Ascended Fanon: For years IMDB has listed Phelous's show as Phelous and the Movies why he has been using jokingly in his references.... until his Lion and the King review where it's actually a thing now.
Taken to an extreme in his reviews for House of the Dead, House of the Dead II: Dead Aim, and Dead and Deader (which was originally planned to be a sequel to House of the Dead) which he reviews back-to-back-to-back. Ellie Cornell played a role in all three, and Phelous incredulously comes up with a theory as to why.
Talking to Himself: Taken to the point where he doesn't even really try to pretend he's playing two different characters, just two different Phelouses talking to each other. For example, he reveals at the end of Pulse 2 that he was really an "Internet TV Distortion Ghost" all along so he doesn't have to review Pulse 3. Another Phelous dressed as a Ghostbuster bursts into the room and zaps the ghost before taking over the review.
Trolling Creator: Turned into this recently. The "Top 10 Phelous Moments of 2012" is essentially him praising the hell out of his controversial videos and mocking the ones that most people liked.
What Could Have Been: In Dead and Deader he wonders what it would have been like if he had decided to not review that stupid House of the Dead quasi-sequel at all. Cue a flash to alternate-reality Phelous with glowing red eyes shrieking he needs to review a bad movie or he'll kill everyone.