- Base Breaker: Stefano. Adorkable Nice Guy or an Ethnic Scrappy Kid-Appeal Character?
- Cargo Ship: Skipper marries a bobble head. It was originally played for laughs, but then one thing lead to another...
- Contested Sequel: Some people say that Madagascar 2 is an Even Better/Surprisingly Improved Sequel, while others dislike it and accuse it of ripping off The Lion King.
- Crazy Awesome:
- Captain DuBois.
- The penguins wouldn't be the badass heroes they are if they weren't completely insane. Trailers for the first film prominently featured Alex proclaiming "the penguins are psychotic!" — he's right, but it's not at all a bad thing.
- Crosses the Line Twice: Alex vs the Old Lady in the second movie.
Julien: You, in-flight slave... (to Private, while hanging upside down from a chandelier) Bring me my nuts, on a silver platter.
- The angry Meadow Run
- Also, from the sequel, King Julien in first class is very funny:
Julien: Excuse me, this is first class, it's nothing personal, it's just that we're better than you.
Julien: Whatever happened to class separation?
Skipper: (with the plane in a death spiral) When it comes to air travel, we know that you have no choice whatsoever, but thanks again for choosing Air Penguin.
- As well as that, look at the movie he's watching. It's crammed full of plane crashes, which he's laughing at. Maurice doesn't look so happy.
- Also there's the crash scene with the penguins. All four of the penguins are calm, King Julien is having fun, and in stark contrast, Alex, Marty and Melman are terrified out of their minds. Meanwhile, Gloria is asleep.
- Beforehand, Private explaining airline safety: "... place the mask over your face to hide your terrified expression from the other passengers."
- When stealing the All-Terrain-Vehicle for parts, the penguins are great.
Alex: "Hey! If you're ever in Manhattan, please call, okay?!"Alex: *look of pure disgust* "Uh, seriously...call."
- In the beginning of the second movie, the Zoosters are boarding the plane.
- Nana gives Alex a "Titty Twister" during their fight, along with a couple of kicks "right in the batteries".
- Invoked in the second movie, when the penguins hit Nana with the tour bus and she goes flying with a "Boing!" sound effect. According to the DVD commentary, that sound effect was added for comedy since people probably wouldn't find it funny otherwise.
- Crowning Music of Awesome: Will.i.am's "I Like to Move It" and the melancholy "The Traveling Song". Hans Zimmer did the music for the first film, and teaming him up with will.i.am, who is largely a hip-hop producer and singer, is the musical equivalent of Kingdom Hearts. "Volcano" also counts.
- "Firework" playing during the triumphant circus act.
- The mashup of "Afro Circus" and "I Like To Move It" during the credits.
- Vitaly's theme song (and Theme Music Power-Up), "Light the Hoop on Fire", complete with a mens chorus of Soaring Russian Chanting. You can tell Hans Zimmer was scoring it again.
- "We No Speak Americano" while the penguins are operating on the train, complete with Kowalski jumping on Private, Rico bashing a pipe and all four of them puffing steam to the beat of the song.
- Special mention goes to Heitor Pereira's stripped-down Sweet Dreams Fuel version of "Best Friends" for the second movie's soundtrack.
- Ear Worm: "I like to move it, move it! I like to move it, move it! I like to move it, move it! We like to..."
- "Move it!"
- "I like em big, I like em chunky"
- Da da dada dada dada CIRCUS, da da dada dada dada AFRO, circus afro, circus Afro, polka dot, polka dot, polka dot, AFRO!
- And the ads. Never. Stop. Playing it.
- And it got worse (or better) - both the ads and the end of the 3rd movie combined that AND Move It. The last track on the OST CD was a much longer version of said song.
- Ensemble Dark Horse: The Penguins and King Julien XIII. The Penguins were only a sub-plot to start and keep things rolling, and King Julien was only intended to have two lines, but they became so popular that not only did they get extended roles, but they also got larger roles in the sequel, and then they got a hugely popular spin-off even though nobody knows how they got back to the Zoo in that continuity.
- From the third film, some viewers (and critics) found Capitaine DuBois more interesting, or at least more rounded, than the heroes due to simply being so determined and motivated. And Vitaly has became a huge fan favorite, his popularity often eclipsing that of the Zoosters. (Note how many more tropes they have on the character page than the others.)
- Ethnic Scrappy: Stefano is this to some.
- Even Better Sequel/Surprisingly Improved Sequel: The first movie got mixed reviews, but each sequel improved on its predecessors according to critics, especially the third movie.
- Critical Dissonance: There are many Madagascar fans who prefer the first film to the second one, as well as those who consider the third the worst of the bunch.
- Fetish Fuel: Gloria is very popular amongst Chubby Chasers, for obvious reasons. The sequel seems to acknowledge this when Moto Moto takes interest in her for her size.
- Genius Bonus: Those "drunk French-Canadians" who ditched animals in their circus, with multiple troupes (even with one in the nude), is Cirque du Soleil.
- Growing the Beard: The third film seems to be this way so far; in keeping with Dreamworks Animation's consistently good quality from Kung Fu Panda-on, it seems to be one of the rare threequels that are more well-liked than their predecessors.
- Hilarious in Hindsight:
- Alex threatens to clone Marty, after killing him and then kill all his clones. In the sequel, while Alex doesn't harm them, Marty encounters a herd of zebras, that are absolutely identical to him, which causes Alex to confuse Marty with other zebras.
- In the second movie, Julien gets the line "I would invade a neighboring country and impose my own ideology on them, even if they didn't want it!" His voice actor, Sacha Baron Cohen, later played The Dictator.
- HSQ: The things Capitaine DuBois does. There is nothing this woman would not do to get to Alex.
- Also, Vitaly's ring act. There is no ring too small for this tough tiger, not even a keyhole.
- Ho Yay: Alex, with his flamboyant, Broadway style dance maneuvers, overexcited personality, and suspiciously close relationship with his best friend, Marty the zebra. In the first film, he gets very upset and concerned when Marty leaves the zoo to find the wild. And when they all become stranded in Madagascar, Alex's hunger grows for meat, so with Marty being the closest thing to stake available he licks his rump in his sleep and in another scenario, bites him on the butt when he reverts to his primal instincts and in the second one, he confuses Marty with the other identical zebras multiple times, causing a strain on their friendship and finally there's their reconciliation near the end, where Alex finally manages to tell Marty from the rest of the zebra herd, by his bite mark on Marty's rear from the last film. It's also been pointed out that his interaction with his father seems like a metaphor for a Coming-Out Story.
- There's a scene in Madagascar 2 where Julien is giving Melman romantic advice while climbing all over his head and stroking it repeatedly. Not to mention he assumed, or pretended to assume, Melman was going to tell Gloria he hated her... He's also rather touchy-feely with Maurice in the first movie.
- Come the third movie Alex is given a Love Interest in the form of Gia, but considering their relationship could just as easily be interpreted as friendship, and Alex is...rather close to the gruff, butch tiger Vitaly, nothing is really resolved. Alex and Vitaly have a few moments like this, in fact (like the tiger calling Alex a lioness). And one of the more common promotional images for the third movie, of Vitaly thanking Alex for the loan of the mane conditioner for his act, looks very bad out of context◊ since it looks like he's holding a bottle of lube...
- LGBT Fanbase: Of all the male characters in here that are introduced, there's Vitaly. Being a strong looking tiger with that speedo, you could have seen this a mile away...
- Arguably prior to that, Alex the lion. The fandom of this movie didn't make it that unnoticeable.
- Magnificent Bastards: The Penguins.
- Memetic Mutation: "Da-da-da-da-da-da-da-da-CIRCUS! Da-da-da-da-da-da-da-da-AFRO!" In no small part to the fact almost every commercial used it.
- I like to move it move it! I like to move it move it! I like to move it move it! Ya like to...
- MOVE IT!
- And it's rather telling the credits to the third movie (along with the ads) uses a mashup of both.
- I like to move it move it! I like to move it move it! I like to move it move it! Ya like to...
- Moral Event Horizon: In the third film, Chantel DuBois crosses this after firing a poisoned dart at Alex while in his cage.
- Most Wonderful Sound: In spite of its overexposure in trailers, you will cheer when you hear "Afro Circus" being used by The Cavalry as they arrive to save the main characters in the third film.
- Refuge in Audacity: The whole preparation and lead-up to Vitaly's ring-jumping act (and the nature of it) seems like one big example of this: he's forcing himself through a very tiny hole, after lubricating himself with slippery liquid, and the scenes where he douses himself are practically Fanservice for anyone who likes looking at big muscular males in posing trunks...
- Sequelitis: The sequels suffer from this according to some fans, though not according to critics — in fact, each sequel has a progressively higher rating on Rotten Tomatoes.
- Trailer Joke Decay: That damned "Afro Circus" song...
- Wangst: Stefano is good at this.
But...I want to do a solo act WITH MARTY!!
- Wow. I guess he is a Genius Ditz after all.
- Win Back the Crowd: Many fans of the first who disliked the second saw Number 3 as this.
- Woolseyism: In the original English during the first film's Meadow Run scene, Marty says: "Sugar Honey Ice Tea!" (it's an acronym). In the Spanish dub, he says: "Miércoles!" ("Wednesday"), a common Spanish euphemism for "tercoles".
- Adaptation Expansion: While still vain (at one point, he asks Alex to take photos of him in cool poses) Julian is considerably more helpful and skilled in Escape 2 Africa game. He assists Melville by preparing all the medicines he needs for his clinic minigame and later even helps him out to obtain evidence of Moto-Moto cheating on Gloria.
- Good Bad Bugs: Right after the crashlanding and before you enter the Serengeti proper in Escape 2 Africa game, Alex gets to fight the scorpions on the way. For some reason, one ends up immortal and cannot be defeated by any means.