History ItsAllAboutMe / WesternAnimation

** If Bart is an AttentionWhore, [[Characters/TheSimpsonsLisaSimpson Lisa Simpson]] is very much this trope, and it can be considered the underlying cause of all her other problems (GranolaGirl, SoapBoxSadie, KnowNothingKnowItAll). Lisa seems to define herself by being better then others to the point where she has a surprising lack of empathy for anybody who proves to be better then her. She once admitted she only plays the sax to make herself look better to other people. One of the numerous {{Recycled Script}}s from the series is someone proving to be better then Lisa or having something she wants only for Lisa to attempt to destroy them. And while Lisa does usually feel guilty about her actions, it's only after her adversary has been destroyed.

** It appears she get this from her mother. Even in the earlier episodes it was quickly established that [[Characters/TheSimpsonsMargeSimpson Marge Simpson's]] MoralGuardians are more about what she doesn't want while forcing her views on everyone else. Also anytime someone in her family chooses a new political point or religion outside of her own even if it's more beneficial to them or even society as a whole Marge will stop at go to great lengths to prevent this. Later episodes have her being more self centered such as in "Sleeping With the Enemy" where she focus all her attention on Nelson while ignoring the fact that Lisa is developing a severe eating disorder and Nelson is openly bullying Bart in front of her simply because he makes her feel appreciated.
** [[Characters/TheSimpsonsCharlesMontgomeryBurns Mr. Burns]] very rarely shows any concern about anything other than himself and his money and will stoop to any low possible to get what he wants. He does things like pay Homer to humiliate himself just so he can have a laugh, block out the sun so that he can make even ''more'' money off his power plant, steal oil from a ''school'' to get money, take ''every'' vaccine of a virus for himself, steal Santa's sleigh just to get off of a deserted island, hands out cafeteria vouchers as a Christmas "bonus" (proving Homer's point immediately beforehand that Mr. Burns is way more selfish than him), and almost ''drowns'' Bart just to get the Flying Hellfish treasure.

* Although Kuzco of ''WesternAnimation/TheEmperorsNewGroove'' and later ''[[WesternAnimation/TheEmperorsNewSchool -School]]'' isn't a villain, it's definitely all about him, also the {{Trope Namer|s}}. A lesson he [[AesopAmnesia learns and forgets in every episode]]. How bad is his narcissism? The opening theme for ''WesternAnimation/TheEmperorsNewSchool'' involve him claiming the trope title twice (once he had nameless guards [[WildMassGuessing #4, #7, #13 and #57]] sing "EXACTLY" after he said it, and the other was because the lyrics mentioned his friends), and his name being spelled out twice. Once just because he liked it so much the first time. At least he had learned his lesson by the time of ''Kronk's New Groove'', at which point he's downright selfless.

*** Cartman was already a ''massive'' {{Narcissist}} and AttentionWhore thanks to being coddled and spoiled rotten by his mother Liane, but years of being treated this way reaches [[SurprisinglyRealisticOutcome its only logical outcome]] in "City People". It turns out Liane doesn't own their house and is renting it from the actual owner, but due to the growing number of people moving to South Park, the increasing demand for real estate has caused said rent to increase to match the market rate. So in order to keep paying it, Liane gets a job as a real estate agent. Cartman, unsurprisingly, is ''not'' thrilled about this; he only cares that his mother won't be around to take care of him full-time, refusing to listen when she says she ''needs'' the job to keep a roof over their heads and [[EntitledBastard going as far as to say that HE is her job]]. Indeed, when he forces her to quit at the end of the episode, they lose their house and are forced to move into a cramped hot dog diner that has barely any room for all their belongings. It's all but implied that this has irreversibly damaged their relationship, and it's not until he accidentally blasts himself in the face with a condiment dispenser that Cartman realizes [[IWarnedYou Liane wasn't kidding]] [[MyGodWhatHaveIDone and that he majorly screwed himself this time]].

* One of [[Characters/BojackHorsemanBojackHorseman BoJack's]] main flaws in ''WesternAnimation/BoJackHorseman'' is his inability to lose this mentality. Unlike most examples [[JerkWithAHeartOfGold he does try, though]].

* The majority of scenarios and problems caused by the cast in ''WesternAnimation/AmericanDad'' also usually revolve around this trope. Roger is almost this trope at its most intensified. He will walk over, victimize or outright kill for the most minor indulgences or offenses on his behalf (it is possible he has this attitude towards humanity due to being a parody of TheGrays however). In “Frankie 911” Stan and eventually Francine get sick of Roger being a self-centered asshole, calls him on it, and attempts to disown and abandon him for it which forces him to becomes self-sacrificing and friendly -- and nearly dies as a result. As it turns out, if his species doesn't express their metaphorical bile, it becomes ''literal'' bile that builds up and poisons them. Despite this, the Smith family still chews him out for this kind of behavior in later episodes. It gets worse from here on it until Roger becomes one of the most blatantly [[HateSink hated characters]] in the history of cartoons by the premiere of Season 8.
*** We're not shown much of the rest of his species, but we do see that the Emperor of his race is almost just as bad (indirectly because of Roger). He's founded an entire society based around slavery where they force any slave claiming to love their significant other back on their homeworld to undergo a telepathic test, which is rigged to only show the bad parts anyway, and if they fail, they're castrated. Why does he do this to countless innocent people? He got dumped by Roger for another man, and doesn't want anyone else to be in love if he cant be.

** While all the Smiths act this way to some extent, Stan is the worst after Roger. He constantly forces his own beliefs and values on them, treats Francine like an afterthought at best, views his children as disappointments for not adhering to the stereotypical American ideals he wants them to and that's not even counting on how he treats people he isn't related to. However, this was much more common in the early days of the show when Stan was a parody of mid-America conservatism.

** Azula. When things start to fall apart she goes nuts. [[DaddysGirl She does have some desire to prove herself to Ozai]] although Ozai [[AbusiveParents couldn't care less]]. Though it is implied that part of the reason she goes nuts is that she realized her friends actually meant something to her, and cannot deal with the realization that their betrayal indicates that ''she'' was unworthy of ''their'' trust.
** Zuko after his banishment was obsessed with capturing the Avatar to restore his honor, so much so that he [[spoiler:helps Aang escape from Zhao even though he's an enemy of the Fire Nation]]. Zhao himself (who is also incredibly self-centered) calls Zuko out on putting himself before his nation; hypocritical, but JerkassHasAPoint. The sad thing is that [[UsedToBeASweetKid Zuko genuinely cared about the Fire Nation before his banishment]] and that love for his people (and probably a wish to prove his worth to his father) is what got him into trouble in the first place. Even sadder is the possibility that Zuko ''still'' cares genuinely about the Fire Nation ''after'' being banished, in the sense that he did not wish [[TheCaligula Fire Lord Azula]] on them. He gets over with it however.
** Both Azula and Zuko got this attitude from their father, [[BigBad Fire Lord Ozai]]. TheUnFavorite child of Fire Lord Azulon (who prefers the firstborn Iroh), Ozai did everything he could to etch his name in Fire Nation history, even if it means sacrificing his family members to do so. It reaches to its logical conclusion where Ozai discards the title Fire Lord and self-appoints himself as the Phoenix King. He even has delusions of grandeur, believing that Avatar Aang is a gift from the universe to showcase his dominance.

* One of [=BoJack's=] main flaws in ''WesternAnimation/BoJackHorseman'' is his inability to lose this mentality. Unlike most examples [[JerkWithAHeartOfGold he does try, though]].

* ''WesternAnimation/HarleyQuinn2019'': Because of her extreme immaturity, Harley has a bad habit of placing her own interests and goals before those of others, which more than once comes at the expense of her friends. Ivy at one point lampshades this by criticizing Harley for never showing interest in anything that isn't about her noting that she wasn't trying very hard to hide her relationship with Kite Man to the point where everyone else in the crew already knew. [[spoiler: Harley learning to put Ivy first is what starts their romantic tension and what ultimately [[RelationshipUpgrade seals the deal]].]]

* [[AlphaBitch Chloe Bourgeois]] from ''WesternAnimation/MiraculousLadybug'' is selfish, entitled, narcissistic, unable to handle rejection, and hates it when people don't pay attention to her or do what she says, and often refuses to take responsibility for whenever her actions get people akumatized. It's her overall attitude and refusal to change her ways that leads to her joining forces with Hawk Moth after Ladybug refuses to give her the Bee Miraculous.

** Queen Chrysalis of the Changelings. The Season 6 finale reveals that she was misleading her own kind into stealing love rather than sharing it in order to continue exerting her own influence over them the entire time. Naturally, it bites her in the flank -- when Thorax and Starlight Glimmer teach the Changelings how to share love, which results in their HeelRaceTurn and permanent {{Metamorphosis}}, the Changelings no longer see her as their Queen and turn against her.

** Sunset Shimmer totally counts as well. The whole reason she was expelled as Princess Celestia's student is because she kept badgering Celestia for the power she felt she deserved.

** [[VileVillainSaccharineShow Lord Tirek]] from the fourth season finale takes the biggest cake. He more or less sees himself as ''entitled'' to all the magic in Equestria due to his overwhelming {{Greed}} when it comes to power, going into a rage when the Princesses manage to hide theirs from him. He gets to stab [[spoiler:Discord]] in the back for power despite [[MoralMyopia continually showing hatred and bitterness towards his brother]] for [[{{Hypocrite}} betraying him to save Equestria centuries ago.]]
* ''WesternAnimation/TheOwlHouse'': [[BigBad Emperor]] [[KnightTemplar Belos]] is entirely motivated by his own narcissism. [[spoiler:While he talks a big game about being a WellIntentionedExtremist trying to save humanity, as the Titan points out all Belos really cares about is living out his childish fantasies of being a hero even if it means committing genocide. He sees everyone around him as merely supporting players in his story, and lashes out whenever they don't play along with his preconceived notions of who they should be.]]

** Candace tends to fall into this a lot. She'll ditch friends and family alike to spend time with Jeremy, and she'll drop ''anything'' for yet another chance at her ill-advised and arguably spiteful self-appointed mission of busting her brothers. Even with that aside the beginning of "Candace's Big Day", when she criticizes her aunt's marriage plans because they didn't involve ''her'', take the cake. Even her own mother nearly called her out on that one.

** Shadow Weaver has some noted difficulties with the idea that other people exist for reasons other than to be useful to her. She spends most of the first season trying to drag Adora back to the Horde in order to make more use of her, ignoring both Adora's wishes and Hordak's orders that she give up; then, when she switches sides -- entirely out of self-preservation, and cruelly manipulating Catra in order to do so -- she concludes that Glimmer is more useful for her ambitions and drops Adora like a hot potato.
** Horde Prime may, through some dark miracle, be worse. [[spoiler:He is so offended that Hordak (one of his clones) could even ''exhibit'' free will that he not only {{Mind Rape}}s the guy, he's only prevented from attempting to depopulate the planet to conceal all evidence of Hordak's existence by Catra telling him that it can be used as a weapon.]]

** Homer Simpson started out as a bumbling but loving dad who regularly made sacrifices for the good of his family, but has been {{flanderized}} into an intensely selfish man who treats his family as an afterthought -- when he thinks of them at all. This is demonstrated in "'Tis the Fifteenth Season", when he gives Lenny some Certs for Christmas (immediately after Carl gives him a DVD player, no less) and spends his family's entire Christmas budget on a gift for himself.
** If Bart is an AttentionWhore, Lisa Simpson is very much this trope, and it can be considered the underlying cause of all her other problems (GranolaGirl, SoapBoxSadie, KnowNothingKnowItAll). Lisa seems to define herself by being better then others to the point where she has a surprising lack of empathy for anybody who proves to be better then her. She once admitted she only plays the sax to make herself look better to other people. One of the numerous {{Recycled Script}}s from the series is someone proving to be better then Lisa or having something she wants only for Lisa to attempt to destroy them. And while Lisa does usually feel guilty about her actions, it's only after her adversary has been destroyed.

** It appears she get this from her mother. Even in the earlier episodes it was quickly established that Marge’s MoralGuardians are more about what she doesn’t want while forcing her views on everyone else. Also anytime someone in her family chooses a new political point or religion outside of her own even if it’s more beneficial to them or even society as a whole Marge will stop at go to great lengths to prevent this. Later episodes have her being more self centered such as in “Sleeping With the Enemy” where she focus all her attention on Nelson while ignoring the fact that Lisa is developing a severe eating disorder and Nelson is openly bullying Bart in front of her simply because he makes her feel appreciated.
** Mr. Burns very rarely shows any concern about anything other than himself and his money and will stoop to any low possible to get what he wants. He does things like pay Homer to humiliate himself just so he can have a laugh, block out the sun so that he can make even ''more'' money off his power plant, steal oil from a ''school'' to get money, take ''every'' vaccine of a virus for himself, steal Santa's sleigh just to get off of a deserted island, hands out cafeteria vouchers as a Christmas "bonus" (proving Homer's point immediately beforehand that Mr. Burns is way more selfish than him), and almost ''drowns'' Bart just to get the Flying Hellfish treasure.

* Yellow Diamond from ''WesternAnimation/StevenUniverse''. The most charitable description of her leadership is that she thinks other Gems [[ControlFreak should act like machines that just shut up and do whatever she says, whenever she says]]. ''Everything'' is about her and her fellow Diamonds; she cares more about destroying Earth to satisfy her lust for vengeance than she does about the massive resource crisis Homeworld is experiencing. Blue Diamond is better... somewhat. She's selfish and often just as callous towards her underlings, but unlike Yellow she doesn't have AesopAmnesia and has mellowed out a lot after [[spoiler: [[TheLostLenore Pink Diamond's]] [[FakingTheDead (fake)]] [[Recap/StevenUniverseS5E18ASinglePaleRose death]]]]. It later turns out that part of the reason for Yellow and Blue Diamond's behavior is due to them trying to please White Diamond, and White Diamond is a perfectionist who sees all other gems, including her siblings, as less perfect versions of herself.

* Angelica from ''WesternAnimation/{{Rugrats}}''. Demonstrated when she calls a daytime talk-show host to explain that she's worried about a new sibling and throws the phone in the garbage when he explains the world doesn't revolve around her. [[JustifiedTrope Justified]] in that she's a toddler.

** Rick Sánchez can basically be summed up in terms of personality as a selfish old man. He basically lives in his daughter's house rent-free with her family and constantly forces Morty to go on adventures with him. Such examples of his selfishness include using Morty as a drug mule to smuggle seeds through interdimensional security while Morty is in deep pain from the seeds, kidnapping an alien and exploiting its illness to make money off the cure produced from it, and destroying the Council of Ricks just because they got in his way of taking down the Galactic Federation.
** Jerry Smith can also be really selfish as well. Examples of it include attempting to weasel his way out of an organ donation to a civil rights leader that he previously agreed to and holding an entire operating room hostage in an attempt to improve his reputation with the aliens.
** Beth Smith is one too. Rick abandoned her as a child and after being absent for 20 years has only recently come back into her life (a little less than a year before the beginning of the series). Now that he's back she's willing to do anything to make sure he stays, no matter how much trouble her family gets into, how much her kids' lives are endangered or the strain it puts on her marriage. If anyone calls her out on kissing Rick's ass and putting him above the rest of the family, then they are in the wrong, and Beth ignores them and just continues trying to keep Rick around for her own happiness and complaining about her problems growing up without a dad.
** Morty Smith's increasingly feeble moral compass is easily tossed aside when the opportunity for romance (or even just sex) crops up and he even goes on a massive killing spree in the Season 4 premiere in the hopes of attaining a future where he and Jessica hook up.

** Mr. Cat usually doesn't seem to care that his plans may seriously hurt someone else as long as he gets what he wants. One of the best examples of this is in [[ValentinesDayEpisode Episode 83]] where he ''tricks Quack Quack and Eugly into breaking up'' just so he can [[MakesSenseInContext get a kiss from Kaeloo.]]
** Pretty, the cast's AlphaBitch, is even worse than Mr. Cat. While Mr. Cat may show a few signs of genuinely caring for the others, Pretty doesn't care whether she is hurting anybody else. Most of the time, she is seen bossing everyone around or insulting them just to get things she wants.

** [[MyNaymeIs Bobbi]] Fabulous. Lampshaded in his IAmSong, predictably titled "Fabulous" in which one of the lines is "It's all about me!" Ironically, the song was started by ''Phineas'' to convince him that his former band mates needed him for a concert. [[InvertedTrope "It's all about you" comes before "It's all about me."]] Over the course of the song he grudgingly acknowledges the flattery until he admits that, yes, it ''is'' all about him.

** ''Eric Cartman''. For example, the Imaginationland episodes had him not caring about the possible destruction of all imagination by evil characters or by the US government's nuke. Instead, he only cares about proving that he won a stupid bet so that Kyle will have to suck his balls.