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* The Marvel Universe's version of the Greek gods have a front company called the Olympus Group that bails them out when they have problems with mortal authorities, which would thus technically make ComicBook/{{Hercules}} and ComicBook/{{Ares}} corporate-sponsored heroes.
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* The Marvel Universe's version of the Greek gods have a front company called the Olympus Group that bails them out when they have problems with mortal authorities, which would thus technically make ComicBook/{{Hercules}} ComicBook/TheIncredibleHercules and ComicBook/{{Ares}} corporate-sponsored heroes.
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* {{Invoked}} and PlayedForLaughs in ''[[Franchise/SpiderMan Amazing Spider-Man]]'' #550. When the Blue Shield attempts to apprehend Spider-Man for the Initiative, Spidey's first quip is to ask how he can get a better deal on his health insurance premiums.
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* {{Invoked}} and PlayedForLaughs in ''[[Franchise/SpiderMan Amazing Spider-Man]]'' #550. When the Blue Shield attempts to apprehend Spider-Man for the Initiative, Spidey's first quip is to ask how he can get a better deal on his health insurance premiums.premiums [[note]]Blue Cross Blue Shield is the name of a major American health insurance company[[/note]].
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* ''Manga/MyHeroAcademia'' also plays with this. Heroes are government sponsored and also have strict limitations on how they can use their powers, but they also have their image and use it to gain public popularity, which can increase their ranking and get them more work. Heroes work out of firms that function like independent businesses, jockeying for government contracts based on their specialization.
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* ''ComicBook/TheBoys'' is about a group of enhanced vigilantes that hunt down and kill corporate-sponsored superheroes who in this universe are hedonistic, immature, egocentric assholes who commit atrocities and suffer no consequences for them, this being the purpose of the formation of the titular team.
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* ''ComicBook/TheBoys'' is about a group of enhanced vigilantes that hunt down and kill corporate-sponsored superheroes who in this universe are hedonistic, immature, egocentric assholes who commit atrocities and suffer no consequences for them, this being the purpose of the formation of the titular team. It goes further: sometimes, the ''sponsors themselves'' will order the death of any super that becomes a liability and whose behavior begins to hurt the bottom line. [[spoiler: The G-men are a perfect example of this. Despite them being one of the most profitable team working for [[MegaCorp Vought American]], the defense contractor ordered them to be wiped out after leader and Professor X stand-in John Goldokin's M.O. of kidnapping and abusing runaway children to make them part of his group was endangering the company's business]].
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* Most of the heroes in the ''Webcomic/{{Zodiac}}'' universe are this. The eponymous team is sponsored by the New Dawn corporation.
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* Endorsement deals are an expected part of the job for any popular superhero in ''Webcomic/HeroineChic''. Protagonist Zoe brings up the point that teen hero Spinner wouldn't have as much success with advertisers as her mother, the retired hero Avalanche. If Avalanche were to return to superhero-ing, she could use the "working mother" angle to land lucrative advertising deals with car manufacturers, detergent makers, and cosmetic companies. (All this is fine with Spinner, who never showed enthusiasm for super heroics in the first place, and Avalanche, who is implied to have pushed her daughter to take up the family business to generate ad revenue.)
* Most of the heroes in the ''Webcomic/{{Zodiac}}'' universe are this. The eponymous team is sponsored by the New Dawn corporation.
* Most of the heroes in the ''Webcomic/{{Zodiac}}'' universe are this. The eponymous team is sponsored by the New Dawn corporation.
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* ''ComicBook/TheBoys'' is about a group of enhanced vigilantes that hunt down and kill corporate-sponsored superheroes who in this universe are hedonistic, immature, egocentric assholes who commit atrocities and suffer no consequences for them, this being the purpose of the formation of the titular team.
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* In ''WesternAnimation/Ducktales2017'' Gizmoduck is temporarily owned by the company Waddle in his first appearance.
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* The Flex Fighters in ''WesternAnimation/StretchArmstrongAndTheFlexFighters'' are funded and sponsored by Rook Unlimited, a powerful company that owns most of Charter City. The organization uses its influence in the media to boost the reputation of the heroes. [[spoiler: The Flex Fighters discover the company's owner, Jonathan Rook, was using them and the villains they fought for human experimentation and profit, with Rook trying to kill them once they became a liability. Once he fails at this, he then uses his company to turn the city against the heroes by painting them as violent criminals]].
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[[folder:Advertising]]
* The product Mr Muscle has a [[https://www.youtube.com/watch?v=4TWAMQRBSNw bulging superhero as a mascot]] that combats stains and unsightly limescale in the bathroom. Mr Muscle's [[IronicNickname previous incarnation]] was that of a [[https://www.youtube.com/watch?v=epVlo7ci2Fo nerdy looking character]] who needed the product's strength to do the work for him; effective but presumably hard to use him outside of TV adverts.
[[/folder]]
* The product Mr Muscle has a [[https://www.youtube.com/watch?v=4TWAMQRBSNw bulging superhero as a mascot]] that combats stains and unsightly limescale in the bathroom. Mr Muscle's [[IronicNickname previous incarnation]] was that of a [[https://www.youtube.com/watch?v=epVlo7ci2Fo nerdy looking character]] who needed the product's strength to do the work for him; effective but presumably hard to use him outside of TV adverts.
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*
%%Belongs in ProductAsSuperhero* The product Mr Muscle has a [[https://www.youtube.com/watch?v=4TWAMQRBSNw bulging superhero as a mascot]] that combats stains and unsightly limescale in the bathroom. Mr Muscle's [[IronicNickname previous incarnation]] was that of a [[https://www.youtube.com/watch?v=epVlo7ci2Fo nerdy looking character]] who needed the product's strength to do the work for him; effective but presumably hard to use him outside of TV adverts.
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Moved it to Product As Superhero
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* Commander Cash from ''Series/RoboCopTheSeries''.
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* Number 4 in ''[[Website/{{Cracked}} Cracker's]]'' photoplasty contest on how [[https://www.cracked.com/photoplasty_2595_the-dumbest-pettiest-ways-super-powerful-characters-would-abuse-their-powers/ fictional characters could abuse their powers]] shows the ''Series/MightyMorphinPowerRangers''' Megazord covered in advertisements.
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* Number 4 in ''[[Website/{{Cracked}} Cracker's]]'' Cracked's]]'' photoplasty contest on how [[https://www.cracked.com/photoplasty_2595_the-dumbest-pettiest-ways-super-powerful-characters-would-abuse-their-powers/ fictional characters could abuse their powers]] shows the ''Series/MightyMorphinPowerRangers''' Megazord covered in advertisements.
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[[folder:Web Original]]
* Number 4 in ''[[Website/{{Cracked}} Cracker's]]'' photoplasty contest on how [[https://www.cracked.com/photoplasty_2595_the-dumbest-pettiest-ways-super-powerful-characters-would-abuse-their-powers/ fictional characters could abuse their powers]] shows the ''Series/MightyMorphinPowerRangers''' Megazord covered in advertisements.
[[/folder]]
* Number 4 in ''[[Website/{{Cracked}} Cracker's]]'' photoplasty contest on how [[https://www.cracked.com/photoplasty_2595_the-dumbest-pettiest-ways-super-powerful-characters-would-abuse-their-powers/ fictional characters could abuse their powers]] shows the ''Series/MightyMorphinPowerRangers''' Megazord covered in advertisements.
[[/folder]]
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* In one run of ''Comicbook/TheOutsiders'', the team under Nightwing's leadership accepted sponsorship from a multimedia company called Optitron. The team has some doubts about the potential issues that could arise, but the funding is too good to pass up. Turns out they had good reason to be suspicious about the offer: [[spoiler:they discover that Optitron is actually a shell company owned by '''Wayne Industries'''. Dick is pretty pissed that Bruce went behind his back like this.]]
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* Both [[DeconstructedTrope Deconstructed]] and [[ReconstructedTrope Reconstructed]] in Creator/GeorgePerez's run on ''ComicBook/WonderWoman'' - one of Diana's most... ''distinctive'' supporting characters was Myndi Mayer, a brassy, loud-mouthed publicist who turned Wonder Woman into a celebrity and merchandising juggernaut shortly after her debut in Man's World. Diana was rarely ''directly'' involved in said merchandising or its proceeds, but she did (reluctantly) give Myndi's company exclusive rights to her superhero name and emblem. While her image took a blow, the money also went to support plenty of worthy causes, especially feminist ones, meaning that Diana was achieving a lot more than she could've sans her help. [[TearJerker Unfortunately, Myndi would end up dying from what was to believed to be gunshots, only for it to be revealed that she overdosed because of her cocaine addiction. The entire thing was a painful wake-up call to Diana, who was still pretty naive to the world.]]
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* ''Franchise/WonderWoman'':
** Within Diana's first day of arriving in the US back in the pages of ''ComicBook/SensationComics'' there was a man badgering her about becoming her sponsor. She turned him down at first and then played along just long enough to expose the scam he was trying to run.
** Both [[DeconstructedTrope Deconstructed]] and [[ReconstructedTrope Reconstructed]] in Creator/GeorgePerez's run on''ComicBook/WonderWoman'' ''ComicBook/{{Wonder Woman|1987}}'' - one of Diana's most... ''distinctive'' supporting characters was Myndi Mayer, a brassy, loud-mouthed publicist who turned Wonder Woman into a celebrity and merchandising juggernaut shortly after her debut in Man's World. Diana was rarely ''directly'' involved in said merchandising or its proceeds, but she did (reluctantly) give Myndi's company exclusive rights to her superhero name and emblem. While her image took a blow, the money also went to support plenty of worthy causes, especially feminist ones, meaning that Diana was achieving a lot more than she could've sans her help. [[TearJerker Unfortunately, Myndi would end up dying from what was to believed to be gunshots, only for it to be revealed that she overdosed because of her cocaine addiction. The entire thing was a painful wake-up call to Diana, who was still pretty naive to the world.]]
** Within Diana's first day of arriving in the US back in the pages of ''ComicBook/SensationComics'' there was a man badgering her about becoming her sponsor. She turned him down at first and then played along just long enough to expose the scam he was trying to run.
** Both [[DeconstructedTrope Deconstructed]] and [[ReconstructedTrope Reconstructed]] in Creator/GeorgePerez's run on
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[[quoteright:350:[[Film/MysteryMen https://static.tvtropes.org/pmwiki/pub/images/MysteryMenCaptainAmazingSponsorShot_5718.jpg]]]]
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[[quoteright:350:[[Film/MysteryMen https://static.tvtropes.org/pmwiki/pub/images/MysteryMenCaptainAmazingSponsorShot_5718.jpg]]]]org/pmwiki/pub/images/captain_amazing_sponsor_shot.png]]]]
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* Just like in the comics, in ''Series/TheBoys'' series, the SuperTeam known as "the Seven" (plus a number of other Supes) are sponsored by Vought Industries. The Seven's HQ is at the same building as the Vought HQ. Vought has a sophisticated analytical division that predicts and locates high-profile crimes for the Seven to make an appearance (hopefully with cameras standing by). The Seven are required to wear costumes designed by Vought and to promote Vought-approved viewpoints.
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* Just like in the comics, in ''Series/TheBoys'' series, the SuperTeam known as "the Seven" (plus a number of other Supes) are sponsored by Vought Industries. The Seven's HQ is at the same building as the Vought HQ. Vought has a sophisticated analytical division that predicts and locates high-profile crimes for the Seven to make an appearance (hopefully with cameras standing by). The Seven are required to wear costumes designed by Vought and to promote Vought-approved viewpoints. Most of the Seven are more concerned with their popularity and merchandising sales than with crime-fighting.
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* Just like in the comics, in ''Series/TheBoys'' series, the SuperTeam known as "the Seven" (plus a number of other Supes) are sponsored by Vought Industries. The Seven's HQ is at the same building as the Vought HQ. Vought has a sophisticated analytical division that predicts and locates high-profile crimes for the Seven to make an appearance (hopefully with cameras standing by). The Seven are required to wear costumes designed by Vought and to promote Vought-approved viewpoints.
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* Both [[DeconstructedTrope Deconstructed]] and [[ReconstructedTrope Reconstructed]] in Creator/GeorgePerez's run on ''ComicBook/WonderWoman'' - one of Diana's most... ''distinctive'' supporting characters was Myndi Mayer, a brassy, loud-mouthed publicist who turned Wonder Woman into a celebrity and merchandising juggernaut shortly after her debut in Man's World. Diana was rarely ''directly'' involved in said merchandising or its proceeds, but she did (reluctantly) give Myndi's company exclusive rights to her superhero name and emblem. While her image took a blow, the money also went to support plenty of worthy causes, especially feminist ones, meaning that Diana was achieving a lot more than she could've sans her help [[TearJerker Unfortunately, Myndi would end up dying from what was to believed to be gunshots, only for it to be revealed that she overdosed because of her cocaine addiction. The entire thing was a painful wake-up call to Diana, who was still pretty naive to the world.]]
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* Both [[DeconstructedTrope Deconstructed]] and [[ReconstructedTrope Reconstructed]] in Creator/GeorgePerez's run on ''ComicBook/WonderWoman'' - one of Diana's most... ''distinctive'' supporting characters was Myndi Mayer, a brassy, loud-mouthed publicist who turned Wonder Woman into a celebrity and merchandising juggernaut shortly after her debut in Man's World. Diana was rarely ''directly'' involved in said merchandising or its proceeds, but she did (reluctantly) give Myndi's company exclusive rights to her superhero name and emblem. While her image took a blow, the money also went to support plenty of worthy causes, especially feminist ones, meaning that Diana was achieving a lot more than she could've sans her help help. [[TearJerker Unfortunately, Myndi would end up dying from what was to believed to be gunshots, only for it to be revealed that she overdosed because of her cocaine addiction. The entire thing was a painful wake-up call to Diana, who was still pretty naive to the world.]]
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* ''{{Series/Dinosaurs}}'': Earl Sinclair once gained superpowers and named his alter ego "Captain Impressive". Once his boss found out, he invoked a clause in the work contract requiring him to use his powers in service of Wesayso Corporation. Earl became spokesperson for the company.
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* ''{{Series/Dinosaurs}}'': Earl Sinclair once gained superpowers and named his alter ego "Captain Impressive". Once his boss Mr. Richfield found out, he invoked a clause in the work contract requiring him to use his powers in service of Wesayso Corporation. Earl became spokesperson for the company.
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* Captain Amazing from ''Film/MysteryMen'' (see page image) wears a costume emblazoned with sponsors' logos.
** The film's plot is kicked off when Captain Amazing is informed that, without a good arch-nemesis, he's no longer as popular as he was in his heyday, and many of his sponsors are considering backing out. This is why he decides to get Casanova Frankenstein paroled. [[GoneHorriblyWrong It doesn't go exactly as he planned]].
** The film's plot is kicked off when Captain Amazing is informed that, without a good arch-nemesis, he's no longer as popular as he was in his heyday, and many of his sponsors are considering backing out. This is why he decides to get Casanova Frankenstein paroled. [[GoneHorriblyWrong It doesn't go exactly as he planned]].
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* Captain Amazing from ''Film/MysteryMen'' (see page image) wears a costume emblazoned with sponsors' logos.
**logos. The film's plot is kicked off when Captain Amazing is informed that, without a good arch-nemesis, he's no longer as popular as he was in his heyday, and many of his sponsors are considering backing out. This is why he decides to get Casanova Frankenstein paroled.released. [[GoneHorriblyWrong It doesn't go exactly as he planned]].
**
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* A planned Marvel comic series would feature Comicbook/TheAvengers teaming up with a [[https://io9.gizmodo.com/heres-marvels-canceled-promo-comic-for-defense-contract-1819898744 superhero group run by real-life military contractor Northrup Grumman]]. The sheer backlash from readers outraged about promoting the military-industrial complex to children caused it to be canceled before it was even released.
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* Prior to Flashpoint the most recent user of the ComicBook/{{Guardian}} title was The Manhattan Guardian, who was sponsored by a newspaper that had bought the rights to the name and costume from Cadmus.
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* The Franchise/SpiderMan fanfic ''[[https://www.fanfiction.net/s/12592223/1/The-Spider The Spider]], Glider aka [[spoiler: Harry Osborn]]'s sponsored by his father Norman Osborn and [=OsCorp=]'s Superhero of New York.
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* The Franchise/SpiderMan fanfic ''[[https://www.fanfiction.net/s/12592223/1/The-Spider The Spider]], Glider aka [[spoiler: Harry Osborn]]'s sponsored by his father Norman Osborn and [=OsCorp=]'s Superhero own superhero of New York.
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* The Franchise/SpiderMan fanfic ''[[https://www.fanfiction.net/s/12592223/1/The-Spider The Spider]], Glider aka [[spoiler: Harry Osborn]]'s sponsored by his father Norman Osborn and [=OsCorp=]'s Superhero of New York.
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* ''WebVideo/DrHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"
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* ''WebVideo/DrHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"TOOL!" - though it's not entirely clear whether that means he's actually sponsored by corporations or just that Billy sees him as upholding a status quo that benefits corporations.
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** One back-up feature in a 90s annual was a news article about how many other companies were trying to FollowTheLeader with their own coroporate-backed heroes; none of them were doing so well, though.
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Related to LawEnforcementInc and HeroesRUs. May overlap with PunchClockHero if they view heroics as nothing more than a 9 to 5 job to pay the bills.
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Related to LawEnforcementInc and HeroesRUs. May overlap with PunchClockHero if they view heroics as nothing more than a 9 to 5 job to pay the bills. \n See also CelebritySuperhero.
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* Benchmark in ''TabletopGame/SentinelsOfTheMultiverse'' had his cybernetic augmentation sponsored by Revocorp. Since Revocorp are bad guys, they naturally put in an override to have him do their bidding rather than what he actually wanted to do. In his personal arc, he eventually broke away from Revocorp and became more heroic.
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-->-- '''Doctor Horrible''', ''WebVideo/DoctorHorriblesSingAlongBlog''
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-->-- '''Doctor Horrible''', ''WebVideo/DoctorHorriblesSingAlongBlog''
''WebVideo/DrHorriblesSingAlongBlog''
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[[folder: Anime & Manga]]
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[[folder:Web Original]]
* ''WebVideo/DoctorHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"
* ''WebVideo/DoctorHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"
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[[folder:Web Original]]
Videos]]
*''WebVideo/DoctorHorriblesSingAlongBlog'' ''WebVideo/DrHorriblesSingAlongBlog'' has "Captain Hammer, corporate TOOL!"
*
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In many superhero works, the problem comes up of WhereDoesHeGetAllThoseWonderfulToys Superheroes have to pay the bills, after all, and [[HeroismWontPayTheBills superheroics isn't really that lucrative]]. So what's a superhero to do? Well, if you weren't lucky enough to [[Franchise/{{Batman}} inherit a large fortune and head a major corporation]], you can either [[StockSuperheroDayJobs find a day job]] or seek out sponsorship for your heroics! While some might turn to the government, others might want to head to the private sector for financing.
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In many superhero works, the problem comes up of WhereDoesHeGetAllThoseWonderfulToys big, problematic question is usually [[WhereDoesHeGetAllThoseWonderfulToys "Where DOES he get all those wonderful toys?"]]. Superheroes have to pay the bills, after all, and [[HeroismWontPayTheBills superheroics isn't really that lucrative]]. So what's a superhero to do? Well, if you weren't lucky enough to [[Franchise/{{Batman}} inherit a large fortune and head a major corporation]], you can either [[StockSuperheroDayJobs find a day job]] or seek out sponsorship for your heroics! While some might turn to the government, others might want to head to the private sector for financing.
