the trailer for the eagerly-awaited Wii U installment in the series, until the screen pans to reveal board game tiles. That's right, it's a PartyGame spin-off. [[BrokenBase Reaction to this was mixed.]]

to:

* The trailer for ''VideoGame/AnimalCrossing: Toys/{{amiibo}} Festival'' ''VideoGame/AnimalCrossingAmiiboFestival'' is perhaps an unintentional case of this. Fans saw it and believed that it was the trailer for the eagerly-awaited Wii U installment in the series, until the screen pans to reveal board game tiles. That's right, it's a PartyGame spin-off. [[BrokenBase Reaction to this was mixed.]]
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* A commercial for the episode of ''Series/TheGoldbergs'' that aired October 21, 2015 started off spoofing ''Film/BackToTheFuture'', the airdate being the day that Marty went into the future in [[Film/BackToTheFuturePartII the second film]]. However, it showed the series' title in the form of a hashtag in the lower left corner, which somewhat ruined the effect.

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* A commercial for the episode of ''Series/TheGoldbergs'' that aired October 21, 2015 started off spoofing ''Film/BackToTheFuture'', ''Franchise/BackToTheFuture'', the airdate being the day that Marty went into the future in [[Film/BackToTheFuturePartII the second film]]. However, it showed the series' title in the form of a hashtag in the lower left corner, which somewhat ruined the effect.
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Fixed a typo


'''Narrator:''' [[InAWord In a time when computer animation brings us worlds of unsurpassed beauty]], one film dares to be ugly.\\

to:

'''Narrator:''' [[InAWord [[InAWorld In a time when computer animation brings us worlds of unsurpassed beauty]], one film dares to be ugly.\\
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* The 2011 ''WesternAnimation/WinnieThePooh'' movie came out the same weekend as ''Film/HarryPotterAndTheDeathlyHallows'', and thus some Pooh ads started out with lightning text on a cloudy sky (like the Harry Potter movies) with taglines such as "Get ready for the final battle" and "How do you spell adventure?"... with cuts to Pooh running from bees and inverting a set of blocks from "[[TakeThat POTR]]" to "POOH". Once the film's logo appears, there's a clip of Pooh saying, "Were you expecting someone else?" (a nod to the teaser for ''Austin Powers: The Spy Who Shagged Me'', which famously tricked audiences into thinking they were watching a trailer for the highly-anticipated ''Star Wars: Episode I - The Phantom Menace''). However, in some cases, they have already shown the Walt Disney logo, which somewhat ruins the effect.

to:

* The 2011 ''WesternAnimation/WinnieThePooh'' movie ''WesternAnimation/WinnieThePooh2011'' came out the same weekend as ''Film/HarryPotterAndTheDeathlyHallows'', and thus some Pooh ads started out with lightning text on a cloudy sky (like the Harry Potter movies) with taglines such as "Get ready for the final battle" and "How do you spell adventure?"... with cuts to Pooh running from bees and inverting a set of blocks from "[[TakeThat POTR]]" to "POOH". Once the film's logo appears, there's a clip of Pooh saying, "Were you expecting someone else?" (a nod to the teaser for ''Austin Powers: The Spy Who Shagged Me'', which famously tricked audiences into thinking they were watching a trailer for the highly-anticipated ''Star Wars: Episode I - The Phantom Menace''). However, in some cases, they have already shown the Walt Disney logo, which somewhat ruins the effect.
Is there an issue? Send a MessageReason:
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'''Narrator:''' In a time when computer animation brings us worlds of unsurpassed beauty, one film dares to be ugly.\\

to:

'''Narrator:''' [[InAWord In a time when computer animation brings us worlds of unsurpassed beauty, beauty]], one film dares to be ugly.\\



'''Moe:''' ''The Simpsons Movie''... [[MundaneMadeAwesome in 2D!]] ''(looks down)'' Uh... The bunny's not breathing.

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'''Moe:''' ''The Simpsons Movie''... [[MundaneMadeAwesome in 2D!]] ''(looks down)'' (''looks down'') [[OhCrap Uh... The bunny's not breathing.breathing]].
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* [[https://www.youtube.com/watch?v=fGTrKmkceiE Every]] [[https://www.youtube.com/watch?v=ii_3miIdecE spoof]] [[https://www.youtube.com/watch?v=0tpbAeUXUzE movie]] [[https://www.youtube.com/watch?v=tihG_2BSUqg EVER.]]

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* [[https://www.Virtually every genre parody movie does this by pretending to be dramatic and serious at first. For example: ''Film/ScaryMovie'' ([[https://www.youtube.com/watch?v=fGTrKmkceiE Every]] [[https://www.com/watch?v=fGTrKmkceiE]]) ''Film/EpicMovie'' ([[https://www.youtube.com/watch?v=ii_3miIdecE spoof]] [[https://www.com/watch?v=1ltiqNTYZbA]]) and ''Film/DisasterMovie'' ([[https://www.youtube.com/watch?v=0tpbAeUXUzE movie]] [[https://www.youtube.com/watch?v=tihG_2BSUqg EVER.]]com/watch?v=tihG_2BSUqg]]).
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** A later ''Simpsons'' trailer used the ''Film/{{SpiderMan|Trilogy}}'' UsefulNotes/{{font|s}} before revealing... Spider-Pig.

to:

** A later ''Simpsons'' trailer used the ''Film/{{SpiderMan|Trilogy}}'' ''[[Film/SpiderManTrilogy Spider-Man]]'' UsefulNotes/{{font|s}} before revealing... Spider-Pig.



* In a teaser trailer for ''WesternAnimation/TheSpongeBobSquarePantsMovie'', it shows the Paramount logo (which the Nickelodeon movie was distributed by), then cuts to several live-action men in a submarine, using footage from ''Film/TheHuntForRedOctober'' - making the movie look like a sea epic. But then we hear the trademark laugh, and see the silhouette on a radar-tracker... and it turns out that the "submarine" is a toy that [=SpongeBob=] is playing with in the bathtub.

to:

* In a teaser trailer for ''WesternAnimation/TheSpongeBobSquarePantsMovie'', ''WesternAnimation/TheSpongebobSquarepantsMovie'', it shows the Paramount logo (which the Nickelodeon movie was distributed by), then cuts to several live-action men in a submarine, using footage from ''Film/TheHuntForRedOctober'' - making the movie look like a sea epic. But then we hear the trademark laugh, and see the silhouette on a radar-tracker... and it turns out that the "submarine" is a toy that [=SpongeBob=] is playing with in the bathtub.
Is there an issue? Send a MessageReason:
None


** A later ''Simpsons'' trailer used the ''Film/SpiderMan1'' UsefulNotes/{{font|s}} before revealing... Spider-Pig.

to:

** A later ''Simpsons'' trailer used the ''Film/SpiderMan1'' ''Film/{{SpiderMan|Trilogy}}'' UsefulNotes/{{font|s}} before revealing... Spider-Pig.
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A Trailer Spoof is when a trailer will [[BaitAndSwitch try to hook your attention]] by pretending to be a trailer for a well known movie franchise, or a highly-anticipated blockbuster film. Then anywhere from half-way to three quarters through comes TheReveal: it's actually a trailer for a perhaps not-so-anticipated comedy movie. (It's almost always some form of comedy, dramas and straight action/adventure films take themselves too seriously to try this sort of thing.)

to:

A Trailer Spoof is when a trailer will [[BaitAndSwitch try to hook your attention]] by pretending to be a trailer for a well known movie franchise, or a highly-anticipated blockbuster film. Then anywhere from half-way to three quarters through comes TheReveal: it's actually a trailer for a perhaps not-so-anticipated comedy movie. (It's almost always some form of comedy, comedy; dramas and straight action/adventure films take themselves too seriously to try this sort of thing.)
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* The 2011 ''WesternAnimation/WinnieThePooh'' movie came out the same weekend as ''Film/HarryPotterAndTheDeathlyHallows'', and thus some Pooh ads started out with lighting text on a cloudy sky (like the Harry Potter movies) with taglines such as "Get ready for the final battle" and "How do you spell adventure?"... with cuts to Pooh running from bees and inverting a set of blocks from "[[TakeThat POTR]]" to "POOH". Once the film's logo appears, there's a clip of Pooh saying, "Were you expecting someone else?" (a nod to the teaser for ''Austin Powers: The Spy Who Shagged Me'', which famously tricked audiences into thinking they were watching a trailer for the highly-anticipated ''Star Wars: Episode I - The Phantom Menace''). However, in some cases, they have already shown the Walt Disney logo, which somewhat ruins the effect.

to:

* The 2011 ''WesternAnimation/WinnieThePooh'' movie came out the same weekend as ''Film/HarryPotterAndTheDeathlyHallows'', and thus some Pooh ads started out with lighting lightning text on a cloudy sky (like the Harry Potter movies) with taglines such as "Get ready for the final battle" and "How do you spell adventure?"... with cuts to Pooh running from bees and inverting a set of blocks from "[[TakeThat POTR]]" to "POOH". Once the film's logo appears, there's a clip of Pooh saying, "Were you expecting someone else?" (a nod to the teaser for ''Austin Powers: The Spy Who Shagged Me'', which famously tricked audiences into thinking they were watching a trailer for the highly-anticipated ''Star Wars: Episode I - The Phantom Menace''). However, in some cases, they have already shown the Walt Disney logo, which somewhat ruins the effect.
Is there an issue? Send a MessageReason:
None


* PlayedForHorror with the [[https://www.youtube.com/watch?v=g6eB0JT1DI4 first trailer]] for ''Film/{{Brightburn}}'', whose first half is consciously meant to evoke the trailers for ''Film/ManOfSteel''. A very Music/HansZimmer-esque score plays over shots of [[EverytownAmerica rural Kansas]] while a young boy is told by his parents that, while he may feel different and alone, he was a gift who is destined to do great things. The trailer also emphasizes that producer Creator/JamesGunn was the "visionary director of ''Film/GuardiansOfTheGalaxy''". Then the second half of the trailer kicks in, the music turns a lot more ominous, and it becomes clear that the young SupermanSubstitute in the trailer is a CorruptedCharacterCopy as he starts acting like a CreepyChild and eventually killing people.

to:

* PlayedForHorror with the [[https://www.youtube.com/watch?v=g6eB0JT1DI4 first trailer]] for ''Film/{{Brightburn}}'', whose first half is consciously meant to evoke the trailers for ''Film/ManOfSteel''. A very Music/HansZimmer-esque score plays over shots of [[EverytownAmerica rural Kansas]] while a young boy is told by his parents that, while he may feel different and alone, he was a gift who is destined to do great things. The trailer also emphasizes that producer Creator/JamesGunn was the "visionary director of ''Film/GuardiansOfTheGalaxy''".''Film/GuardiansOfTheGalaxy2014''". Then the second half of the trailer kicks in, the music turns a lot more ominous, and it becomes clear that the young SupermanSubstitute in the trailer is a CorruptedCharacterCopy as he starts acting like a CreepyChild and eventually killing people.
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* The 2011 movie ''Film/TheMuppets'' went crazy with this:

to:

* The 2011 movie ''Film/TheMuppets'' ''Film/{{The Muppets|2011}}'' went crazy with this:
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* The trailer for ''WesternAnimation/ChickenLittle'' opened with the exact same sequence used in the teaser trailer for ''Film/TheHitchhikersGuideToTheGalaxy'', another Disney production.

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* The trailer for ''WesternAnimation/ChickenLittle'' opened with the exact same sequence used in the teaser trailer for ''Film/TheHitchhikersGuideToTheGalaxy'', ''Film/TheHitchhikersGuideToTheGalaxy2005'', another Disney production.
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Namespace


-->'''Narrator:''' Once upon a time, a man drew [[MickeyMouse a little mouse]] and his animated vision enchanted children of all ages. This summer, that man will be ''spinning in his grave''.

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-->'''Narrator:''' Once upon a time, a man drew [[MickeyMouse [[WesternAnimation/MickeyMouse a little mouse]] and his animated vision enchanted children of all ages. This summer, that man will be ''spinning in his grave''.
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* The start of the trailer for ''Machinima/RedVsBlue: Recreation'' starts off looking identical to the trailer for ''Reconstruction'', right up until Caboose causes an explosion.

to:

* The start of the trailer for ''Machinima/RedVsBlue: ''WebAnimation/RedVsBlue: Recreation'' starts off looking identical to the trailer for ''Reconstruction'', right up until Caboose causes an explosion.

Changed: 5302

Removed: 505

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* Several trailers for ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'' pulled this off in different ways:
** The first trailer starts by showing the ''VideoGame/SuperSmashBros'' logo in view before flashing to a scene from ''VideoGame/AnimalCrossing''. The Villager is seen picking up his mail, and upon reading the letter, rushes across town, leaving the letter behind. It then reveals that the letter has a ''Super Smash Bros.'' icon on it before the trailer really kicks off.
** The reveal trailer for the Wii Fit Trainer first starts as what appears to be a trailer for a new ''VideoGame/WiiFit'' game, before pulling out to reveal Mario, Link, and Kirby holding the pose shown on screen, where upon the Trainer gets their attention before attacking them.
** Rosalina's trailer starts out with Kirby flying in space along with ''VideoGame/KirbyAirRide'' music before coming upon Rainbow Road from ''VideoGame/MarioKart'', causing the viewer to expect an ''Air Ride'' game then an ''Air Ride/Mario Kart'' cross over. It helped that in the Nintendo Direct installment that featured the trailer, Creator/SatoruIwata introduced it by saying, "The last title to show is one coming out next year you are probably familiar with. Please take a look." (''VideoGame/MarioKart8'' was released in the same year as both ''Smash'' games.) Then something shoots off a [[VideoGame/SuperMarioGalaxy Launch Star]], causing Kirby to crash. Luma splits off from the something and lands. Rosalina appears shortly after, and title card ''"Rosalina and Luma Launch Into Battle!"'' appears. (After the trailer, Iwata admitted, "We didn't discuss what other content would be included in this Nintendo Direct with ''Smash Bros.'' director Creator/MasahiroSakurai, but he must have figured it was about time to show more on ''Mario Kart 8'' when he created that video. I have to give Mr. Sakurai some credit, because [[https://www.youtube.com/watch?v=mU7tXqYplA8 here is the latest video]] for ''Mario Kart 8''. Please take a look.")
** The reveal trailer for Robin starts with Lucina (also playable) dueling with Captain Falcon, who has laid Chrom out like a floor mat. Chrom laments, "Guess I'll get my chance... another day..." shortly before it's revealed that he's in, too, as part of Robin's Final Smash.
** ''VideoGame/SuperSmashBrosUltimate'''s initial trailer was a recreation of the original ''VideoGame/{{Splatoon}}'' trailer, before it suddenly goes dark. As the female Inkling looks over her shoulder in confusion, the Smash logo is seen reflecting in her eye, which is revealed to be a giant flaming Smash logo with a number of veteran characters in front of it.
*** The reveal trailer for [[VideoGame/AnimalCrossing Isabelle]] was placed near the end of a Nintendo Direct, looking very much like a trailer for a new ''Animal Crossing'' game. Isabelle starts to give away the game when she mentions the mayor (Villager) being in ''Smash'', but it's still a bit before it officially confirms itself as a ''Smash'' trailer. But if this trope is the subversion of a trailer, we then get a DoubleSubversion in the form of an actual ''Animal Crossing'' game (later revealed to be ''New Horizons'') being confirmed immediately afterward.
*** The [[https://youtu.be/qyJ4djjQOr0 reveal trailer]] for VideoGame/BanjoKazooie's inclusion in ''Ultimate'' is likewise a parody of [[Franchise/DonkeyKong King K. Rool]]'s [[https://youtu.be/0-gfC1upmoA own reveal trailer]], complete with VideoGame/DuckHunt in [[Franchise/{{Kirby}} King Dedede]]'s role of the [[DoubleSubversion double fake-out]].
*** The [[https://youtu.be/sdgdxaIkU5g trailer]] opens with Rex searching for Pyra could easily be mistaken for ''VideoGame/XenobladeChronicles2'' DLC or sequel until Pyra revealed she had been invited to ''Smash''.
* The trailer for ''VideoGame/AnimalCrossing: Toys/{{amiibo}} Festival'' looked like a long-awaited Wii U main ''Animal Crossing'' title, until the screen pans to reveal board game titles. That's right, it's another Creator/{{Nintendo}} PartyGame. [[BrokenBase Reaction to this was mixed.]]

to:

* Several trailers for ''VideoGame/SuperSmashBrosForNintendo3DSAndWiiU'' pulled this off in different ways:
** The first trailer starts by showing the
''VideoGame/SuperSmashBros'' logo in view before flashing to a scene loves doing this trope, mostly for character reveals. Fans of the source series immediately know it's ''Smash Bros.'', but it doesn't stop these from ''VideoGame/AnimalCrossing''. The Villager is seen picking up his mail, and upon reading the letter, rushes across town, leaving the letter behind. It then reveals that the letter has a ''Super Smash Bros.'' icon on it before the trailer really kicks off.
being fun:
** The reveal trailer for the Wii Fit Trainer first starts as what appears to be a trailer for a new ''VideoGame/WiiFit'' game, before pulling out to reveal Mario, Link, and Kirby holding the pose shown on screen, where upon the Trainer gets their attention before attacking them.
them.
** Rosalina's trailer starts out with Kirby flying in space along with ''VideoGame/KirbyAirRide'' music before coming upon Rainbow Road from ''VideoGame/MarioKart'', causing the viewer to expect an ''Air Ride'' game game, then an ''Air Ride/Mario Kart'' cross over. It helped that in the Nintendo Direct installment that featured the trailer, Creator/SatoruIwata introduced it by saying, "The last title to show is one coming out next year you are probably familiar with. Please take a look." (''VideoGame/MarioKart8'' was released in the same year as both ''Smash'' games.) crossover. Then something shoots off a [[VideoGame/SuperMarioGalaxy Launch Star]], causing Kirby to crash. Luma splits off from the something and lands. Rosalina appears shortly after, and title card ''"Rosalina and Luma Launch Into Battle!"'' appears. (After Funnily enough, the trailer, Iwata admitted, "We didn't discuss what other content would be included in this presenter of that particular Nintendo Direct with ''Smash Bros.'' director Creator/MasahiroSakurai, but he must have figured (Creator/SatoruIwata) jokes that this ended up being a happy coincidence, as he's can use it was about time to show more on segue into a new trailer for an actual ''Mario Kart 8'' when he created that video. I have Kart'' game (''VideoGame/MarioKart8'', to give Mr. Sakurai some credit, because [[https://www.youtube.com/watch?v=mU7tXqYplA8 here is the latest video]] for ''Mario Kart 8''. Please take a look.")
** The reveal trailer for Robin starts with Lucina (also playable) dueling with Captain Falcon, who has laid Chrom out like a floor mat. Chrom laments, "Guess I'll get my chance... another day..." shortly before it's revealed that he's in, too, as part of Robin's Final Smash.
be precise).
** ''VideoGame/SuperSmashBrosUltimate'''s initial trailer was a recreation of the original ''VideoGame/{{Splatoon}}'' ''VideoGame/Splatoon1'' reveal trailer, before it suddenly goes dark. As the female Inkling stops in confusion, she looks over her shoulder in confusion, and is stunned; the viewer can see the Smash logo is seen reflecting reflected in her eye, which is revealed to be before we see that she looking at a giant flaming Smash logo with a number of veteran characters standing in front of it.
*** ** The reveal trailer for [[VideoGame/AnimalCrossing Isabelle]] was placed near the end of a Nintendo Direct, looking very much like a trailer for a new ''Animal Crossing'' game. Isabelle starts to give away the game when she mentions the mayor (Villager) being in ''Smash'', but it's still a bit before it officially confirms itself as a ''Smash'' trailer. But if this trope is the subversion of a trailer, we Then trailer then get becomes a DoubleSubversion DoubleSubversion, as it ends with Tom Nook in his office watching the form of Nintendo Direct himself, before addressing the audience and revealing an actual ''Animal Crossing'' game (later revealed to will be ''New Horizons'') being confirmed immediately afterward.
***
releasing next year (though [[VideoGame/AnimalCrossingNewHorizons the game in question]] would end up getting delayed a few months).
**
The [[https://youtu.be/qyJ4djjQOr0 reveal trailer]] for VideoGame/BanjoKazooie's inclusion in ''Ultimate'' is likewise a parody of [[Franchise/DonkeyKong King K. Rool]]'s [[https://youtu.be/0-gfC1upmoA own reveal trailer]], complete with VideoGame/DuckHunt in [[Franchise/{{Kirby}} King Dedede]]'s role of the [[DoubleSubversion double fake-out]].
*** ** The [[https://youtu.be/sdgdxaIkU5g trailer]] reveal trailer for Pyra and Mythra opens with Rex searching for Pyra her in what could easily be mistaken as a trailer for ''VideoGame/XenobladeChronicles2'' DLC or sequel DLC, until Pyra revealed he manages to find her on a foggy version of ''Smash Bros.''[='=]s Battlefield stage, where she admits she's been hiding that she had been invited to ''Smash''.
* The trailer for ''VideoGame/AnimalCrossing: Toys/{{amiibo}} Festival'' looked like a long-awaited is perhaps an unintentional case of this. Fans saw it and believed that it was the trailer for the eagerly-awaited Wii U main ''Animal Crossing'' title, installment in the series, until the screen pans to reveal board game titles. tiles. That's right, it's another Creator/{{Nintendo}} PartyGame.a PartyGame spin-off. [[BrokenBase Reaction to this was mixed.]]
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* The E3 2021 trailer for ''VideoGame/Bayonetta3'' had JGSDF soldiers opening fire upon some misshapen abominations, which is usually par for the course for their games, but the bait-and-switch comes into play when one of those abominations is shot at by... [[VideoGame/AstralChain Lappy]]. The creature retaliates in kind, only to be cock-blocked at the point of entry by sudden invocation of [[BulletTime Witch Time]] as Bayo herself arrives "fashionably late" by her own admission.
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-->-- '''Jason Segel''', ''Film/TheMuppets''

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-->-- '''Jason Segel''', ''Film/TheMuppets''
''Film/TheMuppets2011'' (Trailer)
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--->''(Fully CGI sequence of a bunny [[TastesLikeDiabetes dancing with flowers to the]] "[[PublicDomainSoundtrack Dance of the Sugar Plum Fairy]]".)''\\

to:

--->''(Fully CGI sequence of a bunny [[TastesLikeDiabetes [[SickeninglySweet dancing with flowers to the]] "[[PublicDomainSoundtrack Dance of the Sugar Plum Fairy]]".)''\\

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** A trailer for ''Film/AustinPowersInGoldmember'' began in a manner similar to the opening credits of ''Film/{{Goldfinger}}''. Which in turn led MGM to sue New Line for copyright infringement. The suit was settled and in exchange, the trailer to ''Film/DieAnotherDay'' was attached to all prints of ''Goldmember''.

to:

** A trailer for ''Film/AustinPowersInGoldmember'' began in a manner similar to the opening credits of ''Film/{{Goldfinger}}''. Which in turn led MGM to sue New Line for copyright infringement. The suit was settled and in exchange, the trailer to ''Film/DieAnotherDay'' was attached to all prints of ''Goldmember''. As for commercials, some opened with a disclaimer screen similar to those used by ''[[Series/{{Jackass}} Jackass: The Movie]]'', except reading "So for the sake of you and your dumb little clone..."


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* Some TV spots in 2005 opened with images of [[Film/CharlieAndTheChocolateFactory swirling chocolate]] or "[[Film/TheBadNewsBears Bad to the Bone]]" playing--It's a ''Film/WeddingCrashers'' ad.
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* PlayedForHorror with the [[https://www.youtube.com/watch?v=g6eB0JT1DI4 first trailer]] for ''Film/{{Brightburn}}'', whose first half is consciously meant to evoke the trailers for ''Film/ManOfSteel''. A very Music/HansZimmer-esque score plays over shots of [[EverytownAmerica rural Kansas]] while a young boy is told by his parents that, while he may feel different and alone, he was a gift who is destined to do great things. The trailer also emphasizes that producer Creator/JamesGunn was the "visionary director of ''Film/GuardiansOfTheGalaxy''". Then the second half of the trailer kicks in, the music turns a lot more ominous, and it becomes clear that the young SupermanSubstitute in the trailer is a CorruptedCharacterCopy as he starts acting like a CreepyChild and eventually killing people.
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* The trailer for ''WesternAnimation/AquaTeenHungerForceColonFilmForTheaters'' went so far to identify itself as ''Film/SpiderMan2'' in the text crawl while the narrator reads the correct name.

to:

* The trailer for ''WesternAnimation/AquaTeenHungerForceColonFilmForTheaters'' ''WesternAnimation/AquaTeenHungerForceColonMovieFilmForTheaters'' went so far to identify itself as ''Film/SpiderMan2'' in the text crawl while the narrator reads the correct name.
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realized this is more of a classic Bait And Switch than this trope


* Downplayed with the first teaser trailer for ''VideoGame/BioShockInfinite''. It opens with an underwater city and a man in a diving suit, suggesting that ''Infinite'' will take place in Rapture like the first and second games. Then a ''giant goldfish'' pops up...oh wait, that's a just a normal goldfish and the protagonist was just looking into a fishbowl. It's quickly revealed that the real setting of the game is a [[FloatingContinent floating city]].
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* Downplayed with the first teaser trailer for ''VideoGame/BioShockInfinite''. It opens with an underwater city and a man in the diving suit, suggesting that ''Infinite'' will take place in Rapture like the first and second games. Then a ''giant goldfish'' pops up...oh wait, that's a just a normal goldfish and the protagonist was just looking into a fishbowl. It's quickly revealed that the real setting of the game is a [[FloatingContinent floating city]].

to:

* Downplayed with the first teaser trailer for ''VideoGame/BioShockInfinite''. It opens with an underwater city and a man in the a diving suit, suggesting that ''Infinite'' will take place in Rapture like the first and second games. Then a ''giant goldfish'' pops up...oh wait, that's a just a normal goldfish and the protagonist was just looking into a fishbowl. It's quickly revealed that the real setting of the game is a [[FloatingContinent floating city]].
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None

Added DiffLines:

* Downplayed with the first teaser trailer for ''VideoGame/BioShockInfinite''. It opens with an underwater city and a man in the diving suit, suggesting that ''Infinite'' will take place in Rapture like the first and second games. Then a ''giant goldfish'' pops up...oh wait, that's a just a normal goldfish and the protagonist was just looking into a fishbowl. It's quickly revealed that the real setting of the game is a [[FloatingContinent floating city]].
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None

Added DiffLines:

* The first teaser trailer for ''VideoGame/PlantsVsZombiesGardenWarfare'' initially presents the game as a gritty, realistic ''Battlefield''-esque military shooter, but after the TitleDrop, it shows the game for the outlandish, cartoony shooter that it really is.
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** Two more trailers were also spoofs of the ones for ''Film/TheHangoverPartII'' & ''Film/GreenLantern''. After releasing a proper trailer, they [[https://www.youtube.com/watch?v=QHqLcEtt368 did it again]], this time masquerading as ''[[Literature/TheMillenniumTrilogy The Girl With the Dragon Tattoo]]''.

to:

** Two more trailers were also spoofs of the ones for ''Film/TheHangoverPartII'' & ''Film/GreenLantern''.''Film/GreenLantern2011''. After releasing a proper trailer, they [[https://www.youtube.com/watch?v=QHqLcEtt368 did it again]], this time masquerading as ''[[Literature/TheMillenniumTrilogy The Girl With the Dragon Tattoo]]''.

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* The [[https://www.youtube.com/watch?v=ugTwh8XDe24 American trailer]] for ''Film/TheReturnOfGodzilla'' (known in the US as ''Godzilla: 1985'') spends most of its time hyping up its star, a superstar performer who made his debut in [[Film/GodzillaKingOfTheMonsters1956 1956]] and immediately wowed audiences with his revolutionary acting technique and [[{{Kaiju}} overwhelming presence]], only to retire at the height of his fame... until now, when he makes [[CareerResurrection his big comeback]], more magnificent, more glamorous, more devastating than ever. Cue the '''''[[SignatureRoar SCREEEEEEKKKKKK!!!]]'''''



*** The [[https://youtu.be/sdgdxaIkU5g trailer]] opens with Rex searching for Pyra could easily be mistaken for VideoGame/XenobladeChronicles2 DLC or sequel until Pyra revealed she had been invited to Smash.
* The trailer for ''VideoGame/AnimalCrossing'': Toys/{{amiibo}} Festival looked like a long-awaited Wii U main ''Animal Crossing'' title, until the screen pans to reveal board game titles. That's right, it's another Creator/{{Nintendo}} PartyGame. [[BrokenBase Reaction to this was mixed.]]

to:

*** The [[https://youtu.be/sdgdxaIkU5g trailer]] opens with Rex searching for Pyra could easily be mistaken for VideoGame/XenobladeChronicles2 ''VideoGame/XenobladeChronicles2'' DLC or sequel until Pyra revealed she had been invited to Smash.
''Smash''.
* The trailer for ''VideoGame/AnimalCrossing'': ''VideoGame/AnimalCrossing: Toys/{{amiibo}} Festival Festival'' looked like a long-awaited Wii U main ''Animal Crossing'' title, until the screen pans to reveal board game titles. That's right, it's another Creator/{{Nintendo}} PartyGame. [[BrokenBase Reaction to this was mixed.]]


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* [[https://www.youtube.com/watch?v=VDYtI7kUU4k The trailer]] for ''VideoGame/TheOuterWorlds 2'' is a rather caustic parody of the marketing for AAA video games, complete with a monster that the narrator tells us won't appear in the final product, gratuitous [[{{Overcrank}} slow-motion]] and LensFlare in the name of RuleOfCool to convince people to pre-order, the protagonist seen only from the back in silhouette because the developers haven't finished the design yet, and no actual gameplay footage or story details because they haven't finished that yet either.


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* Creator/{{Fox}}'s Animation Domination High-Def late-night animation block had [[https://www.youtube.com/watch?v=-2_Y56IM5Tk a fake trailer]] for Creator/MichaelBay's ''WesternAnimation/BeavisAndButtHead'', done InTheStyleOf ''Film/{{Transformers}}'' and ''Film/TeenageMutantNinjaTurtles2014''. The two idiots from Highland, Texas murder hordes of bad guys while constantly chuckling in such a manner that comes off as [[LaughingMad extremely unnerving]], while WesternAnimation/{{Daria}} now looks like Creator/MeganFox and is wearing a much skimpier version of her IconicOutfit.

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