Tear Jerker / Advertising

Even a clip as small as 30 seconds can make you shed a tear. Here are some examples.

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Indeed, Public Service Announcements can be just as poignant as they usually are nightmarish.
  • This video. Even without the Twist Ending.
  • Last Dance An anti-smoking PSA video to the song Que Sera Sera. A wife is sharing a last dance with her husband, who is clearly dying of cancer. The fact that their young son is watching, (a son the husband will not live to see grow up) makes the scene even more heartbreaking.
  • This Australian anti-smoking ad. A mother and her child are walking along a crowd... and suddenly the mother vanishes without a trace. The child gets increasingly worried and then finally cries alone. All for a message that smoking's side effects may suddenly end your life. Paternal Tears
  • Oh man, any animal shelter ad, especially those evil, evil ones by the ASPCA with the sad music and pictures of abused animals and the worst part is that they seem to go on forever. Good lord. There is a local shelter ad that has more uplifting, eyes-get-misty-in-a-good-way ads showing before and after pictures of animals after being nursed back to health and looking all happy.
    • The Pedigree adoption drive ads. Every. Time.
    (As various clips of dogs are shown) "I know how to sit. I know how to roll over. I know how to fetch. I know how to stay. What I don't know is how I ended up in here. But I know that I am a good dog, and I just want to go home."
    • One of them, however, has a heartwarming follow-up for a dog named Echo.
    • This Commercial. Natalie Merchant's My Skin is lethal to hearts. The captions don't help any. "What did I do wrong?... Why did they hurt me?... Why did they abandon me?... Will I die today?"
    • From an anti-dogfighting ad: "You're my best friend," that quote will echo in one's head for a while.
    • A similar cat adoption video has two cats in a cage, each cheerfully insisting that today is the day someone's going to adopt them. They go on like this the entire day until it's obvious that it's not going to happen. But the last thing they say before going to sleep?
    First Cat: "Tomorrow's the day someone's going to adopt us!"
    Second Cat: "For sure!"
    • The real Tearjerker? They never lose hope. Even as the day goes on and on, they remain as cheerful and hopeful as ever, and not in any sort of Stepford Smiler way—it's completely sincere.
  • The American Museum of Natural History has a video that plays on a loop in the Hall of Ocean Life that starts off showing the wonders of the ocean with very nice background music. Then the music changes, the video shows pollution and other environmental problems affecting the ocean, concluding with a sea turtle trapped in a net, struggling, then giving up and looking helplessly at the camera. At this point, if you've been watching the whole thing, you're ready to scream. THEN, some scuba divers come by and free the turtle, and it cuts to oceanography and preservation, for a serious Crowning Moment of Heartwarming.
  • The National Religious Partnership for the Environment used to have a beautiful PSA with Biblical quotations about stewardship, showing various animal families in the wilderness, ending with a gorilla and her baby. It was a great feel-good tear-jerker, especially for people of faith.
  • This one anti-drinking commercial with the little girl who says that in seven years, she'll be an alcoholic.
  • There was one commercial where rain was falling in sheets on grimy city streets while anonymous feet stomped and hurried to and fro. From a crack in a sidewalk, a single flower was growing, the only bit of color in the whole city, but battered by the rain and always in danger of being crushed. The flower was a child with cancer...
  • One advertisement for chicken pox vaccinations or something of the like began by revealing that many children die each year from complications brought on by chicken pox... and it features several toys, a jack-in-the-box, a teddy bear, a ragdoll, a rubber ducky... all quietly weeping over their lost "children."
  • Those commercials for the children in foreign countries that have lost their families and need water or vaccinations. Those sad faces. Dear God, all those sad faces!
  • A 15-rated cinema ad from the UK which tells us that nobody seems to care if kids in Africa starve or die and all they talk about is extra VAT on biscuits. That and the images of suffering children, oh my!
  • These cot death awareness posters that have shown up in Scotland walks a thin line between Narm and tragedy.
  • MTV used to air this ad where a donkey travels across the screen in a gritty urban-landscape and after it a text appears. "It takes 20 seconds for the donkey to reach the other side of the screen. By then, two children die because of starvation. Help now." It really hit the point home with the facts in a really, really sad way.
  • The Meth Project ads where the rehabilitated users are shown everything they gave up for meth. Having a child makes the one of the young father touching the face of the mannequin very painful.
  • In Germany, there were anti-speeding billboards along the Autobahn that showed sad-looking people holding pictures of loved ones who had died in car accidents. The one with the little girl and her mother with the picture of the dead father was particularly wrenching.
  • The UK got a particularly gutwrenching advert from Save The Children a few years back: videos of emaciated young children lying on the streets with this piano version of Annie's "Tomorrow" in the background.
  • Many 'Don't Drink and Drive' ads are heart-wrenching, notably this Austrian ad, this music video by MADD.
  • Go to Australia. Watch the local channels, and just wait for an anti-smoking, anti-drug or road-safe ad to come on.
    • The road-safe ads especially. The Australia Road-Safe advertisers don't just show you a car crash or a gravestone, they will show you graphic reconstructions of devastating accidents and the effect they have on both the family and the person at fault. They have ads which are just footage of family and friends of actual casualties speaking about how the incident has affected them.
    • The work-safe ones which feature a family waiting for their father at home or at some event he was supposed to meet them at. The music as he finally walks through the door...
  • These two old anti-AIDS Public Service Announcements. To say that these stories are depressing is an understatement.
  • The UK "Embrace Life" advert promoting seatbelt-use, showing that a PSA can be just as effective without going into Scare 'em Straight territory.
  • Concerned Children's Advertisers sponsored a PSA back in the mid-90's or thereabouts. It featured a young man visiting his estranged friend in drug rehab, intercut with flashbacks to their carefree childhoods, all while "He Ain't Heavy, He's my Brother" played in the background.
  • This Stop The Texts advert hits hard especially if you have a best buddy that you've known since childhood...
  • This commercial for the Partnership for a Drug-Free America. It features actor Carroll O'Connor (known for his roles in All in the Family and In the Heat of the Night) talking briefly about his son Hugh O'Connor and his 1995 suicide after struggling half his life with drug addiction. At the end, the pain in his voice is heartbreaking as he urges other parents: "Get between your kids and drugs any way you can." Carroll himself would die 6 years later in 2001.
  • The Happier Home Movie ads for the UK Kill Your Speed campaign in The '90s, showing young children smiling and having fun on home videos until the caption at the end tells you they all were all killed in childhood by speeding drivers.
    • One variation had the home videos juxtaposed with a voice over instructing police officers on how to break the news of a child's death to their family.
    • A similar campaign ran in the States around this same time, done by the Ad Council. They too showed home movies of adults and children, before a caption would state that they were killed by drunk drivers.
  • One UK drugs PIF featured a man in a suit talking to the camera about how his daughter was a good girl with no problems, and that her boyfriend was a "nice young man". He then reveals that her boyfriend's previous girlfriend was a drug user. Then comes the Wham Line. It turns out he's dressed for her funeral, and his wife appears behind him, ready to go.
    "Well the way I see it is if that girl had been helped in time... my girl wouldn't have got AIDS."
  • "Kathy Can't Sleep", from the UK Drinking and Driving Wrecks Lives campaign. A little girl is awake in the middle of the night, while her mother is heard screaming hysterically at her father because while he was driving intoxicated he killed a little boy. Heartbreaking.
    • From the same campaign, One More, Dave. A woman liquidizing Christmas dinner is narrated over by people in a pub telling their friend to just have another pint. But while the friend is supposed to be the designated driver for them, he gives in and has a pint. The woman is revealed to be liquidizing for her son, a quadriplegic. She uses the same words as the narration, and it's implied that the quadriplegic Dave is the same Dave at the pub. It tragically shows how it affects both the drunk driver and his family are affected by the incident.
  • Some of the "We Prevent" PSA's from the Ad Council and the National Crime Prevention Council in the 90's are especially heartbreaking.
    • For instance, this one shows a woman with her dead son on her lap. She sings "Hush, Little Baby" to him as a policewoman comes to comfort her. Her husband runs to the scene and cries over his body. The PSA ends with the said boy's funeral.
    • Another features Peter, Paul, and Mary's song, "Where Have all the Flowers Gone?" remade as "Where Have all the Children Gone." Just listening to the song is sure to work those tear ducts.
      • To redden your eyes further from crying, this PSA is a musical montage of various news coverages of crime scenes, memorial vigils, families reacting to their relatives' and friends deaths, funerals, etc.
    Male VO: Not one more lost life. Not one more grieving family. Not. One. More.
    • Speaking of the "Not One More" PSA's, here's another one. It's about a girl who talks about inviting her mother and her friends. She talks about having nice music and a pretty blue dress. But she isn't talking about her sweet sixteen or her quinceañera - she's talking about her funeral when she gets fatally shot. Before we cut to the NCPC phone number and the Ad Council logo, a white casket is displayed in front of an open window.
    • "Quiet Time" is also another Ad Council PSA that needs tissues. A group of kids in their Sunday best are standing quietly, only to have the viewer find out that they are attending the funeral of a classmate who has been murdered by a gun.
  • The Icelandic Road Traffic Directorate has a lot of weepies.
    • "The Risk Isn't Worth It" campaign broke viewers' hearts in 2005. The TV ads feature shots of cemeteries as family members speak of how their loved ones died in auto accidents. Here's an example.
  • This Ad Council PSA about AIDS awareness, "Apathy is Lethal", dares you to watch it without tearing up. It features a city with just small children, babies, and animals inhabiting it.
  • An Ireland PSA against drunk driving has a soccer player drive while drunk and crash into a backyard, running over a toddler. The driver gets out to see the boy's father (who a few minutes ago was playing with the boy) holding his dead son and wailing, while the narrator asks if you could live with the guilt.
  • A Brazilian domestic violence awareness organization placed statues of the Virgin Mary all over one beach town. Passerbys took pictures and prayed in front of them as they bleed from not only their eyes, but from their noses. They did it intentionally to reflect the reality of women who are enduring domestic violence.
  • This Verison commercial,about a little girl who was discouraged from following her dreams.
  • Save the Children's Most Shocking Second a Day video is essentially a good minute and a half illustration of breaking the cutie. It opens with a little girl celebrating her birthday with all her family and friends and going about her life, only to find herself in a war zone as the year progresses. The video ends with her once again celebrating her birthday, only she's in a refugee camp, with only her mother nearby, and clearly physically ill.
  • Here's a PSA from True Move, Thailand's third-largest mobile operator and a testament to the power of a simple good deed.
  • This St John's Ambulance PIF. It shows a man being diagnosed with cancer, surviving his treatment and fully recovering only to die from choking on food because none of his friends or family knew how to do first aid.
  • This Budweiser ad about a loyal dog waiting for his master to return from a party features the poignant line "For some, the waiting never ended." This line, especially for anyone who has been affected by a drunk driving incident, just pulls on the heartstrings. Which is why it becomes a Heartwarming Moment when the owner finally returns in the morning, having stayed over at his friend's house instead of driving home.
  • This cinema ad for the NSPCC. It's very simple, being merely just a series of photos and text on a black background set to "Tell Me There's a Heaven" (itself a tear-jerking ballad) by Chris Rea. And yet, it is quite possibly one of the saddest—yet greatest—ads against child abuse you will ever see.
  • This trilogy of TAC Australia ads from Christmastime 1996. A man with a pregnant wife and two small children gets drunk at a party, crashes his car, ends up on life-support and later dies as his family grieves for him and the wife struggles to tell their children that their father is dead. Adding onto the sadness, while his wife is besides herself with grief and the mother cries out "No, don't take him away", the father says "See you later, son." knowing he'll be joining him soon.
  • This UK fire safety PIF features a couple weeping and constantly rewinding a video of a child opening a present, followed by the voiceover 'Check your smoke alarm.' This leads to a bit of Fridge Horror when you realize that they'll feel much worse when the constant rewinding breaks the video.
  • Yet another British cinema ad (rated 15) about foreign children. This time, they compare the children's fates to that of the Jews, complete with black-and-white footage of dead Jews being carried and thrown into plies of bodies and suffering or dying children. The sad piano music playing in the back doesn't help matters.
  • This PSA for the New York Coat Drive is likely to bring a tear to any New Yorker's face.
  • One Canadian PSA about the homeless has a teenage girl who's dressed in rags and sitting on an old blanket at an abandoned bus stop, which is also her makeshift home, at night as an instrumental of "Amazing Grace" played on an electric guitar is heard in the background. As people walk by ignoring her as she holds out I cup for spare change, she then ages down with each passersby until she ends up a crying infant as a text appears asking "How Young Do They Have To Be Until You Notice Them?" It's truly heartbreaking.

    Other Ads 
  • This commercial for Knorr Sidekicks dubbed "Salty". It's supposed to be funny, but it's hard to see the humour in something so cute as a humanized salt shaker being so unwanted, especially when one knows the feeling.
  • Segata Sanshiro's final commercial for the Sega Saturn will have you weeping Manly Tears before the end of it.
  • You probably have to be a Florida alum for this effect to kick in, but the university's series of "Go Gators!" commercials bring a tear every time. Especially those last two.
    • "The Michigan Difference" (seen here and here). Seeing the Survival Flight chopper take off is particularly wrenching, knowing that they're still flying despite losing a crew (pilots, surgeons and perfusionists) on takeoff from Milwaukee two years ago.
  • The Thai Insurance ads. They usually give a glimpse of people's lives suffering through some sort of misfortune (an old woman unable to play piano anymore, three kids living in poverty) only to be lifted upward by a kind soul (the woman's daughter playing piano for her, the three kids adopted by a caring mother).
    • One more for the pile of tissues: "Silence of Love", a daughter dealing with teasing over her father being a deaf-mute and being unable to communicate with him properly. She's Driven to Suicide over it, and he risks his own life to save hers via direct blood transfusion. Made even worse with the Dead Island theme.
  • Speaking of Thai ads, this Pantene commercial is just... Wow. It's about the story of a deaf and mute girl who learns to play the violin against all odds. "You can shine." Although this overlaps with What Were They Selling Again?
  • Another Thai ad, this time for ceiling panels. Two house geckos in love are tragically separated by the male falling out of a crack in a ceiling panel. It manages to be tragic and funny at the same time.
  • Barnardo's, a British charity that works with vulnerable children, has a few depressing ads:
    • A TV commercial showed a series of vignettes from a girl's life: injecting heroin, mugging someone to feed her addiction, being locked up, beaten by her father, and bullied at school because she can't read. These repeat and repeat at increasingly vicious speed, ending with a statement that Barnardo's is often the only way for such kids to break the cycle of violence and abuse.
    • The Life Story Advert, where an adult is shown talking to a psychiatrist. He subtly ages down as he speaks to the audience about his childhood.
  • The Subaru "Keepsake" ads where a guy is looking at his smashed-up Subaru in a junk yard and says that it saved his life, so he takes the top of the stick shift off and drives away with sad music in the background.
  • The Missing Dog commercial: a man lost his dog and is doing everything he can to find him. After some girls find the dog and see the poster, they call the master and show him a video of the dog in their possession. Yep, all this for a cellphone commercial.
  • Those AT&T commercials with the child-like drawings. That song, the images of them falling.
    • While on the subject of AT&T, the "It Can Wait" commercials are actually really depressing. Having no music or no announcer speaking after a person tells their story relating to the commercial's topic of texting and driving doesn't really help. Which is kind of the point.
  • Continuing from the Michael Jordan example above, there's a commercial that Nike aired in the final month of Jordan's career. Remember good 'ol Mars Blackmon from the Air Jordan commercials? Cut back to almost 20 years later, Mars is on the phone with Jordan, still in shock over Jordan's retirement. It was Michael Jordan's last Air Jordan commercial, and quite possibly the last time we'd see Mars Blackmon. It manages to be heartbreaking and hilarious at the same time:
    Mars: You're gonna hang em up? You'll be playing golf? No baseball though? Arrivederci? Sayonara? Adios? Auf Wiedersehen? So long? Farewell? Goodbye? For good? Again?
    Jordan: Goodbye, Mars. (hangs up)
  • This recut of Lebron James's infamous "What should I do?" Nike commercial. It takes something that was Narmtastic and turns it into something surprisingly poignant.
  • There was a Skittles commercial that was supposed to be funny, but was just downright depressing. It involved a man who could turn anything into Skittles by touching it. But as he describes, he can't touch anyone or anything without them turning into Skittles. He couldn't touch his newborn son, he accidentally killed a guy by shaking his hand, and other depressing things.
  • A McDonald's commercial in the early 1980s about a little boy whose parents just brought home a new baby. A voice sings about the new baby, then there's a shot of family members oohing and ahhing over the baby and its big blue eyes, while ignoring the little boy. The voice then sings "Doesn't anybody remember..." and the little boy, completely dejected, looks at himself in the mirror and sadly tells his reflection "I had blue eyes first." If you ever felt like The Unfavorite, this could hit close to home.
  • Several ads for Google Chrome. If you can watch this, this and this without blubbing you are made of stronger stuff than most. And this is in ads for a web browser.
    • Here's a Google Chrome commercial with Hatsune Miku. All those dedicated fans...
  • This advert for Aviva starts out like any normal insurance commercial. Then there's a tearjerking twist near the end. The father that was talking about his family turns out to be a ghost and as soon as that fact is realized, he is no longer there.
  • A recent Hardee's commercial features a robot buying one of their hand-breaded chicken fillet sandwiches, only to realize he doesn't have a mouth, becoming depressed. The fact that the narrator expresses No Sympathy towards the robot's misery doesn't help, either. It was meant to be funny, but it just ends up becoming a Glurge-ridden piece of Cringe Comedy that becomes more depressing in hindsight. There's even an extended version where the robot destroys a room in a fit of rage.
  • Allan Gray's commercial on the legend Jimmy Dean. "...and in the year 1955, he was 24 years old."
  • This McDonald's commercial about a family slowly growing apart over the years: At first, everyone was at the table, chattering happily, with their new baby sister. Then it showed the family growing fewer, one by one, 'til only the mom and dad are left in their old age. Made even sadder by the song playing. It turned heartwarming at the end though, when the whole family is shown (with some new additions) at McDonald's for a reunion.
  • The 2012 Compare the Meerkat advertisement. It's a series that's been going on for years and the duo... Watch his lip.
    • Baby Oleg was a new character who quickly became popular, and we are shown many funny adverts of the meerkats taking him in and raising him (Which is especially heartwarming in Aleksandr's case, due to his usual portrayal in the series) and they eventually take him to Africa to show him his roots... then at Christmas 2014, this happens. We actually hear Sergei crying afterwards. Possibly one of the few genuinely shocking and sad things to happen in a series of advertising. The reactions on social networking sites go to show just how attached people have become to these meerkats.
  • The Trifexis commercial just seems silly at first glance. But being trapped in that ridiculous oversized rodent tube thing, the dog has barely any room for maneuverability, can't interact with the world around it, and worse, can't be close with its family. Makes the ending where it's let out something of a Heartwarming Moment by comparison.
  • This eBay commercial. An old tugboat that a child lost in the 1970s manages to find its way to Asia and put up for auction on eBay... and the grown child managed to come across it while web surfing.
  • "Brotherhood" by Budweiser. A man and a horse share a great kinship. It's a Tear Jerker and a Crowning Moment of Heartwarming all at once!
    • This one, however, also deserves a mention here. It was made after September 11th and aired only once on TV just to acknowledge the tragic event. It will make you cry.
    • On the 10th anniversary of the attacks, Budweiser aired another ad to, yet again, acknowledge the event. This will make you cry, especially after seeing the (then under construction) One World Trade Center.
  • An advert in the UK for Robinsons' Juice has two boys playing together outside, teasing each other about girls, drinking the orange juice and watching a film together at home. The first boy falls asleep on the couch, and the second boy takes off his shoes for him, carries him upstairs and puts him into bed. As the second boy walks out, he pauses at the door and the first boy sleepily says "Night, Dad." We see the 'second boy' at the door again, now grown-up as his Dad, as the text says at the end "It's Good To Be A Dad, It's Better To Be A Friend."
  • Every year, the Australian TAC hold a competition to direct and produce one of their commercials. This is one of them.
  • This critically acclaimed Purina commercial is this along with a Crowning Moment of Heartwarming. It makes you look at your own dog and remember how great he/she is to you, even if they've never won any medals or sniffed any bombs.
  • To Michael, an ad for the Playstation 3 where numerous video game characters tell their story on how a gamer (the aforementioned Michael) helped them prove their worth and become the heroes they are. The concept alone will get you choked up, but it really turns on the waterworks once you realize that the ad was dedicated to a popular gamer who had recently died of cancer, so the characters are congratulating Michael in remembrance of him due to his recent death.
  • The Playstation 4's launch ad, Perfect Day. It's about people playing multiplayer games and having fun with one another, all while singing about their fun. You can't help but shed tears of joy when watching this.
  • Chipotle has an online advertisement for an android game of theirs called The Scarecrow. It depicts a scarecrow who works in the meat industry. The face on the cow as he closes the door is just heartbreaking.
  • This commercial for Cesar dog food features a man and his West Highland terrier who visit a grave (assumed to be his deceased wife). Not only the way the story is told in 60 seconds, but also the portrayal of the bond between man and dog, really stirs the emotions.
  • This Royal Dutch Guide Dog Foundation commercial aimed at veterans suffering from Posttraumatic Stress Disorder.
  • This 9 Lives commercial where a little girl looks all over for her lost cat, Morris.
  • John Lewis makes some really sad, but happy, Christmas ads...
    • The 'Monty the Penguin' Christmas 2014 ad gets depressing halfway through. It starts with a boy and his pet penguin hanging out and playing, the best of friends. But when the boy points outside that it's snowing, his penguin doesn't care and looks genuinely sad, looking at the TV in sadness... because it's showing a pair of lovers and he doesn't have anyone to love. It doesn't help that he just stops and looks so depressed when he sees another couple. It doesn't help that the song playing has the lyrics 'Don't want to be alone' playing at that part. It ends on a fuzzy moment when the penguin receives his Christmas present - another penguin... then we cut to the boy's parents then back to them to reveal that the penguins are stuffed toys.
    • Come to think about it, John Lewis are really good at releasing and that are tear jerkers until the ending, especially around Christmas. The Christmas ad the year before, 'The Bear and the Hare' starts with the text, 'There once was an animal who had never seen Christmas'. All the other forest animals are putting up decorations and giving gifts... except the bear who has to go into hibernation, while his best friend the hare just resigns himself the fact... but leaves a Christmas present for him in his cave. When all the other animals are opening presents happily, the hare just can't enjoy the occasion without his friend. It pays off and the bear arrives just as the sun shines down on the bear. The two happily reunite for the festive holiday as we find out what the gift was - an alarm clock. 'Give someone a Christmas they'll never forget.'
    • Their 2015 Christmas commercial, "Man on the Moon". A girl looks through a telescope one night and sees that an old man is living in isolation on the moon. She tries desperately to reach him but fails, until one Christmas she is able to deliver another telescope to him via Balloonacy. He looks through the telescope and sees the girl, shedding a manly single tear of joy. I'm not crying, I'm sweating through my eyes!
  • You see a happy, inquisitive girl grow up interested in the world around her and in science - touching flowers, going through streams, collecting sea-life at the beach, making an amazing paper mache orrery for her own room, working on a rocket with her brother, only to be told "Don't get your dress dirty," "Leave that alone," "Your project is out of hand," "Let your brother do that. That's dangerous." As a teen, she sees a flyer for her school science fair... and turns to look at her reflection on the display case to reapply her lip gloss before walking away. The text comes up onto the screen: "66% of fourth grade girls say they like science and math. But only 18% of all college engineering majors are female.". Watch it here.
  • During Super Bowl XLIX, Nationwide aired an ad about how a kid is never going to get cooties, sail the world with his friend, or grow up... because he died in a horrible accident. Since most Super Bowl ads are supposed to be funny, mind-blowing or tongue-in-cheek, the ad got such a massive Internet Backdraft that "Nationwide" became a trending topic on Twitter because of it.
  • GEICO had a radio ad featuring a penny under the driver seat of a car. She says she knows she isn't worth very much, and that you could save more with a GEICO policy. The penny's child-like voice is what sells it as unintentionally heartbreaking.
    Penny: So go ahead, call GEICO. I'll be here...on the floor...
  • This commercial for the Subaru Impreza features a man taking his aging dog on a cross country trip, crossing off such items on the dog's bucket list as swimming in a hotel pool, chewing on designer shoes, and visiting an old girlfriend, all set to Willie Nelson's "I've Loved You All Over the World".
  • A German Christmas Commercial from the Supermarket "Edeka", featuring a grandpa bringing everyone together for Christmas through the means of a real tear jerker.
  • This Lenovo commercial (though more along the lines of a short film), by virtue of being pure Narm Charm.
  • This Iams commercial with Casey the Irish Setter.
  • After the Red Sox won their first World Series since 1918, Nike released this video. It starts with two young boys watching their first Sox game in 1919. As the ad continues, time passes and the two boys grow older, becoming fathers, grandfathers and great grandfathers - and yet, their loyalty to the Red Sox never dies. Finally reaching into 2004 and the Sox's grand moment, the old tired men get up, mouths opened in shock. Then a familiar slogan appears: "Just Do It". Though for some it could dip into What Were They Selling Again?.
  • When the Chicago Cubs ended their own World Series dry spell in 2016, Budweiser temporarily resurrected the Cubs' late, longtime announcer Harry Caray to let him "announce" their victory in a tribute commercial.
  • Macy's produced a similar commercial to the Red Sox one involving an unlikely friendship between a young boy and a Macy's Thanksgiving Day Parade balloon that continues even as the boy becomes an old man. It's much cuter than it sounds.
  • General Electric's "Ideas Are Scary" commercial. The idea-manifested as what can best be described as a dirty, bipedal English Shepard-is continuously abused by the world around him. He has no home, friends, or family. Then he is finally welcomed in by a General Electric employee with open arms as his whole life flips over for the better. And when he steps out in the very end on that stage, looking brand new, with what were once miscolored spots of fur turned into bright feathers, as people applaud him...aww, GAWD!
  • This MetLife Hong Kong ad starts out Heartwarming, with an adorable little girl who adores her supportive dad, then veers deep into Tearjerker territory: He's been working menial jobs, going without food so his daughter can eat, and struggling as a single parent while pretending everything's fine so she can have a better life. The commercial is 'narrated' as an essay the girl wrote for school and her father's face as he reads it is heartbreaking.
  • "Kwentong Jollibee Valentine's Series" in the Philippines showed three different scenarios that were based on real life stories, most of them were both Heartwarming and Tearjerking at the same time that Youtubers created their reaction videos not only nationwide, but also in the international countries and even in schools:
    • Vow takes place on a marriage ceremony where a young man narrates his time with his 'best friend', this was known to have The Reveal that the man wasn't actually the groom, and the bride was marrying someone else. Vow is a famous commercial for it's shocking twist and it's relative to the young teens who were "friend zoned" in real life.
    • Crush tackles about a college boy fell in love with a girl at first sight. The company uses their product as a method of communication between the two even at the school's homecoming and it's the series' video that features a happy ending.
    • Date is much more on family oriented. A young boy, named Joey, prepares a "dinner date" at the company's fast food chain for his mother and his late father who messaged his son via video to be his mother's valentines date.