History ItsAllAboutMe / WesternAnimation

*** We're not shown much of the rest of his species, but we do see that the Emperor of his race is almost just as bad (indirectly because of Roger). He's founded an entire society based around slavery where they force any slave claiming to love their significant other back on their homeworld to undergo a telepathic test, which is rigged to only show the bad parts anyway, and if they fail, they're castrated. Why does he do this to countless innocent people? He got dumped by Roger for another man, and doesnt want anyone else to be in love if he cant be.
** Francine's biological parents, Nick and Cassandra, also fall under this. Their selfishness is blatantly shown when it's revealed that they abandoned Francine at an airport when she was a baby just because their first class flight would not allow children. They also neglect to rescue Stan from a burning wooden beam because they did not want to go through liabilities.
** While all the Smiths act this way to some extent, Stan is the worst after Roger. He constantly forces his own beliefs and values on them, treats Francine like an afterthought at best, views his children as disappointments for not adhering to the stereotypical American ideals he wants them to and thats not even counting on how he treats people he isnt related to. However, this was much more common in the early days of the show when Stan was a parody of mid-America conservatism.

* WesternAnimation/DaffyDuck represents this trope well too, especially Chuck Jones' later version, which WordOfGod stated to in fact be revolved around the word "Selfish". He would often try to [[DirtyCoward place a threat to his well being against another poor shmuck]] (usually Bugs, who had no problem sending them back on him). That said this tendency and a lot of Daffy's other JerkAss traits were also provoked slightly by his [[{{Troll}} sadistic sense of humor as well]].

-->'''Eddy:''' I'm the Peach Creek Clobberer, I'm the best mascot you've seen! Forget about this old dope, he's just a has been!
-->(''WesternAnimation/EdEddNEddy'', "Tight End Ed")

-->'''Meg:''' I can't believe you would put your family before your own daughter!

-->''Hey, this one's for the new couple. It's '''your''' day- it's all about '''you!''' [sings] "Who's that singing at your wedding? It's Calculon, Calculon, Calcu-LOOOO-OOON!!!"''

** In "A Town Video: Welcome To Jellystone" he escalates what would've been a simple advertising video for the town into a full blown movie production, roping in all the townspeople and casting himself as the cool space hero that saves Jellystone from the apocalypse.
* In the GrandFinale of ''WesternAnimation/JusticeLeagueUnlimited'', the heroes and villains [[EnemyMine join forces]] to [[EvilVersusOblivion save the world]]. Luthor disdainfully declares that he's not interested in saving the world and only cares about getting revenge on Darkseid.

** Based on the menu and decor of the high-end restaurants in Canterlot, Zesty Gourmand takes this UpToEleven. In order to earn her (maximum) three-hoof rating, an eatery has to cater to her tastes ''and her tastes alone.'' The more bland, the better.

** Mitchell seems to have a bad case of this as shown in "Kid-Kart Derby". When he wins the soapbox derby, he is the only one cheering for him and even asks anyone if they wants autographs from him, but instead everyone is looking up at and cheering Jet (who was parachuting) even though he lost the derby. Mitchell is the complete opposite of Jet, who is very selfless and tries not to expose his alien identity because he doesn't want to be a celebrity and leave his friends.

* Brainy Smurf best exemplifies this trope in ''WesternAnimation/TheSmurfs'' episode "Brainy's Smarty Party" where he throws a party that's all about him.

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* The majority of scenarios and problems caused by the cast in ''WesternAnimation/AmericanDad'' also usually revolve around this trope. Roger is almost this trope at its most intensified. He will walk over, victimize or outright kill for the most minor indulgences or offenses on his behalf (it is possible he has this attitude towards humanity due to being a parody of TheGrays however). In “Frankie 911” Stan and eventually Francine get sick of Roger being a self-centered asshole, calls him on it, and attempts to disown and abandon him for it which forces him to becomes self-sacrificing and friendly--and nearly dies as a result. As it turns out, if his species doesn't express their metaphorical bile, it becomes ''literal'' bile that builds up and poisons them. Despite this, the Smith family still chews him out for this kind of behavior in later episodes. It gets worse from here on it until Roger becomes one of the most blatantly [[HateSink hated characters]] in the history of cartoons by the premiere of season 8.
*** We're not shown much of the rest of his species, but we do see that the Emperor of his race is almost just as bad (indirectly because of Roger). He's founded an entire society based around slavery where they force any slave claiming to love their signifigant other back on their homeworld to undergo a telepathic test, which is rigged to only show the bad parts anyway, and if they fail, they're castrated. Why does he do this to countless innocent people? He got dumped by Roger for another man, and doesnt want anyone else to be in love if he cant be.

** Shadow Weaver has some noted difficulties with the idea that other people exist for reasons other than to be useful to her. She spends most of the first season trying to drag Adora back to the Horde in order to make more use of her, ignoring both Adora's wishes and Hordak's orders that she give up; then, when she switches sides - entirely out of self-preservation, and cruelly manipulating Catra in order to do so - she concludes that Glimmer is more useful for her ambitions and drops Adora like a hot potato.

** Homer Simpson started out as a bumbling but loving dad who regularly made sacrifices for the good of his family, but has been {{flanderized}} into an intensely selfish man who treats his family as an afterthought--when he thinks of them at all. This is demonstrated in "'Tis the Fifteenth Season", when he spends his family's entire Christmas budget on a gift for himself.

* [[spoiler:Qilby]] from ''WesternAnimation/{{Wakfu}}'', season 2. His reason for betraying his people and his siblings, instigating a terrible war that left multiple worlds scorched to the ground and wanting to drain most magic and life from the World of Twelve? He tries to coat it in grander terms, but it still boils down to being ''really bored'' and desiring to travel the Krozmos, cost be damned. When called out on this by his victims, he accuses them of not considering his feelings. Of course, he views it all as justified since [[spoiler:as the only "true" immortal thanks to having preserved PastLifeMemories paired with his siblings' BornAgainImmortality, at the end of the day he and his sister Shinonome are the only beings truly worth ''anything'' in the grand scheme of things since they're the only beings in the universe who will endure eternity exactly as they started.]] In his eyes, why ''shouldn't'' his needs come first when he'll [[spoiler:be the only one still alive in the end]]?

* Arsenal from ''WesternAnimation/YoungJustice'', aka: [[spoiler: The original Roy Harper]] is this, starting out when he almost blows a covert op and gets his teammates hurt just to spite [[spoiler: Lex Luthor]], to the point where he nearly gets the team killed all because ''he'' didn't want to be captured. Then when he's rightly [[WhatTheHellHero called out on it]], [[NeverMyFault he refuses to take responsibility for it]] or even apologise.

** Zuko after his banishment was obsessed with capturing the Avatar to restore his honor, so much so that he [[spoiler:helps Aang escape from Zhao even though he's an enemy of the Fire Nation]]. Zhao himself (who is also incredibly self-centered) calls Zuko out on putting himself before his nation; hypocritical, but JerkassHasAPoint. The sad thing is that [[UsedToBeASweetKid Zuko genuinely cared about the Fire Nation before his banishment]] and that love for his people (and probably a wish to prove his worth to his father) is what got him into trouble in the first place. Even sadder is the possibility that Zuko ''still'' cares genuinely about the Fire Nation ''after'' being banished, in the sense that he did not wish Fire Lord Azula on them.

** Rick Sánchez can basically be summed up in terms of personality as a selfish old man. He basically lives in his daughter's house rent free with her family and constantly forces Morty to go on adventures with him. Such examples of his selfishness include using Morty as a drug mule to smuggle seeds through Interdimensional security while Morty is in deep pain from the seeds, kidnapping an alien and exploiting its illness to make money off the cure produced from it, and destroying the Council Of Ricks just because they got in his way of taking down the Galactic Federation.

** Beth Smith is one too. Rick abandoned her as a child and after being absent for 20 years has only recently come back into her life (a little less than a year before the beginning of the series). Now that he's back she's willing to do anything to make sure he stays, no matter how much trouble her family gets into, how much her kids lives are endangered or the strain it puts on her marriage. If anyone calls her out on kissing Rick's ass and putting him above the rest of the family then they are in the wrong and Beth ignores them and just continues trying to keep Rick around for her own happiness and complaining about her problems growing up without a dad.
** Morty Smith increasingly feeble moral compass is easily tossed aside when the opportunity for romance (or even just sex) crops up and he even goes on a massive killing spree in the Season 4 premiere in the hopes of attaining a future where he and Jessica hook up.

** Peter grew into this from a BumblingDad over the years, as he's constantly terrorizing the community with whatever ridiculous nonsense has happened to catch his eye this episode, and has outright stated several times that he cant stand his kids. He'll also burst into tears, and occasionally become violent, if anyone ever points out of any of his flaws , and acts like a petulant child if made to do anything for the sake of someone other than himself.

* [[spoiler:Qilby]] from ''WesternAnimation/{{Wakfu}}'', season 2. His reason for betraying his people and his siblings, instigating a terrible war that left multiple worlds scorched to the ground and wanting to drain most magic and life from the World of Twelve? [[NietzscheWannabe He tries to coat it in grander terms]], but it still boils down to being ''really bored'' and desiring to travel the Krozmos, cost be damned. When called out on this by his victims, he accuses them of not considering his feelings. Of course, he views it all as justified since [[spoiler:as the only "true" immortal thanks to having preserved PastLifeMemories paired with his siblings' BornAgainImmortality, at the end of the day he and his sister Shinonome are the only beings truly worth ''anything'' in the grand scheme of things since they're the only beings in the universe who will endure eternity exactly as they started.]] In his eyes, why ''shouldn't'' his needs come first when he'll [[spoiler:be the only one still alive in the end]]?

*** Earlier than that, the episode "Cartmanland" had him spending his entire inheritance money so he can buy a failing theme park in order to have it all to himself. It becomes clear early on that Cartman is so self-centered, he will never tire of it. It is then shown that, in order to keep the theme park running, he has pay for its upkeep, and he must do so by selling tickets and thus sharing the park with thousands of other people every day. Upon this discovery, he sells the park back to its original owner, as it could not be all about him. This ends up biting him in the ass, as the IRS shows up to claim half the money for taxes, and the other half for a damage settlement (Kenny died on one of the rides), leaving him owing them another 40.000, no way to make it back, and no park.

*** Their portrayal of ''Music/KanyeWest'' in "Fish Sticks" takes the cake. He doesn't get the fish sticks joke, and since he can't comprehend anything ''not'' being about him, he assumes it's a personal attack and everyone is just calling him a gay fish. [[spoiler:He eventually comes to the conclusion that he must really ''be'' a gay fish and everyone was only trying to help him realize it.]]
*** Bono is portrayed this way, he has to be Number 1 at literally EVERYTHING, and goes to extreme lengths to keep Randy Marsh from breaking his world record (biggest dump ever taken). [[spoiler: This is because Bono himself is the original record, a literal walking Nr 2, a fact he cant stand being reminded of.]]
--> '''Guiness Record Keeper''': Haven't you ever wondered why Bono can do so much good, yet seem like such a piece of shit?

* Although Kuzco of ''WesternAnimation/TheEmperorsNewGroove'' and later ''[[WesternAnimation/TheEmperorsNewSchool -School]]'' isn't a villain, it's definitely all about him. A lesson he [[AesopAmnesia learns and forgets in every episode]]. How bad is his narcissism? The opening theme for ''WesternAnimation/TheEmperorsNewSchool'' involve him claiming the trope title twice (once he had nameless guards [[WildMassGuessing #4, #7, #13 and #57]] sing "EXACTLY" after he said it, and the other was because the lyrics mentioned his friends), and his name being spelled out twice. Once just because he liked it so much the first time. At least he had learned his lesson by the time of ''Kronk's New Groove'', at which point he's downright selfless.

* [[spoiler:Qilby]] from ''WesternAnimation/{{Wakfu}}'', season 2. His reason for betraying his people and his siblings, instigating a terrible war that left multiple worlds scorched to the ground and wanting to drain most magic and life from the World of Twelve? [[NietzscheWannabe He tries to coat it in grander terms]], but it still boils down to being ''really bored'' and desiring to travel the Krozmos, cost be damned. When called out on this by his victims, he accuses them of not considering his feelings.

* Although Kuzco of ''Disney/TheEmperorsNewGroove'' and later ''[[WesternAnimation/TheEmperorsNewSchool -School]]'' isn't a villain, it's definitely all about him. A lesson he [[AesopAmnesia learns and forgets in every episode]]. How bad is his narcissism? The opening theme for ''WesternAnimation/TheEmperorsNewSchool'' involve him claiming the trope title twice (once he had nameless guards [[WildMassGuessing #4, #7, #13 and #57]] sing "EXACTLY" after he said it, and the other was because the lyrics mentioned his friends), and his name being spelled out twice. Once just because he liked it so much the first time. At least he had learned his lesson by the time of ''Kronk's New Groove'', at which point he's downright selfless.

-->'''Hey, this one's for the new couple. It's '''your''' day- it's all about '''you!''' [sings] "Who's that singing at your wedding? It's Calculon, Calculon, Calcu-LOOOO-OOON!!!"

** Zuko after his banishment was obsessed with capturing the Avatar to restore his honor, so much so that he [[spoiler: helps Aang escape from Zhao even though he's an enemy of the Fire Nation]]. Zhao himself (who is also incredibly self-centered) calls Zuko out on putting himself before his nation; hypocritical, but JerkassHasAPoint. The sad thing is that [[UsedToBeASweetKid Zuko genuinely cared about the Fire Nation before his banishment]] and that love for his people (and probably a wish to prove his worth to his father) is what got him into trouble in the first place. Even sadder is the possibility that Zuko ''still'' cares genuinely about the Fire Nation ''after'' being banished, in the sense that he did not wish Fire Lord Azula on them.

* WesternAnimation/DaffyDuck represents this trope well too, especially Chuck Jones' later version, which WordOfGod stated to in fact be revolved around the word "Selfish". He would often try to [[DirtyCoward place a threat to his well being against another poor shmuck]] (usually Bugs, who had no problem sending them back on him). That said this tendency and a lot of Daffy's other JerkAss traits were also provoked slightly by his [[ScrewySquirrel sadistic sense of humor as well]].

** Francine’s biological parents, Nick and Cassandra also fall under this. Their selfishness is blatantly shown when it’s revealed that they abandoned Francine at an airport when she was a baby just because their first class flight would not allow children. They also neglect to rescue Stan from a burning wooden beam because they did not want to go through liabilities.
** While all the Smith's act this way to some extent, Stan is the worst after Roger. He constantly forces his own beliefs and values on them, treats Francine like an afterthought at best, views his children as disappointments for not adhering to the stereotypical American ideals he wants them to and thats not even counting on how he treats people he isnt related to. However, this was much more common in the early days of the show when Stan was a parody of mid-America conservatism.

* ''WesternAnimation/AsToldByGinger'': Dodie Bishop, '''constantly'''. She is quick turn against her friends for popularity or if the situation suits her and acts like a complete drama queen if her friends do anything that doesn't include her, best demonstrated when she wants Ginger to cancel Darren's birthday party simply because she wasn't allowed to attend.

** Lightning Dust. She doesn't go out of her way to hurt others, but she still doesn't seem to care that numerous other ponies get hurt because of her. Just think of [[JerkWithAHeartOfGold Rainbow Dash]], but substitute any trace of [[UndyingLoyalty loyalty to one's friends]] with [[LackOfEmpathy a callous disregard for them]].

** [[VileVillainSaccharineShow Tirek]] from the fourth season finale takes the cake. He more less sees himself as ''entitled'' to all the magic in Equestria due to his overwhelming {{Greed}} when it comes to power, going into a rage when the Princesses manage to hide theirs from him. He's even willing to stab [[spoiler:Discord]] in the back for power despite [[MoralMyopia continually showing hatred and bitterness towards his brother]] for [[{{Hypocrite}} betraying him to save Equestria centuries ago.]]
** At her worst in the early seasons, Rainbow Dash herself could be this. She's so egotistical that she has posters and statues of ''herself'' in her house to remind herself of how awesome she is. Though she's a lot better than many of these examples. She's considerably less self centered in later seasons, but even so.
** Based on the menu and decor of the high-end restaurants in Canterlot, Zesty Gourmand takes this UpToEleven. In order to earn her (maximum) three-hoof rating, an eatery has to cater to her tastes ''and her tastes alone.'' The more bland, the better.

* Yellow Diamond from ''WesternAnimation/StevenUniverse''. The most charitable description of her leadership is that she thinks other Gems [[ControlFreak should act like machines that just shut up and do whatever she says, whenever she says]]. ''Everything'' is about her and her fellow Diamonds; she cares more about destroying Earth to satisfy her lust for vengeance than she does about the massive resource crisis Homeworld is experiencing. Blue Diamond is better... somewhat. She's selfish and often just as callous towards her underlings, but unlike Yellow she doesn't have AesopAmnesia and has mellowed out a lot after [[spoiler: [[TheLostLenore Pink Diamond's]] [[FakingTheDead (fake)]] [[Recap/StevenUniverseS5E18ASinglePaleRose death]]]].

** Peter grew into this from a BumblingDad over the years, as he's constantly terrorizing the community with whatever ridiculous nonsense has happened to catch his eye this episode, and has outright stated several times that he cant stand his kids. He'll also burst into tears, and occasionally become violent, if anyone ever points out of any of his flaws.

* ''WesternAnimation/AsToldByGinger'': Dodie Bishop, '''constantly'''. She is quick turn against her friends for popularity or if the situation suits her and acts like a complete drama queen if her friends do anything that doesn't include her, best demonstrated when she wants Ginger to cancel Darren's birthday party simply because she wasn't allowed to attend.
* This is Beastly's main shtick in both ''WesternAnimation/CareBearsWelcomeToCareALot'' and ''WesternAnimation/CareBearsAndCousins'' and the main reason why he's an antagonist. He absolutely can't stand not being the center of attention and will act mean or try to ruin stuff if he feels he's not being adored and loved by everyone, or at least being paid attention to.
* Thailog from ''WesternAnimation/{{Gargoyles}}'' was a clone of Goliath indoctrinated with Xanatos' profit-motivated views on life. Unfortunately, he takes that mindset further than Xanatos himself. Xanatos at least (eventually) proves that he is able to genuinely care for others. Thailog is just a wholly selfish monster.
* Ollie on ''WesternAnimation/WonderPets'' is a [[JerkWithAHeartOfGold good guy at heart]], but is totally full of himself and absolutely must be the center of attention in the presence of company. If not, he will loudly try to draw attention back to himself.

* In the GrandFinale of ''WesternAnimation/JusticeLeagueUnlimited'', the heroes and villains [[EnemyMine join forces]] to [[EvilVersusOblivion save the world]]. Luthor disdainfully declares that he's not interested in saving the world and only cares about getting revenge on Darkseid.

* Ollie on ''WesternAnimaton/WonderPets'' is a [[JerkWithAHeartOfGold good guy at heart]], but is totally full of himself and absolutely must be the center of attention in the presence of company. If not, he will loudly try to draw attention back to himself.