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Tear Jerker: Advertising
Even a clip as small as 30 seconds can make you shed a tear. Here are some examples.


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    PSAs 
  • This Australian anti-smoking ad. A mother and her child are walking along a crowd... and suddenly the mother vanishes without a trace. The child gets increasingly worried and then finally cries alone. All for a message that smoking's side effects may suddenly end your life. Paternal Tears
  • Oh man, any animal shelter ad, especially those evil, evil ones by the ASPCA with the sad music and pictures of abused animals and the worst part is that they seem to go on forever. Good lord. There is a local shelter ad that has more uplifting, eyes-get-misty-in-a-good-way ads showing before and after pictures of animals after being nursed back to health and looking all happy.
    • The Pedigree adoption drive ads. Every. Time.
    • This Commercial. Natalie Merchant's My Skin is lethal to hearts. The captions don't help any. "What did I do wrong?... Why did they hurt me?... Why did they abandon me?... Will I die today?"
    • From an anti-dogfighting ad: "You're my best friend," that quote will echo in one's head for a while.
  • The American Museum of Natural History has a video that plays on a loop in the Hall of Ocean Life that starts off showing the wonders of the ocean with very nice background music. Then the music changes, the video shows pollution and other environmental problems affecting the ocean, concluding with a sea turtle trapped in a net, struggling, then giving up and looking helplessly at the camera. At this point, if you've been watching the whole thing, you're ready to scream. THEN, some scuba divers come by and free the turtle, and it cuts to oceanography and preservation, for a serious Crowning Moment of Heartwarming.
  • This one anti-drinking commercial with the little girl who says that in seven years, she'll be an alcoholic.
  • A commercial where rain was falling in sheets on grimy city streets while anonymous feet stomped and hurried to and fro. From a crack in a sidewalk, a single flower was growing, the only bit of color in the whole city, but battered by the rain and always in danger of being crushed. The flower was a child with cancer...
  • An advertisement for chicken pox vaccinations or something of the like. The ad began by revealing that many children die each year from complications brought on by chicken pox... and it features several toys, a jack-in-the-box, a teddy bear, a ragdoll, a rubber ducky... all quietly weeping over their lost "children."
  • Those commercials for the children in foreign countries that have lost their families and need water or vaccinations. Those sad faces. Dear God, all those sad faces!
  • These cot death awareness posters have been turning up around Scotland recently. Walks a thin line between Narm and tragedy.
  • An ad on MTV, where a donkey travels across the screen in a gritty urban-landscape and after it a text appears. "It takes 20 seconds for the donkey to reach the other side of the screen. By then, two children die because of starvation. Help now." It really hit the point home with the facts in a really, really sad way.
  • The Meth Project ads where the rehabilitated users are shown everything they gave up for meth. Having a child makes the one of the young father touching the face of the mannequin very painful.
  • In Germany, there were anti-speeding billboards along the Autobahn that showed sad-looking people holding pictures of loved ones who had died in car accidents. The one with the little girl and her mother with the picture of the dead father was particularly wrenching.
  • The UK got a particularly gutwrenching advert from Save The Children a few years back: videos of emaciated young children lying on the streets with this piano version of Annie's "Tomorrow" in the background.
  • Many 'Don't Drink and Drive' ads are heart-wrenching, notably this Austrian ad, this music video by MADD.
  • Go to Australia. Watch the local channels, and just wait for an anti-smoking, anti-drug or road-safe ad to come on.
    • The road-safe ads especially. The Australia Road-Safe advertisers don't just show you a car crash or a gravestone, they will show you graphic reconstructions of devastating accidents and the effect they have on both the family and the person at fault. They have ads which are just footage of family and friends of actual casualties speaking about how the incident has affected them.
    • The work-safe ones which feature a family waiting for their father at home or at some event he was supposed to meet them at. The music as he finally walks through the door...
  • These two old anti-AIDS Public Service Announcements. To say that these stories are depressing is an understatement.
  • The UK "Embrace Life" advert promoting seatbelt-use, showing that a PSA can be just as effective without going into Scare 'Em Straight territory.
  • Concerned Children's Advertisers sponsored a PSA back in the mid-90's or thereabouts. It featured a young man visiting his estranged friend in drug rehab, intercut with flashbacks to their carefree childhoods, all while "He Ain't Heavy, He's my Brother" played in the background.
  • This Stop The Texts advert hits hard especially if you have a best buddy that you've known since childhood...
    • Hits even harder if said buddy has died
  • This commercial for the Partnership for a Drug-Free America. It features actor Carroll O'Connor (known for his roles in All in the Family and In the Heat of the Night) talking briefly about his son Hugh O'Connor and his 1995 suicide after struggling half his life with drug addiction. At the end, the pain in his voice is heartbreaking as he urges other parents: "Get between your kids and drugs any way you can." Carroll himself would die 6 years later in 2001.
  • The home video public information films from the UK part of the kill your speed campaign. Showing young children smiling and having fun on home videos until the caption at the end tells you they all were all killed in childhood by speeding drivers.
  • This advert from the UK drinking and driving wrecks lives campaign. A little girl is awake in the middle of the night while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.
  • Some of the "We Prevent" PSA's from the Ad Council and the National Crime Prevention Council in the 90's are especially heartbreaking.
    • For instance, this one shows a woman with her dead son on her lap. She sings "Hush, Little Baby" to him as a policewoman comes to comfort her. Her husband runs to the scene and cries over his body. The PSA ends with the said boy's funeral.
    • Another features Peter, Paul, and Mary's song, "Where Have all the Flowers Gone?" remade as "Where Have all the Children Gone." Just listening to the song is sure to work those tear ducts.
      • To redden your eyes further from crying, this PSA is a musical montage of various news coverages of crime scenes, memorial vigils, families reacting to their relatives' and friends deaths, funerals, etc.
    Male VO: Not one more lost life. Not one more grieving family. Not. One. More.
    • Speaking of the "Not One More" PSA's, here's another one. It's about a girl who talks about inviting her mother and her friends. She talks about having nice music and a pretty blue dress. But she isn't talking about her sweet sixteen or her quinceañera - she's talking about her funeral when she gets fatally shot. Before we cut to the NCPC phone number and the Ad Council logo, a white casket is displayed in front of an open window.
    • "Quiet Time" is also another Ad Council PSA that needs tissues. A group of kids in their Sunday best are standing quietly, only to have the viewer find out that they are attending the funeral of a classmate who has been murdered by a gun.
  • The Icelandic Road Traffic Directorate has a lot of weepies.
    • "The Risk Isn't Worth It" campaign broke viewers' hearts in 2005. The TV ads feature shots of cemeteries as family members speak of how their loved ones died in auto accidents. Here's an example.
  • This Ad Council PSA about AIDS awareness, "Apathy is Lethal", dares you to watch it without tearing up. It features a city with just small children, babies, and animals inhabiting it.
  • An Ireland PSA against drunk driving has a soccer player drive while drunk and crash into a backyard, running over a toddler. The driver gets out to see the boy's father (who a few minutes ago was playing with the boy) holding his dead son and wailing, while the narrator asks if you could live with the guilt.
  • A Brazilian domestic violence awareness organization placed statues of the Virgin Mary all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from not only their eyes, but from their noses. They did it intentionally to reflect the reality of women who are enduring domestic violence.
  • This Verison commercial,about a little girl who was discouraged from following her dreams.

    Other Ads 
  • This commercial for Knorr Sidekicks dubbed "Salty". It's supposed to be funny, but it's hard to see the humour in something so cute as a humanized salt shaker being so unwanted, especially when one knows the feeling.
  • Segata Sanshiro's final commercial for the Sega Saturn will have you weeping Manly Tears before the end of it.
  • You probably have to be a Florida alum for this effect to kick in, but the university's series of "Go Gators!" commercials bring a tear every time. Especially those last two.
    • "The Michigan Difference" (seen here and here). Seeing the Survival Flight chopper take off is particularly wrenching, knowing that they're still flying despite losing a crew (pilots, surgeons and perfusionists) on takeoff from Milwaukee two years ago.
  • The Thai Insurance ads. They usually give a glimpse of people's lives suffering through some sort of misfortune (an old woman unable to play piano anymore, three kids living in poverty) only to be lifted upward by a kind soul (the woman's daughter playing piano for her, the three kids adopted by a caring mother).
    • One more for the pile of tissues: "Silence of Love", a daughter dealing with teasing over her father being a deaf-mute and being unable to communicate with him properly. She's Driven to Suicide over it, and he risks his own life to save hers via direct blood transfusion. Made even worse with the Dead Island theme.
  • Speaking of Thai ads, this Pantene commercial is just... Wow. It's about the story of a deaf and mute girl who learns to play the violin against all odds. "You can shine." Although this overlaps with What Were They Selling Again?
  • Another Thai ad, this time for ceiling panels. Two geckos in love are tragically separated by the male falling out of a crack in a ceiling panel.
  • Barnardo's, a British charity that works with vulnerable children, has a few depressing ads:
    • A TV commercial showed a series of vignettes from a girl's life: injecting heroin, mugging someone to feed her addiction, being locked up, beaten by her father, and bullied at school because she can't read. These repeat and repeat at increasingly vicious speed, ending with a statement that Barnardo's is often the only way for such kids to break the cycle of violence and abuse.
    • The Life Story Advert, where an adult is shown talking to a psychiatrist. He subtly ages down as he speaks to the audience about his childhood.
  • The Subaru "Keepsake" ads where a guy is looking at his smashed-up Subaru in a junk yard and says that it saved his life, so he takes the top of the stick shift off and drives away with sad music in the background.
  • The Missing Dog commercial: a man lost his dog and is doing everything he can to find him. After some girls find the dog and see the poster, they call the master and show him a video of the dog in their possession. Yep, all this for a cellphone commercial.
  • Those AT&T commercials with the child-like drawings. That song, the images of them falling.
    • While on the subject of AT&T, the "It Can Wait" commercials are actually really depressing. Having no music or no announcer speaking after a person tells their story relating to the commercial's topic of texting and driving doesn't really help. Which is kind of the point.
  • Continuing from the Michael Jordan example above, there's a commercial that Nike aired in the final month of Jordan's career. Remember good 'ol Mars Blackmon from the Air Jordan commercials? Cut back to almost 20 years later, Mars is on the phone with Jordan, still in shock over Jordan's retirement. It was Michael Jordan's last Air Jordan commercial, and quite possibly the last time we'd see Mars Blackmon. It manages to be heartbreaking and hilarious at the same time:
    Mars: You're gonna hang em up? You'll be playing golf? No baseball though? Arrivederci? Sayonara? Adios? Auf Wiedersehen? So long? Farewell? Goodbye? For good? Again?
    Jordan: Goodbye, Mars. (hangs up)
  • There was a Skittles commercial that was supposed to be funny, but was just downright depressing. It involved a man who could turn anything into Skittles by touching it. But as he describes, he can't touch anyone or anything without them turning into Skittles. He couldn't touch his newborn son, he accidentally killed a guy by shaking his hand, and other depressing things.
  • A McDonald's commercial in the early 1980s about a little boy whose parents just brought home a new baby. A voice sings about the new baby, then there's a shot of family members oohing and ahhing over the baby and its big blue eyes, while ignoring the little boy. The voice then sings "Doesn't anybody remember..." and the little boy, completely dejected, looks at himself in the mirror and sadly tells his reflection "I had blue eyes first." If you ever felt like The Unfavorite, this could hit close to home.
  • Several ads for Google Chrome. If you can watch this, this and this without blubbing you are made of stronger stuff than most. And this is in ads for a web browser.
    • Here's a Google Chrome commercial with Hatsune Miku. All those dedicated fans...
  • This advert for Aviva starts out like any normal insurance commercial. Then there's a tearjerking twist near the end. The father that was talking about his family turns out to be a ghost and as soon as that fact is realized, he is no longer there.
  • A recent Hardee's commercial features a robot buying one of their hand-breaded chicken fillet sandwiches, only to realize he doesn't have a mouth, becoming depressed. The fact that the narrator expresses No Sympathy towards the robot's misery doesn't help, either. It was meant to be funny, but it just ends up becoming a Glurge-ridden piece of Cringe Comedy that becomes more depressing in hindsight. There's even an extended version where the robot destroys a room in a fit of rage.
  • Allan Gray's commercial on the legend Jimmy Dean. "...and in the year 1955, he was 24 years old."
  • This McDonald's commercial about a family slowly growing apart over the years: At first, everyone was at the table, chattering happily, with their new baby sister. Then it showed the family growing fewer, one by one, 'til only the mom and dad are left in their old age. Made even sadder by the song playing. It turned heartwarming at the end though, when the whole family is shown (with some new additions) at McDonald's for a reunion.
  • The 2012 Compare the Meerkat advertisement. It's a series that's been going on for years and the duo... Watch his lip.
  • The Trifexis commercial just seems silly at first glance. But being trapped in that ridiculous oversized rodent tube thing, the dog has barely any room for maneuverability, can't interact with the world around it, and worse, can't be close with its family. Makes the ending where it's let out something of a Heartwarming Moment by comparison.
  • This eBay commercial. An old tugboat that a child lost in the 1970s manages to find its way to Asia and put up for auction on eBay... and the grown child managed to come across it while web surfing.
  • "Brotherhood" by Budweiser. A man and a horse share a great kinship.
    • That Budweiser commercial is a Tear Jerker and a Crowning Moment of Heartwarming all at once! This one, however, also deserves a mention here. It was aired after 9/11 and only once just to acknowledge the tragic event. It will make you cry.
    • On the 10th anniversary of the attacks, Budweiser aired another ad to, yet again, acknowledge the event. This will make you cry, especially after seeing the (then under construction) One World Trade Center.
  • An advert in the UK for Robinsons' Juice has two boys playing together outside, teasing each other about girls, drinking the orange juice and watching a film together at home. The first boy falls asleep on the couch, and the second boy takes off his shoes for him, carries him upstairs and puts him into bed. As the second boy walks out, he pauses at the door and the first boy sleepily says "Night, Dad." We see the 'second boy' at the door again, now grown-up as his Dad, as the text says at the end "It's Good To Be A Dad, It's Better To Be A Friend."
  • Every year, the Australian TAC hold a competition to direct and produce one of their commercials. This is one of them.
  • This critically acclaimed Purina commercial is this along with a Crowning Moment of Heartwarming. It makes you look at your own dog and remember how great he/she is to you, even if they've never won any medals or sniffed any bombs.
  • To Michael, an ad for the Playstation 3 where numerous video game characters tell their story on how a gamer (the aforementioned Michael) helped them prove their worth and become the heroes they are. The concept alone will get you choked up, but it really turns on the waterworks once you realize that the ad was dedicated to a popular gamer who had recently died of cancer, so the characters are congratulating Michael in remembrance of him due to his recent death.
  • The Playstation 4's launch ad, Perfect Day. It's about people playing multiplayer games and having fun with one another, all while singing about their fun. You can't help but shed tears of joy when watching this.
  • Chipotle has an online advertisement for an android game of theirs called The Scarecrow. It depicts a scarecrow who works in the meat industry. The face on the cow as he closes the door is just heartbreaking.
  • This commercial for Cesar dog food features a man and his West Highland terrier who visit a grave (assumed to be his deceased wife). Not only the way the story is told in 60 seconds, but also the portrayal of the bond between man and dog, really stirs the emotions.
  • This Royal Dutch Guide Dog Foundation commercial aimed at veterans suffering from Posttraumatic Stress Disorder.
  • This 9 Lives commercial where a little girl looks all over for her lost cat, Morris.

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